Corporate website: employment brand equity in relation to job growth and reputation (original) (raw)

Hong Bui

2014

visibility

…

description

5 pages

link

1 file

AI-generated Abstract

The study explores the relationship between corporate websites and their influence on employment brand equity, particularly in the context of job growth and reputation. It examines how the presentation and content of corporate websites affect perceptions of a company's brand, ultimately impacting its ability to attract talent and maintain a favorable reputation.