Exhibitors' perception of the 2017 Sanganai/Hlanganani World Tourism Expo (original) (raw)
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The research was designed to look at the event tourism aspect of the tourism industry of Zimbabwe. Event tourism has grown over the past years and the Zimbabwean events calendar boast of some popular and exciting events locally, regionally and internationally. Events to note are the ZITF, HIFA, Victoria Falls Carnival, Harare Agricultural Show, and Sanganai/Hlanganani World Tourism Expo. The purpose of this research was to investigate if events tourism can be a stimuli for domestic tourism growth and to identify challenges and potential of events tourism in Zimbabwe. A desk research was conducted with a bias towards internet sources. The event tourism industry was found to have many events lined up and some attract mostly local residents. Events are now a getaway for the local residents to enjoy the tourism product as it is cheaper to attend events than visiting renowned resort areas. The industry faces funding and marketing challenges as well as economic problems being faced by all sectors of the economy. The paper recommends event organisers to maintain professionalism and engage professional marketers for effective marketing of their events. The planning of events must be carried out in ample time to avoid rushed event planning.
Motivations and Performance of Exhibitors: An Exploratory Study of a Destination Marketing Event
Asian Journal of Management, 2017
The tourism industry is going through challenging times. Innovative marketing tools are required to promote business for the firm and the destination. Trade shows have proved to be a successful destination promotion tool and is increasingly forming part of the marketing strategies in the tourism industry. The purpose of this empirical study is to identify the motivations and outcomes (trade show performance) of a destination trade show from the perspective of one of the main participants of a destination trade show i.e.exhibition attendees. Systematic sampling survey method was used during a destination trade show, Kerala Travel Mart, (KTM) 2012. Giving information on products emerged as the main motivation and developing and maintaining relationships as the second main motivation of exhibitors. Projecting an image of being a strong and solid company and fostering relationships are perceived as the most important outcomes for exhibitors. So it is evident that KTM has been a success as KTM has achieved one of the main motivations - building relationships. For quality of trade shows, quality of service and the competence of the organizers and staff were ranked the highest, followed by choice of venue.The managerial implications of these findings for destination managers, exhibition organizers and exhibitors are discussed in detail.
A Study of Exhibitor Firms at a Tourism Trade Show
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Opinions of Business Representatives on International Tourism Fairs: A Qualitative Research Study
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The aim of this study is to reveal the opinions of tourism business associates about international tourism fairs. In this study, the unstructured interview technique was used as the data collection method. The research group included participants from businesses operating in the accommodation, airlines, catering, travel, and health tourism sectors who attended the international tourism exhibitions in Kiev/Ukraine, Minsk/Belarus, Tbilisi/Georgia and Seoul/South Korea in 2017. An interview on the subject was conducted with 32 participants and their opinions were recorded in a written form. According to the interview results, the exhibitors reported that taking part in international tourism fairs is generally useful for tourism businesses in terms of improving image, increasing knowledge of the international markets, better recognition of competitors, and being informed about the latest technology and managerial practices.
An Analysis of Participant Attitudes toward International Tourism Fairs
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The aim of this study is to determine participants' attitudes toward international tourism fairs by using statistical methods. A survey was used as the data collection method. 467 participants who participated in international tourism exhibitions held in Kiev / Ukraine, Minsk / Belarus, Tbilisi / Georgia, and Seoul / South Korea in 2017 were given a questionnaire related to the research subject. The statistical data were analyzed by means of the SPSS package program. The variables were described in terms of frequency, percentage, arithmetic mean and standard deviation statistics, and t test and variance analysis were performed. According to the results of the participant attitude analysis, participating in tourism fairs makes both organizationally and individually positive contribution to tourism businesses.
A Perceived Significance of Hosting Atas Congress in Victoria Falls on Zimbabwes Tourism Sector
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Mega events areassociated with urban regeneration, infrastructural development, and legacies in host cities. This studyexamines economic and social benefits associated with the hosting of ATA congress in Victoria Falls on destination Zimbabwe. Positive and negative effects at micro level are also analysed. Data were collected through 30 self-administered questionnaires on Victoria Falls tourism operators and residents. Results showed that ATA`s congress repositioned Zimbabwe`s tourism sector, endorsed Zimbabwe as a MICE destination, and projected a positive image for the country. Hotels registered high occupancy levels, the municipality`s sewer and water system, and health service facilities were upgraded. On the downside, brothels, taxi fares, vending in undesignated areas and street begging increased. The media ignored these negatives but amplified on the positives. Adoption of a new pricing model for accommodation service providers, equitable distribution of mega events revenue and liberalising the skies to enhance connectivity on destination Zimbabwe are recommended.
Opinions off Business Representatives on International Tourism Fairs: A Qualitative Research Study
Journal of Business Research - Turk, 2018
The aim of this study is to reveal the opinions of tourism business associates about international tourism fairs. In this study, the unstructured interview technique was used as the data collection method. The research group included participants from businesses operating in the accommodation, airlines, catering, travel, and health tourism sectors who attended the international tourism exhibitions in Kiev/Ukraine, Minsk/Belarus, Tbilisi/Georgia and Seoul/South Korea in 2017. An interview on the subject was conducted with 32 participants and their opinions were recorded in a written form. According to the interview results, the exhibitors reported that taking part in international tourism fairs is generally useful for tourism businesses in terms of improving image, increasing knowledge of the international markets, better recognition of competitors, and being informed about the latest technology and managerial practices.
International Journal of Hospitality Management, 2020
Travel fairs contributed to the booming tourism industry around the world, but the extant research rarely assessed the performance of them, not to mention individual exhibitor's performance. This study uses the resourcebased theory and the metafrontier-to-data envelopment analysis at annual International Travel Fairs. This study administered a questionnaire survey to collect two-year data on the resources consumed and the outputs generated from observed exhibitors. The results from a quadrant-based (Quantitative-return on objectives (QROO) vs. efficiency) matrix and a slack-value analysis indicated that more can be gained from less for tourism and hospitality exhibitors. Booth area, rental fee, set up cost and number of on-site staff should be less to benefit performance from this study. The results serve as a decision-making reference for the organizer to screen out inefficient exhibitors when booths are in short supply as well as offering the exhibitors' improvement direction. Implications and future research are discussed.
Visitors' Objectives for Attending a Regional Trade Fair in Ghana
This study investigates visitors' objectives for attending the second Volta Trade and Investment Fair (VTIF) in Ho in Ghana. The study explored the latent dimensions underlying visitor objectives and ascertained whether visitor objectives will vary by their profile. Data were collected from 459 respondents at the trade fair grounds in November 2010. Exploratory factor analysis results indicated that visitors' objectives had three dimensions, which were product-oriented, networking/information and entertainment-based objectives. Product-oriented objectives were the most important reasons motivating visits to the trade fair. Visitors aged 20 and younger were influenced more by entertainment objectives than other age groups.