Benfica Research Papers - Academia.edu (original) (raw)
The sports market has been constantly evolving in interest and revenue over the past few decades, largely due to its ability to entertain and influence the emotion of practitioners and spectators. In particular, professional football... more
The sports market has been constantly evolving in interest and revenue over the past few decades, largely due to its ability to entertain and influence the emotion of practitioners and spectators. In particular, professional football seeks to structure itself more and more to meet the needs and desires of fans, who in some approaches can also be considered as consumers. In order to manage the relationship with various fan segments, football clubs structure loyalty options, of which the “sócio torcedor” and season ticket models stand out. It is in this context that this study is inserted, aiming to understand more deeply the management and formatting of these programs. To achieve this goal, a comparative exploratory study is used, which aims to verify plans of ten teams applied to the concepts of price, benefits, ticket discount, segmentation, flexibility, and community creation. In general, there are several benefits offered by the clubs, but sometimes, presenting little attractiveness for what should be their target audiences, in addition to a combination of offers that do not offer value to the fans, often associated by a sentimental and emotional relationship and sense of duty rather than the intention to enjoy the advantages offered.
Eusebio (b.1942), soccer player and the first Africanborn European Footballer of the Year, was born Eusebio da Silva Ferreira in the Lourenco Marques (now Maputo) suburb of Mafalala in the Portuguese colony of Mozambique. The son of a... more
Eusebio (b.1942), soccer player and the first Africanborn
European Footballer of the Year, was born
Eusebio da Silva Ferreira in the Lourenco Marques
(now Maputo) suburb of Mafalala in the Portuguese
colony of Mozambique. The son of a relatively poor
family where the father was a railway mechanic,
Eusebio had five brothers and one sister. He joined
Sporting Club Lourenco Marques in his early teens
and helped the side to a Mozambique national
championship in 1960. His exceptional soccer
talent was discovered at age seventeen by a visiting
Brazilian coach who tipped off Bela Guttmann, the
legendary Hungarian manager of the Portuguese
club Benfica. Guttmann subsequently flew to
Lourenco Marques and shortly thereafter brought
Eusebio to Lisbon and Benfica in December 1960.
Controversy between Sporting Lisbon and Benfica
remains to this day about the circumstances around
Eusebio's signing for Benfica and not their bitter
rival, Sporting -- the latter accuses the former of
having tricked and kidnapped Eusebio before the
contract was signed.