Examining the Factors Influencing Tourists' Destination: A Case of Nanhai Movie Theme Park in China (original) (raw)
Related papers
Brand Behavioral Intentions of a Theme Park in China: An Application of Brand Experience
Sustainability
Despite theme parks being a research hotspot, there is a paucity of research to understand the forming process of brand behavioral intentions (i.e., the intention of revisiting a theme park and the visit intentions of other theme parks under the same brand). For identifying the developing process of brand behavioral intentions from the perspective of experience, the current study developed a theoretical framework in which brand experience and memory affect visitors’ satisfaction and behavioral intentions to revisit a particular theme park as well as to visit other theme parks of the same brand. The empirical results of current study showed that visitors’ theme park experiences were good enough antecedents of their memories and satisfaction. It was also found that, when visitors’ memory and satisfaction are high, they are likely to have stronger impact on intentions to revisit the theme park and to visit theme parks of the same brand than did memory.
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations
In this study we examine the impact of customer experience (CE) on customer-based brand equity (CBBE) for tourism destinations. Breaking down CE into the constituents of service performance, word-of-mouth(WOM), and advertising, we use a structural equation model to test survey data gathered from Mainland Chinese outbound tourists. We found that destination service performance (DSP) has the most significant impact on destination brand equity, followed by WOM. Advertising does not show a significant effect. This study also confirms the structure of destination brand equity. Based on results, this study offers some managerial insights into the effective building of destination brand equity.
International Journal of Sustainable Competitiveness on Tourism
Brand can be a tool to provide differentiation and competitive advantage for tourism destinations. It is important to see how the brand performs in providing a positive image of the destination. Brand performance is seen through the influence of destination brand experience on tourist behavior intentions. The concept of destination brand experience can be seen through the sensory, affective, intellectual, and behavioral dimensions. So this study aims to see the effect of destination brand experience on tourist behavioral intention through tourist satisfaction. This research was conducted with an associative method with a descriptive quantitative approach. The number of samples used was 304 domestic tourist respondents. The results of this study indicate that the destination brand experience has been carried out well, but optimization is still needed. Tourist satisfaction with the destination brand experience is at a Satisfied level, tourists also say they will do positive word of mo...
Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park
Destination Brand Experience, 2021
Based on the scientific literature, this paper emphasises the destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse the implications it plays regarding visitors’ satisfaction, their intentions to revisit and their intentions to recommend it. In terms of methodology, a confirmatory factor analysis was used to test the model and the research hypotheses. The sample was composed of 507 tourists who visited the Peneda-Gerês National Park in Northern Portugal. Results showed an acceptable fit. The items of each construct were very strong. Positive significant results were found for all the considered hypotheses, particularly regarding the association of sensory DBE and behavioural DBE (subdimensions of the DBE scale) with satisfaction. The sensory DBE and affective DBE subdimensions of the DBE scale were meaningfully associated with visitors’ intentions to recommend. Satisfaction was a strong mediator for sensory DBE impact on their intention to revisit and to recommend, and a less strong effect was found for satisfaction as a mediator for behavioural DBE impact on intentions to revisit and to recommend. The theoretical contribution of this study aimed to deepen the analysis of the DBE construct in its multidimensional aspect and its relationship with other constructs. The results are discussed in relation to their theoretical and practical relevance.
2015
I would like to thank my advisors and dissertation co-chairs, Drs. Linda Shea and Linda Lowry, for your invaluable mentoring, advice, and support over the past four years and throughout the dissertation process. You have always given so generously of both your time and knowledge, for which I shall be eternally grateful. I have learnt so much from you, and will miss you both. Thank you to my committee members, Dr. Elizabeth Miller for your invaluable insights and guidance in designing my research studies, and Dr. Lisa Keller for all your help and for ensuring that my methodology and statistical analyses were sound. I shall miss our conversations. I would also like to thank our Head of Department, Dr. Haemoon Oh, our Ph.D. Coordinator, Dr. Miyoung Jeong, and the entire faculty of the Department of Hospitality and Tourism Management in particular and the Isenberg School of Management in general for your support throughout this amazing journey. Finally, I would like to thank my cohort, colleagues, family, and friends both old and new for your support and encouragement, and a very special thank you to my cousin, Charles Back, without whom much of my research would not have been possible. I look forward to a continuation of all these relationships as I begin the next chapter of this journey.
