Product, pricing and promotional strategies of Restaurants in Nueva Ecija: An Assessment (original) (raw)
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International Journal for Research in Applied Science & Engineering Technology (IJRASET), 2022
The researchers' primary focus is on analysing the creative marketing strategy of small food businesses in San Leonardo, Nueva Ecija. This study is critical also for the development of a business plan. This study has developed a business plan that will help small food businesses to improve their business and marketing strategy through the use of creative marketing analysis. This research utilized a developmental research design as it aims to develop a business plan. The study was conducted in San Leonardo, Nueva Ecija. This study utilized twenty respondents in analysing the creative marketing of the small food business. The researchers used total population which is a type of sampling. Total population sampling is a type of purposive sampling where the whole population of interest is studied. The data that was collected from the locale was encoded, tallied, and analysed. The results suggest that from the perspective of the small food business owners when it comes to branding: (1) their store has a unique feature that attracts more customers; (2) regarding their promotion, the trust and confidence of the customers have built; (3) about the product and services, their customers are satisfied on the food they eat; and (4) with regards in visual merchandising the customers create good feedback on their business. The suggestion for improvements in the marketing strategy was to take action that will ensure that the business will perform with the highest level of effectiveness. The researchers strongly recommend that to develop the marketing strategy of the business, the owners should let their business try the innovations, interventions, and recommendations from others.
Journal of economics, finance and management studies, 2021
Nowadays, when competitiveness has become a frequent factor among companies, they must be prepared and structured, in order to acquire competitive advantages in the market. The present work aims to analyze the restaurant market in the commercial center of the city of Lorena, state of São Paulo-SP, providing information on the profile of consumers, companies that compete in the market and influencing aspects in decision making in choosing the preferred establishment, thus providing the necessary subsidies for the elaboration of a possible business plan. The investigation was conducted through a bibliographic review and a market research applied to regulars in the commercial center of the municipality. The results obtained demonstrate the existence of a heterogeneous market, composed of consumers of the most varied ages, occupations and preferences for companies already established in the local commerce. The study also presented as the most relevant factors in the process of choosing the preferred restaurant the quality of the products, the service and the variety. Thus, the feasibility of proceeding to a detailed business plan, incorporating financial and marketing aspects, is concluded.
Marketing Practices of Resorts in Cuyapo, Nueva Ecija: Implications to Business and Social Studies
INFOGAIN PUBLICATION, 2019
The study presented the marketing practices of selected resorts in Cuyapo, Nueva Ecija. The study aimed to assess different marketing practices with focus on product offering, pricing and promotion of the selected resorts along with getting the satisfaction of the customers with the practices. The results of the study also highlighted the implications to business and social studies. The descriptive method of research was utilized and the normative survey technique was used for gathering data. The questionnaire served as the instrument for collecting data. Owners/ managers of three selected resorts in Cuyapo, Nueva Ecija were taken as respondents. Only the customers who were in the resorts during the data gathering period comprised the customer respondents. Pearson correlation and descriptive statistics such as weighted mean and percentages were primary statistical tools used in analyzing and interpreting the research data.
Improving The Restaurant Product Sale: A Case Study at a Hotel in Surabaya
International Research Journal of Business Studies, 2012
Increasing a product sale is very important especially for the hotel with its products and services. The objective of this study is to examine the effect of Nasi Goreng Jancuk (Nasgorcuk) marketing mix on its selling improvement. The increasing of Surabaya Plaza Hotel's Nasgorcuk lovers is based on strategic product marketing efforts conforming very fast communication development in which youths involvement very dominantly affects the success of a brand image. The fundamental marketing strategies consist of promotion, price, location; persons, physical evidence and process are inherent attributes of the success of Surabaya Plaza Hotel's Nasgorcuk. The findings show that price, location, and physical evidence are the most influential attributes of the increased sale of Nasgorcuk.
2019
Culinary tourism based on visiting restaurants and tasting dishes where a strong link and identity exist with the destination is increasingly becoming an opportunity to attract tourists. Visiting a fine-dining restaurant is one of the features of culinary tourism and it also leads to greater dissemination of the historical and cultural heritage of the region. Therefore, this paper seeks to learn more about the socalled gastronomic tourist who visits a prestigious restaurant attracted by the information in gastronomic guides or ratings of the chef working there. The field work was conducted at the ReComiendo Restaurant in Cordoba, when the motivations and satisfaction of the customers who visit this type of establishment were studied. The analysis shows that developing culinary tourism based on visiting a well-known establishment influences the perception of the culture of the area. Therefore, increasing and enhancing the number of visitors at a culinary destination will, to a large ...
