Metaphors in Advertising Discourse (original) (raw)
Related papers
Visual Metaphors in Language of Advertising
The Use of Metaphors In Advertising
Argumentum, 2009
Pictorial Metaphors in Digital Advertising
The strategic use of the visual mode in advertising metaphors
In: Emilia Djonov and Sumin Zhao (eds), Critical Multimodal Studies of Popular Culture , 2013
2011
Pictorial and multimodal metaphor in commercials
2008
The Role of Metaphor in Advertisement Texts: A Psycholinguistic-Structural Study
Journal of University of Human Development, 2019
Appreciation and interpretation of visual metaphors in advertising across three european countries.
Multimodal Metaphor in Advertisement
AICLL: ANNUAL INTERNATIONAL CONFERENCE ON LANGUAGE AND LITERATURE, 2018
Visual and multimodal metaphor in advertising: cultural perspectives
Styles of Communication, 2017
2016
Gola and Ervas (eds) Metaphor in Focus: Philosophical Perspectives on Metaphor Use. Cambridge: Cambridge Scholars Publishing. 67-82., 2013
An analysis of metaphor in cosmetic advertisement slogan
2019
An Ecolinguistic Analysis of the Use of Metaphor to Enhance the Value of Products in Advertisements
Humanities & Social Sciences Reviews
Articulating a New Framework for Visual Metaphors in Advertising
Journal of Advertising, 2011
Blending metaphors and arguments in advertising
Chiara Pollaroli, Sabrina Mazzali-Lurati
The role of text in the identification of visual metaphor in advertising
Impact of Product Pictures and Brand Names on Memory of Chinese Metaphorical Advertisements
2010
Language and Cognition, 2018
Seeing the voice of the customer: Metaphor-based advertising research
Journal of Advertising Research, 1995
Consumer interpretation of metaphors in complex television advertising : an extension study /
Verbo-pictorial metaphor in French advertising
Mixed Multimodal Metaphors In Advertising In English
The European Proceedings of Social and Behavioural Sciences, 2021
Education Through Advertising’s Metaphors
Journal Plus Education, 2018
Review of Multimodal Metaphor and Metonymy in Advertising (John Benjamins) by Marianna Bolognesi
Paula Pérez-Sobrino, Marianna Bolognesi
Influence of Message Framing and Product Type of Metaphorical Ads on Advertising Preference
Psychology and Behavioral Sciences, 2015
Exploring Metaphor As An Alternative Marketing Language
European Business Review, 2008
“Identifying and interpreting visual and multimodal metaphor in commercials and feature films.”
Metaphor and Symbol, 2024
Visual metaphors in food advertising: A cross-cultural study
Food Research International, 2018
Revista Alicantina de Estudios Ingleses, 2006
Non-Commercial Advertisements: Multimodal Metaphor, Metonymy and Conceptual Blending at Work
Research in Language
JRSP-ELT - Journal for Research Scholars and Professionals of English Language Teaching
Visual And Metaphorical Representation In McDonald’s Singapore Advertisement
Metathesis: Journal of English Language, Literature, and Teaching, 2021
Multimodal metaphor in ten Dutch TV commercials
Public Journal of Semiotics 1(1): 19-51, 2007