Digiday | LinkedIn (original) (raw)

About us

Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.

Industry

Online Audio and Video Media

Company size

51-200 employees

Headquarters

New York City

Type

Privately Held

Specialties

news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards

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MediaSense, the U.K.-based media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies, is further expanding its global footprint with the acquisition of fellow advisory firm R3, which delves into consulting on both the creative and media sides. It’s a continuation of an acquisitive spree MediaSense has been on this year, with this move coming only months after the U.K.-based firm acquired the U.K. arm of PwC’s marketing and media arm. Though one could be forgiven for thinking the spree is the result of the fee windfall MediaSense might be enjoying from consulting on both Amazon’s and Unilever’s media agency choices this year, it’s as much to do with the firm having the financial backing of Apiary Capital LLP, which acquired a stake in it in 2021 and is looking to grow the business.
MediaSense buys R3 to strengthen its Asian and North American presence digiday.com
How did CAKES body come to be a viral TikTok brand?Taylor Capuano: "Our only strategy for the first year was to basically go viral on organic TikTok. We had no social media following when we started. We grew the business from zero to a million dollars in the first year with no social media following, purely through organic TikTok. That was 2022. Year two, we were able to take our top performing TikTok content and put it across paid — primarily Meta and Google. We had a really efficient [run on ads]. It was because we were rooted in a year’s worth of organic content on TikTok, where we would test and learn hundreds and hundreds of videos and take the top 10%, put those on Meta and they’d do really well. This is our third year of business, and we launched the TikTok Shop and launched TikTok ads as a bigger part of our strategy, and [we expect] our business will grow again."
3 Questions with Taylor Capuano, co-founder at Cakes, adhesive breast padding company digiday.com
It’s no secret that Hollywood and gaming have been involved in a romance for the past two years. These days, intellectual property holders understand that it is necessary for their properties to exist across multiple formats to truly capture the attention of modern audiences.Genvid Holdings Inc.'s new television series “DC Heroes United” takes the trend one step further by interweaving the series’ narrative with a video game in real time. Announced on Nov. 11, the cartoon show — which follows the adventures of DC Comics’ Justice League — is interspersed with decision points featuring scannable QR codes that direct viewers to the mobile game via the Apple App Store or Google Play. In this piece by Alexander Lee, we speak to Jacob Navok, and Sami Barnett of TMA.
What a new TV show and its parallel mobile game say about the future of entertainment across media digiday.com
There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d previously imagined. Creative agency strategists predict that marketers might turn to more cautious, conservative messaging as they try to mend that gap. President-elect Donald Trump won by more than 3.2 million votes. Embracing a shift in U.S. popular culture that preceded the election, Hollywood studios are playing to the Yellowstone crowd in its wake, with producers greenlighting a swathe of Westerns and Biblical epics. It’d likely be a mistake for marketers to hew too closely to faith-and-family messaging simply to appear more conservative now, according to agency strategists that spoke to Digiday. “The industry is probably out of touch to a certain extent,” said Greg Andersen, CEO of Bailey Lauerman, an indie agency in Omaha, Nebraska. “But the industry has also trained marketers and agencies to pursue difference. Difference inherently becomes a niche idea in a mass market.” In this piece by Sam Bradley, we also speak to Jason Sperling of INNOCEAN, James Kirkham, Maureen Maldari of The BAM Connection, Chad Waetzig of Crunch Fitness, and Craig Elimeliah of Code and Theory.
Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging digiday.com

Digiday | LinkedIn (original) (raw)

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