On two desiderata for creativity support tools (original) (raw)

An Investigation into the Development of a Creativity Support Tool for Advertising

An investigation into the development of a Creativity Support Tool for advertising, 2008

In recent years, there has been a strong interest in developing Creativity Support Tools for many exciting areas of research such as art and music. Yet few such tools have been developed to support creativity in advertising. This is unusual since advertising, like art and music, is a highly creative endeavour of the human mind. The goal of advertising is to transform a communicational objective of a product or a service into a creative idea. A tool that would enhance the development of creative ideas in advertising would be highly beneficial for the advertising industry and possibly shed light on the mystery behind creativity. In this thesis, I developed Creative Pad, a new Creativity Support Tool to assist advertising creative in generating creative ideas for advertising. In developing Creative Pad, I studied advertising creativity and human creative thinking. I developed a framework for analysing the advertising process, in which the process is viewed as having three distinct phases: a message, an idea, and an execution. A significant implication of this view is that the process for developing ideas for new advertisements and the process of executing those ideas and turning them into creative products are independent. Each step is the result of a significant creative process. Creative Pad is developed to assist in the development of creative ideas for new advertisements. To assist this creativity, relevant triggers are needed. Research has shown that individuals with high associative skills produce more creative advertising. Creative Pad supports the associative skills of the advertising creative and exploits the use of the Internet as a dynamic database. It finds words and sentences related to the original communicational objective, providing relevant triggers for the associative creative process in the minds of the advertising creative. Several experiments using Creative Pad were conducted with advertising creative and students with no advertising background. The results show that Creative Pad supports the generation of new ideas in two ways. First, and most important, all the subjects were able to develop interesting new ideas. In particular, the advertising creative were able to design a sketch of the advertisement from ideas generated using Creative Pad. Second, I was able to find a connection between the triggers, the words and sentences selected by the user during the creative process, and the ideas generated. Although the connection might be considered a weak one, it nonetheless demonstrates that a connection exists between the ideas developed by the advertising creative and those suggested by Creative Pad.

Enhancing the Creativity Process by Adding Context Awareness in Creativity Support Tools

Universal Access in Human- …, 2009

The existence of creativity support tools establishes creativity as part of the Computer Science research. Therefore, the development of computational methods for the enhancement of creativity is undoubtedly a challenge. In this paper we argue that adding context awareness in creativity support tools will enhance the creativity process. This belief is based on the evaluation of a number of the most popular creativity support tools in relation to the features and characteristics they support. In this review, we examine the characteristics related to the interaction between the user and the creativity support tools in two phases: the 'preparation' of creativity process and the 'ideation' phase. Through this analysis we observe that the tools in most cases play a passive role. Real time Human-Computer interaction is missing, and therefore the creativity process is not as effective as it could and should be. Finally, we conclude that the addition of context awareness in creativity support tools can enhance the creativity process and innovation.

Design of a Multi-interface Creativity Support Tool for the Enhancement of the Creativity Process

Lecture Notes in Computer Science, 2011

This work examines the influence of the different working environments during the execution of a creativity process. The selection factor used for the decision is each user's learning style. For the examination of how this is perceived by the users and to test how this influences the creativity process within a Creativity Support Tool a prototype has been developed. The paper describes the prototype as well as its pilot testing by a group of users.

User interfaces for creativity support tools

1999

ABSTRACT A challenge for human-computer interaction researchers and user interface designers is to construct information technologies that support creativity. This ambitious goal can be attained by building on an adequate understanding of creative processes. This paper expands on the four-phase genex framework for generating excellence [l]. Within this integrated Mework, this paper proposes eight activities that require human-computer interaction research and advanced user interface design.

On the role of computers in creativity-support systems

A.M.J. Skulimowski (ed.) Proceedings of KICSS’2013, 2013

We report here on our experiences with designing computer-based creativity-support systems over several years. In particular, we present the design of three different systems incorporating different mechanisms of creativity. One of them uses an idea proposed by Rodari to stimulate imagination of the children in writing a picture-based story. The second one is aimed to model creativity in legal reasoning, and the third one uses low-level perceptual similarities to stimulate creation of novel conceptual associations in unrelated pictures. We discuss lessons learnt from these approaches, and address their implications for the question of how far creativity can be tamed by algorithmic approaches.

An empirical examination of the value of creativity support systems on idea generation

MIS quarterly, 1996

Because organizations seek more innovative ways to compete, the ability of their employees to generate new and valuable ideas becomes a fundamental survival skill. To the extent that computer software might enhance the creative performance of individual users, organizations might ultimately apply such tools to enhance the creative performance of their employees. A controlled laboratqry experiment was performed to determine whether two popular creativity support applications significantly enhanced the creative performance of individual users. The results suggest that responses generated with software support are significantly more novel and valuable than responses generated by pen and paper. The results also question the previous creativity research practice of not directly controlling for idea fluency prior to experimental manipulation. It is hoped the findings from this investigation can be used to improve individual creative performance, further research concerning factors relevant to creativity, and guide future ICSS development efforts.

Creativity support tools: Report from a US National Science Foundation sponsored workshop

… Journal of Human- …, 2006

Creativity support tools is a research topic with high risk but potentially very high payoff. The goal is to develop improved software and user interfaces that empower users to be not only more productive but also more innovative. Potential users include software and other engineers, diverse scientists, product and graphic designers, architects, educators, students, and many others. Enhanced interfaces could enable more effective searching of intellectual resources, improved collaboration among teams, and more rapid discovery processes. These advanced interfaces should also provide potent support in hypothesis formation, speedier evaluation of alternatives, improved understanding through visualization, and better dissemination of results. For creative endeavors that require composition of novel artifacts (e.g., computer programs, scientific papers, engineering diagrams, symphonies, artwork), enhanced interfaces could facilitate exploration of alternatives, prevent unproductive choices, and enable easy backtracking. This U.S. National Science Foundation sponsored workshop brought together 25 research leaders and graduate students to share experiences, identify opportunities, and formulate research challenges. Two key outcomes emerged: (a) encouragement to evaluate creativity support tools through multidimensional in-depth longitudinal case studies and (b) formulation of 12 principles for design of creativity support tools.

Creating creativity: user interfaces for supporting innovation

2000

Abstract A challenge for human-computer interaction researchers and user interf ace designers is to construct information technologies that support creativity. This ambitious goal can be attained by building on an adequate understanding of creative processes.

Developed computerized tools based on mental models for creativity support

Recently, creativity has become a hot spot of research in the wide area of academy and industry. The recognition of the definition or nature of creativity and the computerized tools for creativity support are two research perspectives. The latter as the common approach has got more and more attentions from multi-disciplines, such as cognitive psychology, management science, system science, knowledge science, social science and computer science, etc. Also, both the theory and mental models have been involved in the design and operation of the computerized tools. This paper presents a creativity support system, named group argumentation environment (GAE) which is a platform for idea generation, knowledge creation and wisdom emergence by versatile aids, like visualization of expert opinion structure, clustering of contributed opinions for concept formation and idea/knowledge detecting and growing, etc.