The Effect of City Brand Love on Tourist Based City Brand Equity (original) (raw)

City Branding and Its Variables: The Evidence from Indonesia

GeoJournal of Tourism and Geosites, 2021

This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia. This research method uses a quantitative approach with online surveys design, namely by taking a sample from a population and using a questionnaire to collect data. The main thing is that there is a hypothesis that will be tested for truth in this study. The survey questionnaire used is the Ministry of Education and Culture survey form. The research sample was conducted on 181 visitors to Bandung Barat, Indonesia. Structural equation modelling in this study uses a partial least square (PLS) structure. The research findings show city brand attractiveness and tourism experience on city brand equity through city brand attitude. This study produces a new model, namely, city brand attitude as a moderating variable that plays an essential role in building city brand attractivenes...

Evaluation of a City Brand and Its Influence on Tourist Satisfaction

Applied Tourism

The evaluation of a city, as a brand, is essential for professionals who manage the marketing and communication strategies aimed at attracting potential visitors to the location. This study investigates the applicability of an instrument for evaluating a tourist destination as a brand. The study was applied in the city of Porto, Portugal, elected best European destination in 2012, 2014 and 2017 by the International Collegiate Programming Contest (ICPC, 2020). In particular, the level of awareness, image and quality perceived by visitors to the city was assessed. The relationship between these dimensions and tourist satisfaction was also verified. Using a quantitative approach, the instrument, initially created by Konecnik and Ruzzier (2006), was adapted and applied to a convenience sample made up of young Portuguese adults who were visiting or had visited the city of Porto. The results showed that the four dimensions of the original scale had an acceptable reliability coefficient an...

The Influence of a Heritage City Branding on the City’s Brand Identity and Brand Image, and Tourists’ Visiting Decision

Jurnal Ekonomi Bisnis dan Kewirausahaan

The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision. This study was done in a quantitative approach. The data was collected by distributing online questionnaire, targeting visitors of Yogyakarta city. A total of 216 respondents participated in this study, obtained using a purposive sampling method. The data was analyzed using Structural Equation Modeling (SEM) in AMOS 21.0. The results show that the city branding directly influences the brand identity and visiting decision, but does not directly influence the brand image. Furthermore, the brand identity has a positive, significant and direct influence on the brand image and visiting decision. The brand identity mediates the influence of city branding on the visiting decision. The brand identity also mediates the influence of city branding...

Customer-based Brand Equity for a Tourism Destination (CBBETD): the Specific Case of Bandung City, Indonesia

Organizations and Markets in Emerging Economies

This study examines in detail the use of customer-based brand equity for a tourism destination (CBBETD) as a strategic tool for use with a specific city (Bandung City, Indonesia in this instance). The CBBETD scale developed by Konecnik (2005) and empiricized by Konecnik and Gartner (2007) was successfully adapted using qualitative and quantitative refinements for the city of Bandung. A sample of 400 visitors to Bandung was surveyed, and empirical psychometric assessment was run. The scale required minor adaptations but was found to be appropriate for use in this new context. The components of customer-based brand equity for a tourism destination were found to be: awareness, image, quality and loyalty. The successful adaptation of the scale is encouraging as it provides strategic insight on strengthening destination positioning in the minds of both current and future tourists. Managerial implications and suggestions for future research are provided.

Brand Equity of A Tourist Destination: An Analysis of Domestic Tourists' Perspectives

2021

According to the Ministry of Tourism's performance in 2019, an increase in international tourist visits to 16.1 million persons resulted in a Rp 280 trillion increase in foreign exchange earnings. This industry currently provides 5.5 % to the national gross domestic product and is expected to grow to 9.9 % by 2025. The purpose of this study is to ascertain tourist behavior by evaluating the application of the Bukittinggi City Brand Equity as a tourist destination from the perspective of domestic tourists who have visited the Bukittinggi City and identifying the Brand Equity dimensions, namely brand awareness, brand loyalty, perceived quality, and brand image. This study employs a quantitative methodology. Explanatory studies utilizing hypothesis testing and descriptive analysis are the types of study. The data for this study came from an online survey of 150 domestic visitors that visited Bukittinggi. A one-sample T-test and mean ranking are used to determine how each dimension ...

