The Drum Awards for Online Media 2023 - Results (original) (raw)
Award
The Greatest Menace: Inside The Gay Prison Experiment
Company
Lockdown Productions / Audible
Entry video
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Award
How a Massacre of Nearly 300 in Syria Was Revealed (New Lines Magazine)
Company
Faisal Al Yafai, New Lines Magazine
Entry video
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Content Creator of the Year
Award
Ali Rae
Company or team name
Al Jazeera English
Executive summary
We have had more than 50 years of scientific data, economic arguments, books, petitions, documentaries, global resolutions. We know our planet’s ecosystem is breaking down and that much of the destruction is irreparable. So, why aren’t things changing faster? While there’s lots of good journalism out there explaining how dire things are for the planet, we decided to look at climate breakdown from a different perspective. We wanted to understand how human psychology, social history and vested capitalist interests have come to shape - and undermine - the response to our global eco-crisis. What are the forces that have resulted in such a clear cut crisis being widely seen for so long as open to question and worth being sceptical of? Why have our responses been muddled, slow and sometimes detrimental? And how can we meaningfully adapt to deal with the greatest challenge humanity has ever faced? The result is Al Jazeera English’s new 5-part environmental series presented, produced, filmed and edited by journalist Ali Rae, alongside executive producer Meenakshi Ravi. The aim was to join the dots between climate change, colonialism and capitalism to help us understand the structural changes needed. Tackling issues like carbon offsetting, techno-salvation, infinite growth & consumerism, the toxic legacy of plastic and green gentrification in cities - this series weaves together insights from a diverse range of voices around the world to provide a deeper, more comprehensive narrative about the ties that bind us together on a global scale.
Entry video
Entry credits
Ali Rae, Presenter/Senior Producer/Camera/Editor, Al Jazeera English
Pierangelo Pirak, Animator, Pomona Pictures
Meenakshi Ravi, Executive Producer, Al Jazeera English
Salah A. A. Khadr, Commissioning Editor, Al Jazeera English
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Highly Commended
Content creator of the year - Willy Lowry
Company or team name
The National
Executive summary
Willy is a multidiscipline journalist whose work flows effortlessly between engaging online content and creative video and audio storytelling. He is equally comfortable penning a 1,000-word article on how the Biden administration can keep Benjamin Netanyahu’s rightwing government in Israel in check as he is exploring the real economic and social impacts of Elon Musk’s SpaceX project on the working-class community of Brownsville, Texas. Willy is fearless and devoted in his pursuit of storytelling and his work has taken him from the battle of Baghuz in Eastern Syria to the frontlines of the fight against climate change in the United States. He believes in the importance of putting people at the centre of his reporting and anchoring complex geopolitical topics with the people they impact. Over the past year, Willy has covered a huge swath of territory and topics telling the stories of contemporary America and its changing place in the world.
Entry credits
Nic Ridley, Assistant editor in chief, The National
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Nominated
Nina Hodgson
Company or team name
Channel 4 News
Executive summary
Nina is a truly multimedia content creator producing work in all different mediums from audio production, to video editing, shooting her own pieces and scripting. In the last year she has made stand out long form audio content, audio/video hybrid content, short form content for Tiktok and reels, and produced packages for linear that delivered large digital audience.
Entry credits
Nina Hodgson, Producer, Channel 4 News
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Highly Commended
Boxing Social News Website
Company or team name
Boxing Social
Executive summary
In 2022, Boxing Social as a business was subject to a wide range of changes. We established a new look and a new fresh, young, hungry team midway through the year. The success of our new team has been reflected in the numbers on our website team, which are continuing to grow as we move into Q2 of 2023.
Entry credits
Jack Shaw, Managing Director, Boxing Social
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Award
GOAL
Company or team name
Footballco
Executive summary
In late 2020, GOAL changed ownership, moving from DAZN to Footballco following investment from US PE firm, TPG. Since then, GOAL’s focus was to prepare for 2022, a year that would feature the biggest ever Women’s Euro and arguably the most exciting World Cup in history. 2022 was and did prove to be the perfect demonstration of what GOAL offers and how its coverage celebrates football and brings fans closer to the players they love. GOAL achieved this through an investment in player-led video that has seen stars of the Premier League and WSL collaborate on unique content that offers insights not found elsewhere. It’s also down to a new fan-led video strategy that pointed the camera on the fans and resulted in TikTok and Instagram gold. It’s a result of investments in GOAL’s web and mobile offerings as well as partnering with the likes of Stormzy to broaden the diversity of those creating the content. It’s all this and more that has resulted in 425m fans coming to GOAL’s websites in the past twelve months. Looking ahead, GOAL’s focus for 2022 was to grow in both the UK and US with all eyes on the 2026 World Cup. Data for the year show that work is off to a great start with audiences in the UK and US growing by 48% and 37% respectively (YoY).
Entry video
Entry credits
Paul Rayment, PR Manager, Footballco
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Outstanding Digital Team of the Year
Nominated
Channel 4 News Digital Team
Company or team name
Channel 4 News
Executive summary
This year Channel 4 News has sought to reimagine what broadcast and video journalism can look like on social platforms where content is made bespoke to digital platforms - and ended up setting an all time record of over 2 billion minutes-viewed across all platforms. Instead of trying to fit the square peg of TV into the round hole of Digital platforms, we created new formats of original video journalism that are being well-watched by younger audiences and provide a way forward for public service video journalism as linear-TV continues to decline. With a strategy to reach young audiences where they are on social platforms with content that is bespoke and made for those digital platforms, we have achieved record reach. Channel 4 News has helped to create and evolve new formats of digital video journalism such as these pieces of content made for digital platforms, reaching huge audiences of people who are mainly under 35. * https://www.youtube.com/watch?v=br415hqb...* https://www.tiktok.com/@c4news/video/720...* https://www.tiktok.com/@c4news/video/709...* https://twitter.com/Channel4News/status/...
Entry credits
Channel 4 News, Digital, Channel 4 News
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Highly Commended
ITV News Digital Team
Company or team name
ITV News
Executive summary
The past year has seen the ITV News digital team grow into an operation that's making waves across all platforms. Through reshaping the team's structure, streamlining of existing products and commitment to new and ambitious projects, we have delivered huge growth, exclusives and groundbreaking content. Our website has seen a huge audience rise, driven by a firm commitment to regional content, as well as it being the shop window for the best of ITV News' outstanding journalism. On social we've continued our commitment to reaching younger audiences by creating a new brand in Here's The Story which caught the attention of a big audience, as well as Downing St. That team has also grew our TikTok account into one of the biggest news brands in Europe on that platform. And on audio we've created a new house podcast with a strategy behind it which has developed and sustained a massive audience. To top it off our team has produced the 'Partygate: The Inside Story' podcast which made the front pages, and received critical acclaim. The work done by a small but extremely committed team has led to ITV News becoming the fastest-growing top ten newsbrand in March with 25% year on year growth in audience. Press Gazette called ITV "the fastest growing newsbrand in the UK by a long margin". The commitment to reach new audiences with a focused and coherent strategy whilst staying true to ITV news values and principles is paying off.
Entry video
Entry credits
Matt Williams, Executive Digital Editor, ITV News
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Nominated
PinkNews - Editorial and Video Production teams serving a global audience
Company or team name
PinkNews
Executive summary
PinkNews is the world’s most-watched and read LGBTQ+ media brand, reaching over 100 million unique users per month across our website, app and social media platforms. We exist to inform, inspire change and empower people to be themselves. We do this by producing content that elevates marginalised voices and highlights the diversity of the entire LGBTQ+ spectrum. Our multitude of digital products is unique within the LGBTQ+ space, with our editorial and video production team delivering everything from educational content to breaking news and in-depth interviews to our audiences across the globe. From a predominantly Gen Z audience on Snapchat to a post-war generation via our website and apps. The PinkNews digital teams are speaking to and producing content that not only highlights the human-led stories of our community but also entertains and holds those in power to account. The LGBTQ+ community is growing around the world, and PinkNews and the content we create daily has never been more important for our diverse and global audience. Our written and video digital content is at the very heart of our mission, informing our readers, and spearheading social change through consistently strong coverage of LGBTQ+ issues that matter to our global community. We create content that highlights and celebrates the queer community and we have a unique opportunity to tell stories that would otherwise be neglected or misrepresented by mainstream media, and provide a uniquely inclusive perspective to all age demographics across our digital landscape.
Entry video
Entry credits
Ryan Butcher, Head of News , PinkNews
Oliver Warley , Head of Video , PinkNews
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Nominated
SCREENSHOT Media – Outstanding Digital Team of the Year
Company or team name
SCREENSHOT Media
Executive summary
At SCREENSHOT Media, we are a savy team of content creators, journalists and social media experts. We create content rooted in journalism principles while optimising how we report through digital formats. We do this by creating interesting stories and utilising social media as the platform and medium that we communicate our stories on, alongside our flagship website. Every time we approach a topic we ask ourselves, “What is the best format to communicate this story in?” “How can we engage an audience that only has two-seconds to determine whether or not they want to pay attention to a topic?” We know just how important digital journalism and content creation is because our target audience is the generation carving space for journalism that lives exclusively on social media. Our team is always on the lookout for the next best story, what topics can be inherently viral if delivered correctly and what stories truly resonate with the next generation. Our focus is to bring the best, reliable coverage to the hottest stories and our team of upskilled entry-level media Gen Z professionals are the perfect the team to make it happen with.
Entry credits
Alma Fabiani, Editor-in-Chief, SCREENSHOT Media
Grace Duncan, Head of Audience Growth, SCREENSHOT Media
Sofia Gallarate, Creative Director, SCREENSHOT Media
Shira Jeczmien, CEO, SCREENSHOT Media
Jacob Reid, Head of Video, SCREENSHOT Media
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Nominated
The Take
Company or team name
The Take
Executive summary
The Take podcast is a global news and current affairs show that connects our listeners with stories beyond the headlines happening every day across the globe. With each episode, our award-winning host, journalist Malika Bilal, talks with colleagues, correspondents, and everyday people often living the current events as they recount them. With each guest, Malika helps our listeners unravel facts from fiction and makes the most complex stories feel urgent to understand. At the same time, The Take emphasizes diversity, inclusion, and accuracy in hopes of bringing valuable information to our listeners in a way that moves beyond other media today. It is an approach that has helped us develop a devoted audience and it sets us apart from our competition.
Entry credits
Ney Alvarez, Head of Audio, Al Jazeera Media Network
Amy Walters, Senior Audio Producer, Al Jazeera Media Network
Alexandra Locke, Executive Producer, Al Jazeera Media Network
Alex Roldan, Sound Engineer & Senior Audio Producer, Al Jazeera Media Network
Ashish Malhotra, Audio Producer, Al Jazeera Media Network
Chloe K. Li, Producer, Al Jazeera Media Network
Malika Bilal, Senior Podcast Presenter, Al Jazeera Media Network
Negin Owliaei, Senior Audio Producer, Al Jazeera Media Network
Priyanka Tilve, Producer, Al Jazeera Meda Network
Ruby Zaman , Audio Producer, Al Jazeera Media Network
Halla Mohieddeen, Presenter, Al Jazeera Media Network
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Award
The first viral war: Insider’s news coverage of Ukraine
Company or team name
Insider News Division
Executive summary
Russia’s invasion of Ukraine is the story of the decade, and stretched Insider’s young newsroom like no event before it. Insider’s coverage has been gripping and accessible, spanning diplomacy, defense, technology, warfare, and highlighting diverse and marginalized communities. Our reporting has highlighted injustices, driven donations, and comforted the afflicted.
Entry credits
Insider Staff, Insider Staff, Insider News Division
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Commercial Campaign of the Year
Award
Audi e-tron & Autocar Electric: changing perceptions of premium electric performance
Company or team name
Haymarket Automotive Studio
Executive summary
Audi’s pioneering sponsorship of Autocar Electric is one of Haymarket Automotive Studio’s biggest success stories of recent years. By blending rich compelling native storytelling with head-turning above-the-headline digital display and pinpoint-specific audience targeting, we’ve helped Audi reaffirm its position as a premium desirable brand in a fiercely competitive, fast-growing and rapidly evolving electric car market. In 2022, our campaign put Audi’s fast-growing range of all-electric e-tron models in front of 1.1 million highly-invested EV intenders (+46% audience growth), with significant upticks in perception and consideration for Audi as an electric brand. As a result, Audi has renewed this ground-breaking sponsorship for another 12 months, taking one our most successful and collaborative partnerships into its third year.
