An Analysis of Participant Attitudes toward International Tourism Fairs (original) (raw)
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Opinions of Business Representatives on International Tourism Fairs: A Qualitative Research Study
2019
The aim of this study is to reveal the opinions of tourism business associates about international tourism fairs. In this study, the unstructured interview technique was used as the data collection method. The research group included participants from businesses operating in the accommodation, airlines, catering, travel, and health tourism sectors who attended the international tourism exhibitions in Kiev/Ukraine, Minsk/Belarus, Tbilisi/Georgia and Seoul/South Korea in 2017. An interview on the subject was conducted with 32 participants and their opinions were recorded in a written form. According to the interview results, the exhibitors reported that taking part in international tourism fairs is generally useful for tourism businesses in terms of improving image, increasing knowledge of the international markets, better recognition of competitors, and being informed about the latest technology and managerial practices.
Opinions off Business Representatives on International Tourism Fairs: A Qualitative Research Study
Journal of Business Research - Turk, 2018
The aim of this study is to reveal the opinions of tourism business associates about international tourism fairs. In this study, the unstructured interview technique was used as the data collection method. The research group included participants from businesses operating in the accommodation, airlines, catering, travel, and health tourism sectors who attended the international tourism exhibitions in Kiev/Ukraine, Minsk/Belarus, Tbilisi/Georgia and Seoul/South Korea in 2017. An interview on the subject was conducted with 32 participants and their opinions were recorded in a written form. According to the interview results, the exhibitors reported that taking part in international tourism fairs is generally useful for tourism businesses in terms of improving image, increasing knowledge of the international markets, better recognition of competitors, and being informed about the latest technology and managerial practices.
An Evaluation for Participation Motivations of Professional and Non-Professional Visitors: The Case of Travel Turkey İzmir Fair, 2019
One of the major factors that enable the maximization of the benefits of fairs the importance of which is increasing day by day is the determination of the motivations and satisfaction perceptions of the participants. In this context, the study has two main objectives. The first objective is to determine the differences between (1) visitors working in different sectors of the tourism industry as professionals who have come to the Travel Turkey Izmir Fair (2018) and (2) the motivations of visitors who have the potential to participate in tourism activities. The second aim is to examine the relationship between these two different visitor types' satisfaction perception, intention to recommend and intention to revisit. As a result of the survey conducted with 317 visitors participating in the Travel Turkey Fair (2018), it was determined that the main reasons for the participation of all the visitors in the fair were the elements of purchasing, socialization and tourism theme. When the results are examined separately in terms of professional and non-professional, it is noteworthy that the motivations differ. It has been determined that professional visitors participate the fair for seminars, purchasing, ongoing information search purposes while non-professional visitors participated for tourism theme, socialization and escape motivations. The overall satisfaction of the Travel Turkey Izmir Fair (2018) was very high when the relationship between overall satisfaction, intention to revisit and intention to recommend were examined, likewise it was also concluded that the intention to revisit and intention to recommend was also high. On the other hand, there was a moderate positive relationship between the overall satisfaction, intention to revisit and intention to recommend. Furthermore, a strong and positive relationship was determined between the intention to revisit and intention to recommend. The study concludes with suggestions for trade fair organizers to increase the number of visitors to fairs in future years. Öz: Önemi gün geçtikçe artan fuarlardan elde edilecek faydaların en üst düzeye çıkarılmasını sağlayan önemli unsurların biri fuara katılanların motivasyonlarının ve memnuniyet algılarının tespit edilmesidir. Bu kapsamda araştırmanın iki temel amacı bulunmaktadır. Birinci amaç; Travel Turkey İzmir Fuarı'na (2018) gelen (1) profesyonel olarak turizm endüstrisinin farklı sektörlerinde çalışan ziyaretçiler ile (2) turizm etkinliklerine katılma potansiyeli olan ziyaretçilerin motivasyonları arasındaki farkların tespit edilmesidir. İkinci amaç ise söz konusu iki farklı ziyaretçi tipinin fuara ilişkin memnuniyet algısı, tavsiye etme niyeti ve tekrar ziyaret niyeti arasındaki ilişkilerin incelenmesidir. Travel Turkey Fuarı'nda (2018) katılan 317 ziyaretçi ile yapılan anket sonucunda fuarı ziyaret edenlerin tamamının ana katılım nedenleri incelendiğinde satın alma, sosyalleşme ve fuar özellikleri unsurlarının ön plana çıktığı saptanmıştır. Sonuçlar, ticari katılımcılar ve tüketiciler nezdinde ayrı ayrı incelendiğinde ise motivasyonların farklılaştığı dikkat çekmektedir. Profesyonel turizm ve seyahat işletmecilerinin eğitim alma, satın alma, devam eden bilgi arayışı ve eğitim alma; tüketicilerin ise fuar özellikleri, sosyalleşme ve kaçış motivasyonları ile fuara katıldıkları tespit edilmiştir. Tüm ziyaretçilerin Travel Turkey İzmir Fuarı'na (2018) yönelik genel memnuniyet, tekrar ziyaret ve tavsiye etme niyetleri arasındaki ilişkileri incelendiğinde genel memnuniyetin oldukça yüksek olduğu; benzer biçimde ziyaretçilerin tekrar ziyaret etme ve tavsiye etme niyetlerinin de yüksek olduğu sonucuna ulaşılmıştır. Öte yandan, fuardan genel memnuniyet ile tekrar ziyaret ve tavsiye etme arasında orta düzeyde pozitif bir ilişki saptanmıştır. Ayrıca, tekrar ziyaret etme niyeti ile tavsiye etme arasında da kuvvetli ve pozitif bir ilişki belirlenmiştir. Araştırma, gelecek yıllardaki fuarlara ziyaretçi katılım sayılarını artırmaya yönelik fuar organizatörlerine yönelik öneriler ile son bulmaktadır.
