Valeria Micheletto | IULM University (original) (raw)

Papers by Valeria Micheletto

Foods

Traditional food products (TFPs) represent a defining part of one’s culture, identity, and herita... more Traditional food products (TFPs) represent a defining part of one’s culture, identity, and heritage with crucial economic, cultural, and environmental benefits in society. Younger generations have a positive idea of TFPs, even if this does not lead to actual purchase, possibly due to the fact that they are often perceived to not meet safety criteria. This study focuses on product communication (CP) and packaging referring to the territory (PT) and to sustainability (SP) in order to verify if these have a direct or mediated impact on perceived product safety (PPS). A structural equation model was conducted on a sample of 1079 young Italian cheese consumers. The results allowed us to confirm the hypothesized impact of CP on PPS through the mediation of PT and, particularly, SP. SP has a crucial communicative role in the model, demonstrating the ability to enhance the perception of the safety of TFPs. This research adds to the knowledge in the field of TFPs, focusing on communication a...

Foods, 2023

Social sciences, Nov 29, 2022

This article is an open access article distributed under the terms and conditions of the Creative... more This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY

Turismo e Psicologia, 2016

I talenti dei bambini devono essere espressi in autonomia rispetto alle costrizioni del vivere od... more I talenti dei bambini devono essere espressi in autonomia rispetto alle costrizioni del vivere odierno. L’educazione alla pubblicità permette loro di svincolarsi dalle pressioni persuasorie ed esprimere la propria personalità liberi dalle logiche di consumo che la pubblicità comunica. Quando e come sia possibile una didattica della pubblicità e quali tipi di educatori coinvolga è il tema della ricerca

Journal of Teaching in Travel & Tourism, 2018

ABSTRACT The paper aims to understand how the changes occurring in the tourism sector are affecti... more ABSTRACT The paper aims to understand how the changes occurring in the tourism sector are affecting the labor market in Italy, with a special focus on the relevance of successful cross competences (SCC). It focuses on comparing the relevance of these competencies in the perception of both students preparing to enter the tourism field and tour operators. The two-step study combined qualitative analysis that put forth specific characteristics of the tourism labor market in Italy through interviews with experts, and quantitative analysis that correlated the requirements of the tour operators to the ideas students have of what competencies tour operators entering the field should have. The results evinced differing perceptions of SCC and their relative importance in professional fields. Students manifest to miss awareness of the importance of SCC for their future careers. Furthermore, organizational ability, self-control and self-esteem were perceived by tour operators as the most important competencies to be acquired.

Electronic Journal of Applied Statistical Analysis, 2020

Many studies explore advertising influence on children (Kunkel et al., 2004) with its intended an... more Many studies explore advertising influence on children (Kunkel et al., 2004) with its intended and unintended effects (Buijzen & Valkenburg, 2003) and the various factors that can possibly – though it is not commonly shared (Buckingham, 2004) - mitigate its strength, such as quantity of advertising exposure (Gorn & Goldberg, 1978), age (Chan, 2000), parental action (Buijzen & Mens, 2007; Kline, 2011), and cognitive defenses (Brucks et al. 1988). Children’s skepticism about advertising, instead, does not necessarily decrease significatively advertising influence (Derbaix & Pecheux, 2003) but seems to be negatively related to children’s attitude toward advertising ((Buijzen, 2007). On their way to awareness of advertising, children show – differently by age - difficulties in distinguishing fantasy from reality (Khan, 2001) and perceive commercials aims (Buijzen, 2009). Our research actually analyzed a sample of primary-school children (N=116) aged 7 to 12, and through a pre-test with ...

Tourism managers’ employment and entrepreneurial activity are relevant topics nowadays. The unive... more Tourism managers’ employment and entrepreneurial activity are relevant topics nowadays. The university curricula in this field have become extensive and well-structured on different levels. They are mainly focusing on hard skills, while Soft Skills like leadership, entrepreneurship, emotion management, public speaking, time management and so on – must also be learned, improved, enhanced. Starting from Boyatzis (1982) who valued competence as determining valid professional results and considered that individual performance should be measurable and comparable through numerical evaluation and according to what was stated by Kaneklin et al. (2006), the current research develops from a specific investigation methodology (Bustreo e Russo, 2015) and involves a group of graduating students in different higher education courses in the tourism area and a group of tourism professionals. The objectives are, on the one side, identifying students’ awareness of their own successful cross-competenc...