Entry video
Entry credits
Neel Desor, Strategy Director, Haymarket Automotive Studio
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Nominated
BMW M and Autocar Performance: celebrating 50 years of looking forward
Company or team name
Haymarket Automotive Studio
Executive summary
A 50th anniversary is a magical milestone for any marque: especially BMW M, one of the world’s best-loved and most-storied performance brands. That’s why we threw the kitchen sink at a truly innovative, collaborative and far-reaching content-led partnership. We gave BMW M access to the full breadth of Autocar’s editorial passion and knowledge, alongside Haymarket Automotive Studio’s audience engagement and native storytelling expertise – helping the brand celebrate its big birthday in style (and with impressive results).
Entry video
Entry credits
Neel Desor, Strategy Director, Haymarket Automotive Studio
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Nominated
EFL X Platform Media: Carabao Cup and Papa Johns Trophy Campaigns 2022/23
Company or team name
Platform Media
Executive summary
We were tasked by the EFL to raise the profile of and interest in both The Carabao Cup and the Papa Johns Trophy. We produced original, high-quality and targeted video content and partnered with culturally relevant social communities to ensure huge reach and engagement. The quality of our work was evidenced not only in the core campaign results, but in the live and broadcast exposure afforded to our video content.
Entry video
Entry credits
Mark Upton, Account Manager, Platform Media
Lucy Rozario, Group Media Lead, Platform Media
Ali Griffin, Chief Commercial Officer, Platform Media
Ryan Arnold, Social Lead, Platform Media
Conor Hewitt, Video & Podcast Producer, Platform Media
Casey Latch, Production Manager, Platform Media
Paul Routledge, Head of Video, Platform Media
Matthew Stanger, Creative Director, Platform Media
Becky Cowley, Marketing Manager, EFL
Tom Jarvis, Social Media Mana, EFL
David Newby, Head of Marketing, EFL
Chris Osborne, Head of Content, EFL
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Nominated
Kwik Fit - Driving Change + The Independent
Company or team name
The Independent
Executive summary
Independent Ignite worked with EssenceMediacom and Kwik Fit to deliver a campaign to reach a key growth audience - young mothers - in an authentic, relatable way, resulting in an impressive 34% video completion rate and over delivery results for almost every KPI possible. The Ignite team was able to move quickly and creatively to design a campaign which made highly effective use of The Independent’s unique audience to engage the Kwik Fit’s target audience.
Entry credits
Emma Elford, Commercial Content Director, The Independent
Rob Ramsey, Head of TV, The Independent
Ben Agar, Indy Ignite Group Head, The Independent
Camilla Whewell, Project Manager, The Independent
Laura MacBeth, Commissioning Editor, The Independent
Loraine Fajutag, Head of Design, The Independent
Zimi Peche, Designer, The Independent
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Nominated
TOMS 10x10 Mental Health Campaign
Company or team name
SCREENSHOT Media
Executive summary
For World Mental Health Day 2022, TOMS and SCREENSHOT Agency came together to launch 10x10, an EMEA digital campaign. This purpose-driven campaign promoted the TOMS 10x10 impact initiative, whereby the brand donated 10 €10,000 grants to 10 mental health organizations in EMEA, by amplifying the voices of 10 inspiring and brand-aligned mental health advocates from 6 countries. We knew that mental health means different things to different people, and has specific nuances when it comes to various cultures and countries. That’s why it was crucial for us to embed our campaign in UGC with creators rooted in mental health advocacy across the board. 10x10 was a two-phase unique, heartwarming and engaging social-first video campaign that highlighted the TOMS 10x10 impact initiative in the lead up to World Mental Health Day. The campaign placed individual voices and experiences at the forefront, with each advocate sharing their unique perspective on how they achieve mental well-being in an authentic way and how each approach the many faces of mental health, from ADHD, anxiety, disability and self image. The results speak for themselves, the campaign surpassed our KPIs of 8 million reach and 12% watch-through rate and saw us create 4 of TOMS most watched social-first video to date.
Entry credits
Sofia Gallarate, Creative Director, SCREENSHOT Media
Giselle Fryatt, Senior Producer, SCREENSHOT Media
Danielle Hoekstra, Brand Manager - EMEA, TOMS
Dianna Van Sunder, Marketing Director - EMEA, TOMS
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Nominated
The Evening Standard and AXA Startup Angel – A Partnership made in Heaven
Company or team name
Evening Standard
Executive summary
The Evening Standard partnered with AXA for its second Startup Angel competition, which offers entrepreneurs the chance to make their dream a reality, with prizes ranging from a £10,000 digital ad campaign to £25,000 of funding plus insurance, and mentoring from SME leaders. Working with our commercial content team, Studio 27, we used a diverse range of cross-platform touchpoints (online, editorial, audio and events) to draw awareness to the competition and highlight the UK’s position as a vibrant hub for entrepreneurs and micro SMEs. The campaign demonstrated the Evening Standard’s ability to appeal to a valuable audience including sole traders and micro SMEs and resulted in a 100% increase in competition registrations. Following this success, the partnership has been extended into 2023.
Entry credits
Studio 27 N/A, Commercial Team , Evening Standard
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Highly Commended
Year in Search 2022
Company or team name
Google/ Google Brand Studio
Executive summary
Every year, Google looks back at what the world searched for. Our goal for 2022 was to use Search Trends to reflect the year we all shared and connect with new audiences around the world – leaving even the most cynical doom scroller with a bit of hope for the future. In 2022, the world searched “can i change” more than ever. After two challenging years, the data showed people ready to reemerge and start something new. Our film focused on personal and societal change, while on social, we shared niche trends to connect with subcultures where they spend their time. We gamified Trends and created short-form videos, and content creators gave their take on some of 2022’s unique insights. Lastly, we built the first-ever local Trends experience, featuring different cities’ top searches. The film received over 295M YouTube views (the most in Google’s YouTube history), paid social assets had over 69.2M views and 169M impressions on SnapChat and Instagram, and the AR Trends filter had 18.9M impressions on SnapChat and 374K effect plays on TikTok. Our influencer partners received a combined 1.8M engagements and 450M impressions, and the local Trends experience received over 1.1M visits. All in all, Year in Search 2022 reached more corners of the globe than any previous campaign. And people online responded with a newfound appreciation for a year many wanted to forget.
Entry video
Entry credits
Marcel Neumann, Sound Mixer and Composer, Marcel Neumann
Rick Wilson, Colorist, Rick Wilson
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Highly Commended
DeSmog
Company or team name
DeSmog
Executive summary
DeSmog is an online, climate-focused publication that covers misinformation, corporate wrongdoing, and lobbying. It has UK, US, and international editions, publishing news and investigations. In the last year, DeSmog has published stories charting the expansion of major gas projects across the world in the wake of the Ukraine war. It has tracked the fossil fuel-linked financing of major UK political parties, and how oil and gas giants downplayed early warnings over climate change. The website is widely respected and its extensive climate disinformation database is used as a resource by campaigners, politicians and journalists. Links: Europe’s Gas Lobby Exploits Energy Security Fears in Year Since Ukraine War: https://www.desmog.com/2023/02/24/europe...Conservatives Received £3.5 Million from Polluters, Fossil Fuel Interests and Climate Deniers in 2022: https://www.desmog.com/2023/03/30/conser...Lost Decade: How Shell Downplayed Early Warnings Over Climate Change: https://www.desmog.com/2023/03/31/lost-d...Industry Knew About Gas Stoves’ Air Pollution Problems in Early 1970s: https://www.desmog.com/2023/03/02/americ...
Entry credits
Hazel Healy, UK Editor, DeSmog
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Award
POLITICO Pro
Company or team name
POLITICO
Executive summary
The last twelve months have seen a rapid expansion of POLITICO's journalism across the European continent. From exclusive reporting, newsletters, podcasts and increased coverage over multiple policy verticals, our reporters have helped set the agenda for decision makers in the UK and Europe. A vital component to these expansion efforts is the role of the POLITICO Pro subscription service. Designed as a one-stop-shop for in-depth reporting and intelligence for policy professionals in Europe, our expert journalists provide subscribers with scoops, insights and analysis throughout the day, across 12 policy areas from technology to health care, trade, energy and more. With dedicated reporters at the heart of European policy, POLITICO is uniquely placed to cover the European Union and other continental power centres from the inside at a crucial time for policy professionals. Our award-winning policy journalism has also been bolstered through the implementation of POLITICO Pro events, which go beyond the news, providing subscribers to access to live events and workshops with POLITICO journalists to better understand the stories shaping our world. The service has grown substantially since its launch in Brussels in 2015, including new specialist reporting in Tech and Trade in the United Kingdom alongside French politics and policy as we continue to grow our readership even further across Europe.
Entry video
Entry credits
POLITICO Pro, Editorial Team, POLITICO Europe
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Nominated
Press Gazette
Company or team name
New Statesman Media Group
Executive summary
Press Gazette has made a huge investment in both its editorial content, website technology and commercial team and it has paid off. We have grown our audience and transformed our business. 2022 was Press Gazette's most successful year commercially in two decades. We are also really proud of all the campaigning journalism we have produced on the way. Press Gazette works in a competitive space - media news - and we tackle global issues meaning our rivals are not just in the UK. Despite that I think we proved multiple times that we are not just the best media news brand in the UK, but the best B2B brand overall. Where else would you read about the discontent inside the Facebook News factory, a major liberal publisher's own 'me too' scandal or a comprehensive take on post-pandemic fashion inside the newsroom?
Entry credits
Dominic Ponsford, editor in chief, Press Gazette
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Social Media Team of the Year
Award
Daily Star’s Lettuce v Liz Truss live stream
Company or team name
Daily Star social team
Executive summary
The Daily Star's lettuce live stream, affectionately known as Lizzie Lettuce, made headlines around the world and ultimately became infamous for being the first vegetable to bring down a Prime Minister after successfully proving it had a longer shelf life than Liz Truss. A true team effort, the News Agents podcast referred to it as "the social media phenomenon of our generation". The total combined PR reach of the lettuce live stream was an incredible 1.25 BILLION (according to Meltwater statistics), with 2.9million views on the Daily Star's twitter account and a further 2.3million views on YouTube. The Daily Star’s social media team worked around the clock to make sure Lizzie kept as many eyes on her as possible - from a midnight disco rave, to her personalised resignation speech. To top off the success, it was all done with no budget (apart from 60p for the lettuce!).
Entry video
Entry credits
Yara Silva, Head of Social Media, Reach PLC
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Nominated
Digital Shorts for Channel 4
Company or team name
Channel 4 News for Channel
Executive summary
The Channel 4 News digital shorts team has gone from strength to strength this past year. The small team of four produce the social media coverage for Channel 4’s news and current affairs series - including Dispatches, Unreported World and the recently launched, UNTOLD. We pride ourselves on creating social cutdowns which are substantive and conclusive content in and of themselves. They are not trailers to encourage viewers to watch the full film on All4 or TV, although this is of course desirable, but they provide a younger audience - who may not have as easy access to news and current affairs content - with tangible, well-informed stories and factual content. This year, the team have had a record number of views amid taking on the social media coverage for a newly launched series, UNTOLD. They have also adapted their social media content very successfully to work on newer platforms such as TikTok and Facebook and Instagram reels ensuring their news and current affairs content works hard to compete against the entertainment videos - which seem to dominate the newer social platforms - to capture the attention of their target 16–34-year-old audience. We have achieved viral success across multiple social platforms and also engaged diverse and harder to reach audiences with important and challenging topics which has provoked national conversations.