The Infuence of City Branding Towards City Image: The Case Study of Tourism Destinations in Yogyakarta City, Special Region of Yogyakarta, Indonesia

Wacana: Jurnal Sosial dan Humaniora, 2019

The main purpose of this study is to understand the influence of city branding toward city image and its impact on the intention to visit and decision to visit. The samples used in this study were 280 domestic visitors there is a tourism desti-nation in Yogyakarta City and they aware of “Jogja istimewa” as a brand of Yogyakarta City. It is the destination tourism that located on seven destinations consist of Keraton Yogyakarta, Pagelaran Keraton, Malioboro, Museum Benteng Vredeburg, Taman Sari, Taman Pintar, and Gembira Loka Zoo. Structural Equation Model (SEM) base on Partial Least Square (PLS) is used to analyze and measure the degree between the independent variable and dependent variable. The findings revealed that city branding has a significant effect toward city image and intention to visit, however city brand-ing also influenced on decision to visit incidentally. Moreover, it indicates that city image has a significant effect on intention to visit and decision to visit. Last...

What Drives City Brand Attractiveness? An Empirical Study on Some Provinces in Indonesia

GeoJournal of Tourism and Geosites, 2021

Current study is aiming to investigate the key determinant factors of city attractiveness. Research background was triggered by, firstly, the lack of literature focused on this phenomenon. Secondly, the concern of people to live in environmentally friendly place and the local plan to complete city management in order to increase economics performance and international competitiveness by using visibilities and economics benefit globally. This research took sampling with specific target (600 respondents) from local potential talents, such as young entrepreneurship, international business, high educated persons with age range 25 until 45 years old. A ten likert scale is used to evaluate city brand which is considered as a key factor to influence city attractiveness. A structural equation modeling is deployed to analyze the city attractiveness driven. Those driven factors such as environmental outlook, responsive social service, tourism and cultural tangible, education and job opportuni...

Factors Influencing Brand Equity of Bali as a Tourism Destination

E-Journal of Tourism

Globally, competition among tourism destinations is more stringent in getting foreign tourists, including Bali. One effort to win the competition is increasing destination brand equity through maintaining its influencing factors and gaining tourist positive behavior toward destination. This effort, in long run, will increase and stabilize destination revenue and sustainability. This research aims to analyze factors influencing brand equity of Bali as a tourism destination. This research was conducted in Bali’s five major tourism objects. The 240 foreign tourists were chosen as respondents through convenience sampling technique. Data were analyzed using factor analysis. The results showed that factors that significantly influenced Bali brand equity were: symbolic and experiential benefit factor, direct and indirect destinations attributes, destination reliability and tangibility, assurance and empathy, brand destinations recognition and recall, destinations common psychological attri...

Descriptive Analysis: Brand Image, Tourist Experience, Destination Quality, Brand Love, and Tourists' Revisit Intention to Bali

Zenodo (CERN European Organization for Nuclear Research), 2023

The purpose of this study is to present a comprehensive review of brand image, tourist experience, destination quality, brand love, and intention to revisit among tourists in Bali. The study's population comprises individuals classified as domestic tourists who have engaged in travel to Bali. A purposive selection strategy was used to select a sample size of 200 tourists for the study. Descriptive analysis was used in this study. The findings of the study indicate that the brand image of Bali, as seen by tourists, is highly favourable. Similarly, tourists report a very good experience, expressing a strong affinity for Bali and a strong intention to revisit the destination. Hence, it is important for tourism company managers in Bali to priorities brand image, tourist experience, and destination quality as key considerations in formulating a development strategy aimed at fostering brand loyalty towards Bali and enhancing tourists' inclination to revisit the area.

The Causal Relationships Between Components of Customer-Based Brand Equity for A Destination: Evidence from South Korean Tourists in Danang City, Vietnam

Asian Economic and Financial Review, 2017

The main purpose of this study is to examine the causal relationships between components of customer -based brand equity for a tourist destination. We have collected data from 252 South Korean tourists in Danang City and tested some hypotheses by applying structural equation modeling (SEM). Results show that: (1) destination brand awareness has a significant and positive effect on destination brand image, but not on destination perceived quality and destination brand loyalty; (2) destination brand image has positive and direct influences on destination perceived quality and destination brand loyalty; and (3) destination perceived quality has significant positive impacts on destination brand loyalty. Lastly, these findings have managerial implications for decision makers.