Pengaruh Harga, Kualitas Produk, Citra Merek Dan Inovasi Produk Terhadap Keputusan Pembelian Laptop Merek Asus Pada Mahasiswa-Mahasiswi Fakultas Ekonomiuniversitas Muhammadiyah Gresik (original) (raw)
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This study aims to analyze and prove empirically. (1) the influence of Brand Awareness on Purchase Decision. (2) To analyze the effect of Perceived Quality on Purchase Decision.(3) To analyze the influence of the Brand Association on the Purchase Decision.(4) To analyze the effect of Brand Loyalty to Purchase Decision. (5) To analyze the Influence of Brand Awareness, Quality Impression, Brand Associations, and Brand Loyalty to Purchase Decision. Quantitative research type with survey approach. The population in this study is a student of Muhammadiyah University of Surakarta. Samples taken amounted to 120 people who had bought and used Asus Laptop, with purposive sampling method, the sampling is limited to the specific types of information that match the criteria of the researcher. Data analysis technique in this research use : (1) Test of instrument quality of data used validity test with Bivariate Pearson, (2) Test reliability with cronbach alpha, (3) Classic Assumption Test with N...
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Tujuan penelitian ini adalah untuk mengetahui Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Asus di Kota Sigli Kabupaten Pidie (Studi Kasus Pada Toko Marsya.Com Sigli)”. Data hasil penelitian dianalisis dengan peralatan statistik sederhana antara lain distribusi frkuensi, persentase dan rata-rata. Untuk mengukur kehandalan variabel dalam kuesioner diterapkan analisis Cronbach Alpha pada taraf signifikansi 0,5. Untuk membuktikan hipotesis lebih lanjut digunakan peralatan Pearson’ Correlation, Linear Regression, dan t-Test. Hasil penelitian ini menunjukan bahwa persamaan regresi linear berganda di atas dapat dijelaskan bahwa nilai constanta sebesar 4,400 dan nilai koefisien regresi motivasi sebesar 0,374 dapat diartikan bahwa setiap 1% kenaikan citra merek yang baik (X1) akan meningkatkan keputusan pemeblain laptop asus di Kota Sigli pada toko Marsya Com Sigli Kabupaten Pidie sebesar 0,374%. Ini artinya terjadi peningkatan keputusan pembelian pengaruh c...
Konferensi Riset Nasional Ekonomi Manajemen dan Akuntansi, 2021
Riset ini adalah penelitian kuantitatif yang bermaksud memahami pengaruh kualitas produk, harga dan citra merek terhadap keputusan pembelian. Populasi riset ini yaitu konsumen laptop Asus yang tinggal dan beraktifitas di lokasiJakarta Selatan. Sampel yang diambil yaitu 75 responden, menggunakan teknik pengambilan sampel non probability sampling dengan metode sampel purposive sampling. Pengumpulan data diambil dengan cara melakukan penebaran kuesioner online berbentuk google form. Teknik analisa yang digunakan ialah metode analisa inferensial melalui PLS (Partial Least Square) yaitu SmartPLS 3. Hasil penelitian ini menunjukkan bahwa (1) kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan koefisien jalur sebesar 0,332, (2) harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan koefisien jalur sebesar 0,280, (3) citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian dengan koefisien jalur sebesar 0,315. Dengan Adjusted R-Square yang dihasilkan sebesar 0,707. Dengan kesimpulan bahwa telah diketahui, dibuktikan dan di analisa bahwa kualitas produk, harga dan citra merek berpengaruh signifikan terhadap keputusan pembelian laptop Asus di Jakarta Selatan.
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan pembelian Laptop Asus di Kota Singaraja
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The purpose of this investigation was to assess how the influence of brand perception and product quality on purchasing decisions of Asus brand laptops in Singaraja City, simultaneously or partially. The approach used is causal quantitative and the sample selection is done randomly (random sampling). A total of 100 respondents became the sample involved. The instrument used in this study was a questionnaire to collect data, and data analysis techniques used multiple linear regression analysis. The conclusions of this study are, (1) Product quality and brand perception have a positive and significant influence on purchasing decisions for Asus brand laptops in Singaraja City. (2) Product quality has a positive and significant influence on purchasing decisions for Asus brand laptops in Singaraja City. (3) However, brand image does not have a positive and significant influence on purchasing decisions for Asus brand laptops in Singaraja City
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In the development of the era of laptops, many are presented with different specifications and advantages. Manufacturers compete with each other to win the hearts of consumers by presenting their respective superior products. Thus the Acer company needs to improve the quality of its products and brand image in order to be able to attract consumer buying interest. This study aims to determine the effect of product quality, brand image on buying interest in Acer laptops. The population in this study were students of the Faculty of Economics and Business, UPN "Veteran" East Java. The sampling method uses probability sampling, namely the Proportionate Stratified Random Sampling technique. The sample taken amounted to 97 respondents. The data used are primary data, namely questionnaire data from answers to respondents and secondary data, namely supporting data obtained from the top brand index (TBI). While the analysis used is Partial Least Square (PLS). Based on the results of...