Entry credits
Rachel Evans, Team Leader, Shorts, Channel 4 News
Holly Snelling, Specialist Multimedia Producer, Channel 4 News
Morgane Mounier, Multimedia Producer, Channel 4 News
Suzannah Rogerson, Multimedia Producer, Channel 4 News
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Nominated
GAY TIMES continues to achieve record highs on social media
Company or team name
GAY TIMES
Executive summary
Forty-three million people view GAY TIMES social content every single month. As the most followed LGBTQ+ publication on Facebook, Twitter, TikTok, and Instagram, we speak to more than four and a half million followers about the issues, events and people at the heart of the queer community. Our social media strategy has been to bring original reporting to our social media audience through innovative platform-specific content and has led to a number of landmark growth achievements for GAY TIMES on social media. This strategy has been realised in many forms, including pioneering the video-based headline on Instagram (which has resulted in a 91% YoY increase in views for GT on the platform), using Twitter to lead conversations on LGBTQ+ issues and engage with specific audiences (this has lead to a 91% YoY increase in net new followers), as well as producing our own original reporting on TikTok where we create content that marries our ambition to inform, as well as amplify the voices of today’s queer generation (this has resulted in a 258% YoY increase in views on the platform, as well as a 1133% YoY increase in followers). Through a combination of informative explainers on LGBTQ+ culture, the passionate championing of queer artists, actors and activists, and timely reporting on the news, GAY TIMES has created a vital social presence for LGBTQ+ people around the world.
Entry credits
Lewis Corner, Editorial Director, GAY TIMES
Hollie Wong, Senior Social Media Manager, GAY TIMES
Jack Rowe, Senior Art Director, GAY TIMES
Anisa Cleaver, Designer, GAY TIMES
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Nominated
HELLO!'s Royal Year In Social (And So Much More)
Company or team name
HELLO
Executive summary
Social media is no longer simply the front page of the brand; it can now be used to diversify revenue, amplify traffic, and reach further reader demographics. Last year, HELLO did all three: increased traffic to the website by 13%, gained 1.14billion views on Snapchat plus a seven-figure revenue, doubled our TikTok following, increased our Instagram followers by 31%, and still remained the most interacted account out of our competitive set. For such a huge year in royal news, the small social team of four wove creativity into digital strategy to smash targets and introduce HELLO to the ever-emerging Gen-Z audience. During the jubilee, reporters were on the ground at every event, giving followers an exclusive invitation to the global occasion, while still editing and posting videos as they happened, appropriately on each platform. The numbers speak for themselves: 110 million views for the Instagram videos, and 49 million in total on TikTok for the whole weekend (that’s over four times the amount of people that tuned into BBC’s Platinum Party at the Palace concert, and five times as many people who watched Trooping The Colour). The team is small, but uses it to its advantage: always agile, working together, and achieving incredible results.
Entry video
Entry credits
Anna Johnstone, Head of Social, Hello
Chloe Ash, Senior Social Media Content Producer, Hello
Lauren Connolly, Senior Digital Designer, Hello
Nichaela George, Social Video Producer, Hello
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Nominated
How a small publisher went big on TikTok with a simple pivot
Company or team name
Middle East Eye
Executive summary
Middle East Eye started publishing content on TikTok in November 2021. After eight months, the account had attracted 16.6k followers. In July 2022, after research, decided to increase and diversify output by posting sub-60 second videos produced by MEE’s non-TikTok team. The results were immediate: MEE more than doubled its TikTok followers during the next two months from 16.6k to 34.8k. By the end of December 2022 they had hit 171.2k, a 10-fold increase in five months. This rapid growth makes MEE one of the fastest growing news publishers on TikTok between May 2022 and January 2023, surpassing the likes of the London Evening Standard and just after BBC News.
Entry credits
Zeinab Edah-Tally, Head of Social Media , Middle East Eye
Maya-Nora Saaid, Social Media Producer, Middle East Eye
Mohammad Saleh, Social Media Producer, Middle East Eye
Yunus Emre Oruc , Audience Development Editor , Middle East Eye
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Nominated
ITV News Social Team
Company or team name
ITV News
Executive summary
At the beginning of 2022 ITV News expanded and restructured its social team, setting them the mission to continue reaching new, younger audiences with a strategy involving new products and platforms. As well as continuing to produce our groundbreaking Rundown bulletin aimed at the 13-17 demographic, we created a new product for the 18-25 market called Here's The Story, whose brand has amplified to the extent that when No10 wanted the PM's message to reach a younger audience, they called us. The team have also been responsible for our strategy of posting curated video content to our social accounts with a particular focus on TikTok, elevating the ITV News account from an audience of 30k followers to 1.8m thus making it one of the most powerful news brands on that platform. At the heart of the mission is to server under-represented communities and shine a light on issues that impact our audiences. To do that we've ensured members of our team come from those communities and represent the demographics we're trying to reach. In order to execute it they rely on their ability to be truly multi-skilled by researching, filming, scripting, editing and presenting every piece themselves. Their detailed knowledge of the platforms they're distributing on ensures we leverage every piece for maximum success across multiple platforms. The small team of 7 is responsible for growing ITV News' social content to a place where we're a market leader up against much bigger and better-resourced teams.
Entry video
Entry credits
Matt Williams, Executive Digital Editor, ITV News
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Nominated
Striking a Chord: Why Gen-Z and Millennials Love TheSoul Publishing's Virtual Popstar
Company or team name
TheSoul Publishing
Executive summary
TheSoul Publishing is unique among digital content creators. Our content is positive, entertaining, and full of new experiences for our 1.5 billion followers in 21 different languages. In 2022, we continued to grow our Gen-Z and Millennial audience on short-form video formats on TikTok, YouTube Shorts, and both Facebook and Instagram Reels. We also doubled down on new metaverse related opportunities to stay ahead of trends and create content that resonated with these audiences. In fact, Polar - TheSoul’s virtual music artist and influencer - took the digital world by storm, immersing fans and deepening their connection with her through a fully-formed character. We even created interactive content and merchandise for Polar's fans, further encouraging them to engage with our exciting new star. The results speak for themselves. Polar's debut music video, Close To You, reached one million YouTube views in 19 days and now has 8.8 million views. Polar's concerts in Avakin Life, a popular metaverse game, have attracted more than 2.2 million players for a combined watch time of 100,000 hours. TheSoul's social strategy for Polar focused on collaboration, engagement, and diversification. We created genuine moments for our target audiences to connect with the virtual popstar by working with partners who shared our vision. And by creating snackable short-form video content, we made sure to meet our target audiences exactly where they spend their time online.
Entry video
Entry credits
TheSoul Publishing TheSoul Publishing, TheSoul Publishing, TheSoul Publishing
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Nominated
Tweeting Truth: Al Jazeera English’s 2022 Coverage on Twitter
Company or team name
AJE Social Teams
Executive summary
The year 2022 will go down in history as a pivotal time for the news industry, marked by a series of world-shaking events. In 24/7 news cycles, Al Jazeera English’s Twitter channel responded to these events, providing informative and engaging coverage that built our audience base and cultivated an understanding of the ways that global events are impacting our lives. Our focus on organic publishing and native content revealed the human story. By putting people at the center of our reporting and ensuring their voices were heard, we were able to provide our audience with a firmer grasp of the issues shaping our world. From the Russian invasion of Ukraine to the killing of Al Jazeera journalist Shireen Abu Akleh, to the devastating floods in Pakistan and the shifting social and political fortunes of governments in the US, UK, Afghanistan, India, Pakistan, China - and beyond - our AJEnglish Twitter account covered the news with accuracy and integrity.
Entry credits
Adam Ali, Assistant Producer, Al Jazeera Media Network
Muhammad Hamid, Assistant Producer, Al Jazeera Media Network
Rawan Alahmad, Assistant Producer, Al Jazeera Media Network
Juyoung Choi, Assistant Producer, Al Jazeera Media Network
Bushra F, Senior Producer, Al Jazeera Media Network
Souha Samaha, Head of Audience Development & Engagement, Al Jazeera Media Network
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Editorial Innovation of the Year
Nominated
English-to-Arabic text-to-speech
Company or team name
The National
Executive summary
The National launched a text-to-speech functionality in June 2022 to allow users to listen to content in English and Arabic. The feature aims to cater to Arabic-speaking audiences who want to stay updated on news and information from the Middle East and North Africa region. The text-to-speech functionality is powered by artificial intelligence and machine learning algorithms that have been trained to accurately translate native English text into Arabic audio. The feature is available on The National's website via desktop and mobile devices, and users can choose between male and female voices to read the articles. The National's text-to-speech functionality is a significant step towards making English-language content more accessible to non-English speakers and expanding the reach of news from the region.
Entry credits
Nic Ridley, Assistant editor in chief, The National
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Award
Here's The Story
Company or team name
ITV News
Executive summary
Here’s The Story is a standout, stand-alone product among major broadcasters. It’s delivering the stories that matter to an 18-24s audience, in the spaces in which they move. ITV News responded to the shift away from traditional forms of news consumption by making the decisive decision to meet the needs of a growing youth audience engaging with the news differently. We launched a sub-brand, backed by the same values of qualities and trust as our existing product, but freed from the traditions that have held those formats back and driven younger audiences away. Here’s the Story doesn’t shy away from the issues that matter to this audience, and delivers content on the platforms populated by them – TikTok, YouTube, and Instagram. Our journalists bring authenticity to the brand, with our audience’s diversity reflected back at them in the people who produce, edit, and present Here’s the Story. It means we cover more ground with greater authenticity. It’s evident across Here’s the Story, but to flag a few: The impact of monkeypox on LGBT+ communities; the first woman prosecuted over joining ISIS; the trans Scots angry at gender recognition reforms being blocked; the reaction of Muslims to Andrew Tate’s conversion. We don’t just react to what’s trending, we pre-empt it and set an agenda which is followed by the rest of ITV News on broadcast, digital, and podcasts. It means Here's the Story content reaches far beyond its original intended audience and spreads our innovation to the rest of the newsroom
Entry video
Entry credits
Matt Williams, Executive Digital Editor, ITV News
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Nominated
Quarter Life - The Conversation UK
Company or team name
The Conversation UK
Executive summary
Quarter Life is an ongoing content series, providing readers in their 20s and 30s with expert analysis and research-backed content to help them navigate a unique stage of life. The audience-informed commissioning approach at the heart of Quarter Life has led to a strong package of articles that have higher average pageviews and completion rates (how long people spend reading the article), and higher social media engagement, compared to our baseline content across the website. Off the success of Quarter Life as an editorial project, we have experimented with innovative new products like e-books and a text chat. From audience data collected in March 2022, we knew that readers aged 18-34 make up 45% of our on-site readership. As this demographic often feels underserved by the media and suffers from news fatigue, our aim was to be of better value to these readers. Using The Conversation’s traditional model of articles written by experts for the general public, we launched a section aimed at the specific audience of young professionals. The Conversation is an independent source of news analysis and comment written by experts. Our editors commission pieces written by academics, and work with the authors to publish content that is accessible and interesting to the general public. Quarter Life was born as a way to meet the needs of young professionals, offer them content that is interesting, useful and applicable to their lives, encourage them to engage more with our articles, and keep them coming back.
Entry credits
Alice Mason, Social Media Producer, The Conversation UK
Grace Allen, Education and Young People Editor, The Conversation UK
Phoebe Roth, Commissioning Editor, Health + Medicine, The Conversation UK
Heather Kroeker, Commissioning Editor, Health + Medicine, The Conversation UK
Dale Berning Sawa, Commissioning Editor, Cities + Society, The Conversation UK
Naomi Joseph, Arts + Culture Editor, The Conversation UK
Anna Walker, Senior Arts + Culture Editor, The Conversation UK
Sam Phelps, Commissioning Editor, Environment, The Conversation UK
Khalil Cassimally, Head of Audience Insights, The Conversation International
Stephen Harris, Deputy Editor, The Conversation UK
Laura Hood, Politics Editor, The Conversation UK
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Nominated
Refinery29 Twitch
Company or team name
Refinery29 (part of VICE Media Group)
Executive summary
In September 2022, Refinery29 (part of VICE Media Group), the leading creative global platform for young people and underrepresented voices, launched on Twitch. Refinery29’s weekly talk show GG (or Good Game) on Twitch, the only of its kind, covers gaming and the intersection of beauty, fashion, entertainment, and culture with live interviews and experiences hosted by Refinery29’s Global Entertainment Director Melissah Yang. Melissah is joined by Refinery29 editorial experts across fashion, beauty and entertainment, as well as special guests from the Twitch world, gaming industry and beyond. Refinery29 has already seen global success with its high-performing editorial gaming vertical Good Game, which celebrates gamers who are pushing the status quo, both online and offline. Now, Refinery29 are using Twitch to connect directly with the gaming audience, building an inclusive gaming community so that everyone is seen and feels heard. Refinery29 streams on Twitch every Thursday at 2pm PT/5pm ET.
