bet365 Reviews and User Ratings (original) (raw)

Full bet365 Bookmaker Review

Overall, Bet365 is one of the best bookmakers available in the UK. As mentioned, they make our top 10 for 14 different categories – an absolutely huge amount that very few other bookmakers can compete with.

A huge part of this is down to the markets offered, the consistency of their odds and their dedication to covering smaller sports properly, giving them the love that they deserve. There aren’t many sportsbooks where you can bet on surfing, WWE, water polo and the like, but here you can.

If you are a bettor that likes to look around, has a few accounts, and is constantly trying to squeeze out the best value in upcoming markets, you have to have a Bet365 account. There are simply too many parts of the UK betting landscape that Bet365 excel at for you to not take advantage.

bet365 Review Summary

Quite simply one of the best bookies in the country. No bookie scores in more of our Top 10s according to our data.

Advantages and Disadvantages

All explained in greater detail in this review, these pros and cons allow users to scan and understand where the strengths lie quickly.

Pros

• Best bookmaker for football
• Ranks in OLBG’s Top 10s more than any other bookmaker
• Live streaming service covering a wide range of sports

Cons

• No loyalty programme, or similar

Who are bet365?

A year after the domain bet365.com was purchased in 2000, the brand was launched, and in 20 years has become one of the worlds largest online gambling companies with a turnover in excess of 45billiongeneratingrevenuesof45billion generating revenues of 45billiongeneratingrevenuesof2.8b or more in 2020, a majority stakeholding in Stoke City FC. The company has a workforce of over 5000 employees and is widely considered one of the best bookmakers in the country.

• Established in 2000
• Hillside (UK Gaming) ENC
• UKGC licence number - 55149

At OLBG we collect data on every bookmaker’s service, compiling the best bookies in a variety of categories. Based on this data, no bookmaker makes our top 10 in more categories than Bet365 – it does so for 19 different reasons. Its exceptional performance is inarguable.

- Luke Bradshaw Lee, Commercial content manager

Bet365 Live Betting

It's no surprise to see Bet365 are top of the list for best bookies for in-play betting with the bookmaker ticking the boxes for a whole host of reasons. Bet365 have exceptional live streaming available on their platform across a whole bunch of sporting events for you to follow the action as it happens.

Bet365 Live Betting

Bet365's live betting allows you to bet in-play as the event happens with stat screens showing what is going on on the pitch.

The bookmaker is also best for quick cash-out with their cash out option great where others might be suspended while the action is taking place. Quick bet means that you don't miss out on the value with the processes speeding up enabling faster placement of the in-play bet.

Bet365 Live Streaming

As mentioned above, bet365 have fantastic live streaming options available on both their app and website with 1000's of live streamed events every month. Their reliable and quality streams make it easier for you as a bettor to follow the action as it happens live while being able to bet on the event.

The fact that it works so well on the mobile app is a massive positive with live streaming struggling with some other bookmakers when it comes to using their apps. Horse Racing streaming is available too with any racing screened on SkySportsRacing or Racing TV being streamed on their platform as well as meetings all around the world.

Bet365 Betting Odds

Above are details on which sports Bet365 were most competitive last month. The percentage figure demonstrates how often they were best odds, or joint best odds for each sport when compared with other bookmakers EG: 60% means if you used only this bookmaker for a sport, you would have got the best odds 60% of the time.

Bet365 are regularly one of the top bookies for competitive odds. You can see from the table above that they are regularly at, or near, the top, when compared to other UK bookies.

Bet365 Betting App or Mobile Site

The current Bet365 sign up offer for new customers is available on both versions of their mobile betting app currently, So if you want to grab a tasty new account bonus right now you could do much worse than to download the Bet365 app and get started on there. Bet365 have a very decent live streaming service for their customers, and this is something that app users can take advantage of as well.

The Bet365 app gives a great experience of watching sport on your mobile device so you'll be able to watch what's happening with your bets clearly and easily.

Bet365 Football Betting

Bet365's high ranking for football betting as shown in the table above is important as the better prices allow for better winnings. With the vast majority of bets placed on football being accumulators even a small increase of odds over other bookies is massive. Slightly different odds when it comes to bets in your acca's can make a massive difference in your overall winnings.

