Digiday | LinkedIn (original) (raw)

About us

Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.

Industry

Online Audio and Video Media

Company size

51-200 employees

Headquarters

New York City

Type

Privately Held

Specialties

news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards

Locations

Employees at Digiday

Updates

Business Insider’s previous #paywall strategy was an editorially-driven free/premium, or “freemium,” model in which only the articles written by a specific subset of journalists on the edit team (those tasked with writing solely subscriber content) were paywalled. This left a significant amount of other content on the publisher’s site that would never prompt readers to pay to access it. The new smart paywall instead determines the content that individual users are most likely to pay to access based on their previous reading habits, which platform they come to the website from and the propensity that each genre of content has for converting readers. Using those insights and Google Analytics data, the AI’s algorithm decides whether users meet a paywall, registration wall or nothing upon entering the website. #subscriptions
How Business Insider's AI-based paywall strategy increased conversions by 75% digiday.com
In the wake of behemoths like Walmart Connect, Amazon Advertising and Target’s Roundel, smaller retailers will find it difficult to compete for more ad dollars. Two things can happen, experts say: Consolidate to beef up offerings or lower ad costs. “Retail media networks are going to have to right-size the pricing and be on par with where a brand would be able to direct buy or they’re going to have to prove that their media performs significantly better than this stuff over here that is cheaper,” according to the second anonymous agency exec. #retailmedia #RMN
Why retail media's reckoning is said to be on the horizon digiday.com
Next month, the Federal Trade Commission’s new rules on fake reviews will take effect as part of a crackdown on misleading marketing and tainted testimonials from both humans and AI models. The rules come as part of the FTC’s broader actions against companies related to AI. Earlier this week, the agency made a separate move when it announced legal actions against five companies as part of a wider crackdown on companies’ deceptive marketing and claims about AI products and services.
FTC cracks down on deceptive marketing tactics, fake reviews digiday.com
Axios has not been immune to the challenges facing the media industry, with a round of layoffs taking place in August. But amid the downsizing was also a renewed focus on the core areas of the 7-year-old media company’s business with known advertiser value, including bringing together niche audiences of subject matter experts and providing them with news in the manner and voice they desire. “You’ve seen audiences splinter into different news bubbles,” said Jacquelyn Cameron, Axios’s chief revenue officer. “The one that we are so intently focused on at Axios is the influencer one.”
How Axios increased its pre-booked ad revenue by pitching niche audiences digiday.com
About a dozen deals have come across Mark Howard’s desk this year, and as Time’s chief operating officer, he’s had a unique role in participating in the negotiations with this ever-growing crop of companies. Since the beginning of 2024, Time has struck deals with six artificial intelligence technology companies, including OpenAI, Perplexity and ProRata.ai, and the publisher is in the process of negotiating about a half dozen more, Howard said at the Digiday Publishing Summit in Key Biscayne, Florida, on Tuesday. And while he declined to share the names of the other companies the Time team has talked to, Howard said Time is “aggressively going forward with the negotiation” of deals at a time when many other media companies are more in a wait-and-see mode, or even pursuing litigation.
The art of negotiating AI deals, according to Time COO Mark Howard digiday.com

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