Issue 6.1: Introduction (original) (raw)

In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing

Journal of Marketing, 1996

The occasion of the diamond jubilee for the Journal of Marketing affords an opportunity to chronicle its editorial and literary history in pursuit of an ideal, namely, the advancement of science and practice in marketing. This ideal has been expressed in different ways, variously manifested in over 3000 published articles during the past 60 years, and most recently embodied in the Journal of Marketings transformation into a scholarly-professional journal. The narration and explanation of this transformation is the subject of the author's commemorative essay.

From the New Editors – Welcome to the Journal of Marketing Management

Journal of Marketing Management, 2010

We welcome and relish the opportunity to manage and edit a publication so central to the disciplinary capital and scholarly identity of many within the marketing community as the Journal of Marketing Management (JMM). Now entering its 27th year of publication, we plan to build upon the rich heritage of the JMM, continuing to cultivate and strengthen its intellectual status and profile that the previous Editors, Professor Michael J. Baker and Professor Susan Hart, ably assisted by Professor Gillian Hogg as Deputy Editor, have left to our discipline as an important and valuable contribution. Our vision for the JMM is to enhance further the now global academic constituency of the journal. In 2010, it is truly an international journal, having published and continuing to publish submissions from all over the world (Hart, 2002, 2007b). It is highly regarded within the academy and listed as a 3* outlet in the most recent Association of Business School rankings, with acceptance rates below 17%, comparable in other words to other elite journals in marketing. Throughout the history of the Journal has been a clear emphasis on topical, paradigmatic, and methodological pluralism (e.g. Hart, 2000, 2007a, 2007b, 2009). We will endeavour to nurture further this eclecticism in our gate-keeping role for individual papers and calls for special issues, but also in our selection of Associate Editors, the Editorial Board, and invited reviewers. In encouraging debate on all aspects of marketing, we seek well-executed original material that reflects on the theoretical, conceptual, and empirical bases of all facets of marketing theory and practice and extends the boundaries of knowledge of our discipline (Hart, 2000; Tynan, 2006). As Editors, we are keen to encourage debate and discussion of the scholarship that is eventually published. Reflecting the diverse opinions of the academy, we welcome controversy, challenges to the intellectual statusquo, and received wisdom (Baker, 1996a, 1996b) to advance marketing theory and practice. Commensurate with calls from leading thinkers over the course of the last 20 years, interdisciplinary research that connects historical and contemporary debates in marketing to other intellectual domains is a welcome contribution to the Journal. We encourage submissions that are multidisciplinary and interdisciplinary in character. Provided the paradigmatic assumptions and methodological choices made in any given paper are appropriate for the research questions that are set, then all ways of seeking knowledge about marketing phenomena have been and will continue to be given space in the pages of the Journal. We disagree fundamentally with the idea that marketing theory and research can be parsed into two or three distinct groups of scholars such as those interested in

European Journal of Marketing Article information

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Journal of the Academy of Marketing Science 1973–2018: an analytical retrospective

Scientometrics, 2019

This paper analyses the entire publication history of the Journal of the Academy of Marketing Science (JAMS) by analyzing 1747 documents from 1973 to June 2018. Citation networks were examined from available metadata such as author and index keywords, and institutional affiliations, and abstracts were analyzed using network analysis and text mining techniques. The analysis is supported by the use of data visualization tools and community detection algorithms. Results suggest three main communities addressed throughout JAMS' publication history (firm capability and performance, brand and value co-creation and customer service) and nine main themes (brands' strategic value, firms' strategy and financial performance, customer service, sales, marketing communications, retailing, distribution channel, global markets, and corporate social responsibility). Although empirical quantitative studies account the larger type of research published by JAMS, results also highlight JAMS' contribution to marketing theory building and methodological issues in the shape of both conceptual/theoretical papers and scale development papers.

Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy

Theoretical and Practical Research in Economic Fields, 2024

Many economists today are concerned by the proliferation of journals and the concomitant labyrinth of research to be conquered in order to reach the specific information they require. To combat this tendency, Theoretical and Practical Research in Economic Fields has been conceived and designed outside the realm of the traditional economics journal. It consists of concise communications that provide a means of rapid and efficient dissemination of new results, models, and methods in all fields of economic research. Theoretical and Practical Research in Economic Fields publishes original articles in all branches of economics-theoretical and practical, abstract, and applied, providing wide-ranging coverage across the subject area. Journal promotes research that aim at the unification of the theoretical-quantitative and the empirical-quantitative approach to economic problems and that are penetrated by constructive and rigorous thinking. It explores a unique range of topics from the frontier of theoretical developments in many new and important areas, to research on current and applied economic problems, to methodologically innovative, theoretical, and applied studies in economics. The interaction between practical work and economic policy is an important feature of the journal. Theoretical and Practical Research in Economic Fields is indexed in SCOPUS, RePEC ProQuest, Cabell Directories and CEEOL databases. The primary aim of the Journal has been and remains the provision of a forum for the dissemination of a variety of international issues, practical research, and other matters of interest to researchers and practitioners in a diversity of subject areas linked to the broad theme of economic sciences. At the same time, the journal encourages the interdisciplinary approach within the economic sciences, this being a challenge for all researchers. The advisory board of the journal includes distinguished scholars who have fruitfully straddled disciplinary boundaries in their academic research. All the papers will be first considered by the Editors for general relevance, originality, and significance. If accepted for review, papers will then be subject to double blind peer review.