FCB Chicago | LinkedIn (original) (raw)

About us

We are #NVRFNSHD

Industry

Advertising Services

Company size

501-1,000 employees

Headquarters

Chicago, IL

Type

Public Company

Founded

1873

Locations

Employees at FCB Chicago

Updates

FCB Chicago reposted this
With August upon us, Ad Age is taking a moment to look back at the year in creativity by revisiting some of their favorite ads so far, and we’re delighted to see FCB Chicago’s “The Last Barf Bag” has made the list! ❤️ 🤮 Speaking about the campaign, Ad Age said: “Branded documentaries aren’t easy to pull off, but this was a delightful exception. FCB’s film, exploring the subculture of air sickness bag collectors, is quirky and compelling, with a fun brand tie-in that never feels belabored. A fine example of long-form content done right.” Hard agree! Best ads this way: https://lnkd.in/efeMCkcd #AdAge #Creativity #BestAds #TheLastBarfBag
FCB Chicago reposted this

120,490 followers
2mo Edited
Google recently announced that after four years of trying to eliminate the so-called “cookie tech” in browsers, they now plan to keep the controversial digital activity-tracking widgets after all…Eric Chun, EVP, MD Strategic Analytics at FCB Chicago, shared his thoughts with Mediashotz on what this means for the industry: “This is a clear bottom-line driven move that reflects shifting consumer behavior on search, the technical challenges involved in trying to build an alternative ID solution as equally lucrative, and also the lack of a true privacy benefit that in totality outweighs the lost revenue potential.” Eric’s insights this way: https://lnkd.in/dVWJ2XsZ #Advertising #Google #Privacy #Cookies
FCB Chicago reposted this

120,490 followers
2mo Edited
Guess who’s back again? The Drama Llama🦙. The Dramamine spokes-character returns in FCB Chicago’s new work to launch the Advanced Herbals TM Nausea + Stress Support lozenge, dietary supplement. In the series of spots, the whimsical Drama Llama is navigating everyday stresses in humorous scenarios, from elevator rides to backstage panics. But with the help of Advanced Herbal, a new line of non-medicated products, all the motion sickness and stress is gone. Stress support this way: https://lnkd.in/e48f5UcK
FCB Chicago reposted this
“True inclusion goes well beyond the diversity of actors on screen.” In his latest article for Campaign US, Marc Wilson, PhD, EVP, executive director of strategic inclusion at FCB Chicago, reminds us that we must go further than depiction to recognize the power of both relevance and resonance – and how they work together to capture the true value of diversity. “Inclusion is not simply seeing yourself mirrored back to you in an ad. It’s about the premise, values, and insights guiding the work that resonate on a much deeper level.” Go beyond the "checked box": https://lnkd.in/eUqTNJK8 #FCB #FCBChicago #Storytelling #Diversity #Advertising

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FCB Chicago | LinkedIn (original) (raw)

About us

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Employees at FCB Chicago

Updates

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