Marketing strategies and consumers' purchasing behaviour in Ghana: A case of Nestle Ghana Limited (original) (raw)
Effects of Sales Promotion on Consummer Buying Behavior of Food Seasoning Among Nigerian House Holds: A Case Study of Nestle Maggi Naijapot'
Dr. Marcus Garvey Orji (PhD) MAMN
Budapest International Research and Critics Institute-Journal (BIRCI-Journal)Volume 3, No 1, 2020
View PDFchevron_right
THE INFLUENCE OF CONSUMERS' PURCHASE DECISIONS ON MADE-IN- GHANA PRODUCTS: THE CASE OF PROCESSED CASSAVA PRODUCTS
marian tandoh wordey
View PDFchevron_right
Journal of Marketing and Consumer Research www.iiste.org ISSN
Bello Ayuba
Journal of Marketing and Consumer Research, 2017
View PDFchevron_right
Advertising Strategies as a Determinant for Consumer Brand Preference in Osun State, Nigeria (An Insight of u.a.c Foods PLC
Ademola Lateef
View PDFchevron_right
The Effect of Promotion and Service Quality on Purchase Decisions Through Purchase Interest on Grabfood Application in East Jakarta
Iwan Kurniawan Subagja
International journal of business and social science research, 2022
View PDFchevron_right
IMPACT OF SALES PROMOTION STRATEGIES ON THE CUSTOMERS’ PATRONAGE OF GRAND CEREALS AND MILLS PRODUCTS IN NIGERIA
VINCENT PAUL (PhD)
AFIT JOURNAL OF MARKETING RESEARCH, Volume 1, Number 1, 2020 ISSN: 2756 - 519X, 2020
View PDFchevron_right
Effect of Product Quality, Price, and Promotion to Purchase Decision
Lita Limpo
2018
View PDFchevron_right
Investigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited
Kofi Poku
View PDFchevron_right
Factors Affecting Consumer Buying Behavior towards Local Brands in Zambia: A Consideration of the Product Preference
burton mweemba
RA JOURNAL OF APPLIED RESEARCH
View PDFchevron_right
IMPACT OF SELECTED CONSUMER SALES PROMOTION TOOLS ON PURCHASE DECISION:A Survey of Nestle Milo Products in Enugu, Nigeria
Albert Iheanacho
2020
View PDFchevron_right
Strategic management of sales promotion techniques on products consumers of selected retail outlets in Calabar Metropolis of Cross River State, Nigeria
Effiom Inameti
Global Journal of Social Sciences, 2018
View PDFchevron_right
The Effect of Marketing Effectiveness, and Consumer Behaviour on Consumer Purchase Preference for Unilever Products in Jordan
Dr. Bader Ismaeel
International journal of academic research in business & social sciences, 2023
View PDFchevron_right
Factors Influencing Consumer Choice of Supermarkets in Ethiopia
yadam sirahbzu
2019
View PDFchevron_right
Effect of Marketing Communications on Consumer Purchase Behavior of Fast Moving Consumer Goods (FMCG) In Kenya
Joy Masimane
2017
View PDFchevron_right
Consumer Choice Analysis of Imported and Locally Produced Chicken Products: Evidence from Ghana
Collins Kankam-kwarteng
2013
View PDFchevron_right
Impacts of Price, Promotion and Go Food Consumer Satisfaction in Faculty of Economic and Business Students of Bhayangkara University Surabaya
achmad daengs
Ekspektra : Jurnal Bisnis dan Manajemen, 2020
View PDFchevron_right
The Influence of Product Quality, Brand Image, and Promotion on Product Purchase Decisions
Khalid Moenardy
Journal of Digitainability Realism & Mastery (DREAM), 2023
View PDFchevron_right
The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency
Anindita Imam Basri
Proceeding of The International Conference on Economics and Business
View PDFchevron_right
The Role of Branding and Packaging in Creating Customer Loyalty in the Toothpaste Market: The Case of Ghana
Luther Ntim Adjei
European Journal of Business and Management, 2014
View PDFchevron_right
Effect of Product, Price, Promotion, Distribution Channel, and Service Quality on Purchase Decision
ahmad bairizki
IQTISHADUNA, 2021
View PDFchevron_right
Perceived Risk Influence on Brand Made in Ghana Consumer Decision Making towards Non-Perishable Products Category
Abraham Yeboah
International Journal of Business and Management, 2018
View PDFchevron_right
Analysis of Variables of Price and Quality Product to Influencing a Consumer's Decision to Buy Tenggiri Crackers in Mojokerto City
IOSR Journals
View PDFchevron_right
How to Shape Purchase Decision? The Influence of Marketing Mix toward Purchase Decision on Food Product
reo sambodo
International Journal of Multidisciplinary Research and Analysis
View PDFchevron_right
Effect of Product Quality, Price, and Promotion on Purchase Decisions
danang yudhiantoro
Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management, 2019
View PDFchevron_right
Management and Administrative Sciences Review Adoption and Impact of Marketing Strategies in Adama Beverages Adamawa State, Northern Nigeria
Management and Administrative Sciences Review ISSN: 2308-1368
View PDFchevron_right
Effect of word of mouth, price perception, and product quality on purchase decision pempek the local culinary products in palembang city
didik susetyo
2021
View PDFchevron_right
Consumers' Food Value Attributes on Ghana's Local Market; Case Study of Berekum Municipality
Adwoa Antwi, IJEAB JOURNAL
View PDFchevron_right
Relationships among Marketing Variables
Ferri Kuswantoro
2019
View PDFchevron_right