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
Journal of Product & Brand Management, 2020
Purpose The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic word of mouth (eWOM), destination brand quality (DBQ), destination brand image (DBI), psychological engagement (PE) and DBL. Design/methodology/approach Based on the Stimulus–Organism–Response theory and buyer black box model, this study developed a framework to address tourists’ loyalty towards ecotourism destinations. An online survey was carried out to collect data, which yielded 210 completed usable responses. Structural equation modelling – partial least squares was used to test the study hypotheses. Findings Findings from this study revealed that eWOM and destination product quality affect DBI. Moreover, data support the mediating effect of PE between DBI and DBL. Practical implications This study provides valuable insights for practitioners and policymakers of ...
2011 International Conference on Business, Engineering and Industrial Applications, 2011
The importance of value creation via customer experiences has been widely established. Providing quality products and services is no longer adequate for business sustainability since customers also need to acquire relevant satisfactory experiences. This paper aims to address the gap by empirically investigating impact of destination image on Total Tourists' Experience (TTE) and destination loyalty. A hypothesized model which integrates three abstraction levels of destination image (country image, island image and resort image), TTE and destination loyalty was developed, analyzed and tested rigorously using structural equation modelling procedure with 173 usable data-sets of international tourists. The data was collected using selfadministered structured questionnaire approach within the vicinity of an international tourist island. Final results reveal that island image and country image are significant predictors of TTE, and surprisingly, it was unveiled that resort image does not have any significant influence on TTE. In addition, TTE has a positive effect on destination loyalty. These findings have important implications for future research directions and destination marketers.
Destination Brand Equity of UNESCO Heritage Sites: Evidence from Emerging Economies
Zenodo (CERN European Organization for Nuclear Research), 2023
The paper aims to explore the consumer-based brand equity (CBBE) model applications in tourism destinations from the perspective of domestic tourists. The study also examined the effect of brand equity dimensions on brand loyalty and destination brand equity construct. Further examined the mediating role of brand loyalty among the various brand equity constructs and overall brand equity (OBE). The current study is positioned in accordance with the positivism theory, adopted the cross-sectional survey research design to collect data from 366 tourists visiting the Lahore Fort and the Shalamar Gardens. The proposed hypotheses in the research model are tested using PLS (structural equation modeling). Results indicated that brand association has the most significant impact on brand loyalty followed by brand image. The paper finds distinctive effects of brand loyalty on overall brand equity (OBE). The results also showed that brand loyalty mediated the relationship between various brand equity constructs and OBE. Customer-Based Brand Equity (CBBE) model application helps determine the customer response and proved useful since the results suggest the multitude of means to support policy makers in adding value to destination brand performance and attract further tourists.
Dusit Thani College Journal, 2019
This study proposed a more integrated approach by examining the theoretical and empirical evidence on the causal relationships among destination image, tourist expectation, perceived quality, perceived value, tourist experience, tourist complaint and tourist loyalty. The conceptual model is developed on the basis of literature review and exploratory study in the fields of tourism destination management. The empirical data were collected in Bangkok. A total of 392 questionnaires were returned and the data were analyzed using structural equation model. The theoretical and managerial implications were drawn based on the study. Findings and recommendations are also provided. The result of this study provides better understanding of the factors influencing tourist experiences and tourist loyalty which benefit for policy makers in maintaining and developing the destination competitiveness.
2015
The main aim of this research was to ascertain the image of Malaysia as a travel destination among European Tourists. The approach used in the study was to develop destination loyalty, satisfaction and destination image structural models for first-time and repeat-visit tourists. Tourist satisfaction was treated as the mediating construct. The data was collected using survey method. Structural equation modelling (SEM) technique was employed to investigate the relationships amongst the constructs in the proposed theoretical framework. The findings of the study suggested that destination image and tourist satisfaction influenced destination loyalty for both first-time and repeat-visit tourists. Tourist satisfaction was empirically proven to have a full mediating effect on the relationship between destination image and loyalty for the both groups of tourists. The study proposed that the image of nature-based tourism should become the major selling point of Malaysia as a travel destination.