Entry credits
Melissah Yang, Entertainment Director, Refinery29
Katherine Singh, Staff Writer, Refinery29
Kali Concepcion, Senior Designer, Refinery29
Angie Zhou, Senior Designer, Refinery29
Carli Whitwell, Senior Director of Editorial, Refinery29
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Award
The Next Generation of Chinatown
Company or team name
Insider
Executive summary
“The Next Generation of Chinatown” is one half of a two-part series exploring the past and future of America’s Chinatown communities. This story talks about how the next generation of business owners in New York City’s Chinatown are preserving their families’ legacies within a rapidly changing neighborhood and business environment. The pandemic hit the community hard, and forced many families to shutter their stores. And for some, the new generation of owners had to completely rethink its approach to running the family business, bringing a renewed sense of optimism to the community. During this time of historic discrimination and unemployment, reporter Yoonji Han and photographer Jingyu Lin focused instead on looking ahead toward the future and to the next generation adapting their family’s traditions for a new world.
Entry credits
Yoonji Han, Voices of Color Reporter, Insider
Jingyu Lin, Photographer, Freelance
Hollis Johnson, Photo Editor, Insider
Trisha Gopal, Senior Editor, Insider
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Nominated
i-D: My Month in Photos
Company or team name
i-D, part of VICE Media Group
Executive summary
My Month in Photos is a series that began in January 2021 and has run every month since on i-D’s website and socials. At the end of every month we invite our community of readers to submit one image they’ve taken in that month, along with their name, age, location and a quote about the image. We then curate a selection of our favourites and publish them under the headline “What your March 2023 looked like”, or whatever the relevant date is, on the website and via specially created Instagram graphics. It has built a running dialogue between us and our readers, and has offered an interesting and mutually rewarding content series that celebrates the talent of creatives around the world. Every month is a complete mix of contributions from all continents across the world, prioritising work made in cities, towns and villages that have much less access to the creative industries.
Entry credits
Ryan White, Editorial Director, i-D
Danil Boparai, Social Media Director, i-D
Calum Glenday, Senior Art Director, i-D
Alek Talacha, Motion Graphics Designer , i-D
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Nominated
The 20 years call
Company or team name
Conill Advertising
Executive summary
On its 20th anniversary Metro wanted to emphasize and strengthen the connection with Hispanics who are out there in the day-to-day hustle, always working hard to achieve their goals. For that, we created the 20 Years Call, a long format content where we tell the story of a young man that calls his tough and demanding Latino dad every day before going to work, in the hopes of getting his old man's approval. The story begins in 2002 and ends in 2022, but the narrative structure feels like it's one continuous call.
Entry video
Entry credits
Gustavo Sarkis, Chief Creative Officer, Conill
Veronica Elizondo, Executive Creative Director, Conill
Mariana Weinzimer, Group Creative Director, Conill
Marcos Calandrelli, Creative Director, Conill
Victor Rojas, ACD Art Director, Conill
Christian Mondragon, ACD Copywriter, Conill
Marisa Esteban, ACD Copywriter, Conill
Carlos Barciela, Director of Production, Conill
Jessica Garcia, Senior Social Producer, Conill
Claudia Yuskoff, Group Account Director, Conill
Ivan Diaz, Account Management, Conill
Kimberly Crespin, Social Content Supervisor, Conill
Lady Mendoza, Social Content Coordinator:, Conill
Nora Puig de la Bellacasa, Associate Resources Director, Conill
Sebastian Leda, Executive Producer, Parana Films
Francisco Damorin, Executive Producer, Parana Films
Dos Ex Machina, Director, Parana Films
Federico Cantini, Director of Photography, Parana Films
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Award
What You Need To Know
Company or team name
ITV News
Executive summary
Written down now, months after the event, it still reads a little crazy. Take an established podcast with more than 3.2 million downloads over two years and rebrand it, completely. Overnight. Or, rather, over the course of a morning. New title, new logo snap commissioned and delivered, entirely new remit. What on earth could justify such an audacious deceit of the audience? The answer was Vladimir Putin sending Russian tanks into Ukraine. While news outlets across the world scrambled to make sense of the astonishing, harrowing and fearful events through their usual means of communication, we saw an opportunity to do something different. To create a new kind of news briefing podcast. One we were confident the audience would want, they just hadn’t heard it yet. And so, triggered by the outbreak of a once-in-a-generation conflict, Coronavirus: What You Need To Know became, simply: What You Need To Know. Again, written down, it reads a little too easy. A single word removed. Yet that change - in terms of what it enabled us to do with the product and provide for the audience ever since - has been profound. In short, it created the most popular podcast in ITV News history with more than 13 million downloads in just over a year. That’s an almost tenfold year-on-year increase in audience. All thanks to the mother of all pivots on the morning of February 24, 2022, and the winning strategy behind it which strikes to the very heart of this award.
Entry credits
Matt Williams, Executive Digital Editor, ITV News
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Commercial Team of the Year
Award
Haymarket Automotive Studio: taking on the challenge of a turbulent car market
Company or team name
Haymarket Automotive Studio
Executive summary
Haymarket Automotive Studio is What Car? and Autocar’s in-house native content and partnership agency. Our job is to help brands find, reach and engage the 4.8m in-market buyers who visit our channels for crucial next-purchase research. Using innovative partnerships – powered by high-impact attention-grabbing digital display, in-depth audience insight, pinpoint audience targeting and compelling native storytelling – we have an award-winning record for deliver impressive results for clients in terms of awareness and perception change. As a result, despite one of the most volatile periods in the automotive industry’s 100-year history, we’ve spent the last 12 months building a rich, stable portfolio of clients and generating record revenue more profitably than ever before – with healthy revenue already banked for FY2023.
Entry video
Entry credits
Neel Desor, Strategy Director, Haymarket Automotive Studio
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Award
Team Ozone – Simply Premium
Company or team name
Ozone
Executive summary
The past year has been a game changing year for Team Ozone. We saw our ad revenue growth outperform the market by 8x, our brand count was up +48%, we grew our publisher contracts by +75% and we focused our efforts on keeping our customers very happy. Underpinning this growth is a very clear proposition – to be Simply Premium. This means making it really easy for both advertisers and publishers to succeed in the premium web. We innovated in collaboration, working with our partners to create products, tools and services that helped their businesses perform better. We built huge value through our insights, using our unique cross-publisher data view to inspire planning and deliver benchmark-beating campaign performance. As we’ve grown, so too has our responsibility to both society and the planet. We’ve invested heavily in building a sustainable framework to help diverse community publishers thrive, while at the same time lowering our platform’s carbon emissions by more than 50% during a time of huge business growth.
Entry credits
Craig Tuck, Chief Revenue Officer, Ozone
Jacque Chadwick, Commercial Trading Director, Ozone
Natalie Dawson, Strategic Agency Sales Director, Ozone
Emma Cranston, Client Services Director, Ozone
Sophie Raptis, Client Director, Ozone
Danny Spears, Chief Operations Officer, Ozone
Dipti Patel, Business Development Director, Ozone
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Editorial Team of the Year
Highly Commended
Editorial Team of the Year
Company or team name
BBC Shared Data Unit
Executive summary
The BBC Shared Data Unit has continued to promote and support data journalism at a regional level across the UK, whilst making national and local headlines with a series of public interest data investigations. The team’s collaborative model sees it share its data journalism with more than 1,000 local news outlets across television, radio, print and digital. At the same time, its investigations have been widely used across the BBC's flagship news programmes. As well as producing content, the team organised the Data Journalism UK conference in May, in partnership with Birmingham City University. More than 100 data journalists and students came together to network and explore new ideas in what was one of the first large-scale journalism gatherings in the UK since the pandemic. We also continue to run free online training sessions for local journalists, including week-long masterclasses in data journalism, our first ever coding course for journalists, as well as hosting drop-in sessions for journalists wanting to learn key technical skills over their lunch-break. A commitment to transparency and the open data movement is at the heart of our team and our output. We have demonstrated how adopting open data principles enhances the trust in our reporting, builds a personal relationship with audiences and helps to engage them in the process of journalism. We demonstrate our commitment to transparency through sharing source data, methods and code for the majority of the projects we embark upon.
Entry credits
Paul Lynch, Data Journalist, BBC Shared Data Unit
Pete Sherlock, Assistant Editor, BBC Shared Data Unit
Lauren Woodhead, Journalist, BBC Shared Data Unit
Paul Bradshaw, Data journalist, BBC Shared Data Unit
Alex Homer, Data journalist, BBC Shared Data Unit
Sam Ferguson, Data journalist, BBC Shared Data Unit
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Award
GAY TIMES - Editorial Team
Company or team name
GAY TIMES
Executive summary
From achieving its most-read edition ever of GAY TIMES Magazine, to being the first LGBTQ+ publication globally to produce an issue dedicated to the climate crisis, 2022 was a year of historic firsts and record numbers for the GT editorial team. This last year has seen GT dedicate coverage of trans joy during a time when trans+ identities have been attacked daily in the mainstream, as well as spotlighting LGBTQ+ trailblazers old and new, because our commitment to positive representation at a time when LGBTQ+ people need it most has reaffirmed GT’s company mission to create a world where all LGBTQ+ people can thrive. This has translated into significant growth across all platforms, as well as overwhelmingly positive sentiment from our audience. In 2022, GAY TIMES content was viewed on average 48 million times a month across all digital and social channels. GAY TIMES Magazine achieved a 408% YoY increase in readership, proving a new digital strategy is resonating with audiences. Our editorial voice and vision has also led to impressive audience and engagement growth across social channels, with total social engagements up 96% YoY (113m in 2022) and impressions up 19% YoY (516m in 2022). The results of a GAY TIMES audience survey in December 2022 found that 98% of respondents said they look at LGBTQ+ related news on the GT channel more than once a week, while 89% agreed that GAY TIMES is a trustworthy news source, showing that our output to be reliable and bearing integrity.
Entry credits
Lewis Corner, Editorial Director, GAY TIMES
Umar Sarwar, Fashion & Creative Director, GAY TIMES
Hollie Wong, Senior Social Media Manager, GAY TIMES
Sam Damshenas, Entertainment Editor, GAY TIMES
Zoya Raza-Sheikh, Features Editor, GAY TIMES
Conor Clark, Senior News Reporter, GAY TIMES
Olivia Lawrence, Editorial Assistant, GAY TIMES
Jack Rowe, Senior Art Director, GAY TIMES
Anisa Cleaver, Designer, GAY TIMES
Jamie Windust, Contributing Editor, GAY TIMES
Jordan Robledo, Junior Writer, GAY TIMES
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Nominated
LADbible Group - Editorial Team of the Year
Company or team name
LADbible Group
Executive summary
LADbible Group’s editorial team achieved their most successful year to date. With a new audience development strategy, the team brought news, entertainment and content to young audiences in a way that is unique to other publishers. The team saw significant multi-platform audience growth with Total Sessions growing 23% year on year, Page Views increasing by 32% and Total Users increasing by 35% in 2022. This further established ourselves as one of the largest youth publishers in the world, driving conversation around topics that matter to young people and the generations to come.
