India a Culture with Change and Continuity in Consumer Behaviour (original) (raw)

The cultural influence on consumer behavior in India

Environment Conservation Journal, 2013

This paper examines the effect of culture on the tried to study in the change of behavior of consumers and their concern for their culture. Today's era can be quoted as the era of consumerism where the market is designed and customiz emerging trends in shopping and the changing shopping habits of Indians. Today the market has entirely changed the way of celebrating and living of consumers, on the other end Indian customers have accep which are the resultant of the Globalization and Media, which is the most efficient and effective path of advertisement and awareness

Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context

2013

Culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries. Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Culture influences consumers through the norms and values established by the society in which they live. It is the broadcast environmental factors that influence consumer behavior. Cultural values are enduring and any attempts to change them generally fail. The study of culture is concerned with a comprehensive examination of factors such as language, religion, knowledge, laws, art, music, work patterns, social customs, food etc. of a society In fact, culture includes everything thing that reflects its personality. Therefore, Culture is learned as a result of social experiences. In the c...

Effect of Culture in Consumer Buying Behaviour: An Exploratory Study of Indian Retail Market

2020

Right from the conceptualization of societal norms and regulations, culture has dominated the psychology of individuals. It can be interpreted as a sum of rituals, norms and values that are shared by persons belonging to a society and are passed on from one generation to another. By contemplating this fact, it becomes extremely vital to investigate that in a country like India which is a boon of rich cultural heritage, how efficiently prominent determinants form cultural norms so that Indian retail merchandisers can formulate their marketing policies accordingly and satisfy their consumers through profitable deals. As culture makes up the mentalities of individuals, it also impacts their buying behavior regarding the goods or services they purchase from the retail market. This paper primarily explores the determinants of culture and the extent to which they impact consumer buying behavior as the retail market is expanding greatly due to which, it has become significant to understand...

CULTURE INFLUENCE ON CONSUMER BEHAVIOR

Culture is the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society. The study of culture is a challenging undertaking because its primary focus is on the broadest component of social behavior-an entire society, or in comparing and contrasting the cultural differences and similarities and more than one culture. In a diversified country like India cultural factors exert the broadest and deepest influence on consumer behavior. Culture influences consumers through the norms and values established by the society in which they live. The impact of culture is automatic and almost invisible. Culture affects how consumers use or consume products. Consumer buy products to obtain function form and meaning, all of which marketers must consider since they are defined by the cultural context of consumption. This paper is to understand the culture value and how it influence consumer behavior and for a marketer it is important to know the behavior related to culture as it is one of the main cause bringing change to the market and the buying behavior of the consumer.

An Integrative Framework for Consumer Behavior: Evidence from Pakistan

International Journal of …, 2011

Religion and culture have being influencing in recent research but its impact on the consumer purchase behavior is still to explore. The paper aims to explore the effect of religiosity and culture on the consumer purchase behavior by comparing the male and female students from different universities in Pakistan. The paper is valuable for both the academics and marketers who wish to understand the role of religion in culturally determined consumer behavior. A questionnaire measuring Islamic religiosity, consumer purchase behavior and its cultural influence was administered in graduate level students of universities in Rawalpindi and Islamabad. Total 315 respondents were contacted, out of which 300 gave full filled questionnaires and the rest were incomplete and were ignored. The research found out that there is a significant impact of culture with the consumer behavior where as the religion is having a significant impact on the culture. The research is limited to the university students and it can be empirically tested by taking general public and with a better sample size. This research with give benefit to those marketers who ignore the impact of culture in determining the consumer purchase behavior.

