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About us

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. You can also follow us on Twitter (www.twitter.com/comscore) or Facebook (www.facebook.com/comscoreinc).

Industry

Software Development

Company size

1,001-5,000 employees

Headquarters

Reston, VA

Type

Public Company

Founded

1999

Specialties

digital business analytics, audience measurement, advertising effectiveness, market research, and mobile network analytics

Products

Comscore Digital

Product Analytics Software

The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.

Locations

Employees at Comscore, Inc.

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Updates

📢 New VOD Webinar Alert! 🚀 Empowering Local: The Essential Role of Digital Tech in Measurement InnovationDavid Algranati, Chief Innovation Officer, and Mandy Leef, SVP of Account Management, recorded a VOD webinar with TVB this week about innovative measurement for local stations and linear broadcast. 💡📺 🎥 Available to TVB members only — Watch now: https://lnkd.in/etatDJBn #Comscore #MeasurementInnovation #DigitalTransformation #LocalBroadcast

5,091 followers
5d Edited
New VOD Webinar now available! Empowering Local: The Essential Role of Digital Tech in Measurement Innovation, Presented by David Algranati, Chief Innovation Officer, Comscore & Mandy Leef, SVP, Account Management, Comscore. As an industry, the terms “digital” and “linear” have often been used to describe two incompatible paths. In this session, Comscore, Inc. shares some ways it uses digital technology to enable measurement innovation for local stations and the linear broadcast ecosystem more broadly. By using digital technology to pioneer and refine measurement approaches, local stations are better equipped to navigate an ever-evolving ecosystem and more effectively commercialize ad inventory amidst growing digital media channels. https://lnkd.in/etatDJBnAvailable to TVB members only.
Empowering Local: The Essential Role of Digital Tech in Measurement Innovation VOD https://www.tvb.org
74,655 followers
1w Edited
🚀 Exciting News! Our very own Michael Vinson, Chief Research Officer, will join Gary Mittman (Kerv), Erin Foxworthy (Snowflake), and moderator Evan Cohen (Coalition for Innovative Media Measurement (CIMM)) during the first-ever CIMM West at Google’s Playa Vista HQ. These pros will tackle the big question: How can media owners and agencies achieve better cross-platform attribution with AI/ML? Is this the next frontier of measurement? 📏 It’s sure to be an enlightening discussion.
📍 Yesterday at Association of National Advertisers’s conference at Pier 57, our Chief Innovation Officer, David Algranati was on stage spilling the tea ☕️about: ✨ Newly patented person-level reporting. Because houses don’t watch TV, people do! 📺 ✨ Our de-duplicated audiences: With 99% zip code coverage ✨ The Score Report: Our new bird’s-eye 🦅view of ad inventory#ANA #Innovation #Comscore
74,655 followers
1mo Edited
🎉 We’re pumped for Advertising Research Foundation (ARF)'s OTT Event in Los Angeles at NBCUniversal next week on October 23rd! 🚀Ryan Williams & Matthew Wiesemann will give a sneak peek into Comscore’s 8th annual State of Streaming Report 2024 — our biggest and most anticipated report of the year! We’re about to bring you a ton of data in mid-November related to the streaming landscape — most popular devices, channels, audience engagement metrics and the rise of FAST and ad-supported channels. 📍 If you want a limited livestream invite 💻, comment below. First-come, first-served!

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SCOR

November 15, 2024

NASDAQ

20 minutes delay

Open

7.71

Low

7.04

High

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