Cupra: There is no second (S) (2024) (original) (raw)
Cupra: There is no second short film
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Original title
Cupra: There is no second
Year
2024
Running time
2 min.
Country
Spain
Director
Producer
Genre
Adventure | Sports. Branded Content Short Film. Short Film
Synopsis
In 1851, during the "100 Guineas Cup", Queen Victoria asked "who is second?", but the answer was that there is no second... Years later, the driver Ayrton Senna, pronounced the famous phrase: "to be second is to be the first to lose", and the obsession with victory has always been the motivation to achieve the impossible and star in challenging stories. Under the slogan 'There is no second', the new CUPRA Terramar was presented during the 37th America's Cup, with a campaign directed by J.A. Bayona.
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