Social Media as an Effective Tool to Promote Business- An Empirical Study (original) (raw)

Effectiveness of social media marketing: A tool for Marketing

In the present, we see there is radical change in how business operates and how people interact. Those days have been passed away when pure brick models work for business to thrive in the current scenario. It makes difficult for a business to grow without using social media strategy. Social media had become really significant gradient in today's marketing mix in general and in promotion mix in particular. Adapting some form of marketing online through social media is a key node for all businesses. Social media has a positive impact and a positive influence on the company as well as the customers. Social media is becoming an essential tool for marketers, which is at a very minimum investment. This study understands the benefits, impact and importance of social media on business performance and growth.

The Impact of Using Social Media Platforms in Business Promotion

Proceedings of the International Management Conference, 2022

Social media is not just about socializing or interpersonal communication, it is about the transmission of information in order to influence public opinion and to shape a particular consumption behavior. Social media can be considered media of the future because companies promote Internet activity to attract the attention of the target audience. Social media platforms are an effective, interactive, and fast means of communication for both individuals and the legal persons. For companies present in the online environment, the connection with customers is direct, the campaign promotion can be monitored through special digital tools and the results of the campaign are easy to be quantified. In online promotion it is necessary to know the target audience because the message must be customized according to the requirements, constantly updated because the online customer is always stirred towards novelty and be attractiveness, original and relevant to the promoted object. Content transmit...

SOCIAL MEDIA: A NEW MARKETING STRATEGY

“Where people interact freely, sharing and discussing information about their lives.” Social media has become a platform that is easily accessible to anyone with internet access. It is growing at an explosive rate with millions of people all over the world generating and sharing content on a scale hardly imaginable a few years ago. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.The success and recognition of the business brand are the most crucial points which must be kept in mind while making a business plan. Today no one can deny the role of social media marketing to set and market throughout the globe. Social media is getting popular these days to promote various brands. The World is full of new media and digital communication technologies. There are many ways to promote the brand with the help of social media. The impact of promotion through social media is immense and gives a combination of speed and relevance. Brand awareness is one of the important factors which boost up the sales ratio of the product of the company. The present paper is an attempt to find out the purpose and benefits of using social media in present seconiro . The paper also highlights some important social media networks and gives a glimpse of the hindrances of the same

SOCIAL MEDIA’S EFFECT ON MARKETING

Social media is one of today‟s biggest forms of communication and it has not only changed the way people interact everyday but also the way companies communicate This article is intended to help marketing managers and their teams get more familiar with how to harness the impact of social media in conjunction with their existing marketing plans and initiatives. Social media is the online content created by people using highly accessible and scalable publishing technologies The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced by how your customers and your target audience are using social media. Keywords- Social Media, Literarute etc.

Effectiveness of social media as a marketing tool: A review

International Journal of Research in Marketing Management and Sales

In an era where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change or risk being outdated. Gone are the days when a pure-bricks business model will thrive well in current market scenario. It is practically impossible to design a marketing strategy without considering social networks. Social media had become really important gradient in today's marketing mix in general and in promotion mix in particular. Adapting some form of marketing online through social media is a key node for all businesses, especially in an industry where trends constantly change such as fashion and handicrafts. The paper carries out empirical research to understand the effectiveness of social media as a marketing tool and an effort has been made to analyze the extent social media helps consumers in buying decision making. In addition strategies have been suggested for maximizing the effectiveness. Various statistical tests have been applied to support the research hypothesis.

SOCIAL MEDIA – A NEW TOOL IN MODERN ERA MARKETING

In modern era everything is online. Internet is the part of everyone’s daily life. India has third largest internet users in the world after the US and China. S ocial media is playing a n important role in today’s era . F ew years back it was not so admired, but now a day it has changed the market scenario of businesses. People like to be more online rather than offline. M arketers also know this thing .E arli er promoting the products for any Marketers were too Tuff and costly, but now with the emergence of social media businesses and organizations have got a new way by which they can promote their product and s ervices with the maximum reach and minimum cost. N ow traditional media have replaced by social media. V arious social networking sites are used by marketers for promoting their products. This paper is an attempt to review/ enlighten the role of social media for marketers. The objective of this researc h pap er is to explore the potential of social networking sites to be utilized as an effective marketing tool in engaging consumers to parti cipate in marketing. This paper is trying to analyze the relevance of social media sites for marketers. This paper is also trying to enlighten some social media tools for marketers to promote their businesses

Social Media: A Sustainable Future for Marketing

Social media is increasingly a popular marketing tool for businesses. With the emergence of social networking sites, reaching out to a larger audience all around the globe is no longer inconceivable. Due to its reliability and many tools to promote a brand, many companies have started to hop on the bandwagon of this ever-growing trend. It has provided a convenient platform for businesses to engage with their consumers, and develop brand awareness across various channels to different groups of users. This article discusses how social media can be beneficial to a business and how it might remain a powerful tool in marketing for decades to come.

How the use of the Social Media has helped for effective Internet Marketing Campaigns

The advent of the web technologies is reshaping the way people communicate with each other and do business. What makes the advent of such technologies even more important to the society, is the pace with which such technologies are developing that sometimes, makes it difficult and a challenge on its own for many to keep up with the pace of such technological advancements. One such area that is fast developing is the use of the social media platforms for internet marketing. Not many companies have embraced the use of such technologies and there are many that are reluctant to use such platforms. The area is relatively new and there is ongoing research, but a research conducted in an original way, would just be an addition to the pool of the current researches on the area. This research is aimed to show that the use of such social media platforms is effective for internet marketing and it will be conducted by using the quantitative and qualitative research methods. The outcome of the research could be very helpful to the businesses that have not yet embraced the use of the social media platforms for internet marketing, but carry on doing traditional marketing campaigns.

Social Media Environments and Their Role on Success of Marketing Processes *

Since its first appearance, social media has gained a remarkable popularity in our life. As general, it has improved the ways of communication by providing more interactivity and effective approaches in sharing information. Today, social media oriented environments are widely used in almost every place all over the world. Thanks towide application spectrum of social media, it has been usedby people in even working life. We can see that especially popular social media environments are used by many companies in order to improve effectiveness and efficiency in their works. At this point, one of the most popular employment types of social media in work life is marketing and social media marketing has currently a vital role on success of companies in their marketing processes. Based on these explanations, objective of this work is to focus on social media and its employment in marketing. In this sense, the work has examined some remarkable, successful social media marketing campaigns and...

Social Media Marketing: Gaining a Competitive Advantage by Reaching the Masses

Social media marketing involves the use of online social media tools-such as Facebook, Twitter, and LinkedIn-to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers. However, the magnitude of resources available and the potential consequences of a failed social media marketing campaign have left many companies in a state of uncertainty. How can a company develop a social media marketing strategy that will prove successful in the long run? Instead of simply focusing on popular social media applications, companies need a set of guidelines with which they can effectively utilize various forms of social media as strategic marketing tools. Therefore, this thesis presents the principles of social media marketing by explaining the social media phenomenon, detailing how to create and capture value with social media, and discussing the process of formulating a social media marketing strategy.