Millennial Tourists in Bali: Motivation, Satisfaction and Revisit Intention (original) (raw)
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Devotion, 2023
The COVID-19 pandemic has an impact on the tourism industry, Bali is one of the places affected because most of the people work in the tourism industry, during the COVID-19 pandemic. Kintamani is one of the tourist destinations that is still visited by many tourists, especially domestic tourists, the development of tourism in the pandemic era has triggered the emergence of new trends in the world of tourism such as glamping business (glamour camping). This study aims to determine the effect of motivation can increase the intention of tourists to stay again in addition to affecting tourist satisfaction. The method used is a quantitative approach and uses a qualitative approach to describe the characteristics of respondents and the scale assessment given by respondents. Data collection techniques in this study use questionnaires, then sampling techniques using accidental sampling. The data analysis technique used in this study is quantitative descriptive, then hypothesis testing using smart PLS software. The results of this study concluded that based on the t-test, t-statistical value of each variable in this study, there was a positive direct influence between motivation (X) on satisfaction (Y1), motivation (X) on the revisit intention (Y2), satisfaction (Y1) on the re-visit intention (Y2), and the indirect influence that satisfaction (Y2) was able to mediate motivation (X) and re-visit intention (Y2) from all hypotheses both direct and indirect influences Exogenous variables on endogenous variables have a significant positive influence, namely having a p-value less than (0.05) and having a t-statistic value greater than (1.96).
A structural model of millennial tourist behavior towards tourism in Davao Region
Journal of Advances in Humanities and Social Sciences
This study was conducted to theoretically develop and empirically test to explore the best it model of millennial tourist behavior towards tourism in Davao Region, Philippines. Structural equation was utilized in this study to test the causal relationship between variables. A total of 553 survey questionnaires was collected from selected millennial tourist in Davao Region. The data were obtained at the pre-departure area of Davao City Airport and selected major tourism destinations of Davao Region. Descriptive statistics, Pearson R, Stepwise Regression, and Goodness of Fit Test were used to analyze the data. The results revealed that tourist attitude, tourist motivation, social media, tourist visit intention, and tourist behavior were all rated as moderately high. Furthermore, tourist attitude, tourist motivation, social media, and tourist visit intention were highly correlated with tourist behavior. Meanwhile, tourist visit intention and tourist attitude were the best predictor of tourist behavior while tourist motivation and social media were the least predictors. Furthermore, the inal model passed all the goodness-ofit indices criteria. The implication of these indings can be applied to the enhancement of tourism destination competitiveness.
Destination Successes Factors for Millennial Travelers Case Study of Tanah Lot Temple, Tabanan, Bali
ADI Journal on Recent Innovation (AJRI), 2020
Millennials are a popular term to replace the term Generation Y (Gen Y). There are 2.5 billion millennials worldwide. They have contributed to business travel, and tend to spend most of their expenses on travel and vacation, driven by future travel trends. This research conducted to shape the success factor of the destination for millennial tourists, where the destination of Tanah Lot Temple is used as a case study, which is quantitative research, using survey design and purposive sampling. There are 160 millennial tourists as respondents (who are visited Tanah Lot Temple). The instrument used was a questionnaire with a Likert scale, and the data were analysed using descriptive statistics and factor analysis. This research has indicated that there are nine (9) main factors that shape the success factor of the destination for millennial tourists. The nine main factors are: Millennials interested in traditional costume guides and officers, believe in social media reviews, Millennial w...
Millennial tourists and revisit intention
Management Science Letters, 2020
The purpose of this study was to examine the effect of electronic word of mouth and destination image on revisit intention through the mediating variable of destination trust. Questionnaires were distributed to 120 millennial tourists who had visited Gembira Loka Zoo in Yogyakarta for the first time. The analysis used structural equation modeling and showed that electronic word of mouth and destination image had both direct and indirect effects on the revisit intention of the tourists.