The level of football coverage among bookies these days is excellent but bet365 really take it to another level. They offer the best football bets in Finland, Gibraltar, Macau and El Salvador and even in the more popular countries that people bet on bet365 cover an amazing depth of leagues. There are five Italian leagues to bet on and in Germany you can bet on regional leagues and even the U19 Bundesliga.

Bet Builder

With their sheer range in selections, as well as prices, it’s no real surprise that bet365 comes out on top. Whereas some bookmakers offer bet builders on football, if at all, bet365 has them across multiple sports, including tennis, rugby and basketball. On top of that, they can be included in multiples – great news for fans of accumulators and higher odds. Bet365’s bet builder is available in-play, and all selections have cash out.

Bonuses

Boosts, Multiboosts, Bonuses, Freerolls, Specials, Offers, Cashbacks all have featured on Bet365 Promotions.These promos are ever-changing, so please check them out to see what is new this month.

Cash Out

Bet365 offers Cash Out, allowing users to settle bets early. Cash Out the entire bet or partially Cash Out, leaving some stake. Availability varies based on event, market, and timing. Auto Cash Out settles bets if the value reaches a threshold. Colossus Cash Out is also available for pool bets.

Bet365 Horse Racing

Bet365 are currently ranked as the best in our overall best bookies for horse racing list due to the odds and bonuses offered. We've taken plenty of things into account, including odds, event coverage, ante post markets, cash out, BOG and much more, and it's bet365 that ranks no.1

Bet365 Best Odds Guaranteed offer is available daily on all UK and Ireland horse racing bets, from 8.00 am. For example, if you get a tip for horse racing, take the 6/1 Early Price and your selection wins at 8/1, Bet365 will pay you at 8/1. The Bet365 BOG applies to single and multiple bets placed at early prices and there is no max restriction in terms of maximum benefit pay out.

Bet365 US Sports Betting

A full range of American Sports is available. At the time of writing, only the MLB season isn’t up and running, with the other major leagues in full swing. Beyond that, and maybe somewhat surprisingly given its lack of international racing coverage, there are lots of international markets for these sports, particularly for basketball.

American Football Betting

Bet365 doesn’t quite compete with our top three in terms of the odds on offer in American football, but arrive at the relevant section of their site or app and you’ll be flooded with bet boosts. And that doesn’t just go for the NFL, when college football is on, there’s plenty of boosts there, also – think mini bet builders across the day’s slate all with odds made more enticing. There is also acca insurance and live streaming to boot.

It’s worth checking out why Bet365 makes our best NFL betting sites at no.4 in more detail.

Basketball Betting

Bet365 covers both the men’s and women’s NBA, as well as global coverage in Australia, China and across Europe, and even Under 20 competitions. For a large amount of these bet365 also offers live streaming. Regular bet365 users will find the basketball section familiar, while newcomers will quickly familiarise themselves with the clear, considered layout. Unfortunately there are no stats to go with the markets or bet builder. That said, bet365 absolutely deserves its spot among the best NBA betting sites.

Keep tabs on the top basketball betting sites though, to see in more detail why they top our list.

Baseball Betting

Head to the baseball section on the bet365 site or app and you’ll see plenty of baseball-specific bet boosts, on pre-made bet builders and boosted trebles. And you can also factor in baseball bets into multi-sport accas that are also boosted. There are no stats, but the odds are competitive, there’s a good range of events covered and market depth is above average. What sets them apart, however, is that you can live stream baseball games on their site – something not common across UK baseball sites.

Ice Hockey Betting

Like the basketball offering, as well as the biggest league in the sport, the NHL, there are a huge number of other leagues around the globe. You can bet on games in Russia, South Korea, Sweden, the Czech Republic and more. There are good outright future markets for NHL betting, and the markets within games are loaded.

