A Study of Changing Consumer Behaviour of Four Metro Cities in India during Covid-19 Pandemic (original) (raw)
Related papers
Asian Journal of Economics and Banking, 2021
Purpose-The present world is crippled with the pandemic coronavirus (Covid-19). The pandemic that originated in Wuhan city of China has sent every country in the world in an unprecedented situation that has social and economic impacts. This paper aims to explore whether epidemics and pandemics have any impact on consumption patterns among rural and urban consumers in India. Taking pandemic Covid-19 as a case study, it was explored how this pandemic impacted the consumption pattern of consumers in India; what are the similarities and/or differences between rural and urban consumers that are found in their consumption habits in the wake of Covid-19 pandemic. Design/methodology/approach-The required data was collected through questionnaires sent to respondents. Approximately 500 respondents were contacted through the mail to fill in the survey questionnaire. Despite the sincere efforts, a total of 175 complete survey questionnaires were filled in by respondents. The study used SPSS Statistics version 25 software for the analysis of data. Findings-It was found that epidemics and pandemics have a profound impact on the pattern of consumption in India. The study reveals that consumers resort to panic buying in the initial stages of epidemics and pandemics. It was found that consumption habits of consumers went a sea change and they were spending largely on essentials only. The study also reveals that the majority of consumers would like to continue in the same consumption habits as that of during COVID-19. The consumption pattern of urban consumers witnessed more change than the consumption pattern of rural consumers. It is due to the closure of eateries and restaurants, shopping malls, movie theatres, etc., in urban areas that forced the change in the consumption pattern of urban consumers. Research limitations/implications-The research has a limitation of using a less sample size. For the generalizations, more robust studies can be conducted with more data. Practical implications-The findings of the study will give marketers an insight for framing their policies in the wake of epidemics and pandemics. Originality/value-The research adds to the existing body of knowledge. There are plenty of studies on the behaviour of consumers. However, there are no major studies that focus on the behaviour of consumers during the outbreak of a pandemic. So, this study fills this gap in the existing body of knowledge.
Consumer Buying Behaviour during Pandemics: A Case Study of Covid-19 Pandemic in Rural-Urban India
Envisioning Business for a Better Tomorrow: Innovate, Integrate, Impact, 2021
The world at present is witnessing an unparalled situation of COVID-19 which has brought about unprecedented and unimagined changes in economic and social outlook. Countries closed their borders with each other to prevent the spread of the Covid-19. Even within a country itself, internal movement of people was restricted. Economies were closed, businesses were shut, millions of people lost their jobs and the future of people is in an uncertain environment. This alarming situation has forced business houses and policymakers to come up with novel and innovative ideas to cope up with the pandemic Covid-19. The present paper is an attempt to analyse the the impact of pandemic Covid-19 on the overall consumer behaviour in general and on behaviour of rural consumers in particular in India. Specifically, the paper aims at analysing the impact of pandemic Covid-19 on buying behaviour of consumers; understanding the major trends exhibited by consumers in critical times like Covid-19; and tries to propose suitable marketing strategies for the same. The motivation behind the study is that the world is witnessing the outbreak of pandemics/ epidemics very frequently, almost every 2-3 years. As such, taking Covid-19 as a case study, the paper tries to develop strategies that can be adopted in marketing, particularly in rural marketing, during any pandemic.
Impact of Covid-19 Pandemic Situation on Consumer Buying Behaviour in Indian Market- A Review
international journal for research in applied science and engineering technology ijraset, 2020
Consumer behaviour is determined deeply by cultural factors and India being influenced by social community for group activities have experienced shift in consumer buying behaviour due to covid-19 pandemic situations, changing consumption patterns of people and the lockdown resulted in panic buying behaviour rushing to stock up on essentials. Further the major sectors experiencing consumer behaviour changes including entertainment, travel tourism, newspaper, food industry, personal hygiene, small business, education, pharmacy, agriculture, and e-commerce have resulted in proactive buying behaviour, adaptability to new technologies, reactive health management, pantry preparation, quarantined living preparation, restricted living and living a life with basic requirements. The consumer companies urgently need to anticipate, so that they can make it through the current crisis and build capabilities that can meet future necessities. Therefore, in this paper we will be reviewing possible consumer changes in their buying behaviour in various sectors during covid-19 outbreak in India.
Impact of COVID-19 on Indian Household Consumption Patterns
EPRA International Journal of Economics, Business and Management Studies
In order to slow down the spread of COVID-19, the Indian government imposed a nationwide lockdown in various phases from March 25, 2020. As a result of the lockdown, many people lost their jobs and thus their income. The study is important to find the actual reason for household consumption patterns and how covid 19 impacted it. What were the main reason for such a consumption pattern and how has it impacted the economy in the whole. It was discovered that epidemics and pandemics significantly affect India’s consumption patterns. The study finds that during the early phases of epidemics and pandemics, consumers turned to panicked buying. Consumer buying patterns were discovered to have drastically changed, and they were now focusing almost exclusively on necessities. KEYWORDS: Covid-19, Consumption Patterns, Household.
