Technological innovation and competitive advantage in telecommunication companies in Kenya (original) (raw)
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KABARAK UNIVERSITY, 2019
All rights reserved. No part of this research project may be reproduced or transmitted in any form by means of either mechanical, including photocopying, recording or any other information storage or retrieval system without permission in writing form the author or Kabarak University. v ACKNOWLEDGEMENTS I acknowledge the guidance accorded to me by my supervisors Prof. Ronald Chepkilot and Dr. John Kipkorir Tanui in developing this research project. I also acknowledge the lecturers from the School of Business and Economics of Kabarak University for helping me understand new concepts that seemed to be difficult at the start and their continuous corrections. I acknowledge and pay special tribute to my employer Telkon Kenya for giving me time off my daily duties to carry out this study. I am also grateful to my classmates whom we have walked this journey together and have always been supportive in every aspect. I sincerely thank my family for their moral sacrifices and financial support in doing this research work. Above all, I thank the Almighty God for granting me the knowledge and good health to be able to conclude this research work in time. vi DEDICATION I dedicate this research work to my family who have been so supportive in all endeavours of my education life. I am always indebted to them for their love and knowledge financing. To Kipchumba Arap Metto, a good friend, an admirer of education, a caring father and an inspiration to all who knew him, dad you left so soon to appreciate the fruits of educating your son.
International Journal of Academic Research in Business and Social Sciences, 2017
Product development is a crucial factor that determines success or failure of firms in the telecommunication industry. The success and sustainability of any organization in a competitive environment is determined by its product development strategy. The highly competitive nature of the telecommunication sector as well as globalization of markets has made it increasingly difficult for firms to differentiate their products on the basis of cost and quality. On the other hand, new product development is now a dominant driver that shapes the landscape of how these firms compete, with the possibility of new product failure also being high. It is therefore necessary for telecommunication firms to master the product development strategies that scale up their product and service portfolios that are likely to capture a wider market and therefore make more profits. Therefore, the objective of this study was to examine the relationship between strategic product development strategies and financial performance of telecommunication firms in Kenya. The population of interest for this study was 290 top level employees of the three telecommunication firms in Kenya, namely Safaricom, Airtel and Telkom. A sample of 145 employees was randomly selected to participate in this study after applying 50% criterion in selection. The study used a mixed research design, which allowed for both quantitative and qualitative data capture. Primary data was collected through questionnaires. Descriptive statistics such as, mean, frequencies and inferential statistics (regression and correlation analysis) were used to analyze data. The study recommends that the management of telecommunication firms should simultaneously scale up their product attributes to fit customers' needs and minimize time to market if they are to compete in the