Bet365 Greyhound Betting

It’s easy to assume that the best bookmaker for greyhound racing would be an old school, legacy name that’s been pricing up the dogs for decades, but it’s actually bet365. The UK’s first online-only bookmaker scores the highest overall mark across our research. They’ve nailed their platform generally, and when it comes to greyhound racing there is brilliant event coverage, as many markets as possible, fantastic promotions and live streaming. On top of that you can even search by dog – an intuitive feature that has clearly been created by people who bet on greyhounds themselves. Bet365 is no.1 in OLBG’s top ranked bookmakers for greyhound racing.

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Bet365 Darts Betting

In terms of darts betting sites in the UK, Bet365 makes our top 10. Plenty of markets, with a brilliant in-play and live betting option, and excellent live streaming of a whole host of darts events throughout the year. Bet365 consistently churns a great service regardless of the sport, and it’s no different when it comes to darts. Their odds aren’t quite as good as other bookmakers in our top 10, but they more than make up for it through their event coverage and markets on those said events.

Bet365 Snooker Betting

By Steve Madgwick - I’m always on the lookout for great snooker betting sites. There aren’t any snooker specific promotions that I can see at the time on bet365, but you can use general ones across the site for snooker bets. In their snooker section they have everything you’re after – bet builders, in-play betting, cash out, live streaming and, to top it off, a load of in-depth statistics to help you out when deciding where your money should go.

Bet365 Rugby Betting (Union & League)

Bet365 is the 3rd best rugby betting site in the country. Overall bet365’s score in this top 10 is the same as Unibet one place above, it’s down to bettor preference in terms of what you’re after. For markets per game, bet365 is better, with more on offer, but doesn’t quite match Unibet for odds or event coverage (despite still being very good). They also have more promotions, particularly rugby-specific ones, so there’s normally an offer to boost to take advantage of.

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Bet365 Cricket Betting

By James Banting - Bet365 is the fourth best cricket betting site. Bet365 provides bettors with brilliant odds, as we’ve come to expect, and in terms of cricket betting sites, it’s no different here. The popular bookmaker, often the first port of call for many, doesn’t provide the stats of boosts that other bookies do, but with such a solid offering in terms of markets and odds, they have to be included..

Bet365 Tennis Betting

By James Banting - Bet365 excels at tennis coverage and is the best place in the country to go, according to the top 10 tennis betting sites on OLBG. The heavyweight excels at event coverage and market variety, while also offering live streaming of certain matches, in-play betting, a whole tonne of tennis related promotions, not to mention bet builder options and cash out. But what really singles out Bet365, plus a couple of more, against other tennis betting sites, is their retirement guarantee. You back a player who retires mid-match, you’ll get your stake back.

Bet365 Golf Betting

By James Banting - For the last Masters, bet365 offered 36 different markets, including top 5 finish, top 10 finish, top 20 finish, 72 hole match betting, top left-handed player and to make or miss the cut. It’s great to see this level of coverage. Aside from the Ryder Cup and the four Majors, all of which are being played next year, there are the likes of LIV Golf Events that I’d expect to see, and a number of smaller events – Andalucia Masters, BMW Ladies Championship, plus a few more. Also, the odds are better than most so I’ll keep bet365 in mind when the majors roll around.

Bet365 Motorsports Betting

By Andy Powell - Aside from Formula 1, Bet365 also offers markets on Supercars, Speedway and NASCAR. I love to see this level of market depth for the upcoming Grand Prix – with a load of different markets covered and plenty to bet on.

Bet365 Boxing Betting

By Frank Monkhouse former professional boxer - Bet365 remains a very solid option as a boxing betting site. Bettors who tend to wager on other sports will be familiar with Bet365’s layout and app, with boxing part of the same slick operation. There is an enormous range of markets, covering more fights than most other bookmakers, with great options for bet builders and accumulators. Bet365 makes our top 10 best boxing sites for good reason.

Bet365 Other Sports Betting

Whilst these sports might sound very niche, there is a massive market for fans, and millions of them in the UK, so good coverage of niche sports and events is key to be reviewed on OLBG.

Other Sports at bet365 🌍🏀🏐🚴🎮

bet365 offers diverse betting options: handball 🏆, volleyball 🏐, cycling 🚴, Aussie rules 🏉, and esports 🎮. Explore global matches, detailed stats, and infinite markets.

