Model Perceived Risk and Trust: E-Wom and Purchase Intention (The Role of Trust Mediating in Online Shopping in Shopee Indonesia) (original) (raw)
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This study investigates empirically the effect of trust, perceived risk and e-service quality on the intention to purchase of online shop's customers in Indonesia. This research is a type of descriptive research with a quantitative approach. The type of data used is primary data obtained through the distribution of questionnaires. Respondents of this study were online consumers in Indonesia which were taken by accidental sampling technique as many as 333 peoples. The data analysis method used descriptive analysis and partial least square (PLS) analysis. Based on field research, the results obtained are: (1) Trust has a positive and significant effect on intention to purchase of online shop consumer; (2) Perceived risk has a positive and significant effect on intention to purchase of online shop consumers; and (3) E-service quality has a positive and significant effect on the intention to purchase of online shop consumers. The implications of the research are the importance of tr...
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Indonesia has always been a lucrative market for e-marketplace and classified ads development as the country has both a large population of youth and stronger economic growth. However, e-marketplace and classified ads are still highly associated with fraudulent acts. According to the POLRI report from January to July 2019, there were 1.243 cases of fraudulent activities and this condition worsened the trust in using e-marketplace and classified ads. This condition also makes the perceived risk and negative review in using e-marketplace and classified ads to increase. The decrease in confidence also has an impact on price dispersion increasing perceived risk and ultimately makes the perceived value by the community to change. So, based on this phenomenon, this study aims to formulate the conceptual model of the relationship between initial trust, perceived risk, price dispersion, perceived value and eWOM toward the intensity of transaction. This study uses several models from previou...
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Perceived Risk, Perceived Technology, Online Trust for the Online Purchase Intention in Malaysia
International Journal of …, 2011
The past decades have witnessed the beginning of a major directional change of consumer behaviour, from physical stores purchasing behaviour to online purchasing behaviour in the retailing industry, especially the youngsters in Malaysia. Therefore, the aim of this research is to evaluate and validate the impacts of perceived technology and perceived risk on the online trust and how online trust is related to online purchase intention. This study also investigates the impact of online trust in mediating the relationship between perceived technology and online purchase intention. A total of 250 sets of questionnaire were distributed to the full time undergraduate information technology students in a private university that is located in Kuala Lumpur. The findings revealed that perceived technology and perceived risk are positively related to the online trust; online trust is positively related to online purchase intention and perceived technology is positively related to the online purchase intention. In addition, the finding also concluded that perceived technology is positively related to online purchase intention, mediated by online trust. www.ccsenet.org/ijbm
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The concept of e-commerce, or online shopping, has witnessed significant growth in recent years, driven by factors such as convenience and cost-effectiveness. However, concerns related to initial trust, perceived risks, credibility of online platforms, and convenience have hindered some consumers from making purchases online. This study aims to investigate the relationship between initial trust and purchase intention among online shoppers, with a focus on the mediating factors of risk, credibility, and convenience. The research will be conducted in the Klang Valley region of Malaysia, targeting trainees who are active online shoppers. Data will be collected through a structured questionnaire, and statistical methods such as regression analysis and mediation analysis will be employed for data analysis. The study aims to provide valuable insights into the factors that shape initial trust and their impact on purchase intention, contributing to the existing body of knowledge in the field of e-commerce. The findings of this research will have practical implications for online retailers, enabling them to develop strategies to enhance trust, reduce perceived risk, establish credibility, and improve convenience, ultimately driving purchase intention among online shoppers.
Impact of Perceived Risk and Trust on Online Shopping Behaviour: A Study from Indian Perspective
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E-commerce has been quite a popular and most talked about thing in these days, especially during Covid times in India. Consumers have got equipped and are now familiar on buying products online across different age groups given the current circumstances where staying home is the way to be protected against corona virus. This change in consumer behaviour is supported in a report published by Statista Research Department, in 2020, there were roughly 160 million online customers every year, contrasted with around 135 million online customers in 2019 in India. According to the previous studies, Perceived Risk and Trust are the two major variables that affect consumers' behaviour while shopping online in addition to the other variables. The objective and purpose of this paper is to understand and evaluate the impact of perceived risk and trust on the online buying behaviour from Indian perspective. This paper is based on the outcome of a primary online survey and Structural equation modelling technique was applied to test the hypothesis. As per the analysis, it could be concluded that Perceived Risk has a negative influence on Trust and Online Shopping Behaviour. Also, Trust has a positive influence on Online Shopping Behaviour.
2020
Purpose: This research contributes towards the development of Electronic Commerce Literature in two ways that are: in the first phase it focuses upon the influence of usefulness, ease of use, electronic mouth of words, trust on online shopping, in the second phase it tested the effect of online experience as a moderation on the relationship between trust and attitude towards online shopping in the context of Jordan. Design/methodology/approach: The structural model was assessed using PLS bootstrapping procedures. The hypotheses were assessed based on path coefficients and their significance level. Hypotheses H1, H2, H3, H4 and H5 were assessed based on the baseline model. Meanwhile, hypothesis H6 was assessed based on the moderated model. Findings: The results revealed that the relationship between ewom and trust was positive and significant, providing empirical support for hypothesis H1. Similarly, the relationship between ease of use and trust was positive and significant therefor...
The Impact of Cognitive Trust and E-Wom on Purchase Intention in C2C E-Commerce Site
Journal of Computer Science, Vol. 10, No. 12, pp. 2518-2524
In the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to explain the purchase intention in the C2C e -commerce environment. In the model, buyer's trust to the seller is a major factor that influences the purchase intention. Cognitive trust and adoption of e-WOM information is used as a factor that explains how trust is formed. We tested the model by distributing online questionnaires in Kaskus forum, the largest online shopping community in Indonesia. Total 114 valid questionnaire responses were used for analysis. The analysis was conducted using PLS and Smart PLS 2.0 as the tools. Our results showed that trust have a positive and significant effect to the purchase intention. Later it was found that two cognitive trust variables, the perception of ability and integrity of the seller, along with the adoption of e-WOM information have a positive and significant impact on the trust to the seller.