An Examination of Brand Personality in Economy Hotel Segment: Common and Differentiating Factors (original) (raw)
Related papers
Differentiating with brand personality in economy hotel segment
Hotel brand personality and brand quality
The Relationship Between Hotel Brand Personality and Customer Loyalty
Journal of Tourismology, 2017
The Hotel Brand Personality Based on Trip Advisor Online Reviews
Discovering the relevance of the personality of the destination brand - a literature review
Marketing & Tourism Review
Design and validation of the Brand Personality Scale in Tourist Destinations
Innovative Marketing, 2022
The Effects of Destination Personality Items on Destination Brand Image
International Conference on Eurasian Economies, 2013
Brand personality: Current insights and future research directions
Rafael Anaya-Sánchez, Sebastian Molinillo, Yuksel Ekinci
Journal of Business Research, 2023
Journal of Tourism, 2024
Influence of Customer Brand Personality in Hotel Restaurant and Post Behaviour Intention
International Journal of Academic Research in Business and Social Sciences, 2021
Brand personality of tourist destinations: An application of self-congruity theory
Tourism Management, 2011
Destination personality: an application of brand personality to tourism destinations
Journal of Travel Research, 2006
2005
A new measure of brand personality
International Journal of Research in Marketing, 2009
The effects of customers’ perceptions of brand personality in casual theme restaurants
International Journal of Hospitality Management, 2011
Measuring Dimensions Of Brand Personality
Proceedings of the International Conference on Economics and Banking 2015, 2015
Personality Trait Inferences about Hotel Businesses: Development of a Scale
GLOBAL INTERDISCIPLINARY BUSINESS-ECONOMICS ADVANCEMENT CONFERENCE CONFERENCE PROCEEDINGS, 2014
Brand personality and human personality: Findings from
Understanding and Measuring City Brand Personality (CPS) -In the context of South Korean market
International Journal of Contemporary Hospitality Management, 2013
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 2016
A Study of Destination Brand Personality for Đà Nẵng Tourism
Revisiting Brand Personality Attributes
International Journal of Asian Business and Information Management
Brand personality: theory and dimensionality
Journal of Product & Brand Management, 2018