Bet365 offers extensive betting options for Handball, volleyball, cycling, AFL betting, and esports. Handball includes global competitions; volleyball,covers European Championships and various tournaments; cycling features future tours and current races; AFL betting has comprehensive stats and esports offers all major games like League of Legends and CS:GO.

Political Betting

By Nigel Skinner - Bet365’s UK political betting offering is as good as most, certainly in terms of markets available, and odds on those markets. While it may not be no.1 for its political output, it’s still a brilliant service on offer. Both their site and app impress, and in political markets, their odds are extremely competitive.

Entertainment and Specials

By Jake Ashton - Bet365’s specials markets are fantastic. I can see markets, with good odds, for a number of TV shows such as Strictly Come Dancing and I’m A Celebrity, but also things like the Booker Prize and the Christmas Number One. On top of that, there are markets for TV shows in other countries (something you rarely see, apart from the US), with shows in Italy and Sweden covered.

CASINO

With over 300 slot games available on Bet365 the casino side of things offers great quantity and quality when it comes to casino gambling. The Bet365 casino is known for its quality with ratings of 4.6 out of 5 from the overall ratings that are provided on our site.

Bet365 also offers multiple versions of roulette and blackjack on the site and app with other games such as Baccarat and Live Poker. There are also the great new live casino games that are constantly added like Monopoly Live and Crazy Time.

Bet365 Account Opening Process

It is now par for the course due to legal requirements imposed for sports and online casino play that at some point you will have to verify and identify yourself by uploading a series of documents to prove your identity, including name and address as well as payment methods and sometimes.

1. Driving License or Passport
2. Bank Statement or Utility Bill
3. Payment Method

If this is the first time you have come across this, do not worry, it is standard practice and a legal requirement for online casinos to offer you an online gaming experience.

Navigation and user experience [desktop v mobile]

The Bet365 site and app both have a similar layout with the green and black colours staying consistent throughout the platform. Bet365's low score on both the App Store and Google Play may point towards a poor user experience overall but there are still positives to be had.

Our user reviews point towards the reliability of the site being impressive plus the app being good due to the fast sign in process on there.

Placing a bet

This section should only really highlight if there are issues, as the process is almost identical on every site. Within a few minutes of signing up to Bet365 I placed a couple of bets on different sports, one of which took advantage of the welcome offer, and I used their bet builder feature, which was very indeed. Placing a bet on Bet365 is straightforward with the betslip instantly appearing on your screen when you click a selection.

Managing your account

As mentioned above, the design really makes this tick. On the desktop version, it’s stuff left and right of screen (menu and search to the left, account and bets to the right). On the app, it’s at the bottom, with search, account and bets at the top, with a main nav bar at the bottom that can get you to different sports, in-play options and casino (plus return to the home page).

Managing your account on Bet365 is simple with a wide range of options available on the account page including banking, gambling controls and activity. The my activity section shows you your win/loss for 7 days, 30 days or 12 months including Net Deposits and Deposit limits that you have set too.

Bet365 Managing Your Account

Managing your account is a crucial part of your betting experience and Bet365 make it easy for you to navigate through the different sections.

The messages section of the account shows you any sort of messages that Bet365 send you with them mostly being offers and promotions you can get.

Bet365 Responsible Gambling Features

As with all online betting companies, responsible gambling should be and will be an essential element of the service provided. Expect KYC procedures and document supply as a matter-of-course, to confirm your account after you have deposited a certain level of funds and in the event of any large wins. You can set limits for yourself across depositing options and daily staking options too, so you can set your levels and keep control of your gambling.

Expect Bet365 to contact you via your preferred communication method if there are suspicious activities on your account. This protects your account from being accessed by someone other than you and ensures you control your gambling activity. Bet365 have a legal obligation to question your activity if they believe it to be suspicious. As part of Bet365's commitment to safer gambling, they aim to make zero revenue from harmful gambling by the end of 2023.

