Jeff Selig - Overdrive Interactive | LinkedIn (original) (raw)

About

I build things on websites that make people want to click and convert, using a little…

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Experience & Education

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Licenses & Certifications

Google Engage for Agencies

Google

Google AdWords Certified

Google

Google Analytics Individual Qualification Exam

Google

Issued Aug 2019 Expires Aug 2020
Credential ID Completion ID: 36396954

Google

Issued Aug 2018 Expires Aug 2019

Volunteer Experience

Yellow Candle Project

Dec 2016 - Present8 years 2 months
Human Rights
Genocide Awareness

Dana-Farber Cancer Institute, Pediatric

2019 - Present6 years
Health
please donate to our research initiatives http://danafarber.jimmyfund.org/goto/SeligFamilyFund
Research projects include;

  1. Discovery and engineering of T cells against fusion-positive sarcomas. Using single-cell genomics to identify sarcoma targetting T cells in patient samples, and then use CRISPR/Cas9 to engineer specific T cells for cellular therapies. (all gifts made through this page starting January 2022 support this project)
  2. Managed under the Pediatric Hematologic…
    please donate to our research initiatives http://danafarber.jimmyfund.org/goto/SeligFamilyFund
    Research projects include;
  3. Discovery and engineering of T cells against fusion-positive sarcomas. Using single-cell genomics to identify sarcoma targetting T cells in patient samples, and then use CRISPR/Cas9 to engineer specific T cells for cellular therapies. (all gifts made through this page starting January 2022 support this project)
  4. Managed under the Pediatric Hematologic Malignancy Program using cutting-edge CRISPR-based cancer research creating new functional genomics library using state-of-the-art, tunable screening approaches such as RNAi to control for off-target effects. (all gifts made through this page 2019-2021 supported this project)

Publications

BrightEdge May 2, 2019

Authorship to Authority
Organizing Your Expert Person Data To Drive Rank and Results
For most people, search is the primary starting point for making important buying decisions. So as a content developer, making sure you have content that resonates with your readers and aligns with SEO best practices is incredibly important. Authoritative content leverages subject matter experts, which improves the quality and ranking of pages. Content teams need to create opportunities to leverage…
Authorship to Authority
Organizing Your Expert Person Data To Drive Rank and Results
For most people, search is the primary starting point for making important buying decisions. So as a content developer, making sure you have content that resonates with your readers and aligns with SEO best practices is incredibly important. Authoritative content leverages subject matter experts, which improves the quality and ranking of pages. Content teams need to create opportunities to leverage what’s been said, what needs to be said, materials that are available, and materials to develop.
Learn SEO best practices you need to know to be a successful content developer who strengthens business presence using authoritative content. This workshop will be extremely valuable to copywriters, web developers, PR professionals, social media marketers, general marketers and anyone interested in creating high quality content that ranks well in Google, Yahoo!, Bing and other search engines around the world.
Attendees will learn:
• How to strengthen your business presence.
• How create worthy content that builds trust for customers.
• How to activate your subject matter experts (SME’s).
• How to unify your press releases and site content with an authoritative tone.
• How to increase your SERP visibility.
• How to apply SEO best practices to your content.
• How to build authority within your target audience.
Session Details:
Training sessions are available for all members of your team, but content is crafted based on team member’s roles.
This session will provide an overview of creating authoritative content and unifying your message across your channels and audience. The key question being asked is “Why does authority matter in Search?” This session will answer the question and explore content creation strategies and implementations that connect with your key audience and express the most crucial truths of your brand.
See publication

