IAB | LinkedIn (original) (raw)

Advertising Services

New York, New York 118,759 followers

IAB empowers the media and marketing industries to thrive in the digital economy.

View all 689 employees

About us

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Industry

Advertising Services

Company size

51-200 employees

Headquarters

New York, New York

Type

Nonprofit

Founded

1996

Specialties

Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media

Locations

Employees at IAB

Updates

We love this recap of last week's #IABPrivacyCompliance Salon by Jonathan Joseph and Alysa Hutnik! Check out this and other episodes of their #PrivacyHuddle series ⤵️

5,927 followers
5d Edited
🚨Tune in below for a special edition of the #PrivacyHuddle as Jonathan Joseph and Alysa Hutnik break down the hottest privacy topics straight from the IAB Privacy Salon event floor. 1️⃣ Health data and sensitive data 2️⃣ Retail media networks 3️⃣ Clean room collaboration 4️⃣ Digital outflow management 5️⃣ Notes from the TX AG keynote, where “don’t mess with Texas” takes on a whole new meaning Oh, and a friendly reminder: “Make sure your vendors are doing what they’re supposed to be doing!” 👀 Catch all the deets and share your highlights with us below 🎥 👇 #DataPrivacy #IAB #HealthData
At the invite-only #IAB Gaming and Immersive Media Leadership Summit, happening October 9 in New York City, we will tackle the evolution of the #gaming & #immersivemedia space, identifying rising opportunities and challenges, and more. 🎮 The event will bring together thought leaders like Rhoda Bueno Andrada (PlayStation, Sony Interactive Entertainment), Pete Basgen (Wavemaker), Itamar Benedy (Anzu.io), Jordan Billig (The Trade Desk), Claire Nance (Activision Blizzard), Jonathan Stringfield, PhD (Microsoft Advertising), and Vanessa Vera (Microsoft) among many others. Learn more: https://bit.ly/3Wueydy
IAB reposted this

1,513 followers
1w Edited
We are so excited and humbled to be a finalist for two - two! - 2024 Marketing Research and Insight Excellence awards, powered by Quirk's Media! 🏅 B2B RESEARCH PROJECT Our project for the IAB is the most comprehensive large-scale industry research to investigate the creator economy from both the consumer and marketer lens, providing the advertising industry with a never-before-seen view of how brands can most successfully leverage creators in the marketing mix. Congratulations to Talk Shoppers Ruth Behr, Heather McKinney, Alessandra Feio Tobin, Lindsay Clark, Joyce Chuinkam, and Meg DiRutigliano, for leading and executing this project, as well as Jack Koch at IAB for his vision, inspiration, and collaborative spirit throughout. 🏅 RESEARCHER OF THE YEAR Our Head of Growth & Learning, Tal Oren, is a total research nerd. He champions innovative research methodologies; works closely with research teams to ensure excellence in study design, analysis, and storytelling; and is relentless about elevating the value of market research and the voice of the consumer, both at Talk Shoppe and with our clients. Congratulations Tal on your nomination! For the full press release, please visit https://lnkd.in/gqtN4dKQWe also want to extend our congratulations to all fellow nominees! 🙌 The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 19, 2024.
118,759 followers
5d Edited
Secure your spot for the 2025 IAB Annual Leadership Meeting in Palm Springs, California 🌴 https://okt.to/VRZX9FImmerse yourself in three days of groundbreaking discussions, inspiring panels, interactive breakouts, and engaging fireside chats on January 26–28! Wondering which topics will be explored this year? Some of the pivotal themes include: ➖ AI ➖ Streaming ➖ Measurement ➖ Responsible Media ➖ Privacy & Addressability ➖ Commerce ➖ Creators & Creativity Don't miss out on #IABALM! Get your EARLY BIRD ticket today: https://okt.to/tsCoVU #AI #Streaming #Measurement #ResponsibleMedia #Privacy #Commerce #CreatorEconomy #IABEvent
118,759 followers
6d Edited
Last week, we held our inaugural #IABPrivacyCompliance Salon in Los Angeles, CA. The event gathered senior privacy lawyers and cross-functional #privacy professionals from all across the industry to discuss the most pressing issues of today, such as date clean rooms, health #privacy, digital ad data flows, #AI, and more. We want to thank all of the incredible attendees, speakers, and our sponsors Transcend, BakerHostetler, Ethyca, FTI Consulting, Kelley Drye & Warren LLP, Lowenstein Sandler LLP, Orrick, Herrington & Sutcliffe LLP, SafeGuard Privacy, Frankfurt Kurnit Klein & Selz, Ketch, Loeb & Loeb LLP, OneTrust, Perkins Coie, Sourcepoint, and Squire Patton Boggs 👏
Open for public comment until November 1st! ⤵️
Last week, in collaboration with IAB, we unveiled the first-ever in-store Retail Media standards, designed to create consistency and clarity in a rapidly expanding space. From defining ad formats to standardising store zones, these guidelines aim to streamline in-store opportunities for retailers and brands alike. 💬 The standards are open for public comment until 1st November 2024. Have your say: https://lnkd.in/eDEWTvHC

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IAB | LinkedIn (original) (raw)

Advertising Services

New York, New York 118,759 followers

IAB empowers the media and marketing industries to thrive in the digital economy.

About us

Locations

Employees at IAB

Updates

Join now to see what you are missing

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