Entry video
Entry credits
Zara FARRAJ, Comms Manager , LADbible Group
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Nominated
PinkNews Editorial team
Company or team name
PinkNews Editorial team
Executive summary
PinkNews is the world’s most-watched and read LGBTQ+ media brand, reaching over 100 million unique users per month across our website, app and social media platforms. We exist to inform, inspire change and empower people to be themselves. We do this by producing content that elevates marginalised voices and highlights the diversity of the entire LGBTQ+ spectrum. Our multitude of digital products is unique within the LGBTQ+ space, and our editorial team’s work sits at the very heart of our mission, informing our readers, and spearheading social change through consistently strong coverage of LGBTQ+ issues that matter to our global community. The LGBTQ+ community is growing around the world, and PinkNews and the content we create daily has never been more important for our diverse and global audience. Our editorial content allows our audience to feel seen and recognised in a media landscape that often stigmatises or attacks them, whilst also attracting millions of global allies of the community to our unique editorial output. PinkNews is a unique home for the global LGBTQ+ community wanting to feel inspired, learn about LGBTQ+ issues facing the community which are not being widely reported elsewhere and read journalism they can trust.
Entry credits
Ryan Butcher, Head of News, PinkNews
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Nominated
SCREENSHOT Media — Editorial team of the year
Company or team name
SCREENSHOT Media
Executive summary
SCREENSHOT Media’s mission is allowing young people easy access to stories that matter. From our social media channels on Instagram, TikTok, Facebook Watch, and Snapchat to our hero website screenshot-media.com, every single piece of content that we produce has a clear purpose, backed by an intrinsic strategy. In just 4 years, we’ve grown a blog-style site into a complex news media website that delivers content ranging from news and politics to trends and entertainment, applied through a clear (and unapologetic) tone of voice that is tailor-made to speak natively to our target audience of 18 to 25 year olds. Our goal is to challenge the media industry’s outdated approach to next generation content by never shying away from covering complex issues, and always approaching these topics through fresh angles and perspectives that aren’t found too often in traditional media channels. To do so, we’ve built a diverse and passionate editorial team, upskilling entry-level media industry professionals by training them from the ground up and nurturing them to become empowered young journalists. We also work with an extensive list of young and upcoming external contributors who have their finger on the pulse of breakout stories, news, trends and relevant conversations among their generation.
Entry credits
Alma Fabiani, Editor-in-Chief, SCREENSHOT Media
Charlie Sawyer, Staff Writer and Editorial Assistant, SCREENSHOT Media
Mason Berlinka, Staff Writer, SCREENSHOT Media
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Nominated
SlowJo/Feature
Company or team name
AJ English Slow Journalism Unit
Executive summary
In less than five years, Al Jazeera Digital's Slow Journalism unit has become a leader in human-centered, news-adjacent long-form print stories and series. Our small team of five produces long read features and special series that explore underreported issues, from women's and Indigenous rights to the impact of the global climate crisis on local communities. We aim for a human Global South perspective, highlighting voices that are often overlooked. We do this through nuanced, vivid narrative journalism accompanied by quality photography, video embeds, and illustrations. In the past year, our team has won several competitive awards, including an Edward R Murrow award, an Association of British Science Writers award, and an Amnesty International Media Award. We’ve also added two flagship special series, "What's Your Money Worth?" and "The Big Question," which explore the global cost-of-living crisis and provide in-depth explanations on burning questions, respectively. Slow Journalism’s stories have a global reach with readers coming to us from the United States, the UK, Pakistan, India and Canada. Our long reads and special series seek to bring nuance, context, and depth to diverse subjects, from sex trafficking in Iraq and the rise of suicides in Pakistan’s Thar desert to the impact the Ukraine war is having on Arctic scientists, and beyond.
Entry credits
Carla Bower, Managing Editor, AJE Online, Al Jazeera Media Network
Sumayya Ismail, Senior Producer, Al Jazeera Media Network
Annette Ekin, Senior Producer, Al Jazeera Media Network
Charu Kasturi, Opinion Editor, Al Jazeera Media Network
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Nominated
Start Here
Company or team name
Start Here | Al Jazeera
Executive summary
The Start Here team makes outstanding video content to explain global news to a global audience. From the war in Ukraine to the protests in Iran - we take the big stories and break them down so they’re easy to understand. Our content is fronted by Sandra Gathmann, an experienced journalist whose calm delivery and assured tone has become synonymous with the Start Here brand and the trust it inspires. But every episode is also a team effort. Behind the show is a core group of eight journalists and creatives, led by Executive Producer, Julia Mills. In the last year the team has innovated beyond our studio-based explainer format to produce on-the-ground reporting from Afghanistan, Lithuania and the FIFA World Cup, as well as publishing vertical video content on Instagram and TikTok to complement our main episodes. But whether it’s a 13-minute explainer or a 1-minute reel, Start Here’s core strategy is the same - no hype, no agenda, no gimmicks; just high-quality journalism, engaging storytelling and creative production to give our audience the information they need to cut through the confusion and form their own views about issues that matter. Here’s what one viewer had to say: “Start Here is one of my reliable sources when I wish to understand significant events around the world. As a toddler mum and PhD student with limited time, Start Here is the perfect way to keep myself informed and look beyond the general news headlines… thank you for keeping us constantly informed!”
Entry video
Entry credits
Julia Mills, Executive Producer - Start Here, Al Jazeera
Sandra Gathmann, Host & Co-Creator, Start Here, Al Jazeera
Sophia Ahmadi , Producer, Start Here, Al Jazeera
Adele-Momoko Fraser, Producer, Start Here, Al Jazeera
Georgios Skortsis , Video Editor, Start Here, Al Jazeera
Danylo Hawaleshka, Script Editor, Start Here, Al Jazeera
Samer Boquailah, Graphic Designer, Start Here, Al Jazeera
Yousef Abdel Nabi, Creative Director, Al Jazeera
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Highly Commended
The Sun
Company or team name
The Sun
Executive summary
The Sun is the biggest digital newsbrand in the UK reaching 28.2M people a month (PAMCo) through its digital products, across every demographic, and with tailored, data-led platform strategies delivering readers a better experience than ever, we have proven ourselves to be the home for exclusive, original, live and comprehensive journalism. Blending agenda-setting scoops, big opinions and powerful campaigns, The Sun has transitioned from a much loved newspaper to a 24/7 multi-platform newsbrand. As the people’s paper, we stand up for those people that don’t have a voice, and we give them a voice. The Sun has always captured the zeitgeist, been at the heart of British society. The Sun’s always been able to deliver what the customer wants, what the reader wants, and communicate to them in a way that they understand. More than a newspaper, The Sun is an instigator, an entertainer, a cultural reference point, a finger on the pulse, a daily relationship.
Entry video
Entry credits
Victoria Newton, Editor, The Sun
Will Payne, Dor Digital, The Sun
Stewart Jackson, Editor, Sun.co.uk, The Sun
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Award
2022 Year in Review: What just happened?
Company or team name
McKinsey Global Publishing
Executive summary
Each year, our team at McKinsey Global Publishing publishes an end-of-year special feature that rounds up the top-performing content of the year. Our objective is to present some of the major themes that emerged, and to encourage our audiences to learn more about them. This year, we led the annual roundup with a month-by-month review of major economic and societal inflection points throughout 2022, presented through state-of-the-art graphic animations, data visualizations, videos, and breathtaking photos to highlight the very best of McKinsey’s insights over the past 12 months. In 2022, our year in review pivoted between economic growth at the beginning of the year, the effects of the war in Ukraine thereafter, and the evolution of sectors, trends, and initiatives to bring about sustainable, inclusive growth. The package also includes three subfeatures—the year in charts, year in images, and year in innovation—that have innovative formats in their own right. As a result, our 2022 Year in Review interactives special feature and the subfeature “2022: The year in charts” both have received about twelve times more reads than the average article on McKinsey.com; the package as a whole has done almost 40 times better than average.
Entry credits
McKinsey Global Publishing, Staff, McKinsey Global Publishing
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Best Campaigning / Investigative Journalism
Nominated
200 babies died because of failings at Shropshire maternity hospitals, Ockenden report reveals
Company or team name
ITV News Central
Executive summary
Some 201 babies and nine mothers could have survived if an NHS trust had provided better care, an independent inquiry into maternity care found on March 30, 2022. The Ockenden report probing a series of serious and deadly incidents in maternity care in Shropshire found a string of "repeated failures" spanning 20 years. Our correspondent Charlotte Cross first reported on the shocking failings in maternity care at the NHS trust in 2018. She has continued to report on this over the years and built up a strong relationship with families involved, regularly delivering exclusive interviews with the contacts she has cultivated over the years. Since then, ITV News Central has held health bosses at the NHS trust to account as we continue to report on the failings in maternity care in Shropshire - a pressing and delicate issue that is affecting thousands of families in our region. Charlotte’s close relationship with the families who first spoke out about the serious inadequate care they received in 2019, built over months of reports, meant they provided her with the latest exclusive lines on the responses from the NHS health trust to parents who have been impacted. The Ockenden report culminated several follow-up sidebar pieces reflecting the key lines mentioned in the independent inquiry - from the bullying culture at the Shropshire and Telford NHS Trust to our exclusive sitdown with the boss of the hospital. ITV News Central identified the maternity crisis and captured the heartbreaking and devastating experiences endured by families
Entry credits
Liz Hannam, Head of News , ITV
Charlotte Cross, Correspondent, ITV
Kavita Patel, Digital Content Editor , ITV
Nimesh Joshi, Programme and Digital Editor, ITV
Sarah Kilburn-Wilson, Journalist, ITV
Gary Newby, News Editor, ITV
Matt Ratcliffe, Content Editor , ITV
Mark Dorman, Digital Hub Editor, ITV
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Award
Deaths in the Family
Company or team name
Insider
Executive summary
Insider’s “Deaths in the Family” is the most comprehensive examination of transgender homicides to date. Our team spent 13 months gathering information on five years of homicides targeting transgender and gender nonconforming people across the United States and Puerto Rico from 2017 through 2021. We filed hundreds of public records requests and traveled around the country to interview people in the legal system, friends, family members, and advocates. The package, consisting of nine stories delving into our most troubling findings, reveals how this nation’s legal system has failed transgender people at all stages, from police to prosecutors, judges, and juries. Our findings are shocking: Between 2019 and 2021, as political attacks on the transgender community escalated, transgender homicides doubled. The reporters uncovered a striking failure of accountability — only 16% of cases led to murder convictions, and only three killings over five years resulted in a hate-crimes charge. In the majority of cases, police misgendered the victims, hampering their investigations. The team reported in-depth on cases from Alabama to Washington, investigating law enforcement killings, hate crimes, intimate partner violence, the vulnerabilities of sex workers, unsolved cases, prosecutorial missteps, the troubled history of police and transgender communities, and the lethal attack on Club Q. These richly told stories expose the myriad ways transgender people are at higher risk for violent crime, and face an uphill battle in receiving justice from police and the courts. They also movingly convey the ripple effects of these deaths on families, chosen families, and communities.
Entry credits
Esther Kaplan, Investigations Editor, Insider
Sophie Kleeman, Senior Editor, Insider
John Cook, Executive Editor, Insider
Diamond Stylz, Editorial Consultant, Freelance
Rayna Momen, Editorial Consultant, Freelance
Matt Drange, Senior Investigations Correspondent, Insider
Nicole Einbinder, Senior Investigations Reporter, Insider
Cecilia Reyes, Senior Investigations Reporter, Insider
Bradford Davis, Investigations Reporter, Insider
Haven Orecchio-Egresitz, Senior Criminal Justice Reporter, Insider
Michelle Mark, Senior Reporter, Insider
Hannah Beckler, Research Editor, Insider
Narimes Parakul, Junior Researcher, Insider
Madison Hall, Data Reporter, Insider
Quispe López, Lifestyle Editor, Them (formerly Insider)
Keenan Trotter, Deputy Editor, Investigations, Freelance (formerly Insider)
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Nominated
Exclusive: Millions in Western aid flowed to churches in Ghana despite years of campaigning against LGBTQI+ rights
Executive summary
This three-month-long investigation followed aid money from international donors, who pledged to support LGBTQI+ rights globally, going to religious groups with history of anti-queer rhetoric in Ghana. We found that millions of US, UK, German and Italian taxpayers' money went to projects run by or benefiting such groups, who are campaigning for a bill in Ghana that could introduce harsh sentences for identifying as LGBTQI+ or any form of advocacy and education about sexual and gender minorities' rights. This story sheds light on the human impact of the backlash against LGBTQI+ people by those groups who benefited from Western aid.
