Media Preferences and Uses: Radio Listening Habits among Students in Kenya (original) (raw)
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Radio Listening Habits of Students of Tertiary Institutions in Kaduna State
Kaduna Journal of Postgraduate Research, 2018
The Study explored Radio Listening habits of students of higher institutions in Kaduna State which is informed by the increasing relevance of radio in the digital age despite the competition posed by other media as well as the growing interest in research on radio usage among students of higher institutions of learning. Specifically, the study investigates what motivate students of higher institutions in Kaduna State to listen to radio; the type of ra dio programmes they prefer; their preferred device for listening; the frequency of listenership, and the gratification they derive from listening. The study employed survey and studied 220 respondents as sample from select five higher institutions
Assessment of Radio Listening Habits of Undergraduate Students of Imo State University, Nigeria
International Journal of Arts and Humanities (IJAH), Ethiopia, 2019
This study examined the radio listening habit of Imo State University undergraduate students. The study was anchored on two theories namely: theory of listener sponsored radio and uses and gratification theory. The study adopted the mixed method research design using survey and in-depth interview methods. The population of the study was the 18,000 undergraduate students of Imo State University, Owerri. The Taro Yamane's formula was used to arrive at a sample size of 400 respondents for the survey aspect of the study, while 11 respondents were interviewed for the qualitative aspect of the work. The cluster and judgmental sampling techniques were used for the study. Questionnaire and interview guide were the instruments for data collection. Findings revealed that 63% of the respondents listen to radio often. It was also revealed that over 70% of the respondents prefer listening to news programmes. Result of the chi-square test revealed that at X 2 (4, N=389) = 253.6, p < 0.00, students' listenership to radio programme is dependent on the type of programme aired. It was recommended that students should continue to listen to radio programmes in order to add to their wealth of knowledge and escape the stress associated with busy academic calendar.
The Radio Programming and the Youth Preference in Nairobi, Kenya
Scholars Bulletin, 2016
The purpose of this study was to explore the contents covered by FM stations in Nairobi and how the youth evaluate the preferred content. This study serves as a guide and a source of information to radio stations broadcasting for young people or organization that anticipate producing radio programs for the youth. The researcher used the descriptive survey method. This study looks at youth listenership in Nairobi because Nairobi has the biggest number of FM stations and therefore has the largest number of FM listeners. The youth in Nairobi are more exposed and outgoing and have better access to radios that elsewhere. The tool for data collection was the questionnaire, which contained both openended and closed-ended questions. The researcher selected 200 youths from day secondary schools in Nairobi to take part in the study. A research assistant helped in the administering of the questionnaires. The study revealed that youth tune to FM stations mainly for entertainment, news and information on issues affecting them. The study also revealed that peer influence is the leading factor influencing content preference among youth radio listeners. Other factors are personal identity and the need to escape from boredom among others. The study recommendations ways of incorporating music, talk shows, news and educational programs in the program schedule of youth programs. It also recommended identifying the various needs of youth and laying out strategies on how best to meet them.
DAMARIS ONYEGBULA, 2023
Radio’s profound impact on society cannot be underestimated. This study aimed to examine university student’s radio listening patterns and attitudes towards programs. The survey research method employed questionnaires to investigate students’ radio habits and attitudes. The sample size comprised University of Ibadan students, with 20 questionnaires distributed for data collection. The findings revealed that students have little access to radio on campus and encounter challenges while tuning in. Moreover, students’ attitude towards programs were influenced by the programming patterns adopted by radio stations. Key words: attitude, listening patterns, radio, students.
Campus radio litening habits in Univ students
Radio plays a very significant role in the society and that cannot be overlooked. The main objective of this study was to conduct a survey on radio listening habits of university students and their attitude to programmes. Survey research method was used through questionnaires to find the listening habit and attitude students have towards radio. Students of Redeemers University were the sample size for this research work; a total number of 400 copies of questionnaire distributed to the students. From this research work, it was discovered that students have an easy access to radio in the campus, but they face difficulty while listening to radio on campus. The programming pattern adopted by radio stations influence students attitude to programmes.
This study, among other things helped to look at journalism as a tool for crisis management to which the Tentacles News Magazine published in the University of Ibadan, was used as a measure of assessments. The study employed the survey research method and the questionnaire was used as an instrument to select responses from respondents that were sampled from the population. Data gathered were analyzed by the use of a table construct and simple percentages. Some of the findings include that news performed the surveillance of environment function on campuses and also linkage of the different elements within the various areas of coverage. Based on these findings, the study recommended that among other things that national media should give more coverage to news within urban areas. It is on this basis that the researcher recommended the establishment of enabling institutional laws that will enhance the emergence of more campus Magazines and newspapers. Investors should venture into campus Magazine owing to contributions to national development.
