FREE How will the Internet shape the future of Marketing Internat Essay (original) (raw)

How will the Internet shape the future of Marketing Internationally?.

As the world has become more globalized, International marketing has taken on added significance over the past ten years. There are many reasons why International Marketing has become more prominent and why a greater number of companies have become globally orientated. One of the most significant reasons for this has been the unprecedented growth of the Internet or World Wide Web (WWW). In the past few years there has been a huge growth of on-line commercial activity. This is generally referred to as electronic commerce or e-commerce. E-commerce can be defined as the enablement of a business vision supported by advanced information technology to increase the effectiveness of the business relationships between trading partners.
Businesses use e-commerce to develop competitive advantage by providing more useful information, expanding choice, developing new services, streamlining purchasing processes, and lowering costs. The Internet also imposes price discipline as customers have access to price and product information from many sources.
The different e-commerce markets may be divided into four categories:.
Business Consumer.
Business B-t-B B-t-C.
EDI relations Curry's.
Companies join forces in e-markets Amazon.
.
Consumer C-t-B (reserve auctions) C-t-C (traditional auctions).
Priceline eBay.
LetsBuyIt.
(Marketing Management, Hollensen 2003).
.
Business-to-Business e-commerce.
E-commerce is not a new idea in the B-to-B market. Many industries have been using a variant of e-commerce known as Electronic Data Interchange (EDI) for years to streamline business processes and reduce the costs of doing business. EDI is used for the exchange of structured data between the computer systems of trading partners e.g. suppliers to manufacturers. .
Traditionally EDI can be expensive to set-up. This has led to the introduction of web-based EDI links which are only a fraction of the cost for the company and provide much more detailed information including photographs, audio and video clips as well as the purchase orders and invoices found on traditional EDI.

1. internet marketing

Internet Marketing: Pros and Cons The number of people using the Internet has doubled each year for the past six years. ... However, Internet marketing also has some downsides. ... Another disadvantage of internet marketing is that the Internet has no regulations or standards. This can lead to a problem of legal control over our online marketing materials or approaches in the future. Furthermore, we will look at each online marketing approach and identify its advantage and disadvantage accordingly. ...

Word Count: 770
Approx Pages: 3
Grade Level: High School

2. Internet Marketing

What is internet? ... These protocols define the way data is moved around networks and how these network connections are transmitted and broken. ... "The key thing to keep in mind when sending messages to customers and prospects is that if a company sends entertaining and/or useful emails, then recipients will keep opening them. ... Internet takes out channels and reduces costs but it also causes confusion to customers who are not used to this modern marketing process. ... FTP and download marketing solutions FTP as said earlier is one of the fast internet channels that most companies u...

Word Count: 1386
Approx Pages: 6
Has Bibliography

3. Information and Technology : how will it Shape My Future

Not to mention its strong presence as a source of infinite information from topics ranging from health to entertainment and education, the future of the printed book is clearly threatened by the speed and efficiency of the Internet and its gargantuan powerhouse of knowledge and information. ... (Landow, pg 11) I shape my own focus of reading. ... The production of meanings are after all "the property neither of fixed and stable texts nor of free and independent readers but of interpretive communities that are responsible both for the shape of a reader's activities and for the t...

Word Count: 445
Approx Pages: 2

4. DIRECT MARKETING

Today the scope of direct marketing has expanded dramatically largely due to the use of the telephone and in particular the use of the Internet. ... This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... It will be interesting to see what the world of direct marketing will look like in 10 or 20 years time. ... This, in turn, will contribute to the eventual sale. ... The DMA shapes the way organisations apply direct/interactive-marketing methods to marketing, sales and customer service activity. ...

Word Count: 7912
Approx Pages: 32
Grade Level: Undergraduate