Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations
José Milton de Sousa-Filho, Lilian S O Wanderley, Keith Perks
BAR. Brazilian Administration Review, 2008
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2 3 International Review on Public and Nonprofit Marketing
Daniel Inbaraj
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Cause Related Marketing: A turning point in Corporate - Nonprofit Relationship
Dr.Pankaj Madan
2017
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A Critical Appraisal of the Concept of Non-profit Services Marketing
Edouard Novatorov
Service Science, 2010
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Cause Related MaRketing: an ethiCal QuandaRy oR an altRuistiC ChaRity
Publishing India Group
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Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns
Michelle Morin Rego
Journal of Nonprofit & Public Sector Marketing, 2020
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The Impact of Cause-related Marketing on Nonprofit Organizations
Sameer Deshpande
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Cause-related marketing: Impact of size of corporate donation and size of cause-related promotion on consumer perceptions and participation
Anne Lavack
AMA Winter Educators' Conference Proceedings, 1995
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The Impact of Cause-related Marketing on Nonprofit Organizations, Partnerships, Proof and Practice
Sameer Deshpande
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Marketing Approach for Non-Profit Organizations
Bilgen Akmermer
Handbook of Research on Managerial Solutions in Non-Profit Organizations, 2000
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Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign
Tereza Balcarová
European Journal of Business Science and Technology, 2023
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Cause-related marketing: Building the corporate image while supporting worthwhile causes
Yitaseb Degu
Journal of Brand …, 2009
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2 3 International Review on Public and Nonprofit Marketing Co-branded cause-related marketing campaigns: the importance of linking two strong brands
Ilaria Baghi
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International review on public and nonprofit marketing springer
Dr. Dharmesh Gadhavi
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Nonprofit and Social Marketing
Denise Nitterhouse
Nonprofit Management and Leadership, 1999
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Cause Related Marketing: Buiding the Corporate Image Whilst Supporting Worthwhile Causes
Prof. Demetris Vrontis
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Rethinking non-profit brands through a volunteer lens: time for B2V
Sarah-Louise Mitchell
Journal of Marketing Management, 2021
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Modified Concept of Non-Profit Marketing
Edouard Novatorov
SSRN Electronic Journal, 2000
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Strategic Marketing for Non-Profit Organizations
solaris643 solaris643
1996
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The customer satisfaction in a non-profit context: the role of social responsibility and its communication
Silvana Signori
2012
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Mano, R. (2010). Marketing and performance evaluations in non profit services: “missed” targeting in communicating stakeholders’ expectations. International Journal of Productivity & Performance Management 59(6); 555-570
Rita Mano
International Journal of Productivity and Performance Management
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The Routledge Companion to Nonprofit Marketing
Walter Wymer
The Routledge Companion to Nonprofit Marketing, 2007
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Nonprofit Marketing: A Systematic Review
Addisalem Tadesse
JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, 2023
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Nonprofit Marketing: Negative Case Analysis
Edouard Novatorov
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Nonprofit Marketing: Theory Triangulation
Edouard Novatorov
SSRN Electronic Journal, 2000
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NVSQ815614_Online_appendices – Supplemental material for Nonprofits' Internal Marketing and Its Influence on Volunteers' Experiences and Behavior: A Multiple Mediation Analysis
Hellen Gross
2018
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The nonprofit marketing landscape: guest editors' introduction to a special section
Roger Bennett
Journal of Business Research, 2005
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Attitudes of Customers towards Applying the Marketing Mix in Non-Governmental Organizations (NGOs)
Prof. Tareq N . Hashem
International Journal of Managerial Studies and Research
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Corporate Philanthropy Through Cause Related Marketing
Pushpinder Singh Gill, Shail Chanana
Journal of Advances in Business Management, 2015
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Donating Behaviour in the Non-profit Marketing Context: An Empirical Study Based on the Identity Theory Model
Nemteanu M . Sefora
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Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns: Knowledge, acceptance and appreciation at the time of purchase
Gaspar Gracia Daponte
Journal of Business
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