International Journal of Hospitality Management, 2020
Travel fairs contributed to the booming tourism industry around the world, but the extant research rarely assessed the performance of them, not to mention individual exhibitor's performance. This study uses the resourcebased theory and the metafrontier-to-data envelopment analysis at annual International Travel Fairs. This study administered a questionnaire survey to collect two-year data on the resources consumed and the outputs generated from observed exhibitors. The results from a quadrant-based (Quantitative-return on objectives (QROO) vs. efficiency) matrix and a slack-value analysis indicated that more can be gained from less for tourism and hospitality exhibitors. Booth area, rental fee, set up cost and number of on-site staff should be less to benefit performance from this study. The results serve as a decision-making reference for the organizer to screen out inefficient exhibitors when booths are in short supply as well as offering the exhibitors' improvement direction. Implications and future research are discussed.
Effectiveness of Macedonian Tourism Marketing Policy on Visitors at Tourism Fairs
Academica Turistica, 2017
In this paper, the efforts that Macedonia makes for promotion and positioning it as a tourist destination will be reviewed. In recent years Macedonia much effort has invested in the development and promotion of tourism products, as well strategies, plans, and programs to promote that nation's tourism potential. The Agency for the Promotion and Support of Tourism has a major role through their annual programs realize goals and projects to promote and support tourism. Every year, the agency participates in international tourism fairs where it promotes the tourism potentials and natural beauties of Macedonia, and establishes collaboration contacts for the development of tourism there. In addition to international tourism fairs, they participate in creating marketing campaigns, promotional videos, online campaigns, and similar activities. In this paper, national marketing campaigns as a tourist destination, which have primary role of promoting Macedonia in global media, will be analysed and their effects reviewed. For the purpose of this paper, research has been conducted, a questionnaire with multiple choice, checkbox, and scale questions about visitors' opinions at the international tourism fairs in Sofia, Bulgaria, and in Belgrade, Serbia in February 2016. Interviewees were specifically asked about whether they were familiar with the range of tourism services and facilities in Macedonia, tourism marketing campaigns of Macedonia, the latter's impact on them, and the evaluation of the presentation of Macedonia at the tourism fair. The results have shown that visitors have a positive assessment of the presentation of Macedonia at the tourism fair, and most of them often watch television and Internet advertisements for Macedonia as a tourist destination. Furthermore, at the tourism fair in Sofia, using an open questionnaire, a representative of the Agency for the Promotion and Support of Tourism was interviewed about the participation of Macedonia at the international fairs and their experiences and expectations.
A Research on Feedback of Visitors in Travel Expo Tourism Fair Conference Paper
SOBIAD INTERNATIONAL CONFERENCE ON TOURISM, TRAVEL, LEISURE AND HOSPITALITY, 2017
Fair events are organizations that make a difference in the promotion and marketing activities of the destinations as well as providing income mobility by creating vitality in terms of tourism. Ankara, which has been pursuing alternative routes for tourism and increasing the number of tourists, has gained momentum in congress tourism throughout Turkey and has started to host the TravelExpo Ankara Fair by 2016 and 2017. Thus, in the fair tourism, it will be possible to increase the awareness of the city with the interest of the participants both from domestic and abroad and to get more shares from the tourism sector. It is aimed to learn the thoughts of participants about TravelExpo 2017. Participation of participant feedback to this particularly important Tourism Fair, which is still new, will be important in the future to ensure that this organization is widely publicized by organizing in a more professional manner and that their participation is ensured.
