The BrandLab | LinkedIn (original) (raw)
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Non-profit Organizations
Minneapolis, MN 7,668 followers
Changing the face and voice of the marketing and advertising profession.
About us
The BrandLab’s mission is to change the face and voice of the marketing and advertising profession. We envision people of color launching sustainable careers in workplaces of inclusivity and belonging. We serve young professionals ages 15-25 from Indigenous, Black, Brown, AAPI and Hispanic/Latinx backgrounds who are interested in creative careers through job programs, professional development, mentorships and more. In addition, we work with the industry to place young talent, and ensure that both the workplace and work being produced are culturally competent and equitable. We operate our programming in the Twin Cities, Kansas City, Milwaukee, and Chicago.
Industry
Non-profit Organizations
Company size
11-50 employees
Headquarters
Minneapolis, MN
Type
Nonprofit
Founded
2009
Specialties
DEI&B, Exposure, Access, Opportunity, Equity, and Changing the face and voice of the Marketing and Advertising industry.
Locations
Employees at The BrandLab
Updates
- Our CEO, Kelli Williams, has published a powerful new article, "The Urgent Need for Internship Access for Historically Marginalized Groups" on the Forbes Nonprofit Council! In this thought-provoking piece, Kelli emphasizes the critical role that diverse perspectives play in driving business success. She argues that fostering internship opportunities for historically marginalized groups is not just a moral imperative—it’s a strategic necessity. As businesses innovate and grow, access to hands-on experience for underrepresented students is essential for both equity and long-term success. In this article, Kelli covers key topics, including: 💡 Why Access Matters: Perspectives From The Heart And The Head 🌍 Bridging The Gap In Marketing 🌱 The Future Of Inclusive Business: We Can Do This At a time when DEI programs are under threat, Kelli's piece is a powerful reminder that inclusion drives innovation and growth. Research consistently shows that companies with diverse teams outperform their peers financially, while consumer expectations around representation in marketing are higher than ever. Now more than ever, creating pathways for diverse talent is a business imperative. Check out the full article using the link in the comments #InclusiveBusiness #Leadership #DiversityInAction #BusinessStrategy #KelliWilliams #Forbes #Innovation #RepresentationMatters #InternshipAccess #Diversity #Equity #Inclusion #TBL #TheBrandLab
- The BrandLab reposted this
15,098 followers
5d Edited
Milwaukee is our home 🏠, and we couldn’t be prouder to partner with The BrandLab's Spark program at Bradley Tech High School! 📚✨ Our team had the chance to connect with students about career paths in advertising and marketing, sharing insights on how they can help shape a brighter future for the industry 🌟. It was an inspiring day, and we’re excited to see the next generation of advertising leaders emerge! - 🌟 Just one week to go until Give To The Max Day! 🌟 Join us in making a difference for our community! Our mission is to change the face and voice of the marketing and advertising profession, and with your support, we can make an even bigger impact. This year, our goal is to raise $30,000—and thanks to a generous dedicated supporter, your donation will be doubled! That means every dollar you give will go twice as far in helping us amplify diverse voices in the profession. Early giving is now open, so you can donate today and help us reach our goal. Every contribution counts and brings us closer to making a lasting impact! Visit the link in the comments to learn more and give early. Let’s make this Give To The Max Day the best one yet! 💚#GTMD #GiveToTheMax #GiveToTheMaxDay #EarlyGiving #SupportLocal #DiversityInMarketing #TBL #TheBrandLab #Marketing #Advertising
- We’re thrilled to announce that applications for our 2025 Summer Internship Program are officially OPEN! Are you interested in pursing a career in marketing and advertising? Are you within the ages of 18-25? Do you have a strong commitment to uplifting underrepresented communities? If yes, then this is the internship for you! Apply today and join our upcoming Zoom info sessions using the link in the comments! 🚀 Help us spread the word! Share this opportunity with anyone who might be a great fit #Advertising #Internship #SummerInternship #TBL #TheBrandLab #ApplicationOpen #ApplyToday
- Introducing our Core 4 Fearless Workshops! Our Fearless Workshops are designed to help individual organizations create a culture inclusive to all backgrounds, identities, and experiences. -3 Fearless Questions -Words Matter: Intent vs. Impact -Uncovering and Understanding Privilege -Allies and Accomplices Each workshop is 90 minutes long and $2,500 per workshop and we can have up to 300 participants! Discounts available if you purchase 4 or more workshops within one year! Ready to advance diversity, equity, inclusion and belonging within your organization? Learn more about our Fearless Workshops using the link in the comments.#FEARLESS #Marketing #Advertising #TBL #TheBrandLab #DEI #DEIB #Workshop #FearlessWorkshops #ProfessionalDevelopment
- Our CEO, Kelli Williams, recently served as a panelist at the Minneapolis/St. Paul Business Journal (MSPBJ)’s DEI Forum, discussing the evolving landscape of diversity, equity, and inclusion. With increasing scrutiny and recent challenges—including political polarization and the Supreme Court’s decision affecting affirmative action—many companies are reconsidering their DEI initiatives. However, Kelli and other Twin Cities leaders emphasized that this is not a time to retreat. Instead, we must adapt and innovate to continue our commitment to fostering inclusive workplaces. Dive deeper into what Kelli and the other panelists shared by using the link in the comments! Together, we can navigate these complexities and push forward with our vital DEI work! 💪✨#TBL #MSPBJ #TheBrandLab #Marketing #Advertising #DEI #DEIB #DEIArticle #Leadership #Inclusivity
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