May 26, 2011

Social search is changing the way information is delivered to users given the high level of social influence on the web. Traditionally the order of search engine result has been determined solely on algorithms, however, in a socially enabled search, a particular listing may appear higher on the list to reflect its socially indexed value.
With social media usage soaring, this method of searching is forecasted to become increasingly popular. For businesses to thrive in this new…
Social search is changing the way information is delivered to users given the high level of social influence on the web. Traditionally the order of search engine result has been determined solely on algorithms, however, in a socially enabled search, a particular listing may appear higher on the list to reflect its socially indexed value.
With social media usage soaring, this method of searching is forecasted to become increasingly popular. For businesses to thrive in this new environment, branded content must be created that is shareable, company social profiles must be maintained, and up-to-date social media and social search tools must be utilized.
The report is broken down into three parts:
The implementation of social searching by Google and Bing
Case-by-case analysis
Best practices that businesses can follow to enhance their social search results
The paper shows Google and Bing are the front runners in incorporating social indexing into their search engine result pages (SERPs). However, social search has been incorporated by these two search engines with slightly different strategies. These variations are seen in how users enable social search, which social channels tend to be more frequently displayed in results, and the tools offered by the search engine to customize the social search.
The report draws conclusions based on tests that were run to determine factors that can lead to different social search results in Bing and Google. These include:
Having “liked” a fan page that is the subject of the search
Logging onto a social network before running the search
Increased activity on certain social channels resulting in increased recognition by the search engine used
See publication

Projects

May 2018

DGM 6290 Social Media & Brand Implementation
Future of Artificial Intelligence and Search Marketing
How will artificial intelligence influence the future of marketing in search, social, and user interactions. AI will reveal information user needs, behaviors, and future actions to help predict and better present to the end user.
See project

Oct 2017

Three major trends are converging to create a new and unique marketing experience for the end user
Massive collection of individual consumer behavior data
Greater use of neuroscience and behavior science
Deep learning to optimize and personalize marketing
Fear not, AI will not replace the need to know how to plan, execute, and manage a marketing strategy or campaign
AI can’t devise your creative, but it can do the What, Where, and When
See project

Nov 2016

MARKETING TECHNOLOGY SUMMIT
The Innovation That Drives ROI
CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results command high-level interest and support? Learn how to create an SEO dashboard that will captivate and educate CMOs to reveal the true value and ROI of SEO. Join Jeff Selig, VP Media, Search, and Analytics at Overdrive Interactive for a session where he will share his proven BrightEdge dashboard that…
MARKETING TECHNOLOGY SUMMIT
The Innovation That Drives ROI
CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results command high-level interest and support? Learn how to create an SEO dashboard that will captivate and educate CMOs to reveal the true value and ROI of SEO. Join Jeff Selig, VP Media, Search, and Analytics at Overdrive Interactive for a session where he will share his proven BrightEdge dashboard that dazzles CMOs and makes heroes out of SEO pros.
In this session you will learn:
What SEO metrics management really cares about
How to report so management values SEO and it’s tangible results
How to improve your fact-based storytelling
How to secure more resources for SEO programs
See project

