65+ Effective Video Marketing Statistics for Growth in 2025 (original) (raw)
Lights, camera, upload.
Brands can no longer achieve audience engagement simply through text and email. The world today uses various rich media applications to capture customer attention and strengthen brand positioning.
Video marketing has slowly become the pillar of visual marketing. The industry continues to grow at a massive scale, with businesses of all sizes budgeting for video campaigns. Videos are an integral part of any marketing strategy and continue to reap revenue and build digital communities.
Top video advertising metrics for 2025
- 91% of businesses use video as a marketing tool.
- 56% of marketers reported that short-form video was the top investment trend in 2024.
- 99% of people who use video for marketing say they’ll continue using video.
- 96% of marketers agree that videos increase users’ understanding of their product or service.
- 71% of videos created by companies are made for use on social media.
As fun, as they may be, videos require careful planning and strategizing to achieve their marketing goals. Video software enables marketers to produce high-quality videos that move buyers down the funnel.
If you don’t currently use video marketing, these video marketing statistics will prove why you should start now.
General video marketing statistics
Video marketing helps brands reach a wider audience. It increases audience engagement online and improves the customer experience by educating viewers about the product or service.
As marketers look for new ways to attract customers and retain existing users, videos remain the best way to tell compelling stories.
Look at the following video marketing statistics, which prove videos' business importance and the trust marketers place in visual aids.
- 79% of non-video marketers (up 10% from the previous year) said they plan to use video as a marketing strategy.
- 66% of firms used videos to communicate with important stakeholders throughout the COVID lockdown, and that stat hasn’t changed much since.
- Videos on social media get 12 times more shared than text and images combined.
- Marketers using video marketing made revenue 49% faster than organizations not using video marketing.
98%
of marketers view video marketing as an integral part of marketing strategies.
Source: Lemonlight
- Marketers land 66% more qualified leads through video marketing.
- Adding a video on the website’s landing page can increase conversion by 18%.
- 52% of marketers say video is a tool to build trust between the brand and its customers.
87%
of marketers claim they are happy with the ROI obtained from video marketing.
Source: Wyzowl
- 54% of video consumers want video content from their favorite brands.
- After Google (87%), YouTube is the second most used channel for researching products (63%), and TikTok is the third (25%).
- More than 78% of viewers consume video content weekly, and 55% engage daily.
- 75% of video marketers have used artificial intelligence (AI) to help them create video content.
- 59% are unsure whether their company will invest in AI-driven video marketing.
Video consumption statistics
People love watching videos, regardless of their age. From music videos to ad campaigns, marketers can leverage video content to raise awareness of their brand.
Additionally, the number of global internet users is ever-increasing, guaranteeing visibility for businesses that invest in video marketing strategies.
- In 2024, 89% of consumers confirm they want to see more brand videos.
- 33.33% of all online activity is video consumption.
- Every week, people spend 18 hours watching videos online.
- 98% of the viewers watch videos explaining the product or service.
- 51% of consumers rely on product videos to make an educated purchase decision.
63%
consumers say it’s more important for marketing videos to be authentic than polished.
Source: HubSpot
- More than 75% of videos are consumed via mobile devices.
- Videos that lasted 90 seconds or less had a retention rate of 50%.
- 92% of the videos viewed from mobile devices are shared with others.
- Videos at sixty minutes or more have the highest conversion rate at 24%
Video production statistics
While creating a video may be relatively simple, the ones that resonate most with audiences balance clarity, relevance, and duration. Video editing software is a popular tool businesses use to produce high-quality and engaging videos.
- 35% of video marketing content is made from scratch.
- 48% of marketers use a combination of pre-made templates.
- 81% of marketers say music enhances video engagement.
- 66% of video marketers use voiceovers in their content.
- 39% of video marketers have created video testimonials, making it the most popular use case for video marketing in 2024.
78%
of businesses are eager to make more videos in 2024, while 21% are fine with keeping things steady.
Source: Wistia
- 20% of marketers who don’t use video say it’s too expensive.
- 15% of marketers who don’t use video don’t know where to start.
- 12% of marketers who don’t use video are unclear on the ROI of video marketing.
- Only 10% of marketers who don’t use video feel they don't need video in their marketing strategy.
- 39% of marketers produce videos in-house.
- 38% of videos are created using smartphone apps.
- Companies spend anywhere between 100and100 and 100and1,000 on videos.
- 64% of videos have captions.
- More than 30% of marketers use videos for product demos, more than 20% for knowledge base, and 29% for product announcements.
Social media channels have it all, from stories and reels to long-form videos. Most businesses already recognize the importance of a social presence, but only some have cracked the code by moving customers down the funnel on social media.
When planning a social media strategy, it’s important to identify where your target audience is most likely to view your content and the goals you’re trying to achieve on social platforms.
- Social media videos are viewed 48% more than other platforms.
- 17% of companies incorporate live videos into their social media marketing strategy.
- YouTube is preferred by 88% of marketers for uploading videos.
- Over 500 hours of new content is uploaded to YouTube every minute.
- 16% of social media users prefer watching vlogs to research products.
- 93% of businesses rate video as an important part of their marketing strategy.
80%
of marketers personalize social media ads
Source: Plainly
- 62% of search results on Google include videos, of which 80% are from YouTube.
- People consuming videos on YouTube through their mobile devices pay two times more attention to the content than television viewers.
- 90% of businesses broadcast live events using webinar software like Wistia Live, Zoom, or GoToWebinar. Only 10% venture directly to YouTube, LinkedIn, Instagram, or Facebook.
90%
of Instagram users follow at least one business.
Source: Instagram
- More than 8 billion videos are viewed on Facebook daily.
- Facebook video ads are used by more than 73% of marketers to promote their products or services.
- The conversion rate is highest for Facebook video ads with a duration of 16 to 20 seconds.
- 40% of users prioritize sharing videos and images on Facebook, followed by Instagram (29%), Snapchat (29%), and Tumblr (23%).
- 58% of Instagram users feel more connected to a brand after watching their Instagram story.
- 38% of marketers create video content for LinkedIn, of which 75% claim it was successful.
As digital behavior evolves, video advertising grows rapidly as one of the most effective tools for customer engagement and conversion.
- Video ad spending is expected to reach $456 billion by 2025.
- 42% of video marketers say they spend between 0and0 and 0and500 on an average video.
- Every year, marketers increase the video marketing budget by 25%.
- Marketers achieved a 34%higher conversion rate by including video content in their marketing campaigns.
- Adding video content on full-page ads can increase engagement by 22%.
- Advanced video analytics software is used by 35% of businesses to measure the performance of their video content.
Sources:
Hop on the video bandwagon today
Video marketing effectively expands audience reach, builds brand awareness, increases sales, and stays in touch with industry trends.
Video marketing is the present and future of modern marketing. Its success is due to the diverse ways businesses can use and personalize it. Start planning and implementing your video marketing strategy to gain that competitive edge you have been looking to achieve all along.
Want to learn more about video marketing? Explore ways to play around with video formats with the best video content creation software.