Keputusan Pembelian Online Melalui Aplikasi Shopee DI Surakarta Ditinjau Dari Kualitas Layanan, Online Customer Review Dan Kepercayaan (original) (raw)

Keputusan Pembelian melalui Marketplace Shopee ditinjau dari Celebrity Endorser, Online Customer Review dan Rating

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 2022

This study aims to determine whether there is a significant influence between the celebrity endorser, online customer review, and rating variables on purchasing decisions through the shopee marketplace for high school students in Surakarta. The method used is a quantitative method. The population in this study were high school students in Surakarta and the sample used was 100 respondents. The sampling technique in this study is non-probability sampling with a purposive sampling approach. The types of data used in this study are primary data and secondary data. The data collection technique uses observation, documentation, questionnaires, and literature studies. The data analysis technique in this study is the classical assumption test, multiple linear regression and the coefficient of determination. The results of this study stated that the celebrity endorser variable had a positive and significant effect on purchasing decisions bec...

Persepsi Kemudahan Penggunaan Aplikasi Shopee Terhadap Keputusan Pembelian Online Pada Users DI Kabupaten Bungo

2021

Persepsi kemudahan penggunaan merupakan tingkat keyakinan dari pengguna terhadap suatu usaha dalam menggunakan sebuah sistem. Shopee merupakan salah satu marketplace terkemuka yang dluncurkan sejak tahun 2015. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemudahan penggunaan aplikasi Shopee terhadap keputusan pembelian online pada pengguna (users) di Kabupaten Bungo. Populasi penelitian ini adalah pengguna Shopee yang tidak diketahui jumlahnya. Ukuran sampel sebanyak 110 responden yang ditarik dengan teknik purposive sampling melalui penyebaran kuisioner yang berisi 22 item pernyataan. Metode analisis data yang digunakan adalah regresi linier sederhana. Berdasarkan hasil pengolahan data, diperoleh model persamaan Y= 19,281 + 0,456X + e. Untuk hasil uji statistik menunjukkan hipotesis diterima yaitu terdapat pengaruh antara persepsi kemudahan penggunaaan aplikasi Shopee terhadap keputusan pembelian online pada pengguna Shopee di Kabupaten Bungo. Saran yang diberikan pa...

Analisis Faktor E-Service Quality Dan Nilai Yang Diterima Terhadap Loyalitas Pelanggan Dalam Pembelian Online Melalui Shopee.Co.Id Di Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta

2018

PT Shopee Indonesia, better known by Shopee is one of the shopping centers managed by Garena (renamed SEA Group) and its e-commerce success in exploiting the opportunities of e-commerce market in Indonesia with the site that is Shopee.Co.Id. This study focuses on consumers who have made online purchases through Shopee and are interested in loyalty. This study aims to determine the effect of e-service quality and perceived value on customer loyalty in online purchases through shopee.co.id. Subjects in this study are students of University Muhammadiyah Surakarta (UMS) Faculty of Economics and Business, are interested to loyal in online purchases through the website Shopee.co.id. The number of samples in this study 100 respondents. The sampling technique used purposive sampling. The analysis tool in this study using multiple linear regression analysis, partial test (t test), simultaneous test (F test) and coefficient of determination (R2). In conclusion, the results of research shows t...

Keputusan Pembelian E-Commerce Shopee Ditinjau Dari Website Quality, Inovasi Produk, Dan Electronic Word of Mouth (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Islam Batik Surakarta)

JURNAL ILMIAH EDUNOMIKA, 2020

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of...

Pengaruh Trust Dan E-Service Quality Terhadap Keputusan Pembelian Pada Online Shop Shopee DI Fakultas Ekonomi Dan Bisnis Universitas Singaperbangsa Karawang

Jurnal Ecoment Global

As for the purpose, to obtain empirical evidence and find clarity phenomena and conclusions about The Effect of Trust and E-Service Quality to Buying Decision in Online Shop Shopee at Economy and Business Faculty University of Singaperbangsa Karawang. The study was conducted by using desciptive and verification methods, such as collecting, presenting, analyzing, and testing hypothesis, and made conclusions and suggestions. Sample were collected by using Stratified Random Sampling and Purposive sampling methods with a sample od 100 respondensfrom a population of 3.597 people. The data analysis technique was used Bar Scale Analysis technique and Path Analysis by using Method Succesive Interval, Microsoft Office Excel 2010, and SPSS. Based on the research result trust variable (X1) has a significant effect of buying decision (Y) with a percentage of 53,1%, which means that further increasing trust consumer will increase buying decisions to the product offered. E-service qualiy (X2) ha...

