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Patti Valkenburg
International Journal of Advertising, 2011
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Children’s Advertising Literacy for New Advertising Formats: The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs
Liselot Hudders
Advances in Advertising Research (Vol. VI), 2015
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Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda
Verolien Cauberghe
Journal of Advertising, 2017
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Call for Papers: Special Issue: Advertising Literacy: How Can Children and Adolescents Deal with Persuasive Messages in Our Complex Media Environment?
Nils Borchers
2020
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In The Trenches of Blurred Media Environment: How do parents and their children's persuasion knowledge take a place in newly evolved media environment in the case of ad supported mobile applications?
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The Established and Potential Mediating Variables in the Child's Understanding of Advertising
Namra Nadeem
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The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent: Towards a Research Agenda
andrea prothero
Journal of Marketing Management, 2002
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Parents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load
Mariea Hoy
Journal of Current Issues & Research in Advertising, 2016
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Exploring children's understanding of television advertising – beyond the advertiser's perspective
andrea prothero
European Journal of Marketing, 2008
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Children’s Understanding of Television Advertising Intent
andrea prothero
Journal of Marketing Management, 2003
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The Role of Media Context in the Advertising Persuasion Process: A Modeling Attempt among Children
Neji Bouslama
Journal of Knowledge Management Economics and Information Technology, 2011
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The development of children's understanding of advertisements on television and the Internet in the U.K. and Indonesia
Moondore Ali
2009
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Experimental Study of the Impact of the Media Context Appreciation on the Attitude of Children towards the Advertising Message
Neji Bouslama
Journal of Marketing Research and Case Studies, 2011
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Conceptualising and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge
Karen Pine
Journal of Marketing Management, 2003
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Children's Understanding of TV Advertising: Effects of Age, Gender, and Parental Influence
Tammo bijmolt
Journal of Consumer Policy, 1998
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Children’s Understanding of Television Commercials: A Qualitative Approach
IJHASS Journal
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Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames
Eva Van Reijmersdal
Journal of Interactive Marketing, 2012
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Peculiarities and dimensions of advertising skepticism to children: a transversal study in a qualitative perspective
Valeria Micheletto
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Advertising to Kids – Rationales & Issues
Vijayakumar Mani
Tij S Research Journal of Social Science Management Rjssm, 2014
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Advertising literacy and children.Literature review from Web of Science (WOS) and Scopus (2010-2022)
Jesús Segarra Saavedra
Revista Latina de Comunicación Social, 2023
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Young Minds and Marketplace Values: Issues in Children's Television Advertising
Dale Kunkel
Journal of Social Issues, 1991
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How media literate are we? The voices of 9 years old children about brands, ads and their online community practices
Conceicao Costa
2010
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Exhibit 3 SUMMARY OF THE FINDINGS AND CONCLUSIONS Report of the Task Force on Advertising and Children Submitted by
Alice Oh
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Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations
Verolien Cauberghe
Journal of Current Issues & Research in Advertising, 2018
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Child consumers of advertising: Differences across deciles
Lynne Eagle
2004
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Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
Patti Valkenburg
Journal of Children and the Media, 2010
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Hong Kong children's understanding of television advertising
nabeel ijaz
Journal of Marketing Communications, 2001
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Age-related differences in children's responses to television advertising : central versus peripheral routes to persuasion
Quentin Drain
2001
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Children's perceptions of advertising
Sandy Bulmer
… research findings, Department of Commerce, Albany …, 2001
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Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load
Nathaniel Evans
2013
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Television advertisements and children's buying behaviour
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Who's messing with my mind? The implications of dual-process models for the ethics of advertising to children
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International Journal of Advertising, 2008
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Advertising in Digital Games: A Review from the Perspective of Children and Parents
Burçe Akcan
Advertising in Digital Games, 2020
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Children's Perception of TV-advertising A Case Study of 3rd Graders in Sweden
Roya Naz
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Children and the Changing World of Advertising
Elizabeth Moore
Journal of Business Ethics, 2004
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