Entry credits
Claire Provost, Writer/Reporter, Freelance
Nana Darkoa Sekyiamah, Writer/Reporter, Freelance
Krystina Shveda, Data Editor, CNN
Nima Elbagir, Video, CNN
Barbara Arvanitidis, Video, CNN
Eliza Anyangwe, Editor, CNN
Alex Platt, Video, CNN
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Award
He Was My High School Journalism Teacher. Then I Investigated His Relationships With Teenage Girls.
Company or team name
Insider
Executive summary
As the #MeToo movement exploded across the country in 2017, Insider’s Matt Drange embarked on a very personal journey: He returned to his high school in Southern California to investigate old rumors that teachers there had acted inappropriately with students. One familiar name kept coming up: his former journalism teacher, Eric Burgess. Over the next five years, Drange’s painstaking reporting revealed that his favorite teacher had groomed teenage girls for sexual relationships for decades — behavior that officials at Rosemead High School were repeatedly alerted to, yet failed to stop. Teachers abusing their position of trust is common; federal Department of Education research estimates that nearly 1 in 10 students become the target of sexual grooming at some point during their K-12 academic career. But few journalists have ever offered such an intimate account of how grooming unfolds, and why abusive teachers are able to hide in plain sight.
Entry credits
Matt Drange, Senior Investigations Correspondent, Insider
Sophie Kleeman, Senior Investigations Correspondent, Insider
Esther Kaplan, Deputy Investigations Editor, Insider
John Cook, Executive Editor, News
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Highly Commended
How a Massacre of Nearly 300 in Syria Was Revealed (New Lines Magazine)
Company or team name
New Lines Magazine
Executive summary
War crime researchers tricked Syrian intelligence officers into confessing that they had committed a harrowing massacre outside Damascus. The investigation offers rare and potentially consequential evidence linking the crimes to the president himself. On April 16, 2013, members of the Syrian military intelligence executed 288 civilians, including seven women and 12 children. Confident in their impunity, the perpetrators filmed the entire massacre. The confidence was not unfounded, as a decade on, Bashar al-Assad’s regime is yet to be held accountable for any of its mass crimes. The regime has made war zones inaccessible to all journalists except those likely to either give it favorable coverage or at least turn a blind eye, creating impossible challenges for coverage. The regime has instrumentalized doubt to influence reporting, since remote reporting cannot always pass the high legal threshold of proof that investigative journalism requires. “How a Massacre of Nearly 300 in Syria Was Revealed,” by Annsar Shahhoud and Uğur Ümit Üngör tells the story of the incredible investigation that uncovered this harrowing atrocity. For two years, the genocide researchers investigated the massacre and built a rapport with dozens of perpetrators through an elaborate catfishing scheme. Eventually the pair were able to gain unprecedented insight into the inner workings of what took place that April, including video footage that captures the war crime unfolding. This extraordinary story, and the reporting it relied upon, combines the forensic rigor of open-source intelligence-gathering with the painstaking process of corroborating facts.
Entry video
Entry credits
Ugur Ungor, Professor of Genocide Studies, NIOD Institute
Annsar Shahhoud, Researcher, NIOD Institute
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Nominated
TIM WESTWOOD: Joint investigation by BBC News/ BBC Three and the Guardian
Company or team name
BBC News and BBC Current Affairs
Executive summary
In April 2022 the BBC and the Guardian published the stories of seven women alleging predatory and unwanted sexual behaviour by Tim Westwood, in incidents ranging from 1992 to 2017.
The first articles detailed how he abused his powerful position in the music industry to exploit women, and received well over 3.6m views within 24 hours. The news led national news bulletins and made headlines around the world, also prompting a massive response on social media. The investigation also raised serious questions for the BBC, where he worked for nearly 20 years.
The story had huge impact, leading to the DJ stepping down from his job at Capital Xtra, a police investigation and an external inquiry into what the BBC did or didn’t know.
The Director General of the BBC initially said he had found no evidence of complaints about the former presenter. After numerous Freedom of Information requests by the reporting team, and an appeal to the Information Commissioner’s Office, the BBC revealed in early July that it had found six complaints about Tim Westwood, including one of a sexual nature. This led to the independent review by Gemma White KC.
The team published the second part of their investigation in July, detailing new allegations from ten women, in incidents dating from 1990 to 2020, including serious sexual assault.
In total, they have now investigated and published the stories of 18 women. In April the Met Police confirmed that a 65-year-old man has been questioned twice under police caution for five non-recent alleged sexual offences.
Entry credits
Chi Chi Izundu, Senior Reporter, BBC
Ruth Evans, Producer/Director, BBC
Alexandra Topping, Senior news reporter, Guardian
Aamna Mohdin, Community affairs correspondent , Guardian
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Nominated
Warehouse Nation
Company or team name
Insider
Executive summary
Since 2011, e-commerce has sent the number of warehouses and warehouse workers skyrocketing. Over 2.3 billion square feet of new warehouse space has come to market — enough room to comfortably stuff 3 ½ Manhattans inside. The number of people working in warehouses has nearly tripled. To document this tectonic shift, more than 50 Insider reporters, editors, data researchers, and designers collaborated together to launch “Warehouse Nation,” an 11-story package revealing how warehousing has changed America. This package is as visually stunning as it is deeply reported, taking readers deep inside the hidden world of blue-collar work that makes e-commerce possible.
Entry video
Entry credits
Jake Swearingen, Series Editor, Insider
Lily Katzman, Series Editor, Insider
Alex Davies, Series Editor, Insider
Drake Baer, Series Editor, Insider
Hana Alberts, Editor, Insider
Eric Bates, Editor, Insider
Amanda Cantrell, Editor, Insider
Gloria Dawson, Editor, Insider
Alyse Kalish, Editor, Insider
Monica Melton, Editor, Insider
Hayley Peterson, Editor, Insider
Josée Rose, Editor, Insider
Stephanie Russell-Kraft, Editor, Insider
Bartie Scott, Editor, Insider
Graham Starr, Editor, Insider
Cadie Thompson, Editor, Insider
Cadie Thompson, Editor, Insider
Zach Tracer, Editor, Insider
Albert Yoon, Editor, Insider
Alex Bitter, Reporter, Insider
Emma Cosgrove, Reporter, Insider
Robert Davis, Reporter, Insider
Tom Dotan, Reporter, Insider
Dan Geiger, Reporter, Insider
Aki Ito, Reporter, Insider
Juliana Kaplan, Reporter, Insider
Katherine Long, Reporter, Insider
Nancy Luna, Reporter, Insider
Andrew Moseman, Reporter, Insider
Kelsey Neubauer, Reporter, Insider
Alex Nicoll, Reporter, Insider
Jenny Powers, Reporter, Insider
Sindhu Sundar, Reporter, Insider
Danielle Walker, Reporter, Insider
Hannah Beckler, Researcher, Insider
Andy Kiersz, Researcher, Insider
Walter Hickey, Researcher, Insider
Elisa Xu, Researcher, Insider
Robert Leslie, Video Producer, Insider
Katie Nixdorf, Video Producer, Insider
Noah Lewis, Video Producer, Insider
Jovelle Tamayo, Videographer, Insider
Giorgio Litt, Videographer, Insider
Hollis Johnson, Photo Editor, Insider
Crystal Cox, Photo Editor, Insider
Erika Ramirez, Photo Editor, Insider
Tariq Tarey, Photographer, Insider
Vincent Gonzalez, Photographer, Insider
Skye Gould, Designer, Insider
Jenny Chang-Rodriguez, Designer, Insider
Kazi Awal, Designer, Insider
Shayanne Gal, Designer, Insider
Taylor Tyson, Designer, Insider
Annie Fu, Designer, Insider
Tien Le, Designer, Insider
Rebecca Zisser, Designer, Insider
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Technical Innovation of the Year
Highly Commended
Ozone Smart Bidstream: Powering publisher-led programmatic
Company or team name
Ozone
Executive summary
Ozone Smart Bidstream is a game changing, technology driven innovation proven to help publishers generate up to 70% more revenue from existing open marketplace (OMP) advertising connections – all through an easy integration with their current setups. Where adtech solutions create and extract publisher value, this unique publisher-built technology – designed with our partners – helps publishers create and retain value within their ecosystems by increasing match-rates and optimising presentation of product to buyers, all while mitigating against the leakage of high value user data in the programmatic auction. Ozone Smart Bidstream puts publishers fully in control of the monetisation of their digital assets.
Entry credits
Scott Switzer, CTO, Ozone
Danny Spears, COO, Ozone
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Award
World Cup Qatar 2022 - Can you guess who will win? - AI predictor game
Company or team name
AJ Labs
Executive summary
The FIFA Football World Cup was held in the Arab world for the first time in history in 2022. To mark one of the world’s biggest sporting events, at the start of the tournament, Al Jazeera introduced Kashef, our artificial intelligence (AI) robot, to crunch the numbers and predict the results of each game. After every day of action, Kashef downloaded the day’s data and compared it with more than 200 metrics, including the number of wins, goals scored and FIFA rankings, from matches played over the past century, totalling more than 100,000 records, to see who was most likely to win the following day. The prediction game, as well as its accompanying historical interactive dashboard proved to be a huge hit among our readers gathering hundreds of thousands of plays. While other news outlets may have also had their own prediction engines, Al Jazeera’s was remarkably accurate, correctly predicting two out of three matches (67 percent of results). This was largely due to the use of state-of-the-art machine learning techniques which we describe in more detail below. Our English and Arabic readers were challenged to “take on the robot” to see if their predictions were any better than Kashef. Most could not! The 64-match experience demonstrated our readers’ appreciation for well crafted technical storytelling that was not only informative but also playful.
Entry credits
Mohammed Haddad, Head of AJ Labs, Al Jazeera Digital
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Best Launch/Relaunch of the Year
Nominated
PinkNews relaunches inclusive and accessible website
Company or team name
PinkNews
Executive summary
The PinkNews mission is to inform, inspire change and empower people to be themselves. In November 2022, we launched a brand new website to be as inclusive and accessible as possible for our global audience, looking at the project through the lens of what is best from our wide range of readers' perspectives. Our goal was to elevate PinkNews to a whole new level by extending the reach of our content globally whilst ensuring the highest levels of inclusivity and accessibility as possible - everything from font sizes to colour contrasts was taken into consideration. At the same time, we wanted to create something scalable that adhered to SEO guidelines so we could grow our organic traffic. Our tech team over the course of six months, embarked on a huge project to help improve the accessibility, inclusivity and reach of our LGBTQ+ content to ensure it could be accessed by as many people as possible. The team rebuilt the entire website and apps from scratch following WCAG guidelines to make them as inclusive and accessible as possible. They switched our domain to a .com to increase our visibility globally and upgraded our CMS to give our editorial team more control over how we present and curate our content. Content that elevates marginalised voices and highlights the diversity of the entire LGBTQ+ spectrum.
Entry credits
Sarah Watson, Chief Product Officer , PinkNews
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Nominated
Revitalizing Connections: A Brave New Look for a Global Community
Company or team name
SLT Consulting
Executive summary
Our client, P&G Alumni Network (PGAN), came to us with a challenge: to revamp their outdated website into a modern, user-friendly platform that would effectively showcase their services and engage their audience. As a central hub connecting the community of professionals affiliated with global innovator Procter & Gamble, it was crucial that the site be both informative and visually appealing, to attract potential members and sponsors. Since the relaunch, pgalums.com has seen a significant increase in website traffic, member sign-ups, and event registrations. It has become a valuable resource for PGAN members, helping them network and stay informed about industry developments. Most of all, it has enabled P&G Alumni to reconnect with each other and to a company that they hold dearly in their hearts.
