Persepsi Masyarakat Dalam Menanggapi Iklan Politik DI Televisi (original) (raw)
Related papers
2010
The objectives of this study were to analyze the role of public service advertising on television to socialize the change of choosing method in Legislative Election 2009, to analyze spectator s knowledge about the change of choosing method in Legislative Election 2009 and to analyze the correlation between role of public service advertising on television and spectator s knowledge. This research was conducted at Cihideung Ilir Village, Ciampea, Bogor, West Java, using survey on 98 people from Cihideung Ilir. The respondents were selected using a simple random sampling method. Data were collected and analyzed using chi square s test and rank Spearman s test. The results of this research showed that the role of public service advertising in television to socialize the change of choosing method in Legislative Election 2009 was in medium level. Then, spectator s knowledge about the change of choosing method in Legislative Election 2009 was in medium level. Last, the results said that there were significant correlation between role of public service advertising on television and spectator s knowledge.
International Journal of Linguistics, 2014
Political advertising is political marketing that serves to gain voters' support. Political leaders use advertising as a means of creating their self-images that depict they are ideal figures to lead the nation, thus deserving of being elected in the election. In political advertising, language becomes a powerful medium to instill ideology as well as to obtain and maintain power. Various linguistic devices are used to gain sympathy; attracting one's attention; creating perceptions concerning existing problems; and controlling the mind, behavior, and values of the public. This article aims to (1) examine how candidates and parties represent themselves in the language of political advertising in the Indonesian elections, (2) examine the pattern of relationship between the candidates and the public that was formed in the language of political advertising in Indonesian elections, and (3) examine the language manipulation that is used for political purposes in the election advertising in Indonesia. In the analysis, the representations of legislative candidates of Partai Demokrat (Democrat Party in Indonesia) were studied. Based on the analysis, the candidates of Partai Demokrat, who will fight for the region, city, or regency-where they will represent their constituencies-focus on unemployment issues and are mostly popular figures. Overall, in their political advertising, the public is always represented as the one that will be fought for, defended, and fostered. Also, the public is always represented as the underdog, subordinate, or marginal entity. On the other hand, the political parties and candidates are always represented as a strong, dominant and advantageous entity.
International Journal of Social Science and Humanity, 2016
Beginner voters are part of groups that have a right to vote in elections. They need political reference associated with the introduction of legislative candidates or political parties. Number of beginner voters in polls 2014 predicted to reach 40 percent of the overall number of voters. Political advertising spending on elections 2014 in the campaign time was very large. For beginner voters, political advertising plays an important role as a socialization media for the introduction of a political party as well as legislative candidates in the election. Political ad could be one of political references for them. The study aims to develop political advertising as socialization media for the beginner voters so it expected to increase political participation of beginner voters. This research is a qualitative research, with reception analysis methods. Data collection technique is by in depth interview and focus group discussion. The result showed that not all the audiences can understand completely the message of ads. Based on the televisual theory of Stuart Hall that the audience analysis divided in three positions recitation; predominant hegemonic, negotiations and the opposition. This research has theoretical implications for understanding political party ad(s) and election in Indonesia for beginner voters.
Partisipasi Politik Pemilih Pemula Dalam Bingkai Jejaring Sosial DI Media Sosial
Jurnal ASPIKOM, 2018
The purpose of this research to identify the social networking of early voters in the social media and its influence toward political participation. Using qualitative approach, the data is primarily collected through focus group discussion and in-depth interview with 63 college students chosen purposively in 3 big cities; Bandung, Jakarta, and Surabaya. Research results show that social media is massively used by the early voters for interacting and communicating because it needs no physical preparation and revelation of their original personality. The network is easily accessed, both on campus and at home, which sustains higher intensity in using social media. While networking socially, the early voters only interact and communicate with old acquaints, thus the networking does not aim for developing a new network. Their participation in politics is considered low, have less understanding about politics, and have not participated yet, both online and offline. Social media has become their primary source of political news and information for discussing with family and peers face-to-face. Discussion result becomes a consideration for their political decision making. The contribution of this research is to give perspectives on political participation of novice voters in social media in order to motivate social media users to become politically literate.
Political Advertisement and its Influence on Elections and Media Analysis and Recommendations
The research has been prepared by an initiative group consisting of Lasha Tughushi, Natia Kuprashvili, Zviad Koridze and Nino Rukhadze within the EU/UNDP supported project “Professional Media for Elections”. The content of this document is the sole responsibility of the authors and may not reflect the views of the European Union, the United Nations or UNDP. The research is based on quantitative and qualitative analysis of 2013 presidential elections, survey of PR specialists of the political subjects and managers of broadcasting organizations, as well as analysis of legal documents. The research has analyzed the practices of political advertisement dissemination and offered recommendations aimed at improving media environment from that persective.
