Too Influential or Too Inadequate? A Critical Discourse Analysis of Environmental Advertising (original) (raw)
“It’s Not Easy Being Green”: The Greenwashing of Environmental Discourses in Advertising
Susan Bryant
Canadian Journal of Communication, 2013
View PDFchevron_right
Critical discourse analysis of global warming public service advertisement: implication for students
Novi Ika Setyani
EduLite: Journal of English Education, Literature and Culture
View PDFchevron_right
The role of consumer speech acts in brand activism: A transformative advertising perspective
Linda D Hollebeek
Journal of Advertising , 2024
View PDFchevron_right
Introduction to the special issue on social and environmental issues in advertising
Sukki Yoon
International Journal of Advertising, 2016
View PDFchevron_right
IT’S (NOT) EASY BEING GREEN: Unpacking visual rhetoric and environmental claims in car, energy and utility advertisements in the UK (2007-08)
Susan Hogben
View PDFchevron_right
Sustainable Communication: A Study of Green Advertising and Audience Reception within the growing arena of Corporate Social Responsibility. Case Study: British Petroleum
Beshoy Badry
View PDFchevron_right
Advertising Sustainability
Geoffrey Craig
Media, Sustainability and Everyday Life
View PDFchevron_right
Conceptual and Fanciful or a Depiction of Reality: Exploiting Visual Modality to Claim Environmental Ethos in UK Advertisements for Automotive and Energy Companies (2007 - 2008)
Susan Hogben
2011
View PDFchevron_right
The Power behind Images: Advertisement Discourse in Focus
Saeedeh Esmae'li
International Journal of Linguistics, 2012
View PDFchevron_right
Hansen, A., & Machin, D. (2008). Visually branding the environment: climate change as a marketing opportunity. Discourse Studies, 10(6), 777-794.
David Machin
View PDFchevron_right
Chen, S. (2016). Selling the environment: Green marketing discourse in China's automobile advertising. Discourse, Context & Media, 12, 11-19.
Sibo Chen
View PDFchevron_right
Green Intentions: An Exploratory Study on Advertising and the Environmental Movement
Tanya Ryan
2014
View PDFchevron_right
Atkinson, L. (2014). “Green moms: Inherent contradictions of environmental advertising appeals directed at first-time mothers.” Consumption Markets & Culture (published online Feb. 5, 2014).
Lucy Atkinson
View PDFchevron_right
Understanding Green Content Strategies: An Analysis of Environmental Advertising Frames From 1990 to 2010
Matthew S VanDyke
View PDFchevron_right
Climate Change Awareness: An Explorative Study on the Discursive Construction of Ethical Consumption in a Communication Campaign
Amelia Manuti
View PDFchevron_right
Atkinson, L. and Kim, Y. (in press). "I Drink It Anyway and I Know I Shouldn't": Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising. Forthcoming in Environmental Communication.
Lucy Atkinson
View PDFchevron_right
Pro-environmental Advertising Strategies of GreatestImpact among College Audiences
Nerea López-Bouzas
Index.comunicación, 2023
View PDFchevron_right
Advertising and Sustainability: The Case of "The Last Photo" Campaign
Carlos Henrique Sabino Caldas
2024
View PDFchevron_right
Interrupting Images: A Rhetorical Analysis of Greenpeace's Advertising Tactics
Shahreen Mat Nayan
GSTF Journal on Media & Communications, 2013
View PDFchevron_right
HOW THE 2018 INDOMIE GORENG ADVERTISEMENT PORTRAYS POSITIVE IMAGE TOWARDS CUSTOMERS: A CRITICAL DISCOURSE ANALYSIS
Aurelia Reza Hayuwardhani
View PDFchevron_right
Green Marketing or Greenwashing: How Consumers Evaluate Environmental Ads
Paul Barretta
The journal of applied business and economics, 2024
View PDFchevron_right
FROM THE GUEST EDITORS: SPECIAL ISSUE ON GREEN ADVERTISING: Revisiting Green Advertising and the Reluctant Consumer
Kim Sheehan
Journal of Advertising, 2012
View PDFchevron_right
The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research
gino verleye
EAA Series, 2013
View PDFchevron_right
Advertising and climate change, relationships and divergences
Deborah González Jurado
Interactions: Studies in Communication & Culture, 2014
View PDFchevron_right
We Are All Ballooning: Multimedia Critical Discourse Analysis of ‘Measure Up’ and ‘Swap It, Don’t Stop It’ Social Marketing Campaigns
Lily O'Hara
View PDFchevron_right
It is not easy being green: A critical discourse and frame analysis of environmental advocacy on American television
Delon Omrow
Journal of Media and Communication Studies
View PDFchevron_right
" Green Intentions: An Exploratory Study on Advertising and the Environmental Movement " AUTHOR
Vijay Jay
View PDFchevron_right
Advertising "Global Warming"：Verbal and Visual Framing in Japanese Advertisements (invited paper)
Jinah Lee
Social Innovation Studies 9(1), Seijyo University, 2014
View PDFchevron_right
A Critical Discourse Analysis of Car Advertisements in Television
Sari Handayani
International Journal of English Linguistics, Literature, and Education (IJELLE), 2019
View PDFchevron_right
Billboard Advertisements: A Critical Discourse Analysis on Corporate Social Responsibilities
Nujhat N Islam
2017
View PDFchevron_right
Portrayals of Endangered Species in Advertising: Exercising Intertextuality to Question the Anthropocentric Lens
Noor Ghazal Aswad
Environmental Communication, 2019
View PDFchevron_right
Content Analysis of “Green” Claims in Advertisements
Ozgur Karabag
2012
View PDFchevron_right
Rethinking Greenwashing: Corporate Discourse, Unethical Practice, and the Unmet Potential of Ethical Consumerism
Ellis Jones
Sociological Perspectives, 2019
View PDFchevron_right
The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements
Linden J Ball
Journal of Cleaner Production, 2020
View PDFchevron_right
Understanding Green Marketing and Advertising in Consumer Society: An Analysis of Method Cleaning Products AUTHOR
Tanya Ryan
2020
View PDFchevron_right