Technology product coolness and its implication for brand love (original) (raw)
“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement
Amna shahzad
Frontiers in Psychology
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Capturing “cool”: Measures for assessing coolness of technological products
S. Shyam Sundar
International Journal of Human-Computer Studies, 2014
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Consumer perceptions of product creativity, coolness, value and attitude
Yikuan Lee
Journal of Business Research, 2014
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Brand Coolness
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Sense and sensibility: consumers and technological brand experience
Valdemar Siqueira Filho
Tourism & Management Studies, 2018
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Brand’s Cool Dimension Effect on Customer Satisfaction and Its Implication to Visual E-WoM
Trihadi Erhan
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The Effects of Young Consumers' Love for Smart Mobıle Phone Brands on Brand Loyalty
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Factors Influencing Electronic Brand Love and E-Loyalty
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Cool in Business: Developing a Data-Based Instrument Measuring "Cool
carol farnsworth
2014
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Consumer technology brands and the source of their performance
Jorge Vera Martínez
Cogent Business & Management
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The Role of Utilitarian, Brand value, Aesthetic, and the Cultural Factors on the Intention to Repurchase Smart Phones of Apple
iran farajzadeh
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Role of Product Innovation and Brand Image Toward Customer Interest and Its Implication on Electronic Products Purchase Decision
Joseph M J Renwarin
Widyakala: Journal of Pembangunan Jaya University, 2022
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Influence of Consumers Emotional Characteristics on Brand Love
Aravazhi Irissappane
2015
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Enhancing Consumers' Affection for a Brand Using Product Design
Janell Townsend
Journal of Product Innovation Management, 2014
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Perceptions of product innovativeness and desirability
James A Self
Archives of Design Research, 2013
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Hot Brands ARE Cool: The Temperature Scale AS A Tool FOR Branding IN A Digital Society
Patricia Dias
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syifa shafira
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Brand love: Towards an integrative model
Aaron Ahuvia
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Filieri R, Lin Z. The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands. Computers in Human Behavior 2017, 67, 139–150
Raffaele Filieri
2016
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The influence of brand innovativeness and quality affect consumer perceived value
Anas Hidayat
International Journal of Research In Business and Social Science, 2023
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The Relationship between Innovativeness,Fashion Orientation and Attitudes towardPurchasing an Innovative, High-tech Product;iPhone 4
Dr.Shaheen Mansori
International Journal of Contemporary Business Studies, 2013
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Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan
Arash Shahin
International Journal of Academic Research in Accounting, Finance and Management Sciences, 2013
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The Effect of Product Quality and Brand Love on Repurchase Intention on Apple Brand (Study on Generation Z Students Using Apple Products at the University of North Sumatra)
Hafiza Adlina
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Exploring the Appeal of Product Design: A Grounded, Value-Based Model of Key Design Elements and Relationships*
Minu Kumar
Journal of Product Innovation Management, 2010
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To Study the Role of Brand Biographies and Brand Coolness in Shaping Consumers Perception and Purchase Intention for Luxury Products
IJRASET Publication
International Journal for Research in Applied Science & Engineering Technology (IJRASET), 2022
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The Causality of Brand Experience, Continuance Commitment and Affective Behavior Toward Brand Loyalty on Thepersonal Devices Industry
leonnard ong
Proceeding of the International Conference on Family Business and Entrepreneurship, 2020
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Dania Dilshad
International Journal of Business Environment, 2008
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The critical factors shaping customer shopping experiences with innovative technologies
Hanna Komulainen
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An Investigation on the Evaluation of Antecedents Affecting Brand Loyalty: A Mediated-Moderated Approach
Dr. Shahid Yaqub
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Consumer Behavior: How the “Brand Love” Affects you
Isabel Cantista
Ideas in Marketing: Finding the New and Polishing the Old, 2014
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An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments
Christine Page
Journal of Consumer Psychology, 2002
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The Effect of BrandInnovativeness on Product Attractivenss (An empirical study on customers of luxury Brand in Manb
Ahmed Elsetouhi
المجلة المصرية للدراسات التجارية, 2019
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