The Impact of Cognitive Trust and E-Wom on Purchase Intention in C2C E-Commerce Site (original) (raw)
Related papers
2017
This research tries to examine the factorsthat influence consumer perception to do online shopping in Indonesia. Based on previous study, one of the key factor that affect customer intention to purchase online is trust. The purpose of this study is to investigate the impact of Indonesian consumer’s trust on their intention to purchase in Indonesian marketplace. The model that used in this study suggests a significant relationship between online trust in combination with perceived technology and online purchase intention. This model also suggests that online trust mediates the effects of e-commerce knowledge, perceived reputation, perceived risk and perceived technology toward online purchase intention. This study was done by determining the indicator of each used variables based on previous research. The operationalization of variables was done in the making of questionnaires so that each question has the highest relevance to its variable. We did the calculation analysis using PLS-S...
Dinasti International Journal of Digital Business Management, 2021
Purpose. This study discusses the Role of Trust in Mediating eWOM and Perceived Risk of Online Purchase Intention in Shopee. Design / methodology / approach. This study was conducted in Jakarta using 185 samples using SEM-PLS data analysis method. Findings. Trust is able to act as mediating between ewom and also perceived risk of online purchase intention in shopee. Practical implication. Shopee companies should be able to provide reliability in services and various features, and also increase security when consumers shop online at Shopee, because it can create an interest in buying online on an ongoing basisTheoretical implications. This research has limitations that can be used as advice or input for further research.
Investigating the Relationship between Trust and Intention To Purchase Online
Nowadays, the usage of Internet has grown rapidly over the past years and it has become a common medium for delivering and trading of goods, services and information at global marketplace. Even though this method of business transaction or exchange has started to win the hearts of Malaysian buyers, the element influencing the willingness to purchase online is still unknown. Therefore, the objective of the current study is to examine the element that influence buyer’s intention to purchase online (dependent variable). The independent component is trust to visit the website. A total number of 78 (100 percent) returned questionnaires were accepted, coded and were subject to further analysis. The finding support the hypothesis stated in the current study. The results indicates that website trust contributed 16.1 percent (R2 = 0.161) to the variance in intention to purchase online. Keywords: Trust, Website trust, Intention to purchase online, E-commerce, Online retail
In the practical dealings of online businesses, the physiological element of confidence plays a significant role. By comprehending e-commerce, people will have a greater sense of confidence, minimize their hesitations about making online purchases, and drive more people into the e-commerce fold effectively. Since consumers' perceptions of risk and security are most salient in an unfamiliar web environment, initial confidence is the starting point for trust-building. Because of its popularity and specific growth stage, this phenomenon has been the subject of numerous studies in various countries to better understand its meaning in various contexts regarding local customer perceptions of online shopping. Since studies of initial confidence among online Malaysian consumers are still in their infancy, this study is timely, especially in light of the government's policies aimed at transforming Malaysia into a regional ICT hub and accelerating the growth of e-commerce. This study aims to identify the factors that influence initial confidence among Malaysian online shoppers. Disposition to trust characteristics of Malaysian online shoppers derived from antecedents such as psychological, risk, credibility, environment, and knowledge. Intention to purchase is a three-factor construct made up of intention, brand consciousness convenience seeking. The initial trust structure of the study was established through the use of a mixed-method technique. The study variables were selected based on a focus group discussion with online shoppers and research on online confidence and online shopping studies. The instrument created using the eight-step instrument creation method. Since this study aims to determine the causal relationships between the determinants of initial trust among online shoppers, the relationship between a disposition to trust and intention to purchase investigated using Structural Equation Modelling (SEM). The study's main findings revealed that five factors, namely psychological, risk, credibility, environment, and knowledge, have a significant impact on the formation of initial confidence among online Malaysian consumers. The findings were intriguing because the proposed model can measure initial confidence for all demographic variables in future studies.
The Role of Trust in Mediating Perceived Ease of Use, Perceived Risk and E-Wom on Purchase Intention
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
This study aims to determine the direct effect of perceived ease of use, perceived risk and E-WOM on trust and purchase intention, and also to determine the indirect effect of perceived ease of use, perceived risk and E-WOM on purchase intention which is mediated by trust. The population in this study were all shopee users in West Jakarta with a sample of 260 respondents. The method used in this research was quantitative analysis with SEM analysis assisted with SmartPLS 3.0 tool. The results of this study indicated that perceived ease of use had no significant effect on trust, perceived risk had no significant effect on trust, E-WOM had a positive and significant effect on trust, perceived ease of use had a positive and significant effect on purchase intention, perceived risk did not have significant effect on purchase intention, E-WOM had a positive and significant effect on purchase intention, trust had a positive and significant effect on purchase intention, thus trust could not ...