Bookie Review Expert Contributing Team

Opinion, research and data collection for this Bet365 review by

• Darren Brett (Greyhounds expert)
• James Banting (Horse Racing, Golf and Tennis)
• Nigel Skinner (Football and Politics),
• Matt Edgar (Darts)
• Frank Monkhouse (Boxing)
• Andrew Powell (Horse Racing, Ice Hockey and Motor Sports)
• Jake Ashton (Entertainment and Specials)
• Fact Checked - Sam Darkens - Commercial Manager
• Written by - Luke Bradshaw-Lee - Commercial Content Manager
• Edited and Published - Steve Madgwick - Editor-In-Chief

bet365 Info & Bookmakers Reviews

Check What Others Say About bet365 and Write Your Own Review

4.4 / 5

• Ratings: 1149
• Reviews: 547

5

“Best Odds”

Reviewed: October 2024

I only use Bet365. I like the fact that they pay out on the best price available. Should you back a horse at 2/1 but it wins the race at 4/1, then you would be paid at the higher price. There are lot of free live streams of events ranging from Football to Tennis available. They provide stats for events in order that you can see previous performances of teams and players. Finally they have regular free bet and bonus offers.

9 out of 9 users found this helpful

5

“Great Asian Handicaps”

Reviewed: October 2024

Bet365 have one of the widest selections of football betting markets available. Their asian handicap markets are unrivalled and they give regular free bets to keep the interest. Bet365 is a 'must have' account.

7 out of 7 users found this helpful

5

“Excellent Bookmaker - Great App!!!”

Reviewed: October 2024

Bet365 are Number One! When it comes to finding the best bookmaker, you need several things. The first for me is the use of a great website and app that is both easy to use/navigate and free of any lag. I get exactly this from Bet365. The app is great and probably the best bookmaker app to navigate in my opinion when comparing to others. I do 99% of my betting through my smartphone so this is crucial and never fails me. Other betting websites and apps can be very very slow, which will irritate you and you'll find yourself clicking wrong selections into your betting slip. Their customer service is fantastic. Never had any problems when going onto live chat with them. The range of markets are very extensive. There is always something to bet on from top-flight football through to lower league youth football. Most of my betting is done on football but there is a whole host of other sports you can play through with them such as ice hockey, basketball, tennis, snooker, darts etc. So there is always something to bet on if its just a bet that you're after. Plenty of markets also have a live stream of the event. Place a bet on a horse race and you get to watch the race via the website or app. Some football matches and other sports are always been streamed too. Perfect for early hours of the morning when you want to watch Aussie League or MLS Football. The only downside to Bet365 but I don't feel it takes away from 5 star rating is they could offer some better bonuses for exsisting players. I occasionly get a free £5 but feel they could offer a little more. I know we can't have free bets all the time as it's a business at the end of the day, but compared to something like Sky Bet Club or William Hill with their money back by missing by one on an accumulator I feel like Bet365 are slightly behind. They do however offer a free £50 bet in play offer sometimes. Rules apply but this is great. I won't bore you about the details but basically it's a matched free bet in play that gets refunded if it loses. One is happening tomorrow on the Arsenal vs Bayern game at the time of writing this post. The play through requirements are difficult on your opening bonus especially if you max the 100% deposit bonus of £250. It is possible however with patience. The same goes for other websites usually with bonus requirements. All in all a great website which is very flexible and easy to navigate. A huge range of markets to bet on both pre-match and in-play. Number One for me. Been a member now since day one I turned 18 and that was 8 years ago. An all in all great company

6 out of 6 users found this helpful

4

“Live and in-running”

Reviewed: October 2024

If you like having a bet and watching it live as well as punting in-running then this may be a useful site for you. Just at the moment there an abundance of tennis games, football and even beach volleyball for which they are showing live pictures as well as the horses. Baseball and cricket on later. A useful addition to the punters armoury especially if you don't have the subscription channels on your tv

3 out of 3 users found this helpful

4

“Great Bonuses”

Reviewed: October 2024

Bet365 is my number one bookie aside from the exchanges because they offer good bonuses and incentives to do business with them. All this as well as a wide range of markets with reasonable odds.