Mar 2016

INDUSTRY ACHIEVEMENT AWARD
Michael Barron and Larry Weber
BEST B2B TECHNOLOGY
LogMeIn
BEST B2C TECHNOLOGY
DigitasLBi
BEST “NEWBIE” TECHNOLOGY
Deep Information Sciences
EDUCATION MARKETING
Primacy
BEST WEBSITE DESIGN OR REDESIGN
Boston Interactive
DISRUPTIVE GENIUS: COMPANY
The Grommet
DISRUPTIVE GENIUS: INDIVIDUAL
Chad Laurans, SimpliSafe
FUTURE LEADERS GROUP INFLUENCER AWARD
Micah Martin
PROMISE AWARD
Hourly Nerd
FINANCIAL SERVICES &…
INDUSTRY ACHIEVEMENT AWARD
Michael Barron and Larry Weber
BEST B2B TECHNOLOGY
LogMeIn
BEST B2C TECHNOLOGY
DigitasLBi
BEST “NEWBIE” TECHNOLOGY
Deep Information Sciences
EDUCATION MARKETING
Primacy
BEST WEBSITE DESIGN OR REDESIGN
Boston Interactive
DISRUPTIVE GENIUS: COMPANY
The Grommet
DISRUPTIVE GENIUS: INDIVIDUAL
Chad Laurans, SimpliSafe
FUTURE LEADERS GROUP INFLUENCER AWARD
Micah Martin
PROMISE AWARD
Hourly Nerd
FINANCIAL SERVICES & INSURANCE MARKETING
Tie: PJA Advertising + Marketing and Starcom MediaVest Group
SELFIE MARKETING
Imarc
BEST TECH INNOVATION IN SHOPPING & ECOMMERCE MARKETING
Evergage
MOST INNOVATIVE FINANCIAL TECHNOLOGY
SapientNitro
BEST UX
Medisafe
CAUSE, NONPROFIT & GOVERNMENT MARKETING
SMALL ARMY
TRAVEL, ENTERTAINMENT & LEISURE MARKETING
Mediahub/Mullen
MOST INNOVATIVE USE OF IOT
Rocket Farm Studios
FASHION & APPAREL MARKETING
Reebok International, Ltd.
BEST EMPLOYEE EFFICIENCY TECHNOLOGY
WeSpire
MOST INNOVATIVE AD TECHNOLOGY
Clypd
MOST INSIGHTFUL: BIG DATA & ANALYTICS INNOVATION
Visible Measures
PROFESSIONAL SERVICES MARKETING
Jack Morton Worldwide
HEALTHCARE, WELLNESS & PHARMACEUTICAL MARKETING
SMALL ARMY
BEST DIGITALLY-POWERED EXPERIENTIAL MARKETING
MullenLowe U.S.
BEST CONTENT MARKETING PROGRAM
Wordstream
MOST INNOVATIVE CYBERSECURITY
Confer
MARKETING TO MILLENNIALS
AMP Agency
MOST INNOVATIVE HEALTHCARE & LIFE SCIENCES TECHNOLOGY
Medisafe
BEST USE OF DATA TO DRIVE MARKETING IN AN INNOVATIVE WAY
Mavrck
BEST MARKETING ON A DIME
Pilot
BEST B2B INTEGRATED MARKETING
Staples, Inc.
BEST B2C INTEGRATED MARKETING
SapientNitro
See project

Feb 2014

The notion that Facebook has phony accounts or that likes can easily be bought is not a new one. A 2012 BBC investigation highlighted how fake likes permeated the site, and that the issue posed real questions for the value of Facebook advertisements.
Facebook marketing has improved, according to Jeff Selig, CMO of social media marketing firm BostonMediaDomain, but the like button in particular is almost useless. Marketing on Facebook is now about curating a following as opposed to just…
The notion that Facebook has phony accounts or that likes can easily be bought is not a new one. A 2012 BBC investigation highlighted how fake likes permeated the site, and that the issue posed real questions for the value of Facebook advertisements.
Facebook marketing has improved, according to Jeff Selig, CMO of social media marketing firm BostonMediaDomain, but the like button in particular is almost useless. Marketing on Facebook is now about curating a following as opposed to just building numbers.
"We gave up on [likes] ages ago," Selig said. "If you take likes out of the equation and you are actually selling something, I think you're better off. I think the days of the popularity contest are over."
Facebook recently admitted in a regulatory filing that as much as 11.2% of its accounts are fake, but did not publish any numbers about how many likes may be fraudulent.
See project

Oct 2013

Developed the business strategy, process automation and technologies required to integrate people, processes, and technologies across the clients marketing ecosystem. Supported closed-loop marketing by integrating operational, executional, and analytical marketing processes from concept/idea to planning to resource allocation to creation/project management to piloting to full-scale execution through to evaluation and analysis.

Jul 2013

Magento eCommerce Software is one of the most popular business e-commerce tools. Magento can and managed to obtain SEO (search engine optimization) excellence. Spoke towards Code, Content, and Connections.