The Motivation and Satisfaction of Elderly Tourists Visiting Bali Tourism Destination Indonesia
Now days, the elderly tourist has become a new market segment for the tourism industry because it has the power in two ways, i.e. purchasing power and leisure time. To be able to manage the elderly market, it must to be known what the needs and wants of them. Therefore, conducted a study about the consumer behavior is urgent to be done. This research is focused on the study of the elderly tourist, by in depth about the effect of motivation of the elderly tourist on the destination image, and also their satisfaction. The destination loyalty research is conducted by mixed methods both quantitatively and qualitatively. The core problem explored in the current research is whether there is a relationship between the motivation and satisfaction of foreign senior tourists vacationing in Bali. This is a confirmatory study built on the tourist loyalty model developed by Yoon and Uysal (2003) and Chi (2005), based on the theory of consumer behavior and its application for tourism. The current study is an in-depth confirmation on the effects of travel motivation of the senior tourism segment on the segment's satisfaction because satisfaction, in turn, affects tourist loyalty as the basis for repeat visits and recommendations for friends and relatives. A survey of 400 respondents was conducted, using field survey method, combining quantitative and qualitative data. The analytical tools utilized were descriptive statistical analysis, multivariate analysis (Structural Equation Modeling), and qualitative descriptive analysis. The tests on confirmation model revealed a relationship model between motivation and satisfaction of foreign senior tourists vacationing in Bali. The goodness of fit tests revealed that the model is replicable for similar research settings. Motivational push factors affect the satisfaction of foreign senior tourists vacationing in Bali, comprising of: (1) the push to visit new places, (2) the push to gain new knowledge and experience, and (3) the push to get out of the daily routine. In addition, motivational pull factors also affect the satisfaction of senior foreign tourists vacationing in Bali, comprising of: (1) health facilities, the quality of travel agency services, and (3) the quality of tour guides. The study also revealed that the opinions of senior tourists on Bali are not all positive; several respondents criticized the various problems that threaten the sustainability of Bali's tourism. Crowded streets and traffic congestions are seen to be detrimental to Bali's reputation as island paradise.
Dinasti International Journal of Digital Business Management
The development of tourist destinations today, has motivated research on revisit intention to be an important factor to be researched. This study seeks to examine the influence of tourist motivation and tourist experience on the revisit intention of tourists in West Sumatra which is mediated by the novelty seeking variable. The population of this research is tourists who visit tourist objects in West Sumatra. Samples were taken using accidental sampling method as many as 150 respondents. This study uses a Structural Equation Modeling (SEM) model with Smart PLS 3 as an analysis tool. The results of the analysis show that tourist motivation is the main factor that determines tourism revisit intention, while tourist experience and novelty seeking have no real role in increasing revisit intention. Another fact also finds that tourist motivation and tourist experience are the determining factors for novelty seeking. Whereas in another case novelty seeking as an intervening variable in th...
African Journal of Hospitality, Tourism and Leisure, 2019
To research the determinants of intention to travel, this paper employs the technology acceptance model (TAM) to investigate Indonesian millennials' behavioural process of post-adoption by considering their attitudes toward visiting cultural heritage sites. No previous research has investigated whether there is a link between cultural motivation, serious leisure, and electronic word-of-mouth (eWOM). Structural equation modelling technology was used to assess the responses from 442 questionnaires. The results show that social eWOM is the strongest predictor of attitude towards visiting heritage sites, followed by serious leisure and culture motivation.
Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019), 2020
Changes in tourism trends make millennial generation the main target of tourism development. The behavior of millennial who likes to share their activities on social media is beneficial for the tourism sector because it can help to promotion of tourist destination. furthermore, the use of social media increase revisit intention in tourist destination. This research will discuss about the role of tourist attraction towards revisit intention directly and the role of tourist attraction towards revisit intention through e-satisfaction. In this research was conducted in several tourist destinations in West Sumatra and involve 500 respondents selected by accidental sampling. Data processing is performed using Smart PLS 3.2.8. The results of this study indicate that natural and artificial attraction directly have a significant effect on revisit intention, but natural attraction has a significant negative effect on revisit intention through e-satisfaction and artificial attraction has no significant effect on revisit intention through e-satisfaction.
2018
An investigation into the decision-making process of millennial travellers influenced by, using user-generated contents, and other psychological factors such as pull motivation, cognitive image on destination loyalty, took place at a small tropical Island in Malaysia called Pangkor. A total of 170 respondents were selected using purposive sampling. Social cognitive theory was used to describe the phenomenon of this research. Results revealed that usergenerated contents had a significant relationship on push motivation and explained 11.3% of the variance in push motivation. Push motivation had a significant relationship, but with a low influence, with destination loyalty, it had a high significant relationship with cognitive image. Meanwhile, cognitive image had a significant relationship with destination loyalty. Cognitive image and pull motivation play important roles in explaining 46.3% of the variance in destination loyalty, while push motivation alone explains 52.2% of variance ...
Determinant Factors of Indonesian Millennials’ Revisit Intention: A Case of Labuan Bajo
2019
In an effort to increase the number of foreign tourists to Indonesia, the government has set Labuan Bajo as one of the four priority tourist destinations, in addition to Lake Toba, Borobudur and Mandalika. Of the four priority areas, Labuan Bajo is the region with the least number of tourist visits, even though Labuan Bajo has its own uniqueness with its Komodo (giant lizard). Therefore a study of the determinants of revisit to Labuan Bajo, especially for millennial groups, is needed. The main purpose of this study is to determine the determinants factors of the revisit intention of the Indonesian millenials to Labuan Bajo. This research is a quantitative study by interviewing 155 respondents of millennial visitors to Labuan Bajo, who were selected by snowball sampling. The research data was processed and analyzed using the SEM (Stuctural Equation Model) model. The results of the study show that new experiences, new knowledge (push factors), historical values, local values and trave...