The Lacek Group | LinkedIn (original) (raw)

About us

For more than 30 years, The Lacek Group has been a leader in data-driven customer relationship management(CRM), loyalty, and experience. We deliver personalization at scale for some of the world's most respected brands. We've been innovating, evolving, and refining our strategic, creative, data and technology practices to help our clients identify their highest-potential customers, engage them across channels throughout their lifecycles, personalize each relationship for optimal long-term results and measure the true effectiveness of those efforts. Tracking changing consumer dynamics and trends is a vital and ongoing part of our strategic thinking—and is critical to our clients' success. You can access our insights at: www.thinking.lacek.com. If you are interested in a career at The Lacek Group, please visit our careers page to explore current openings: www.lacek.com/careers. As an Ogilvy Experience Company, we have the power of Ogilvy and WPP behind us as we put our innovative data-driven solutions to work across the globe.

Industry

Advertising Services

Company size

201-500 employees

Headquarters

Minneapolis, MN

Type

Public Company

Specialties

loyalty marketing, reward programs, customer loyalty, loyalty programs, customer retention, campaign management, customer acquisition, data-driven marketing, advertising, CRM, customer experience, and customer engagement

Locations

Employees at The Lacek Group

Updates

Thanks Amy Farsht for your smart thinking and contributions to this valuable article!
Amy Farsht, Senior Director, Partnership Marketing at The Lacek Group Group wants brands to focus on simplicity and identify one goal they’d like to achieve through employee engagement. Farsht says: “Whether it’s to deepen brand love, grow program awareness, or develop employee-generated content, choose one that will help move the business goals.” Learn more about how employee engagement fuels customer loyalty from various #loyalty experts: https://lnkd.in/gnRP2K_p #rewards #cx #loyalty
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5d Edited
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization. In this new white paper, senior director of digital strategy Todd Hedberg, MBA shares a in-market examples and a four-step, AI-informed process aimed at leveling up brands’ marketing efforts. Download the white paper: https://bit.ly/TLG_IP_AI #ai #customerengagement #personalization #personalizedcommunications #brands #advertisingandmarketing
Hispanic Heritage Month is happening across the country, Sept. 15–Oct. 15. Here in Minneapolis, Gala Latina celebrates Latino culture with business and community leaders on Oct. 3. Cine Latino will be celebrating with a 10th anniversary festival Oct. 9–Oct. 13. How’s your community celebrating its Hispanic roots?#HispanicHeritageMonth2024 #latinx #latina #latino #hispanicheritagemonth
Thank you for this great honor Hammer Residences, Inc.!
Thank you to the The Lacek Group! Our Community Partner Award recognizes individuals and organizations that are making a significant contribution to their community through their time, actions, and talents by volunteering or donating to Hammer & NER. Last week, we were pleased to present a Community Partner Award to the Lacek Group at their offices in downtown Minneapolis. Over the last 18 months, the Lacek Group’s employees have spent over 320 hours volunteering with us in a variety of ways, including at both our East and West “Cooks in the Kitchen” programs. They have also “adopted” our Gramsie and Kentucky homes and volunteered at several of our events. Their employee fundraising campaigns have raised over $17,000 for Hammer & NER which were matched by the Lacek Group. The Lacek Group has proven to be the “gold standard” in partners. We are incredibly thankful to their commitment to supporting our mission. Thank you to everyone at the Lacek Group!
Following our celebration at Cowboy Jack’s and a long Minnesota goodbye — #LacekAchievers2024 has officially wrapped up, and our remote employees have returned home safely. Now please join us in a round of applause for this year’s Achievers! 👏 Nominated by their peers, these award winners were standouts in their categories. 🏆 Congratulations on their well-deserved wins! A special thank you to all of our teammates who traveled from near and far to join us in the Minne-All-of-Us celebrations. ❤️#LacekLife #Achievers #MinneAllOfUs #EmployeeRecognition #Awards
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And the time flew. Our annual, epic, week-long Achievers event culminated with our award ceremony and celebration. Another one for the record books—MinneAllOfUs. Thanks, Cowboy Jack's for the incredible rooftop venue and for your fantastic hospitality #laceklife #celebration #EmployeeRecognition

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The Lacek Group | LinkedIn (original) (raw)

About us

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Employees at The Lacek Group

Updates

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