University Performance Research Papers - Academia.edu (original) (raw)

This paper aims to explore the effects of the numerous university marketing campaigns carried out by selected private management colleges in Vietnam. The research also studied the actions of students from BBA and MBA, who have been recruited by their own management college. For this analysis, the conceptual model consists of 7ps of marketing mix built for educational institutions. Self-administered questionnaires were provided to 169 students from dif erent colleges. Descriptive figures were used for the interpretation of collected results. The findings were focused on students, arrangement for non-school events, the library and IT services. The findings of the study indicate that the prestige of a university is strongly connected to the brand's ability to satisfy stakeholder expectations; brand credibility management may be treated as an important concern for most universities in the present very competitive climate. For managers responsible for designing a university's competitiveness promotion policy to support educational programs and programs, the findings of study can be valuable. We conclude that the findings of this study would seek to explain the psychology of the students and establish appropriate communication campaigns for all private schools, advertisement agencies and governmental education departments. It would also promote the oversight of certain practices that better suit the needs of students and service providers, ensuring that all future students at private colleges become more desirable.

The aim of the study is to re-engineer the relationship among Strategic Planning (SP), Innovation (INN), Employee Strategic Alignment (ESA) and University Operational Performance (UOP). Survey-based procedures and the self-administrative questionnaire have used to collect data from the university academic staff. The questionnaire was used in five points Likert scale. About 500 questionnaires distributed were 309 valid returned. The findings of the study have investigated the relationship between strategic planning and university operational performance through innovation and employee strategic alignment. The proposed hypothesis have supported in order to consist of all the variables relationships. This study has an essential influence of UAE universities that imply the actual theory of strategic planning for university perspectives that increase the operational performance in the university future familiarity and standard operation. The data were gathered from single respondents which might result in possible response bias sometimes that indicates the limitation. This study outcome has preferred or suggested for implementation for the managerial thinking for future bitterness of the organization.

The main objective of the study was to analyze the influence of programmes differentiation on the performance of selected private universities in Kenya. The study adopted system theory, total quality management theory, balance Score Card theory, and Strategic Clock Model as the main theories and models of the study. The study targeted 18 Chattered Private Universities in Kenya. People to be targeted will be 245 Deans and Employees Working in Quality Assurance Departments of the 18 Chartered Private Universities in Kenya and 170 third and fourth year students in the 17 Chattered Universities. Further, the study will apply the sampling formula by Yamane (1967) to arrive at the 153 Deans and Employees Working in Quality Assurance Departments a sample size appropriate for the study. The number of students was arrived at through cluster sampling. Both the students and university employees will be subjected to questionnaires and interview guides. Descriptive statistics were used to analyze the data collected. Closed questions will be analyzed through the help of the Statistical Package for Social Sciences (SPSS) computer software by assigning numbers to responses for analysis of qualitative data, as it is efficient. Open ended questions were analyzed through percentages, frequencies, tables, and bar graphs. The inferential statistical method used in the study was a simple linear regression and analysis. The study established that the quality management system influenced the performance of private universities in Kenya.

This paper aims to explore the effects of the numerous university marketing campaigns carried out by selected private management colleges in Vietnam. The research also studied the actions of students from BBA and MBA, who have been recruited by their own management college. For this analysis, the conceptual model consists of 7ps of marketing mix built for educational institutions. Self-administered questionnaires were provided to 169 students from different colleges. Descriptive figures were used for the interpretation of collected results. The findings were focused on students, arrangement for non-school events, the library and IT services. The findings of the study indicate that the prestige of a university is strongly connected to the brand's ability to satisfy stakeholder expectations; brand credibility management may be treated as an important concern for most universities in the present very competitive climate. For managers responsible for designing a university's competitiveness promotion policy to support educational programs and programs, the findings of study can be valuable. We conclude that the findings of this study would seek to explain the psychology of the students and establish appropriate communication campaigns for all private schools, advertisement agencies and governmental education departments. It would also promote the oversight of certain practices that better suit the needs of students and service providers, ensuring that all future students at private colleges become more desirable.

- by Gamal S . A . Khalifa
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- Engineering, Strategic Planning, Organizational Performance, Innovation