OPRA Publications, 2022
This paper provides an analysis of the radio listening behavior of undergraduates, especially Sinhala-speaking students of Trincomalee Campus, to identify their preferred device for listening to the radio, the frequency of listening to the radio as well as their preferred timings, the most popular stations among the Sinhala-speaking students and the most popular radio programme category/format. Further, the study investigated on motives of Sinhala-speaking students of the Trincomalee Campus to listen to the radio and the gratification they receive by listening to the radio programmes. A quantitative approach was applied during the study and data were collected through the survey method. 100 questionnaires were distributed and the findings indicate that the majority of the respondents listen to radio programmes from their mobile phones because they can listen to radio programmes while they do some other work, such as studying, cooking, and doing exercises. The study also points out that the majority of the respondents prefer private radio channels over state-owned radio channels and among the private radio channels, FM Derana is identified as the most popular radio station of the respondents. The Sinhala-speaking students of the Trincomalee Campus listen to news programmes and next to that, the majority prefer musical programmes from their preferred radio channels. The findings also conclude that the respondents listen to radio programmes because they provide good entertainment, are good companions when they feel lonely, offer educational programmes, and offer timely news. The respondents prefer to listen to these types of radio programme because they are interesting and entertaining, enhance their knowledge, keeps them updated on current information, releases their stress, and help them to worship in the comfort of their home. Political, health, cultural, environmental, family, economic and work-related issues are addressed by their preferred radio channels.
Factors Affecting Radio Broadcasts to Schools in Kenya: A Case Study of Public Primary Schools in Rangwe Division, Homa Bay County, 2019
Kenya Institute of Curriculum Development (KICD) develops Interactive Radio Lessons (IRLs) for learners in all levels of education apart from the university. The major aim of the broadcast is to widening access to education. The purpose of the study was to establish how different transmission modes affect the accessibility of the radio broadcast to schools within Rangwe Division, Homa Bay County. The study used a descriptive survey design. Data collection was done using semi-structured questionnaires and observation schedules. The data collected was analyzed both qualitatively and quantitatively using descriptive statistics with the help of Statistical Professional Social Sciences (SPSS) Version 20. The findings showed that absolute majority of schools were not accessing radio broadcasts to schools programme due to; lack of functional radio sets in schools, electricity, Poor radio signal receptions, and lack of sensitization in schools. It is recommended that stakeholders of radio broadcasts to schools programmes like KICD, MOEST, KBC, TAC Tutors or AEOs, schools and other education sectors should liaise and work together to achieve the common goal of the programme which is equal access to education for all learners.
Why do youth listen to the radio? A study of communication students
In Turkey, there are broadcasting options of TRT under the governmental supervision and private channels. According to 2008 data, there are 35 national, 99 regional, and 948 local radio stations in Turkey that applied for a license (www.rtuk.org.tr). A majority of the private radios that began broadcasting in the 1990s operate practically as " music boxes. " Among these, there are some that have managed to go beyond the general understanding of commercial and popular broadcasting. Youth have more media options today than in the past. This study examines youth's radio use in this digital age. This study assesses the radio listening motivations of young people and the effect of technological development on radio use. The study used a questionnaire among university students and found that radio serves young adults as spare time activity, music box, entertainment, and habit. According to participants, radio must adopt new technology to continue its existence.
CHALLENGES OF CAMPUS RADIO BROADCASTING IN NIGERIAN UNIVERSITIES: A STUDY OF BSU FM 89.9 MAKURDI
ABSTRACT The study assessed the challenges of campus radio broadcasting in Nigerian Universities, using BSU FM as a point of focus. The study was anchored on the Technological Determinism theory and the Development Media Theory. The survey research method was adopted with the questionnaire and unstructured interview as the instruments for data collection. Findings from the study showed that Campus radio stations have enormous challenges confronting them, ranging from power supply, manpower, finance, to lack of effective management or unqualified managers. The study also found out the prospects of running campus radio stations when effectively managed. The study therefore concluded that campus radio stations in Nigerian universities have to overcome many challenges ranging from funding, equipment, manpower, lack of constant power supply, lack of students participation, poor management structure amongst others. To this end, the study amongst other recommendations, suggests that any university or other tertiary institutions trying to establish campus radio stations should take into cognizance these challenges and spell out measures to bring them to a barest minimum or curb them before even acquiring a license.