Changing Pattern of Consumer Buying Behaviour in the Context of Indian Society: A Review

International Journal of Management Studies

In present scenario, the study of consumer buying behaviour has pivotal role from marketer point of view. This article reviewed the literatures with regard to the changing pattern of consumer buying behaviour at two points of times. Significant changes have been taking place in Indian market during Pre and post liberation period. The delivery of goods and services has been extensively increased during post liberalization period due to the entrance of many foreign companies in India. The concept of consumer buying behaviour have been strongly associated with their society, economic status, psychological and social set up during pre-liberalization period i.e. the period from 1970-1993. But the concept of consumer buying behaviour has drastically changed and more efforts were made to identify the desires, wants and satisfaction of the customers after liberalization period i.e. 1993 onwards. Marketers were interested to find out the answer of questions like why consumer opposed to buy the product, why the consumer shown attitude while purchasing etc. The researcher has developed more rational models of consumer behaviour and recent developed model composed of all important components by taking into account the consumer's attitudes, preferences, intentions, and decisions of consumers in the market place when purchasing a product or service, etc. Early models of consumer buying behaviour was based on the decision making aspects of the consumer in the context of their social, economic, psychological condition, while the recent model was more comprehensive and includes market aspects of the product also. The role and implications of these models have been highly recognised by different organizations, marketers, traders etc. for setting up new avenues for economic and social growth of economy in the context of Indian perspectives. The present study aims to integrate the different paradigms of thoughts with regard to consumer buying behaviour that could be helpful for future research.

RELIGION DRIVEN CONSUMER BEHAVIOR : AN INDIAN PERSPECTIVE

The culture of India is the way of life of the people of India. India's languages, religions, dance, music, architecture, food, and customs differ from place to place within the country. Emerging literature consistently revealed that culture plays an important role in the formation of consumer behavior. Religion in India is characterized by a diversity of religious beliefs and practices. India is the birthplace of four of the world's major religions; namely Hinduism, Buddhism, Jainism and Sikhism. Religion, being inseparable part of a culture, would also stimulate the behavior of consumers in similar manners which are infrequently being investigated in consumer behavior field need to be explored. In a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and

A Cross Cultural Study of Consumer Decision Making In India and France

Academy of Marketing Studies Journal, 2021

Purpose: There are over 1000 French subsidiaries in India. The research found that "culture" was an important area of concern for these businesses. However, little research has been done to understand the impact of culture on business in these two countries. The objective of this study is to understand the impact of culture on these businesses. Methodology: A survey using Hofstede's cultural dimensions and consumer decision-making styles studied the behavior of Indian and French consumers. The sample included 47 Indians and 39 French students undergoing their postgraduate management program. Findings: The study which partially supported Hofstede's cultural dimensions found Indians and French to be quality conscious, price-conscious, impulsive, and not brand loyal. However, while Indian consumers were more brand conscious and innovative, French consumers were confused with over choice. Implication: Implications for marketing in both countries, though similar, emerge differently due to demographic profile changes. Contribution: The study contributes to furthering the understanding of the cultural dimension for the success of Indo-French subsidiaries.

Religiosity and consumer decision making styles of young Indian Muslim consumers

Journal of Global Scholars of Marketing Science, 2020

Religion as a sub-culture is an important part of the socio-cultural environment of consumers and marketers. Notwithstanding the age of reason and rationality, religion has sustained its presence in contemporary societies and there are little prospects of it being completely expunged in the foreseeable future. The effects of religious affiliation and religious commitment (religiosity) on various aspects of consumer behavior have been reported. We attempt to contribute to the limited academic literature in the field of religion and consumer research, more so in the Indian Muslim context. Specifically, the applicability of Sproles & Kendall's Consumer Style Inventory (CSI) is examined in the context of young Muslim consumers in India. In addition to that, the study also explores the influence of religiosity on consumer decisionmaking styles of young Indian Muslim consumers measured using the Consumer Style Inventory. Data has been collected from 487 respondents drawn from three states of India. Exploratory factor analysis followed by confirmatory factor analysis revealed six major decision-making styles. The findings also reveal that religiosity has a significant influence on four of the six identified decision-making styles. The study limitations and implications are discussed.

The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey

The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey Assist. Prof. Dr. Yakup Durmaz GJMBR (2014) Volume 14 Issue 1: 37-44. Category: L68 · Added: Apr 03, 2014 · Rating: οοο · Link Nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family which changed and renewed in course of time. It provides a tremendous advantage for a marketeer to know the family structure and its consumption characteristics (Durmaz and Zengin, 2011: 53). In this study, the affect of cultural factors on consumer buying behaviour is investigated. A survey was conducted on 1400 people from the different parts of Turkey. The information acquired from the results are analyzed and interpreted by the c...