The present study aims at finding out impact of Covid-19 on Consumer behavior for the residents of district Bhiwani. The study has been conducted on 102 respondents from the different areas of Bhiwani (Haryana) through online mode using a simple modeling process involving respondents from different age groups. After collecting data through an online survey, it is analyzed to determine the value of individual estimates. The practical significance of this study is huge as the change in consumer behavior is going to impact fairly all industries; therefore it is important to study the changes
The New Paradigm of Consumer Behaviour During the COVID-19 Pandemic Period
Economica, 2021
The COVID-19 pandemic disrupted economies, the food system and consumer behaviour. In order to emerge from the crisis caused by SARS-CoV-2, with minimal losses, it is very important to know how the behaviour of both producers and consumers’ changes. In this study, the analysis of the impact of the pandemic on the change of consumers’ eating habits, preferences and consumption trends is performed based on the opinion poll. The aim of the research is to identify a new paradigm of consumer behaviour in the Republic of Moldova. The results of the research showed that there was a change in the paradigm of consumer behaviour, which led to healthier consumption and there was an upward trend in on-line procurement.
Food Choices and COVID-19: A Study of Traditional Dietary Habits in Chandigarh, India
2021
The study aims to understand the traditional dietary habits during the COVID-19 pandemic and to comprehend the role of societal norms associated with gender in the context of Chandigarh, India. The present paper reports the findings from a cross-section survey conducted in September-October 2020 in Chandigarh in India. In total, there were 70 participants for the primary survey. A five-point Likert scale was used for the primary survey on a scale anchored with Strongly Agree (5) to Strongly Disagree (1). We conducted a Chi-square test and Regression Analysis to test the hypothesis. The result proved that sociocultural and gender norms are significant for food choice during pandemics. The study will benefit the policymakers while framing the policy dealing with pandemic considering the local socio-cultural perspective. The sample size was very small. Therefore, the outcomes of the study may not be generalized for the whole population of Chandigarh, India.
THE CHANGES IN FOOD CONSUMPTION BEHAVIOR: A RAPID OBSERVATIONAL STUDY OF COVID-19 PANDEMIC
International Journal of Management, Innovation & Entrepreneurial ResearcheISSN: 2395-7662, Vol. 6, No 2, 2020, pp 77-87, 2020
Purpose of the Study: This study aims to identify food consumption behaviour at pre, during, and post-pandemic (possibility). Methodology: This study uses a quantitative-based descriptive study approach to explain changes in consumer consumption patterns. Sampling was done by using probability sampling techniques or by a simple random sampling method. Electronic-questionnaire distribution was carried out through the WhatsApp broadcast message application to which 75 respondents responded. Meanwhile, a simple quantitative analysis method is used to calculate several formulas, including mean value, frequency distribution, and percentage. Main Findings: The results showed that health, social, and psychological factors influenced the respondent's food consumption behaviour. There are increasing organic food intentions and self-cooking trends. Besides, this study also shows an increasing awareness of the importance of aspects of health, quality, and food safety in choosing food. Implication/Applications: This research can be used as a theoretical reference, especially related to the factors that influence eating behaviour during a pandemic. Also, the results of this research can be used by culinary businesses to design strategies to survive the Covid-19 pandemic by adjusting products, innovating, and improving product quality based on consumer needs. The originality of the study: The paper is original, and this is the current study to examine the food consumption behavior of local communities in the pandemic issue.
Consumer Behaviour during Pandemic of COVID-19
Journal of International Business Research and Marketing, 2021
Knowledge of consumer behaviour is an important factor in the success of companies. Knowing how the consumer behaves and what factors influence him enables companies to manage the marketing mix, branding and communication more effectively with customers. Identifying the factors that affect consumers is sometimes very difficult to identify correctly, because very often they are internal factors.The current situation currently prevailing in global markets is mainly influenced by external factors – the COVID-19 pandemic and the effects of political and legislative steps and the economic situation. That is, the factors that both customers and retailers had to adapt to. The author aims to identify changes in consumer behaviour when buying basic products – food, drugstore goods, clothing and footwear and electronics during the pandemic of COVID-19. The aim of this article is based on analysis of primary, secondary data and marketing survey to identify changes in consumer behaviour because...
Consumer Behavior and Patterns During the Covid-19 Pandemic in Indonesia
Proceedings of the First International Conference on Science, Technology, Engineering and Industrial Revolution (ICSTEIR 2020)
The Covid-19 pandemic has changed many human life arrangements so that new habits have emerged that lead to different lifestyles from before. This study seeks to explain consumer behavior and habit patterns during the Covid-19 pandemic in Indonesia. This research was conducted through literature study and direct observation of consumer behavior in shopping. The results reveal how consumers in Indonesia must adapt during the Covid-19 pandemic. In addition, it explains how new consumer habits are in buying products from providers.