Entry video
Entry credits
Anke van Reeth, Website Designer & Developer, SLT Consulting
Maria Elorza, UX Specialist, SLT Consulting
Agathe Latron, Account Manager, SLT Consulting
Nina Pearl, Project Manager, SLT Consulting
Raman Sehgal, PGAN Board Member, P&G Alumni Network
Jesper Wiegandt, PGAN Board Member, P&G Alumni Network
Renzo Rizzo, PGAN Board Member, P&G Alumni Network
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Highly Commended
The News Movement
Company or team name
The News Movement
Executive summary
The News Movement is just that - a movement; we want to reimagine how news is done. Launched in 2022, we are unashamedly targeting the younger audiences that are actively disengaging with 'The News'. With new and innovative ways to deliver factual news, from story selection to story telling, we offer a different approach, that is delivering real results in engaging the younger audiences. We believe in meeting our audiences where they are, on the platforms they use. Our strategy is to provide news content on platforms where people live their lives. And today that means social, so our content is primarily directed at TikTok, YouTube Shorts and Instagram. Our team look and sound like the audiences we are trying to reach. Our sources and contributors are from the worlds our audiences are actively engaged in. We want to make the news accessible. Yet we still believe in the power of great journalism. Our thriving news rooms in London and New York are invested in the impactful projects that shine a light on the world and the issues our audience care about. From the plight of the women who married into the Islamic State, the epidemic of violence against women, or the continued suffering of the residents of Grenfell Tower our journalism matters.
Entry video
Entry credits
Kamal Ahmed, Editor In Chief, The News Movement
Jonathan Paterson, Managing Editor, The News Movement
Becca Hutson, Head of News, The News Movement
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Award
Woo (by ITV): turning generation anxious into generation zen
Company or team name
Woo (by ITV)
Executive summary
Introducing Woo: a new generation cultural revolution redefining wellness for Gen Z. A media brand and marketplace eco-system designed to be the antidote to the toxic news cycle. We make well being and feeling good discoverable, aspirational and culturally relevant through the lens of music, activism, fashion and culture.
Entry video
Entry credits
Stephen Mai, Founder/CEO, Woo
Ravi Amaratunga Hitchcock, Creative Director at Large (video), Woo
Isolde Penwarden, Head of Video, Woo
Jess Commons, Head of Editorial, Woo
Luke Innes, Head of Media and Brand, Woo
Robyn Chalet, General Manager , Woo
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Award
AJE Opinions
Company or team name
AJE Opinions
Executive summary
Over the past year, Al Jazeera’s Opinions section has produced nearly 1,100 opinion pieces on a variety of topics related to news and current affairs. Among these pieces, we honored the memory of our veteran correspondent, Shireen Abu Akleh, who was shot and killed by the Israeli army. Our coverage of her legacy included an emotional column by our senior political analyst, Marwan Bishara, and an op-ed by Jalal Abukhater on Shireen’s iconic status. As we reconciled the loss of our colleague and friend, we remained committed to speaking truth to power in our coverage of a range of topics, from flawed migration policies in the United Kingdom to racism in the United States. We also provided in-depth coverage of the war in Ukraine and a fresh take on the first ever FIFA World Cup hosted by an Arab nation.
Entry credits
Mariya Petkova, Opinions Editor, Al Jazeera Media Network
Carla Bower, Managing Editor, AJE Online, Al Jazeera Media Network
Birce Bora, Senior Opinions Producer, Al Jazeera Media Network
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Highly Commended
Best Commentary/blogging - Gavin Esler
Company or team name
The National
Executive summary
Gavin Esler is a renowned Scottish journalist, television presenter and author who also serves as Chancellor at the University of Kent. Since 2017, he has been a weekly columnist for The National, providing incisive, witty and heartfelt commentary on affairs in Westminster and beyond to the newspaper’s global audience. Although he is not shy about his views, particularly as an outspoken critic of Brexit, Gavin’s words resonate with a wide array of readers. His columns stand out for their diversity – frequently quoting Shakespeare and shopkeepers alike – reaching across Britain’s entrenched ideological and class divides to reframe politics in an accessible manner. Gavin’s columns also benefit from his wealth of experience in US reporting (he was the BBC’s chief North America correspondent during the Clinton administration in the 1990s). He has provided The National’s readers with unique insight into the transatlantic relationship, and the evolution of America’s relationship with the world during the Trump era.
Entry credits
Nic Ridley, Assistant editor in chief, The National
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Nominated
FactCheck
Company or team name
Channel 4 News FactCheck
Executive summary
This has been a blockbuster year for FactCheck. As well as holding governments and parties across the UK to account, we’ve brought exclusive data analysis to the toughest challenges facing Britain. We revealed that England’s NHS is now ten times worse than in 2011 on four key measures, that the asylum backlog has risen tenfold since the Conservatives took office, and uncovered the shocking extent of domestic violence against pregnant women.https://www.channel4.com/news/factcheck https://www.channel4.com/news/factcheck/... https://www.channel4.com/news/factcheck/...We’ve expanded the breadth and depth of our written website content - as well as transforming the FactCheck blog into a multimedia brand. Our explainer videos have been watched millions of times across TikTok, Facebook, YouTube, Twitter and Instagram, as viewers flocked to FactCheck’s clear-eyed insight into the issues that matter. In January 2023, FactCheck gave evidence at the House of Commons Digital, Culture, Media and Sport Committee session on “misinformation and trusted voices”.https://committees.parliament.uk/event/1...
Entry credits
Georgina Lee, Senior Journalist, FactCheck, Channel 4 News
Helen Johnson, Multimedia Journalist, Channel 4 News
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Nominated
On the necessity of an International Constitutional Court
Company or team name
Arabic Net Opinions
Executive summary
Moncef Marzouki, Tunisia's first democratically elected President, has published an article proposing the establishment of an international constitutional court to challenge authoritarian regimes that tamper with constitutions and hold fake elections. Marzouki had first proposed this idea in the 1990s during the reign of Zine El Abidine Ben Ali, who ruled Tunisia from 1987 to 2011. He believed that an international constitutional court could be used by civil society organizations to challenge fake elections and referendums on the basis of undisputed facts and the testimonies of international observers
Entry credits
Moncef Marzouki, Author, Al Jazeera Media Network
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Nominated
Ali Rae
Company or team name
Al Jazeera English
Executive summary
We have had more than 50 years of scientific data, economic arguments, books, petitions, documentaries, global resolutions. We know our planet’s ecosystem is breaking down and that much of the destruction is irreparable. So, why aren’t things changing faster? While there’s lots of good journalism out there explaining how dire things are for the planet, we decided to look at climate breakdown from a different perspective. We wanted to understand how human psychology, social history and vested capitalist interests have come to shape - and undermine - the response to our global eco-crisis. What are the forces that have resulted in such a clear cut crisis being widely seen for so long as open to question and worth being sceptical of? Why have our responses been muddled, slow and sometimes detrimental? And how can we meaningfully adapt to deal with the greatest challenge humanity has ever faced? The result is Al Jazeera English’s new 5-part environmental series presented, produced, filmed and edited by journalist Ali Rae, alongside executive producer Meenakshi Ravi. The aim was to join the dots between climate change, colonialism and capitalism to help us understand the structural changes needed. Tackling issues like carbon offsetting, techno-salvation, infinite growth & consumerism, the toxic legacy of plastic and green gentrification in cities - this series weaves together insights from a diverse range of voices around the world to provide a deeper, more comprehensive narrative about the ties that bind us together on a global scale.
Entry video
Entry credits
Ali Rae, Presenter/Senior Producer/Camera/Editor, Al Jazeera English
Pierangelo Pirak, Animator, Pomona Pictures
Ben Walker, Production Assistant, Freelance
Meenakshi Ravi, Executive Producer, Al Jazeera English
Salah A. A. Khadr, Commissioning Editor, Al Jazeera English
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Nominated
Journalist of the Year
Company or team name
Insider
Executive summary
Lara O’Reilly has become the go-to journalist for highly readable yet in-depth news on advertising and how it impacts consumers, small businesses, and major companies. She is easily able to parse technical stories for a general business audience. And her unique approach to covering the industry through a tech-first lens has been prescient, in that it has enabled her to break stories on the companies that act as the internet’s economic engine, such as Apple and Meta. Her sources tell her: You write the stories no one else is writing.
Entry credits
Lara OReilly, Senior Correspondent, Insider
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Highly Commended
Kiran Moodley
Company or team name
Channel 4 News
Executive summary
In the past year, Kiran Moodley has led the way in ensuring the stories we research and uncover are thought of through multiple different offerings, as well as acting as a guide and example to what a digital team can begin to achieve on its own as part of a broadcast brand. His research and analysis into Finland’s security history and decision to join Nato began life as our most-downloaded podcast - and then became a YouTube explainer alongside a series of TV pieces. So too with his decision to queue for hours during the Queen’s lying-in-state, another TV and digital offering, as well as his exclusive access inside one of the UK’s football policing units as the men’s game deals with a recent worrying rise in disorder after the pandemic. All that while also fronting the weekly, The Fourcast podcast, which now reaches millions more people thanks to its new video offering.
Entry video
Entry credits
Kiran Moodley, Reporter, Channel 4 News
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Award
POLITICO's Elisa Braun
Company or team name
POLITICO
Executive summary
In a monumental year for French politics, Elisa’s reporting on lobbying and transparency triggered a wave of reactions across the country and the European Union. As the journalist who first broke the news that the management consultancy McKinsey was secretly involved in France's vaccination campaign, Elisa sparked a parliamentary investigation and launched a nationwide debate into the use of consultancies in the country’s public administration. France is now carrying out four ongoing judiciary investigations into the matter, and the report by the French parliament on the issue quoted POLITICO’s work. Following the presidential election, Elisa turned her attention to the cybersurveillance industry. She revealed that the co-founder of the privacy focused search engine Qwant, heralded as a champion of digital privacy, is now in the business of using cyberespionage to investigate the critics, rivals and employees of some of the biggest brands in France, including the luxury group LVMH and the defence giants Naval and Dassault Aviation. Given the nature of the industry, the project came at tremendous legal risk. All this took place as POLITICO expanded its coverage in France with Elisa penning a weekly Paris Influence newsletter, exploring the latest developments in policy and lobbying. POLITICO prides itself on its non-partisan and accountability journalism – something that Elisa has embodied in the last twelve months.
Entry credits
Elisa Braun, Policy Reporter, POLITICO
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Highly Commended
Rémy Nsabimana
Company or team name
AJ+ French
Executive summary
Rémy Nsabimana is a Rwandan-born journalist who grew up and studied in Cameroon. He currently works as a Producer and Presenter for AJ+ français and has been producing outstanding content mainly about African history, societies, economies. In 2022, Rémy won three Shorty Awards in Los Angeles for his story “Cameroon, Land of Welcome”, which had a real impact on the lives of thousands of Rwandan refugees. He told their story through the lens of his own experience as a former refugee from Rwanda, humanizing the difficult lives of thousands of people who were stateless by opening up about his own story growing up in a refugee camp. After its publication, the video report broke the status quo for thousands of people with the Rwandan government announcing the appointment of its first honorary consul in Cameroon resulting in Rwandan refugees, at long last, being able to obtain identification documents ensuring them better health care and educational opportunities.
Entry credits
Rémy Nsabimana, Producer - Real Time, Al Jazeera Media Network
Dima Khatib, AJ+ Managing Director, Al Jazeera Media Network
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Nominated
Sandra Gathmann
Company or team name
Start Here | Al Jazeera
Executive summary
Sandra Gathmann is fast becoming the go-to journalist to follow when it comes to understanding international news. She’s the co-creator and host of the award-winning online show ‘Start Here’ which breaks down the big news stories. She’s a journalist with over a decade of reporting experience whose foray into the digital space has garnered her a loyal, global following of viewers who rely on her content as part of their regular news intake. 2022-23 saw Sandra experiment with new formats and platforms, pushing the boundaries of how news is delivered and consumed - with huge success.