Electronic Journal of Applied Statistical Analysis, 2020

Happiness is a multi-faceted phenomenon in individuals' lives. It bene ts our mental and physical... more Happiness is a multi-faceted phenomenon in individuals' lives. It bene ts
our mental and physical health, social relations, employment, education, and
environment. Pemberton Happiness Index (PHI) is a short and complete index
covering general, hedonic, eudaimonic and social well-being. It considers
the di erent timeframes of remembered and experienced well-being. The objective
of the study is verifying if PHI, already validated in European and
world countries is suitable for the Italian culture. The questionnaire was administered
to 410 participants randomly divided into two groups to perform
exploratory (EFA) and con rmatory (CFA) analyses, to examine Pearson's
correlations with other scales, and to assess internal consistency (Cronbach
). Through EFA and CFA, aligning with the original validation, the best solution
indicated a unidimensional structure composed of Remembered Wellbeing
and the Experienced Well-being score. Pearson's correlations evinced
strong positive correlations with psychological well-being and satisfaction
with life and negative correlations with negative a ect. PHI proves to be a
concise and solid scale, suitable to the Italian culture. The strong positive
correlations between PHI and life satisfaction and positive well-being con-
rm that individuals' evaluation of happiness is a crucial step and that in
Italian culture well-being is strongly related to optimal functioning, both for
individuals and for healthy working places.

Electronic Journal of Applied Statistical Analysis, 2020

Happiness is a multi-faceted phenomenon in individuals’ lives. It benefits our mental and physica... more Happiness is a multi-faceted phenomenon in individuals’ lives. It benefits our mental and physical health, social relations, employment, education, and environment. Pemberton Happiness Index (PHI) is a short and complete index covering general, hedonic, eudaimonic and social well-being. It considers the different timeframes of remembered and experienced well-being. The objective of the study is verifying if PHI, already validated in European and world countries is suitable for the Italian culture. The questionnaire was administered to 410 participants randomly divided into two groups to perform exploratory (EFA) and confirmatory (CFA) analyses, to examine Pearson’s correlations with other scales, and to assess internal consistency (Cronbach ɑ). Through EFA and CFA, aligning with the original validation, the best solution indicated a unidimensional structure composed of Remembered Well-being and the Experienced Well-being score. Pearson’s correlations evinced strong positive correlations with psychological well-being and satisfaction with life and negative correlations with negative affect. PHI proves to be a concise and solid scale, suitable to the Italian culture. The strong positive correlations between PHI and life satisfaction and positive well-being confirm that individuals’ evaluation of happiness is a crucial step and that in Italian culture well-being is strongly related to optimal functioning, both for individuals and for healthy working places.

Turismo e Psicologia, 2018

L'evoluzione del mercato del turismo risponde ai macro-cambiamenti di tipo economico, sociale e a... more L'evoluzione del mercato del turismo risponde ai macro-cambiamenti di tipo economico, sociale e ambientale e si riflette nella richiesta di figure professionali adeguate. Di conseguenza, si ritrova nella necessità di preparare i professionisti del turismo e lavorare sulle competenze fin dalla loro formazione . Considerata l'industria del turismo quale attività caratteristica del mondo postmoderno (Sheldon, Fesenmaier e Tribe, 2011), si focalizza qui l'attenzione sulle macrostrutture del cambiamento che lo identificano come caratterizzante un'epoca (Quaratino, 2013) e, quindi, su quell'insieme di Competenze Trasversali di Successo (CTS) che sono le leve della facilitazione e della riuscita di tale cambiamento . Il lavoro si è basato su una specifica metodologia di ricerca (Bustreo e Russo, 2012; Russo e Bustreo, 2015) con lo scopo di identificare la consapevolezza di professionisti e studenti circa le proprie CTS rispetto a quanto approfondito in percorsi formativi specifici e a quanto richiesto dal mercato turistico ed è stato presentato alla recente conferenza di Bergamo del 16 dicembre 2017 «Turismo intergenerazionale per una nuova managerialità e sostenibilità. Dall'esperienza alla progettualità 2018» con l'intento di affermare la centralità delle CTS come fattori chiave per creare un adeguato nuovo profilo di management turistico.