Proses Pengambilan Keputusan dalam Situs Belanja Online “Shopee” sebagai Pemenuhan Kebutuhan Konsumen

JCommsci - Journal Of Media and Communication Science, 2020

Saat ini konsumen dihadapkan dengan banyak pilihan cara untuk memenuhi keinginan dankebutuhannya. Situs belanja online seolah-olah menjadi satu cara cepat untuk dapat memenuhihasrat belanja konsumen. Shopee memiliki beragam kategori produk yang ditawarkan kepadakonsumen. Kerjasama antara Shopee dengan endorsement juga tampak sebagai upaya untukmenjaga eksistensi tren di bidang yang semakin luas. Pada penelitian ini juga tampak bahwaterdapat keragaman latar belakang yang menaungi masing-masing kepribadian konsumen untukmenggunakan market place ini. Jenis penelitian ini adalah kualitatif dengan menggunakan metodewawancara mendalam. Subjek penelitian terdiri dari enam informan dengan latar belakang perilakukonsumen yang berbeda-beda. Analisis dilakukan dengan membagi dua jenis data yakni data primerdari wawancara langsung, dan data sekunder dari artikel yang relevan. Proses pengambilankeputusan pembelian para konsumen dalam membeli produk dalam situs belanja Shopee dilakukandengan bera...

Analisis Proses Keputusan Pembelian Online Pada Shopee Mall Indonesia

Jurnal Ilmiah Ekonomi Bisnis, 2021

Penelitian ini bertujuan untuk mengetahui proses keputusan pembelian online pada Shopee Mall di Indonesia selama Pandemi Covid-19. Metode yang digunakan adalah kualitatif deskriptif dari 262 customer dan seller. Hasil penelitian menunjukkan bahwa, terjadi perubahan proses keputusan pembelian online dari pengenalan kebutuhan sebagai proses pertama menjadi kedua. Hal ini disebabkan karena dimasa pandemi covid-19 dengan diberlakukannya work from home, learning from home, customer dan seller memiliki banyak waktu luang mencari sebanyak mungkin informasi dalam pemenuhan kebutuhannya. Pencarian informasi dalam memutuskan membeli suatu produk, melibatkan upaya dan waktu yang tidak terlalu besar, lebih mengandalkan pengetahuan pribadi dibandingkan dengan informasi dari luar. Peningkatan belanja online oleh customer Wanita yang didominasi mahasiswi yang berada di Provinsi DKI Jakarta untuk pembelian kosmetik, pakaian, dan sepatu. Dengan kemudahan pencarian informasi, perlu adanya edukasi car...

Pengaruh Persepsi Risiko, Manfaat Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee

Jurnal Ilmiah Manajemen Kesatuan, 2021

This study aims to determine the effect of perceived risk, benefit and ease of use on purchasing decisions. This study uses four variables, namely risk, benefit and ease of use as independent variables, and purchasing decisions as the dependent variable. The population in this study were active students of the economics faculty at the Sarjanawiyata Tamansiswa Yogyakarta University who used the Shopee application, who were then sampled as many as 120 respondents. The sampling method using purposive sampling with data collection using a questionnaire. The results showed that the risks, benefits and ease of use simultaneously had a significant effect on online purchasing decisions at Shopee, risk had a significant negative effect on online purchasing decisions at Shopee, benefits had a significant negative effect on online purchasing decisions at Shopee, ease of use has a significant effect on online purchasing decisions at Shopee.

Pengaruh Kualitas Mobile, Harga, Dan Kualitas Produk Dengan Kepercayaan Pelanggan Sebagai Variabel Moderasi Terhadap Keputusan Pembelian Online Situs Shopee

2020

This study aims to see and find out the direct influence of mobile quality, price, and product quality with customer trust as a moderating variable on purchasing decisions. Place of Research on Shopee's online site. The population in this study were all Shopee consumers of active Riau University Postgraduate students who had made online purchase transactions through the Shopee buying and selling site. The sampling technique used is non probability sampling using purposive sampling. Determine the number of samples 5 times the number of variable indicators as many as 24 used. Thus the number of samples to be examined in this study is 120 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results in this study that there is a positive and significant influence between the variables of mobile quality, price and product quality on purchasing decisions. Trust plays a role in moderating the influence of mobile quality and prices on purchasing d...