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How Bad Bunny’s Super Bowl Halftime Show Put Boricua Culture on the World’s Stage

The Puerto Rican artist put a collective celebration of Caribbean Latino culture on full display.

Bad Bunny performs during the Halftime Show of Super Bowl LX between the Seattle Seahawks and New England Patriots in Santa Clara, California, on Sundayh.

Bad Bunny “Never Thought” His Grammy-Winning Album Would Lead to Headlining 2026 Super Bowl

The Puerto Rican rapper-singer sat down for an intimate interview ahead of his big performance on Sunday.

Bad Bunny

Everything You Need to Know About Bad Bunny’s Halftime Show Ahead of 2026 Super Bowl

A primer to who's most likely to be a guest performer, plus the songs that in all probability you're going to hear during the 13-minute global spectacle.

Bad Bunny

From Selena Gomez to Pedro Pascal: 46 Latin Trailblazers Breaking Barriers and Shaping Culture in a Time of Chaos

Across movies, TV, music and sports, THR identified the 46 most powerful Latin talent and execs: “It’s by telling our stories that we show what we bring, specifically in the States,” says honoree Diego Luna.

Latin Power

Elena Rose on Collaboration With Ed Sheeran: “Latin America Came Through”

Ahead of the Latin Grammys, the fast-rising Venezuelan singer opens up about her four nominations, representing Venezuela and collaborating with one of the world’s biggest artists on a new version of “Thinking Out Loud.”

Elena Rose

2025 Latin Billboard Music Awards: Full List of Winners

Bad Bunny took home the most awards Thursday night with 11 total wins, while Karol G also earned six titles, including top Latin female albums artist of the year.

Karol G at the 2025 Latin Billboard Music Awards

Latin Billboard Music Awards: Bad Bunny Receives Top Latin Artist of the 21st Century Award From Rita Moreno

The Puerto Rican artist was the top nominee of the night, with a historic 27 nods.

Bad Bunny at the 2025 Billboard Latin Music Awards

From Puerto Rico to the Super Bowl, Bad Bunny’s Takeover Continues

With the recent conclusion of his No Me Quiero Ir de Aquí residency, an upcoming world tour and a Super Bowl halftime performance on the horizon, Boricua culture has never been so popular

Bad Bunny Residency

Bad Bunny Makes Salsa Hot Again

The soon-to-be Super Bowl headliner, along with Rauw Alejandro and Karol G, are re-energizing the genre for a brand new generation.

Bad Bunny’s album sparked a 31-date residency in Puerto Rico. A final live-streamed concert became the most-watched single-artist performance in Amazon Music’s history.