MediaMath | LinkedIn (original) (raw)

Software Development

New York, NY 51,688 followers

MediaMath is the acclaimed independent advertising technology company for brands and agencies.

Access all 99 employees

About us

We are building a new accountable & addressable supply chain for the industry. Brands and their partners use our technology and services to achieve the performance they deserve with less effort. We created the first software for real-time media buying in 2007 and today work with over one-third of the Fortune 500 and more than 3,500 brands and their agency partners to grow and deepen direct customer relationships. Our clients can access the purest supply to reach real humans at the scale they need across channels like mobile, CTV and display and can use a combination of advanced AI and human expertise to drive improved results over time.

Industry

Software Development

Company size

501-1,000 employees

Headquarters

New York, NY

Type

Privately Held

Founded

2007

Specialties

Demand Side Platform (DSP), Data Management Platform (DMP), Solution Provider, and Programmatic

Locations

Employees at MediaMath

Updates

🌟 MediaMath: A New Chapter with Infillion 🌟 MediaMath is proud to officially be a part of the innovative #Infillion family of bespoke #mediasolutions. Our acquisition and integration into the Infillion product suite is a significant milestone for ad tech, opening a new chapter of growth and advancement in the #advertising technology sector. 🚀 Customizable Experiences, Unbeatable Performance: MediaMath offers a robust, customizable tech stack for brands and agencies of all sizes. Our modular, API-first omnichannel solutions are specifically designed to give you greater control and help reach your unique customers and goals. 🤝 The relaunched MediaMath is enhanced and upgraded for a new era, designed to deliver even more value to our partners and clients. MediaMath by Infillion offers captivating creative, unique cookieless first-party data for personalized experiences across channels, and transparent full-funnel measurement and attribution to provide advertisers with a unified platform for end-to-end engagement and scalability 💡 What does this mean for you? As we progress into 2024 and beyond, MediaMath, as part of Infillion, will continue to provide the same high-quality service and cutting-edge solutions you've come to trust. Our journey together takes a new path, but our dedication to innovation, excellence, and our customers remains stronger than ever. Stay connected with us as we continue to deepen our integration into Infillion's product suite. We're excited to share with you the enhanced capabilities and opportunities this acquisition brings. For continuous updates and insights into our evolving journey, we encourage you to follow the Infillion LinkedIn page. Learn more: https://lnkd.in/gPqezrzw #programmaticadvertising
MediaMath - Infillion https://infillion.com
MediaMath reposted this
We hope your summer is off to a great start! 🌞 Whether or not you joined us on the Croisette for #CannesLions, we're excited to bring you a complete recap of the insights and discussions held at the Infillion Café. This year's programming was rich with knowledge tailored for the advertising industry. Dive into detailed discussions on topics ranging from the realities of attention measurement to the importance of diversity both behind and in front of the camera. 🔗 Explore all our Cannes insights here: https://bit.ly/infil_blogHighlights include: 🔍 Untangling the Reality of Attention Measurement 🏈 How Advertisers Can Keep Up With Sports Fans 🎨 Bridging the Gap Between Creative and Programmatic 🐻 The Secrets of Smokey Bear: Lessons from America’s Longest-Running PSA Campaign And more on inclusion and collaboration in the ad industry! We extend a massive thank you to our fantastic partners who made these discussions possible #Advertising #InfillionAtCannes #AdTech #DiversityInMedia #Creative
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MediaMath reposted this
Real talk: How many browser tabs do you have open right now? Are they vying for your attention like advertisements on various platforms? Our latest report, "Eyes Wide Shut: Traversing the Attention Spectrum," dives deep into the intricate dance of attention in today's digital landscape. Discover why multitasking is killing productivity and how advertisers can cut through the noise to capture genuine, meaningful attention. After all, attention isn't just about being seen; it's about being noticed. Learn how to elevate your ad strategies to deliver premium experiential attention and transform audience interactions. 📈 Read the full report: https://bit.ly/ExperiAtt #Infillion #AttentionEconomy #AdTech #advertising #engagement
MediaMath reposted this

3,831 followers
4mo Edited
The way fans consume sports is changing rapidly (think Gen Z and "sports-adjacent content"). Advertisers need to adapt! Our latest blog post explores key trends discussed by our "The New Sports Fan: How Brands Can Reach Today's Sports Audiences" panel at last months's Cannes Lions! If you missed this discussion at Cannes, read the full blog post for insights and a full recap: https://lnkd.in/endy_K4G #CannesLions2024 #InfillionAtCannes #sportsmarketing #fandom #genz
MediaMath reposted this
Celebrating Smokey Bear's 80th at Cannes Lions! Last week at #CannesLions2024, we dove into the enduring legacy of Smokey Bear, celebrating how his timeless message has evolved to connect with diverse audiences across every screen for over eight decades. Key Takeaways from "Tracing the Legacy and Future of Smokey Bear": 🐻 Consistency is key: While Smokey's delivery has adapted over time, the heart of his message remains unchanged. 🐻 Embrace innovation: Leveraging the latest technologies ensures Smokey’s message continues to engage and inspire across generations. 🐻 Partnerships Amplify Impact: Strong collaborations like those with XR Extreme Reach and Ad Council have magnified Smokey's reach and relevance. 🐻 Authenticity resonates: Smokey's genuine approach has consistently connected deeply with people, proving the power of authenticity. Here's to another 80 years of Smokey Bear's iconic legacy! A very special thank you to our Infillion Café partners XR Extreme Reach and Ad Council #InfillionAtCannes #PSAs #SocialImpactMarketing #PurposeDrivenMarketing #PublicServiceAnnouncement #WildfirePrevention
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MediaMath | LinkedIn (original) (raw)

Software Development

New York, NY 51,688 followers

MediaMath is the acclaimed independent advertising technology company for brands and agencies.

About us

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Employees at MediaMath

Updates

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