2 out of 2 users found this helpful

4

“Very Impressive”

Reviewed: October 2024

It is a must, they offer the widest selections of betting options especially on the football. I would say their prices are not as good as they used to be, but they do give free no catch £5 or £10 bets. My only frustration is that they won't allow more than 14 selections on a single acca

1 user found this helpful

3

“A warning”

Reviewed: October 2024

A warning to all you guys who have been gushing about Bet365. Have no doubt whatsoever that as soon as they see you making a profit they will act as all bookmakers do and restrict your account to such an extent that it is not worth having. I believe that they do not do this as quickly as some of their competitors but as sure as night follows day they will get round to it. And yes, I am most certainly talking from experience

6 out of 6 users found this helpful

3

“bet365”

Reviewed: October 2024

Bet365 are a very good site they have loads of different markets available only all sports and horse racing. They have a really good in-play service the only problem I have with them is min stake is 10p per unit which when doing multi bets gets expensive especially when other sites offer a lower min stake.

1 user found this helpful

3

“A Comprehensive Look at bet365: Abundant Events but Limited Play”

Reviewed: October 2024

bet365 is a platform that boasts an impressive array of sports events, catering to a wide spectrum of interests and preferences among sports enthusiasts. From mainstream sports like football and basketball to niche interests such as table tennis and more, bet365 seemingly has it all. However, beneath the surface of this extensive offering lies a practice that may deter seasoned bettors: stringent account monitoring and limiting of winning players. At first glance, bet365 appears to be a haven for sports betting aficionados, with its intuitive interface and diverse selection of events from around the globe. Whether you're a casual bettor looking to wager on popular matches or a seasoned pro seeking out obscure opportunities, the platform presents itself as a one-stop destination. Yet, for those who demonstrate consistent success in their wagers, the experience can quickly sour. bet365 has gained a reputation for closely scrutinizing the activity of its users, especially those who exhibit a pattern of winning bets. This surveillance often culminates in the imposition of limits on such accounts, effectively restricting the amount of money they can wager or even outright suspending their access to certain markets. Me & my friends have personally suffered from their practice to limit accounts of winning players without them providing information on why they did it. When they limit your account you can only place 1 euro or lower and can't use cashout option so that completely leaves you handicapped.

2

“Puzzling restrictions”

Reviewed: October 2024

Cut back on the horses which I knew was coming, but restricted on everything, went to have a four fold on the football & I was restricted to 25p at odds of less than 4/1 ! Beyond ridiculous surely in this day & age they can restrict you for one sport but not allow to to at least play on another, would be one star but its the best firm out there if you can bet freely.

1 user found this helpful

2

“Good until they see you making money”

Reviewed: October 2024

Used to really like B365, but it’s disappointing that I can no longer use them. A few decent wins and your account is completely gone. A real shame to see a multi million pound company become so greedy

2

“don't start winning”

Reviewed: October 2024

good selection of events to bet on but unfortunately if you start winning your done

1

“Problem bookmaker”

Reviewed: October 2024

The opening free bet offer looks good but is really complicated and not worth the hassle. Very easy to deposit money but very difficult to withdraw when you win and believe me they do not like anyone winning. Received Emails from them on numerous occasions which had the completely wrong username. The live chat is a bit of a joke with a random number of people supposedly in a queue and once you get connected.......do not even go there, it is an hour of your life you will never get back. I have plenty of accounts with other online bookmakers for years and never had so much trouble as with Bet365. Would recommend to avoid this site.

1

“Betting site that cons people using prepaid card”

Reviewed: October 2024

I opened an account,believing money would be returned to my paysafe MasterCard,when I wanted too.amazon returns credit,but bet365 use this tactic,to stop you collecting winnings.absolutely disgusting behaviour from a betting website that is support to be good.my winnings,have supposedly been sent to Cyprus authority, but I'm guessing they keep money,as they seem to make there own set of rules.if amazon return money from prepaid card,why don't you?biggest con site,stay away

1

“Stakes dialed back to a pound or two if you win consistently”

Reviewed: October 2024

I used to bet with Bet365 every day on a variety of sports. They had good bonuses and BOG, etc. But after a sustained profitable run, I found my maximum stake was reduced to a pound or two, even on major events like the Grand National. The maximum I seemed to be allowed to win was ten pounds. My account is essentially useless now.