2016
The mass media have a responsibility in democratization, through the fulfillment of political education to the community. This study aims to determine (1) the opinions of observer of Talk Show Obrolan Karebosi about this tv program Post-Unison Election at 2015 in South Sulawesi (2) how the process of formation of observers opinion on the talk show Obrolan Karebosi. This study uses a qualitative approach with a basic theory research to lead to the discovery or strengthen a theory. The research was conducted in Makassar with several informants who are Celebes TV viewers. The types and sources of data used are primary and secondary data. The primary data or main data in the form of interviews with informants, secondary data or supporting documents such as books, thesis, journals, articles and internet. Informants consisted of five Celebes TV viewers who've joined in Obrolan Karebosi program that discussed about simultaneous elections in 2015 in South Sulawesi and hereinafter refe...
Pola Konsumsi Media dan Kaitannya dengan Partisipasi Masyarakat pada Isu-Isu Publik di Kota Padang
Jurnal Penelitian Komunikasi, 2017
The low participation of Padang citizens in the local elections leads to questions on how effective is the media's role in providing proper information about local political issues for the people. How media is able to attract attention and motivation of the people to actively involve in public Concerns. Through the media, the people can be connected to public concerns, gain, build, and spread their opinion or discourses which are considered important for the civic life and prosperity. This research is aimed at analyzing the correlation between behavior of media consumption with the civic engagement and public participation. The method applied in this research is quantitative correlation approach. The samples are collected by using questionnaires. The location was decided by using random sampling techniques from which four village districts were selected as research locations. The samples were gathered from 100 respondents based on Taro Yamame's formulated with 10% critical values. The age factor becomes dominant in media choice. Younger respondents tend to access online media instead of the conventional one, while the other respondents tend to choose the conventional media. Online media give room or chances to the Respondents to actively participate in the society. On the other hand, the conventional media have not yet able to provide a stimulus or allow for the people to actively involve in democracy. Test result indicated there are correlations found between the online media consumers with the civic engagement and public participation.
Prosiding Konferensi Nasional Komunikasi, 2017
Audio Visual ads currently have widespread influence in the community. This great influence is not only used in industrial products, but the development of Audio Visual Ads as political tools is also widespread. This situation is certainly an opportunity for political actors to use this media as a means of campaign for community meetings. One of the contexts of the use of Audio Visual Advertising as a promotional means is carried out by the respective winning team of candidates in the second round of DKI Jakarta Governor Election. The use of this media, of course, among beginners. Audio Media received by prospective novice voters. This research use the Reception Analysis method, which is very useful in terms of how the audience receives the exposure of a medium. The results of this study indicate that both ads from each candidate pair of governor and vice governor of DKI Jakarta are accepted with very different meaning. Ahok-Djarot's campaign ads are more acceptable to audiences of diversity and issues about SARA, as well as displaying diversity aspect from the perspective of pluralism. Moreover, the audience received messages from Ahok-Djarot's campaign advertisement about diversity in a hard and straightforward way. On the other hand, the advertisement of the Anies-Sandi Konsumsi campaign is interpreted by the audience as more egalitarian, as well as featuring the issue of SARA through the perceptive perspective of harmony, tolerance and tolerance. However, Anies-Sandi campaign ads do not have a message expressly to still appear to appear conceptually.
Television as a Medium of Political Advertising During Elections in Anambra State, Nigeria
2013
The paper is an evaluation of the influence of television political advertising on electorates’ attitude toward voting in Anambra State. The study, among others, aims at finding out whether exposure to television advertising influences respondents’ preference for advertised candidate. The study is anchored on the agenda setting and reinforcement theory. Survey research method was adopted while the questionnaire was used as an instrument of data collection. The findings show that exposure to television advertising influences voters’ preference for advertised candidates. The findings also show that television advertising generates quicker recall of advertised candidates in voters. Based on the findings, the paper concludes that the influence of television political advertising on electorates is such that it makes the voters to recall the advertised candidate and that it persuasively generates in voters, preference for the advertised candidate. The paper, therefore recommends, among ot...
Political marketing concerning on the election of Governors, Regents and Mayors, to the district lead er election which carried out simultaneously. The politcal marketing activity means to build trust and image of politics to the candidate and political party. However, at t his point there is not been a model of a marketing concept th at used a candidate or a political party targeted to novice voters especially on the use of media communication. The pu rpose of this research is to analyze the political market ing model for novice voters in areas of the district. The res earch method used descriptive qualitative. Data obtained from the questionnaire, documentation study both written and media, in-depth interview toward the political elite, the candidate of the head region or winner team and community. The da t were analyzed by analysis of integrative models, Mi les and Hubberman from reduction of data, display data and do conclusions. While the results of the study suggest that the p...