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Humanities & Social Sciences Reviews
Research purposes: Analyzing marketing strategies at culinary tourism centers. Methodology: This research method is qualitative, where the informants who will provide information in this study are: 1). Manager of Culinary Tourism Centers (1 person), 2). Owner Stan (5 people), 3). Visitors to the Culinary Tourism Centers (10 visitors) from each culinary tourism. Main Findings: Strategies to improve marketing in the Central Culinary Tourism In Surabaya, between the manager and the owner of the booth must pay attention to the quality of the products produced, the determination of the selling price, the promotion system used to introduce the existence of culinary tourism centers which have gone through social media, while also paying attention to services, cleanliness, and facilities available at the culinary tourism. Implications: So that the Department of Cooperatives and SMEs also the City Government of Surabaya can develop the existence of a culinary tourism center must actively pro...
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Applied Tourism, 2022
This study analyzes the importance of food services in hotels in the city of João Pessoa – Paraíba, from the perspective of A&B managers. For this purpose, five hotel developments located in the city of João Pessoa were analyzed. This was characterized as a qualitative study with an exploratory stage. Field data were collected through interviews based on a semi-structured script, conducted between December 11, 2019 and March 6, 2020 with five hotels listed in the Register of Tourist Service Providers of the Ministry of Tourism (CADASTUR). It was found that all the hotels have their own management, and that the managers of the hotels surveyed consider food services to be market differentials for attracting different types of publics through the promotion of regional culture in the dishes served, and that this was important to attract customers, local residents and guests from other hotels.
ADVERTISING PLAN: DISSEMINATION EVENT OF FACTORS THAT GIVE OPENING TO THE FRANCHISES IN THE TOWN OF ESCÁRCEGA (Atena Editora), 2022
Escárcega es un municipio perteneciente al sureste de México, su ubicación se encuentra en un punto importante debido a que conecta la península de Yucatán con el resto del país. Por consiguiente, este trabajo presentado buscó cubrir la necesidad de exteriorizar información mediante el diseño e implementación de un plan de publicidad que permitiera difundir a un grupo de empresarios de un nivel económico medio-alto del municipio de Escárcega, la información pertinente respecto a los factores de éxito que dan apertura a las franquicias en la localidad de Escárcega, así como sus antecedentes, lineamientos y políticas, de manera que se le brinden, los conocimientos básicos para tomar decisiones importantes que ayuden a ampliar su giro y mejorar su economía. Esto se llevó a cabo mediante la metodología de Flores de Gortari & Orozco Gutiérrez (2007) sobre los criterios de la comunicación administrativa y para la obtención de información de los empresarios se utilizó la herramienta de focus group y sus 9 aspectos propuesto por Benassini (2009). Por lo consiguiente se estudió una población de 64 empresarios de la localidad de Escárcega de los cuales se seleccionó una muestra de 24 candidatos adecuados para formar parte del grupo de enfoque que cumpliera con características similares tales como; posición económica medio-alto, ser residente a la localidad de Escárcega, contar con una pyme del sector social o de servicios.
Proceedings of the 17th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Industry, Innovation, and Infrastructure for Sustainable Cities and Communities”, 2019
Tourism is an increasingly important and dynamic sector for the Ecuadorian economy, this change has also been evident in the coastal province of Santa Elena. The search for continuous improvement in the service quality offered by restaurants has become an important factor to achieve customer loyalty. It is necessary to develop the service quality of the tourism sector to attract more visitors to the province. The objective of this study is to evaluate the service quality perceived by consumers in the third and fourth category restaurants located in Santa Elena, using the Dineserv scale, which was tested for its validity and reliability through the technique: factor analysis. As a result of the analysis carried out, it was found that the factors that prevail to achieve the satisfaction of third-category restaurants' customers are: comfort and reliability / speed, while the only component that influences the satisfaction of the clients of the fourth category restaurants is the speed / efficiency.
Implementation of Marketing for Selection of Restaurant Dishes - Case Study of Vranjačka Banja
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The names of the dishes in the menus can have different forms. According to the latest research, the promotion of modern names of dishes in the menu can affect the business of the restaurant. The aim of this work is to get acquainted with the influence of the name of the dish on the selection of the dish, how much and why the name of the dish can influence the interest of guests in certain restaurant dishes and how marketing and adequate promotion affect the business of the restaurant. By surveying guests, one gains insight into the assessment of knowledge and monitoring of trends when it comes to food and food offerings in the restaurants of Vrnjačka Banja (Serbia). The paper specifically analyzes the effects of the name of the dish from the marketing and psychological side, that is, how the name itself affects whether the guest will choose the offered dish. The task of the paper is to indicate one of the factors that influence the choice of a restaurant dish, specifically the name of the dish, as well as to indicate the possible type of marketing and sales improvement depending on the name of the dish. The results of the work indicate that well-formed names of dishes with adequate promotion can have a positive effect on the restaurant's business.