Tourism managers’ employment and entrepreneurial activity are relevant topics nowadays. The unive... more Tourism managers’ employment and entrepreneurial activity are relevant topics nowadays. The
university curricula in this field have become extensive and well-structured on different levels. They
are mainly focusing on hard skills, while Soft Skills - like leadership, entrepreneurship, emotion
management, public speaking, time management and so on – must also be learned, improved,
enhanced. Starting from Boyatzis (1982) who valued competence as determining valid professional
results and considered that individual performance should be measurable and comparable through
numerical evaluation and according to what was stated by Kaneklin et al. (2006), the current
research develops from a specific investigation methodology (Bustreo e Russo, 2015) and involves
a group of graduating students in different higher education courses in the tourism area and a group
of tourism professionals. The objectives are, on the one side, identifying students’ awareness of
their own successful cross-competences (SSC) in advanced education; on the other side, singling
out the cross skills a group of professionals operating in the field basically require when
interviewing a candidate. The survey allows to comprehend better what are the overlapping areas
and what areas are not, between professional demand and declared students’ competences. That is,
what does education in the field offer and what does the market require to be competent and able
tourism professionals today?

Foods

Foods, 2023

Social sciences, Nov 29, 2022

Turismo e Psicologia, 2016

Journal of Teaching in Travel & Tourism, 2018

Electronic Journal of Applied Statistical Analysis, 2020

Turismo e Psicologia, 2018

Tourism managers’ employment and entrepreneurial activity are relevant topics nowadays. The unive... more Tourism managers’ employment and entrepreneurial activity are relevant topics nowadays. The
university curricula in this field have become extensive and well-structured on different levels. They
are mainly focusing on hard skills, while Soft Skills - like leadership, entrepreneurship, emotion
management, public speaking, time management and so on – must also be learned, improved,
enhanced. Starting from Boyatzis (1982) who valued competence as determining valid professional
results and considered that individual performance should be measurable and comparable through
numerical evaluation and according to what was stated by Kaneklin et al. (2006), the current
research develops from a specific investigation methodology (Bustreo e Russo, 2015) and involves
a group of graduating students in different higher education courses in the tourism area and a group
of tourism professionals. The objectives are, on the one side, identifying students’ awareness of
their own successful cross-competences (SSC) in advanced education; on the other side, singling
out the cross skills a group of professionals operating in the field basically require when
interviewing a candidate. The survey allows to comprehend better what are the overlapping areas
and what areas are not, between professional demand and declared students’ competences. That is,
what does education in the field offer and what does the market require to be competent and able
tourism professionals today?

già premio Nobel per la letteratura 2010, nel suo La civiltà dello spettacolo (2013) conduce una ... more già premio Nobel per la letteratura 2010, nel suo La civiltà dello spettacolo (2013) conduce una preoccupata analisi dell'evoluzione del concetto di cultura.

Positive Psychology, whose aim is «to understand, test, discover and promote the factors that all... more Positive Psychology, whose aim is «to understand, test, discover and promote the factors that allow individuals and communities to thrive» (Sheldon, et al. 2000), considers health not as the absence of pathologies but as the presence of positive feelings (Engel, 1977) and ties the concept to well-being and happiness. This evidences how being physically healthy is just one part of the apple and that harmony, positive feelings, happiness, satisfaction, quality of life are all part of a wider concept of well-being which is necessary for the individual to be completely healthy. The ever-worsening situation we are living nowadays-as of June 17th, Italy counts 237.500 cases of individuals infected by coronavirus since the beginning of the epidemy and the incredible amount of 34.405 deceased-obviously leads us to focus our attention on our physical health. This is demanded and crucial as far as the emergency goes on. By the way, though, any consideration in this period evidences the individuals' psychological difficulty in facing the current situation. Those who are not experiencing hospitalizations or more serious matters, live, either way, fear, anxiety, loneliness, depression due to social detachment, domestic isolation, restrictions, working difficulties, inactivity, or economic concern among others that strongly affect Italian people's living and consequently their general status of mental health. The aim of this investigation is therefore to understand how well-being in individuals varies and which are the dimensions that mostly highlight critical issues, by comparing two samples: the first one who was asked to fill in the questionnaire between April and August 2019 and the second one who will fill it during the Covid-19 emergency period.

Children are exposed to huge quantities of claims they need to decode. In order to do that, with ... more Children are exposed to huge quantities of claims they need to decode. In order to do that, with persuasive claims like advertising, they need develop skeptical abilities. The present research investigates primary-school children's advertising skepticism by analyzing four dimensions of truthfulness, advertisers' motives, evaluation and appropriateness of commercial. 153 second and fifth-grades were surveyed in focus-groups and evinced that second grades reasoned a lot about truthfulness and evinced understanding persuasive advertisers' motives, fifth grades tended not to reason on truthfulness and to evaluate advertising messages. Results led to conclude that the qualitative method of analysis gives eye-opening results and that future research should investigate if advertising skepticism can be increased through educational labs.