FREE Internet Marketing Essay (original) (raw)

"Internet is a global system of intern-connected computer networks beyond that system of inter-connected networks, many other sophisticated software and hardware components are needed to provide the required support structure: database software, network switches and hubs, encryption hardware and software, multimedia support, and, of course, the World Wide Web."(Gary P. Schneider et al) .
Unique features of the internet include:.
The TCP/IP internet protocol.
Still is one of the basic operations that the internet rely on, the Transmission Control Protocol(TCP) and the Internet Protocol(IP). These protocols define the way data is moved around networks and how these network connections are transmitted and broken. When computer's transmit this several layer TCP/IP program on a network, internet is established. There's a protocol for mail which determines the commands that a computer sends to another, the mail protocol makes sure the message get through to the other person. Another protocol is one such as TCP that provides services needed by many applications. A third protocol is IP which provides the basic service of getting datagrams to their destination. Finally there are the protocols needed to manage a specific physical medium, such as Ethernet or a point to point line.
IP addresses and domains.
Every computer that is connected to the Internet needs a unique address to identify it. This address, known as an IP address, is assigned to computers either manually (static IP addressing) or through some sort of address server (dynamic IP addressing). An IP address is 32 bytes long. These 32 bytes are separated into four groups of 8 bytes each, no more and no fewer. The Domain Name System is a method for equating hard to remember IP addresses with (relatively) easier to remember word groupings. There are two primary categories of domains: the country code Top Level Domains (ccTLDs), and the generic Top Level Domains (gTLDs).

1. internet marketing

Internet Marketing: Pros and Cons The number of people using the Internet has doubled each year for the past six years. ... As a result, the use of internet marketing has been very promising to most companies. ... However, Internet marketing also has some downsides. ... Unlike any other direct marketing format, the Internet is not restricted by geographic barriers. ... Another disadvantage of internet marketing is that the Internet has no regulations or standards. ...

2. Impact of the internet

PC's and Marketing Research The American Marketing Association defines Marketing Research as a function. ... They generate, refine, and evaluate marketing actions while monitoring marketing performance, which improves the understanding of marketing as a process. ... Finally, marketing research analyzes the results and communicates or links the findings to their implications.1 Marketing research through the Internet offers marketers endless possibilities. ... Inform marketing executives where increased sales effort will yield increased profits.6 The Internet has changed marketing...

3. DIRECT MARKETING

Direct marketing is not just concerned with marketing communications. ... Today the scope of direct marketing has expanded dramatically largely due to the use of the telephone and in particular the use of the Internet. ... This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource....

4. Direct Marketing

Direct marketing is not just concerned with marketing communications. ... Today the scope of direct marketing has expanded dramatically largely due to the use of the telephone and in particular the use of the Internet. ... This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource....

5. DIRECT MARKETING

Direct marketing is not just concerned with marketing communications. ... Today the scope of direct marketing has expanded dramatically largely due to the use of the telephone and in particular the use of the Internet. ... This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource....

6. DIRECT MARKETING

Direct marketing is not just concerned with marketing communications. ... Today the scope of direct marketing has expanded dramatically largely due to the use of the telephone and in particular the use of the Internet. ... This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource....

7. Direct Marketing

Direct marketing is not just concerned with marketing communications. ... Today the scope of direct marketing has expanded dramatically largely due to the use of the telephone and in particular the use of the Internet. ... This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource....

8. DIRECT MARKETING

Direct marketing is not just concerned with marketing communications. ... Today the scope of direct marketing has expanded dramatically largely due to the use of the telephone and in particular the use of the Internet. ... This includes direct mail, telephone marketing, direct response advertising, door-to-door personal selling and the Internet. ... Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource....

9. How will the Internet shape the future of Marketing Internat

International Marketing How will the Internet shape the future of Marketing Internationally? Background As the world has become more globalized, International marketing has taken on added significance over the past ten years. There are many reasons why International Marketing has become more prominent and why a greater number of companies have become globally orientated. ... The Present Environment Over the past four years the Internet has had a profound affect on global business and international marketing. ... The Internet has had a massive impact on the 4P's in Internatio...

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