VideoAmp | LinkedIn (original) (raw)

Advertising Services

Los Angeles, California 17,532 followers

Revolutionizing advertising, so everyone wins.

View all 561 employees

About us

VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry. VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.

Industry

Advertising Services

Company size

201-500 employees

Headquarters

Los Angeles, California

Type

Privately Held

Founded

2014

Specialties

Video Advertising, Multi Channel Optimization, Analytics, Programmatic, RTB, Programmatic TV, Video Advertising Platform, Cross Channel Buying & Measuring, broadcast television, cable television, TV viewership audience data, digital identity, MVPD subscriber data processing, Upfront TV Planning, Cross-Screen Measurement, TV Advertising, Cross-Screen Media Measurement, Cross-Screen Media Planning, Allocation, Attribution, CTV / OTT, FEP, TV Upfronts, and Linear TV Planning

Locations

Employees at VideoAmp

Updates

When a major CPG brand needed better conversion rates from their linear campaign, VideoAmp’s Advanced Currency delivered. 📦 Shoutout to Circana and all our partners who are guaranteeing TV campaigns on advanced audiences powered by big data. ⚡️ Read more ➡️ https://lnkd.in/gkpSFUcX
BRB, driving more ROI for our partners. 🏃♀️➡️ VALID™ will now incorporate outcome data from a variety of providers, helping tie ad exposures to conversions like never before. The result? Advertising that sells. ✔️ Read more ➡️ https://lnkd.in/gkpSFUcX
Don’t clown around with measurement that’s stuck in the past. 🙅♀️
Say it louder 📣

“Ad Whisperer.” Highly Sought Advisor to Agencies, CMOs and Brands on Adtech and The Future of Marketing ^^ Editor in Chief @ ADOTAT | AdTech | Marketing
1w
VideoAmp is flexing its muscles in the “alternative #currency” game, flashing a jaw-dropping 641% year-over-year growth like it’s showing off at the gym. The company has already locked in 1billioninmediabuysandexpectstopumpthatnumberupto1 billion in media buys and expects to pump that number up to 1billioninmediabuysandexpectstopumpthatnumberupto1.5 billion by 2024. With more than 1,000 advertisers in tow and some serious media muscle from NBCUniversal, Paramount, and Warner Bros. Discovery, VideoAmp is playing ball with the big kids now. The whole thing screams “out with the old, in with the new,” as legacy TV measurement companies like Nielsen watch from the sidelines, desperately trying to stay relevant in an industry that’s already moved on. Marketers are done settling for just eyeballs; they want real action—web traffic, foot traffic, and anything else that screams “results.” Enter VideoAmp, promising outcome-based guarantees that actually mean something in today’s fragmented, cord-cutting, streaming-addicted landscape. Traditional TV networks are shrinking like yesterday’s news, while streaming platforms are pulling in a cool 35% year-over-year revenue boost. If Nielsen’s the grandpa at the party who doesn’t know how to work the remote, VideoAmp’s the one tossing out fancy new metrics and making sure everyone’s paying attention. Aaron Lilly Joshua Dixon Dari Cohan Adam Bush Jenny Wall Conor Burgess Bryan Goski Pete Bradbury Ross McCray
Currency grade big data + cross-platform measurement and planning solutions = a big step forward for the industry. 💪 Shoutout to all our amazing partners for helping us drive innovation and reach this milestone. Read more here ➡️ https://lnkd.in/gKwYEAnu
Get ready for an unmissable panel at the 7th Annual SIS Summit! Media Titans Unleashed: Scaling Success Through Strategic Partnerships Date: September 20th Time: 10:30 AM - 11:30 AM Join Melva Goffney Benoit, VP of Sales at VideoAmp, Sheereen Miller-Russell, EVP of Ad Sales/Client Partnerships at Warner Bros. Discovery Bros Discovery, and Sujatha Mamidibathula SVP of Ad Sales SMB Growth at NBCUniversal, as they explore cutting-edge strategies for scaling success in the evolving media landscape. With insights on leveraging partnerships, audience engagement, and the latest innovations in ad sales, this powerhouse panel will show you how to thrive in today’s media world. Moderated by Hannah Ajikawo, Director of International at Sistas in Sales, this session is packed with actionable takeaways that will help you master the latest sales trends and elevate your career. Don’t miss your chance—register now to secure your spot! https://shorturl.at/hZ9dP #SISSummit2024 #WomenInSales #Leadership #SalesSuccess #MediaInnovation #StrategicPartnership

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VideoAmp | LinkedIn (original) (raw)

Advertising Services

Los Angeles, California 17,532 followers

Revolutionizing advertising, so everyone wins.

About us

Locations

Employees at VideoAmp

Updates

Join now to see what you are missing

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