Exhibitors' perception of the 2017 Sanganai/Hlanganani World Tourism Expo
African Journal of Hospitality, Tourism and Leisure, 2018
The event management (meetings, incentives, conventions and exhibitions (MICE) industry has been booming of late (Lim and Zhu, 2018) and recording high growths rates over a number of years, as tourism players are prioritizing the product as a way to diversify their tourism offerings. The study consequently sought to explore exhibitors' perceptions of the Sanganai/Hlanganani World Tourism Expo 2017. The study purposively sampled 60 respondents from a population of 340 exhibitors who attended the event at the Zimbabwe International Trade Fair (ZITF) grounds in Bulawayo, Zimbabwe. The study found that exhibitors perceived Sanganai/Hlanganani World Tourism Expo 2017 to be an important tourism event that brings considerable benefits to participants. The perception that exhibitors place on the event was determined by the quality of staff brought to the stand, the geographical dispersion of exhibitors from the venue, the amount of money spend on the exhibition, the number of times exhi...
Motivations and Performance of Exhibitors: An Exploratory Study of a Destination Marketing Event
Asian Journal of Management, 2017
The tourism industry is going through challenging times. Innovative marketing tools are required to promote business for the firm and the destination. Trade shows have proved to be a successful destination promotion tool and is increasingly forming part of the marketing strategies in the tourism industry. The purpose of this empirical study is to identify the motivations and outcomes (trade show performance) of a destination trade show from the perspective of one of the main participants of a destination trade show i.e.exhibition attendees. Systematic sampling survey method was used during a destination trade show, Kerala Travel Mart, (KTM) 2012. Giving information on products emerged as the main motivation and developing and maintaining relationships as the second main motivation of exhibitors. Projecting an image of being a strong and solid company and fostering relationships are perceived as the most important outcomes for exhibitors. So it is evident that KTM has been a success as KTM has achieved one of the main motivations - building relationships. For quality of trade shows, quality of service and the competence of the organizers and staff were ranked the highest, followed by choice of venue.The managerial implications of these findings for destination managers, exhibition organizers and exhibitors are discussed in detail.
Motivations of Event Tourism Participants and Behavioural Intentions
Tourism and hospitality management, 2018
Purpose-The aim of this study is to determine the factors that motivated people to participate in the Alaçatı Herb Festival, their satisfaction levels, revisit and recommend their intentions. Design/methodology/approach A questionnaire was prepared, drawing from the scales in literature and applied to the 8th Alaçatı Herb Festival, Turkey. Multiple regression analysis was applied to test the hypotheses on the data set of 455 completed questionnaires. Findings-The findings indicate that the factors that motivated people to participate in the Alaçatı Herb Festival were: (1) regional attractiveness, (2) festival attractiveness, (3) travel attractiveness and (4) entertainment attractiveness. These results indicated that although these four factors increased: the satisfaction of participants, only regional attractiveness, festival attractiveness, and entertainment attractiveness increased revisit intentions and recommendation intentions. Research limitation/implications-The findings of this paper solely reflect the motivational factors and behavioural intentions during the Alaçatı Herb Festival. Destination managers should focus more on: regional attractiveness, festival attractiveness, and entertainment attractiveness to increase festival participants' revisit intentions and recommendation intentions. Originality-Understanding the variables that predict event participation at a gastronomic festival provides useful data for practitioners. Additionally, this study establishes an empirical relation between motivational factors, satisfaction, revisit intentions, and recommendation intentions.
A Study of Exhibitor Firms at a Tourism Trade Show
Purpose- Trade fairs are fastly becoming a very popular marketing communication tool. Participating in trade shows is an increasingly important marketing activity for many companies in the tourism industry. The purpose of this paper is to highlight the usefulness of trade shows and the special nature of travel trade shows and to highlight the different objectives for firms to exhibit Design/Methodology/Approach - The 7th edition of the Kerala Travel Mart (KTM), Cochin, the first destination specific tourism trade show in India, provided a focus for a study of exhibit objectives in an emerging market. A survey was conducted among exhibitors to KTM12 in September 2012 and the results analyzed and compared with findings of similar studies in other countries. Findings- Non-selling objectives predominate the objectives of the exhibitors. However, the results do not fully validate similar studies done in other parts of the world. Practical implications - This exploratory study gives very useful insights for trade show organizers to attract the appropriate customers to the show. Originality/Value – Though trade shows are acknowledged as an increasingly popular communication tool, this paper is the first in India to study the extant of its use in a specific industry and to explore the objectives of firms. Keywords: Travel Trade shows/exhibitions, Objectives, Motivations, Exhibitors, Kerala