Analisis Ekuitas Merek Laptop Pada Mahasiswa Institut Pertanian Bogor
Jurnal Ilmu Keluarga Konsumen, 2010
The brand has role to bridge the consumers' expectations and companies' promises. Prestigious brand can be said to have strong brand equity. This research had objective to analyze brand equity of laptop products among Bogor Agricultural University (IPB) students. Meanwhile, the detail purposes in this research are: (1) to analyze the behavior in using the laptop products, (2) to analyze brand equity elements (brand awareness, brand association, perceived quality, and brand loyalty) among IPB students, and (3) to find out the correlation between top of mind and laptop brands that have been used by IPB students. This research used cross sectional study design with total sample 200 students. The determination of total samples in each faculty used proportional sampling. The process to select sample was executed by convenience sampling that was selecting the samples based on availability to fill up the questionnaire and interview that appropriated with the quota in each faculty. The laptop brand that has been mostly used and possessed is Acer. The duration of possessing the laptop mostly was 10 months until 18 months. Most of laptops were bought by parents in new products. On the brand awareness elements of brand product, Acer generally got the better spot, then it was followed by Toshiba, HP Compaq, and Axioo. The testing of brand association with using Cochran test showed that the smallest association was obtained to Acer brand. It was because the other brand, such as Toshiba, HP Compaq, and Axioo had all associations that adhere to consumers. The perceived quality that was tested by Customer Satisfaction Index (CSI), referred that index satisfaction of samples about Acer, Toshiba, and Axioo brand had satisfied level. Meanwhile, the samples that used HP Compaq had very satisfied level. The Importance Performance Analysis (IPA) showed that only Toshiba brand that was the most excellent in which none atribute which was fixed. For brand loyalty element, HP Compaq brand had the most high loyalty of consumer than the others. The Chi Square test showed that the correlation between top of mind and laptop brand that used was consistent that indicated top of mind was suit with laptop brand that used.
Jurnal Manajemen dan Bisnis Indonesia
The main purpose of this study is to investigate the relationships among brand equity, brand preference, price and purchase intention. Moreover secondary aim of this research is examining the moderate role of country of origin image. Independent variables used in this research are brand equity, brand preference and price. Data were collected from 500 students in Batam who recognized the selected brand of laptop using judgmental sampling from 5 universities they are Universitas Putera Batam, Universitas Riau Kepulauan, Politeknik Negeri Batam, Universitas Internasional Batam, and Universitas Batam. Hypotheses were tested using SPSS program version 21. Results indicated that brand equity, brand preference and price positively influence consumer’s purchase intention. But results unsupported moderating role of country of origin image in the relationships among brand equity, brand preference and purchase intention. Keywords: brand equity, brand preference, price, country of origin and ...
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This research aims to know the influence of: (1) attitude towards advertising on attitude towards laptop, (2) perceptions towards informational, conformity, and references in the peer group attitude toward the laptop, (3) perceptions on the credibility of opinion leader on attitude towards laptop, (4) and the moderating effect of price on the influence of attitude towards laptop on purchase decisions by student of Sanata Dharma University, Yogyakarta. This research was conducted in March-April 2010 at the University of Sanata Dharma Yogyakarta. Data collected by questionnaire to respondents. The population of the research was all students of University of Sanata Dharma who had a laptop. The sampling technique in this research is nonprobability purposive random sampling, by taking 100 respondents who have purchased a laptop within the year 2008-2010. The data analysis techniques used were multiple linear regression analysis and linear regression analysis. xii DAFTAR ISI
2009
Kanker ovarium merupakan kanker ginekologi yang dijumpai hampir 30% dari semua kanker organ reproduksi. Tipe paling umum dijumpai adalah kanker ovarium yang berasal dari epitel permukaan ovarium. Differensiasi menjadi jenis sel-sel epitel pada kanker ovarium jenis epitel berada pada kontrol yang sama dan nantinya akan menentukan jenis epitel pada organ sistem reproduksi wanita selama perkembangan embrionik. Protein gene product (PGP9.5) merupakan suatu peptide spesifik pada neuron yang menghilangkan ubiquitin dari protein-protein ubiquinated dan dapat berperan sebagai promoter hipermetilasi yang penting dalam gen transkripsi pada kanker. Tujuan penelitian ini untuk melihat hubungan ekspresi imunohistokimia PGP9.5 pada berbagai derajat histopatologi kanker ovarium tipe adenokarsinoma serosum dan adenokarsinoma musinosum. Metode Penelitian ini bersifat deskriptif analitik dengan pendekatan penelitian cross sectional. Penelitian ini dilakukan dengan pengambilan dan pengumpulan blok parafin jaringan ovarium sebanyak 45 sampel terdiri dari 22 sampel adenokarsinoma serosum dan 13 sampel adenokarsinoma musinosum, dipulas dengan imunohistokimia PGP9.5 dan dilakukan interpretasi dengan menilai intensitas kualitas tampilan warna pada sel tumor. Hasil Berdasarkan analisa dengan uji Kruskal-Wallis didapati 26 sampel yang terpulas negatif dengan imunohistokimia PGP9.5 terdapat 13 kasus dengan derajat differensiasi well differentiated (50%), 6 kasus (23,1%) moderately differentiated dan 7 kasus (26,9%) poorly differentiated. Pada 5 sampel yang terekspresi lemah tedapat 4 kasus (80%) dengan well differentiated dan 1 kasus (20%) dengan poorly differentiated. Pada 4 kasus terekspresi sedang, terdapat 2 kasus (50%) pada well differentiated, 1 kasus (25%) pada moderately differentiated dan 1 kasus (25%) pada poorly differentiated. Pada 10 sampel yang terekspresi kuat, terdapat 2 kasus(20%) pada well differentiated dan 8 kasus (80%) pada poorly differentiated Kesimpulan Tidak ada hubungan ekspresi PGP9.5 dengan derajat histopatologi kanker ovarium tipe adenokarsinoma serosum dan adenokarsinoma musinosum (p-value >0,05).