Journal of Madani Society
This study investigates empirically the effect of trust, perceived risk and e-service quality on the intention to purchase of online shop's customers in Indonesia. This research is a type of descriptive research with a quantitative approach. The type of data used is primary data obtained through the distribution of questionnaires. Respondents of this study were online consumers in Indonesia which were taken by accidental sampling technique as many as 333 peoples. The data analysis method used descriptive analysis and partial least square (PLS) analysis. Based on field research, the results obtained are: (1) Trust has a positive and significant effect on intention to purchase of online shop consumer; (2) Perceived risk has a positive and significant effect on intention to purchase of online shop consumers; and (3) E-service quality has a positive and significant effect on the intention to purchase of online shop consumers. The implications of the research are the importance of tr...
Journal of Computer Science, Vol. 10, No. 12, pp. 2395-2407
Even though e-commerce business grows rapidly, still building customer trust on e-commerce becomes more difficult than building customer trust on physical store. This study aims to identify factors that influence customer trust on e-commerce, to compare how important those factors in influencing customer trust and furthermore, to assess how important customer trust for purchase and word of mouth intention. This study combines TOE (Technology, Organizational and Environment) and TPE (Technology, Personal and Environment) framework as reference models used in hypotheses modeling. This research uses quantitative study by conducting survey and accordingly distributing questionnaires to e-commerce users, thus obtaining 151 respondents. The result of this study showed the most essential factors that influence customer trust on e-commerce are web quality and vendor image. This study also revealed that customer trust has positive and significant impact to customer intention to purchase and word of mouth intention.
Studying influencing factors on trust towards online shopping at Limkokwing University at Malaysia
International Journal of Business Forecasting and Marketing Intelligence, 2017
This research paper is about factors that affect online confidence towards online shopping. Two types of factors are studied, the first type is technological factors that consist of security, privacy and the second type is psychological factors that consist of perceived reputation, and past experience. Four hypotheses were assumed to study consumer confidence towards online shopping. A survey method was used to collect data from 362 students of Limkokwing University. Reliability was calculated for the questionnaire in this research. Pearson correlation coefficient was used to measure the correlation between variables. Privacy, security, past experience correlation with trust was found, which is weakly positive and perceived reputation correlation with trust was moderately positive. Results showed that independent variable which represent perceived reputation had moderate correlation with dependent variable which represent trust so it is important to pay attention to this correlation in future studies.
Bisnis & Birokrasi Journal, 2015
The objective of this research paper is to examine the influence of internal and external schemes on both the trustworthiness perception and the purchasing decision of the consumers through digital media in Indonesia. The data collection is conducted through online survey of 392 respondents aged 18 or above who have at least conducted one online transaction. The collected data is analyzed using structural equation modeling (SEM) to examine the seven key hypotheses. The results of this study show how internal scheme (the aspects of how the message is transferred and consumer's knowledge) and external scheme (the aspects of the credibility of the e-commerce B2C websites, references and public comments) influence on the trustworthiness of the sites. Furthermore, this trustworthiness aspect influences the consumer's purchasing decision. However, only the external scheme that has a direct influence on consumer's purchasing decision. This study implies that e-commerce also contains elements of consumerism. It is recommended that online consumers realize, understand, able to refrain, and having the motivation to resist consumerism. In addition, the government needs to issue stricter regulations amid the online marketing efforts that are too aggressive and involve various types of the irresponsible external schemes.
The Effect of Customers' Trust on E-Commerce: A Survey of Indonesian Customer B to C Transactions
… Conference on Arts, Social Sciences & …, 2010
This study aims at analysing the effect of vendor's ability, benevolence, and integrity toward e-Commerce customers' trust. This study makes use of Indonesian e-Commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 198 respondents through the mailing list. For data analysis method this research uses Structural Equation Model (SEM). Out of three predictor variables (ability, benevolence, and integrity), it is only vendor's integrity that has positive and significant effect on Indonesian customers' trust.