Factors Influencing the Adoption of Electronic Banking: Expansion of Technology Acceptance Model (Tam) (original) (raw)
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Existing studies has examined consumer acceptance of electronic banking in different dimensions mostly as a dichotomy (acceptance/non-acceptance), however, neglecting the core process underlying acceptance. The objective of this particular research is to conceptualize a model for electronic banking acceptance in Nigeria by identifying the factors that are important in the interpretation of the intention to accept electronic banking. The paper reviews the literature on the technology acceptance model (TAM) and justifies the use of this model to explore the factors contributing to the extent of consumer's acceptance of electronic banking transactions. This conceptual study proposes twenty research hypotheses derived from previous other models of online banking users. The study investigated the factors related to decision making when people consider and evaluate the usage of an online banking transactions. Trust, financial security, information quality (all adoption barriers), time...
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This paper contributes to the electronic banking (e-banking) literature by applying the modified Technology Acceptance Model (TAM) in an under-researched Zambian context. Specifically, it examines the influence of e-banking technology's perceived usefulness, perceived ease of use and trust (safety and credibility) on e-banking adoption. Based on a quantitative correlational design , primary sample data were collected from 222 bank customers from two of Zambia's largest cities. The findings indicate that the modified TAM model is applicable in the Zambian context and that perceived usefulness, ease of use and trust each significantly positively influences attitude to e-banking. In turn attitudes to e-banking influence intention and actual adoption of e-banking services. For scholars, practitioners and policy makers, the study shows that improving perceptions of trust (safety, security and credibility), usefulness and ease of use of e-banking systems would result in increased adoption. This paper is the first to extend the modified TAM model into the under-researched developing country context of e-banking in Zambia.
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How to attract customers to use internet banking technology in a country like India, where use of such technologies by the customers in banking services is still moderately slow? Is indeed an enormous task for the service providers to build strategies to promote usage of internet banking. In this study, researcher has tried to identify few predominant factors and their influence on behavioural intention to adopt internet banking technology. This empirical study proposes nine research hypotheses derived from previous other studies made on users of banking technology. A survey was conducted among 319 users of Internet banking and the data was further analyzed using statistical tools. Multiple regression analysis was done to identify the predominantly influencing factors on user acceptance. The results of the study are identified perceived usefulness, trust, perceived credibility and perceived ease of use as the most influential factors for user acceptance of internet banking technolog...
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Extant studies in the field of consumer behavior and information technology acceptance have established that adoption of electronic banking is determined by several factors. While several of these studies emanate from developed nations, few are available in developing countries like Nigeria. Aside, most of these studies concentrate on intention to adopt and failed to find out why customers lack trust and do not satisfy with the services render to them. Hence, this study looks into issues of trust and satisfaction of e-banking adoption and their relationship with other determinants as this will help to increase the rate of adoption of e-banking that is generally low in Nigeria.
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The internet and World Wide Web (WWW) offer banker’s and customer’s an opportunity with innovative new virtual environment that can hopefully stimulate and enhance their learning and operative process. The usage of information technology in banking transactions in general and financial transactions in particular not be an easy task for the customer’s. Customer’s use of electronic banking require acceptance of the technology, which can be difficult and complicated and demands efforts of the customer because of changing in behavioural patterns. The Prospect of using technology on one hand, can simplify customer’s understanding of exchange, but on the other hand, it can make customer’s understanding more difficult. Thus, the purpose of this paper is to measure the impact of behavioral factors viz. perceived ease of use and perceived usefulness on behavioral intention to adopt internet banking and customer satisfaction. The data for the present study has been obtained from 410 online ba...
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This paper is based on the technology acceptance model which has been adopted by several previous researches. The purpose of the study is to determine the factors that explain the adoption of e-banking by professional in "Business to Business" relationships. It explores the determinants of use of the Internet in the relationship between bank and firm and it validates the model in Tunisian context. This paper has tested that perceived usefulness and perceived ease determine the attitude of the use, and that attitude determines the intent to use of e-banking by means of the multiple regressions. The originality of this study is the exploration of the determinants of use of e-banking by professional in order to promote its adoption.