Jul 2013

Wellesley, MA – July 21, 2013 – d50 Media, a leading acquisition marketing agency, today announced it will present with Google at the American Association for Justice (AAJ) 2013 Annual Convention. The presentation, “The Full Value of Mobile: Legal Services,” will be led by Charles Scrase, head of legal services at Google and Jeff Selig, director of strategy at d50 Media.
The session, which will take place on Sunday, July 21 at 11:15 a.m., will reveal new data and trends about how mobile…
Wellesley, MA – July 21, 2013 – d50 Media, a leading acquisition marketing agency, today announced it will present with Google at the American Association for Justice (AAJ) 2013 Annual Convention. The presentation, “The Full Value of Mobile: Legal Services,” will be led by Charles Scrase, head of legal services at Google and Jeff Selig, director of strategy at d50 Media.
The session, which will take place on Sunday, July 21 at 11:15 a.m., will reveal new data and trends about how mobile devices and applications are utilized in the research of legal services. The
presentation will also will cover the key steps to implement an effective and successful mobile strategy, including optimization, context and measurement.
In addition, d50 Media will present an in-depth case study on Sokolove Law, a national leader in helping more than 450 independent law firms connect with qualified customers. Attendees will learn about d50’s solutions and tactics that enhance engagement, and consistently and efficiently convert prospects into qualified customers for Sokolove Law.
The AAJ 2013 Annual Convention will take place from July 20 – 23, 2013 in San Francisco, California.

Sep 2012

The Judging criteria to consider for interactive submissions are:
- Strategy: Appropriate for the goals, challenges, target audience.
- Execution: Enhances organization's business, clearly communicates business goals, production value.
- Results: Business impact of the entry. Effective measurement and analysis applied.
- User Interface/ Experience: Presents a clear hierarchy of information that matches the users' needs and/or clients' goals.
- Content: Applicable, effective…
The Judging criteria to consider for interactive submissions are:
- Strategy: Appropriate for the goals, challenges, target audience.
- Execution: Enhances organization's business, clearly communicates business goals, production value.
- Results: Business impact of the entry. Effective measurement and analysis applied.
- User Interface/ Experience: Presents a clear hierarchy of information that matches the users' needs and/or clients' goals.
- Content: Applicable, effective, and engaging to target audience.
- Creative Strategy & Design: Conveys overall message, translates brand strategy and has persuasive design elements.
- Technology: Effective use of underlying tools & functionality.
- Innovation: Brings a unique approach to meeting the objective.

Sep 2012

The Hildebrandt Institute and West LegalEdcenter present SOCIAL AND DIGITAL MEDIA FOR LAW FIRMS 2012 - Connecting Revenue and ROI to your Digital Strategy: Video, Mobile Devices & Blogs.
Discover how to use metrics to measure the impact of social media on your firm as our panel of experts drawn from both inside and outside the legal industry discuss best practices.

Jun 2012

Using Digital Media to Generate Prospects and Revenue
Do you get traffic to your website? Do you turn that traffic into customers, clients, partners, and most importantly, into dollars? If not, you need to learn how and faster than you think.

Jan 2006 - Present

The Gerson Lehrman Group Media Council is a global network of media buyers at media specialist agencies; radio, TV and film professionals; video game executives; publishing professionals; market research firms and consultants who help educate decision makers in the global business and investment community.
See project

Mar 2018 - Apr 2018

http://mitxawards.org/
The MITX Awards is the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation, bringing together the best and brightest minds in the digital media, marketing and technology industry. Bigger, bolder, and more interactive than ever, this event celebrates and awards New England’s thriving digital innovation ecosystem in more than 20 categories.
See project

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Known as the must-attend event for discovering what's next, MITX's FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing. FutureM is about Marketing with a capital M - integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions.
FutureM combines the best elements of traditional events - like talented speakers…
Known as the must-attend event for discovering what's next, MITX's FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing. FutureM is about Marketing with a capital M - integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions.
FutureM combines the best elements of traditional events - like talented speakers, product launches, and networking opportunities - with the thrill of the future.
See project

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