Entry video
Entry credits
Sandra Gathmann, Host & Co-Creator of Start Here, Al Jazeera
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Highly Commended
Under attack: Women's rights in the Middle East
Company or team name
Middle East Eye
Executive summary
Through her tenacious reporting, Dania Akkad, Senior Investigations Editor at Middle East Eye, has highlighted many of the human rights abuses against women in the Gulf She has done so with a determined approach, winning the confidence of abuse survivors who come to her with stories that often receive little or no attention from Western media and which many in the region would rather go unreported. Her work has included reporting on Salma al-Shehab, a Saudi based in the UK who was arrested while on holiday in Saudi Arabia for retweeting calls for human rights. Dania broke the news that she had been sentenced to 34 years, which was then picked up on by the BBC, CNN, Reuters, Amnesty and the UN. Even before Salma’s case, Dania’s reporting established how Saudi authorities were cracking down on online dissent, including the “the May Detainees”, young Saudis, mostly women, who all “disappeared” when security forces took them, one by one, from their homes. Other reports have covered Saudi women living abroad who have been threatened by state-linked figures; the shelters for women in Saudi Arabia where abuse survivors face further abuse; and the suicide of young Saudi transgender woman Eden Knight. In December 2022, Dania’s important work was recognised when Dania’s won Best Feature at the Write to End Violence Against Women Awards “After #WhereisNoof, Qatari women questioned how safe women are”, from February 2022, which highlighted life under the emirate’s restrictive male guardianship rules.
Entry credits
Nick Hunt, Executive editor, Middle East Eye
Dania Akkad, Senior Investigations Editor, Middle East Eye
Simon Hooper, Head of Investigations, Middle East Eye
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Best Local/Regional News Site
Award
Belfast Telegraph: Regional Journalism Worth Paying For
Company or team name
Belfast Telegraph
Executive summary
Despite a crowded market for paid-for local news in Northern Ireland, the Belfast Telegraph has amassed close to 10,000 digital subscribers since launching its paywall less than three years ago, at the height of the first Covid lockdown. Our results in the past year show we were right to believe in the value of our journalism and to invest in it because, ultimately, that's what people are paying for, and all other strategies are secondary to that. Our work shows trusted local journalism has a future online.
Entry video
Entry credits
Eoin Brannigan, Editor in chief, Belfast Telegraph
Morgane Shanley, Head of Audience, Belfast Telegraph
Adrian Rutherford, Head of Content, Belfast Telegraph
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Award
PinkNews launches new-to-market uplifting news filter as part of app relaunch
Company or team name
PinkNews
Executive summary
PinkNews is the world’s most-watched and read LGBTQ+ media brand, reaching over 100 million unique users per month across our website, app and social media platforms. We exist to inform, inspire change and empower people to be themselves. In November 2022, we re-launched our mobile apps alongside our website with the aim of our digital experience being more inclusive and accessible. This relaunch allowed us to reimagine our app experience and user capability, putting our app users at the heart of the redesign. The new apps (available for both Android and iPhone) allow our users to not only read and engage with our content that elevates marginalised voices and highlights the diversity of the entire LGBTQ+ spectrum but also allows them to personalise their experience. Our tech team over the course of six months, embarked on a huge project to help improve the accessibility, inclusivity and reach of our LGBTQ+ content to ensure it could be accessed by as many people as possible. The team rebuilt the entire website and apps from scratch following WCAG guidelines to make them as inclusive and accessible as possible. The team built an “uplifting news filter” a digital-first for PinkNews, which will allow the PinkNews audience to only read and view positive news stories if they choose, giving our global audience a heightened digital experience that they can’t get anywhere else. Our app can be downloaded via the app store here- https://apps.apple.com/gb/app/pinknews-l...
Entry credits
Sarah Watson, Chief Product Officer , PinkNews
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Highly Commended
The Telegraph App
Company or team name
The Telegraph
Executive summary
Since its launch in 2020, The Telegraph app has become our flagship digital product, and increasingly important for our subscribers. Subscribers who engage with our app are less likely to cancel their subscription, and will consume more content than those who only engage with us on web. In order to deliver more value for these engaged subscribers, our macro strategy is to bring all Telegraph editorial content into the app, so that our subscribers can experience all of The Telegraph in one place. In light of this strategy, we have spent the last few years bringing more Telegraph content into the app, as well as improving the user experience while our subscribers enjoy this content. The Telegraph app now contains a daily newspaper edition, as well as all of our latest and breaking news and a new newsletter centre, which contains a selection of our subscriber-exclusive newsletters. We believe that the breadth and depth of content, the simple user experience and the innovative way the app has been developed make ours a clear contender for the App of the Year.
Entry credits
Louise Curtis, Senior Product Manager, The Telegraph
Alexandra Wiberg-Rasmussen, Senior Product Designer, The Telegraph
Alex Mansfield-Scaddan, Architecture Manager, The Telegraph
Mathias Douchet, Director of Product, The Telegraph
Lucy Pendlebury, Design Director, Product Design, The Telegraph
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Editorial Executive of the Year
Highly Commended
Alma Fabiani — Editorial Executive of the Year
Company or team name
SCREENSHOT Media
Executive summary
I started my journalism career at SCREENSHOT Media as a part-time Staff Writer and Editorial Assistant intern working alongside our founder and CEO, Shira Jeczmien. Today, I am responsible for building, implementing and constantly rethinking our intricate content strategy as Editor in Chief. My journey is proof that the best people to make content for a generation, is this generation, and that in turn, the media industry could do with more young individuals and social natives to spearhead it. My goal, through the work I do and the team I lead, is to create content that allows young audiences easy access to stories that matter. I do this through publishing daily content on our flagship website that ranges from news and politics to trends and entertainment, applied through a clear (and unapologetic) understanding of our core demographic of 18 to 24 year-olds. In just under 4 years, I’ve grown our website’s monthly page views from 100K to 1M. But with numbers put aside, I see my true achievement in the team I have grown and nurtured to become empowered young journalists, the hundreds of writers I’ve commissioned and the countless stories we have covered that matter to our audience and deliver purpose.
Entry credits
Alma Fabiani, Editor-in-Chief, SCREENSHOT Media
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Nominated
Rachel Evans
Company or team name
Channel 4 News for Channel 4
Executive summary
Rachel has led the Channel 4 News digital shorts team from strength to strength this past year. The small team of four produce the social media coverage for Channel 4’s news and current affairs series - including Dispatches, Unreported World and the recently launched, UNTOLD. This year, Rachel has led the team to achieve a record number of views amid taking on the social media coverage for a newly launched series. Rachel has exec produced viral videos and social media campaigns for Channel 4’s hard-hitting, important and sometimes complex news and current affairs documentaries. She has done this by ensuring that the social content for three of the most well-known news and current affairs series in the country adapts to the ever-changing social media landscape. News providers across the country understand that it is harder than ever to capture the attention of a younger audience as newer social platforms are saturated with more entertainment-focused, novel content. However, Rachel has shown she can produce content which not only competes with this but also outperforms it. She also wants to ensure that documentary content is not only adapted to work for a digital audience but also that digital audiences are at the forefront of TV commissioners and production companies' minds when making TV documentary episodes. She has already started commissioning original digital explainers working with producers and reporters in the field and is also advising commissioning editors on the topics and presentation which works for digital and more diverse audiences.
Entry credits
Rachel Evans, Team Leader, Shorts, Channel 4 News
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Award
Soraya Salam
Company or team name
AJE Web
Executive summary
Soraya Salam has achieved remarkable success as the Manager of Online at Al Jazeera English, driving the growth of the Al Jazeera Digital platform over the past three years. In 2022, Soraya led her team to cover major global events, including the war in Ukraine and the FIFA World Cup, resulting in impressive audience growth and engagement. Her teams achieved a 32% growth in Aljazeera.com pageviews year-on-year, high engagement across AJ Digital’s social media channels, and more than 1 billion quality video views. Her dedication to original and engaging content, strategic approach to audience engagement, seasoned journalistic skills, and record-breaking results make her a deserving candidate for the Drum Online Media Awards' Editorial Executive of the Year. She also placed strategic value on targeting content to specific regional audiences across the Global South, doubling down on original content from Africa and the Middle East through strategic hires, content strategy informed by data and Al Jazeera's mission of giving a voice to the voiceless.
Entry credits
Soraya Salam, Manager of Al Jazeera English Online, Al Jazeera Media Network
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Native Advertising Campaign of the Year
Nominated
MINI Electric & Haymarket Automotive: amping up real MINI Electric owners' passion
Company or team name
Haymarket Automotive Studio
Executive summary
The best chefs know how to take a handful of quality raw ingredients and make them go even further: bulking them out intelligently, and applying exactly the right amount of extra spice to craft a feast that’s more (so much more) than the sum of its parts. This was the case for our MINI Electric partnership: with our Haymarket Automotive Studio team taking a handful of raw influencer-style assets created directly by MINI, and enriching, expanding and amplifying them into a comprehensive multi-channel native content campaign that delivered above and beyond expectations to far exceed MINI’s KPIs for reach, engagement and sentiment change.
Entry credits
Neel Desor, Strategy Director, Haymarket Automotive Studio
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Nominated
Nicorette
Company or team name
Mail Metro Media
Executive summary
Starkly aware of the difficulties of stopping smoking, and mindful of the intrinsic link between mental health and kicking the habit, Nicorette wanted to launch a realistic, empathetic, and relatable campaign to demonstrate its committed support of those on a sometimes-difficult journey towards quitting smoking for good. Nicorette partnered with Mail Metro Media to launch a video diary campaign complemented by ads for Nicorette products that were delivered to targeted audiences at scale on MailOnline. The video diary followed the story of three real real-life quitters on their journey to becoming smoke free with the help of Nicorette products, and the steadfast support of one-another. The exceptional campaign results are a testament to the appeal, originality, and authenticity of the activity, and how much the heart-warming video diary ads strongly engaged and resonated with Mail Metro Media’s audience. Following exposure to the full video diary campaign, viewers’ belief that Nicotine replacement therapy (NRT) options could help them quit smoking increased by a staggering 89%, four in five viewers believed that Nicorette would definitely benefit those looking to stop smoking, and sole consideration of Nicorette over other nicotine replacement therapy brands increased by 47%.
Entry credits
Barbara Feeney, Trade Marketing Director, Mail Metro Media
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Nominated
OVO Energy & Move Electric: sparking a richer conversation about e-mobility
Company or team name
Haymarket Automotive Studio
Executive summary
OVO Energy’s high-profile sponsorship of Move Electric (www.moveelectric.com) in 2022 was a truly innovative native advertising campaign that quantifiably changed hearts and minds. By putting OVO Energy’s story directly alongside a wealth of contextually relevant editorial (across the full breadth of our site), we delivered big upticks in perception for OVO Energy as a responsible green energy leader that can help consumers reduce their carbon footprint. The result: 62% increase in consideration, with users 3x more likely to recommend the brand to others.
Entry video
Entry credits
Neel Desor, Strategy Director, Haymarket Automotive Studio
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Award
Save the Children
Company or team name
Mail Metro Media
Executive summary
With the cost-of-living crisis continuing to affect charity donations, Save the Children wanted to show the value of leaving a legacy gift to shore up its vital work supporting children in the UK and abroad, and drive consideration for people leaving a gift to the charity in their will. Mail Metro Media partnered with Mediacom and Save the Children to launch the charity’s hard-hitting ‘Where There’s a Will There’s a Way’ campaign across print and digital news platforms. Evocative and engaging targeted display ads and sponsored content showed readers the great work that Save the Children carries out, and invited them to be a part of the charity’s story by demonstrating legacy donations as the ultimate altruistic act. The partnership enjoyed enormous success, increasing awareness of the ability to pledge a legacy to Save the Children and educating audiences about the vital work the charity does. It increased consideration of leaving a legacy gift to Save the Children by a staggering 85% and generated an average donation that was 31% above target. These actions will have an exceptional impact on Save the Children’s work, supporting it for years to come…
Entry video
Entry credits
Barbara Feeney, Trade Marketing Director, Mail Metro Media
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Award
Good Morning Britain: 1 Million Minutes 2022
Company or team name
Good Morning Britain
Executive summary
The impact of the cost of living crisis has been felt by millions. Soaring bills and food prices have pinched many families’ purses - forcing them to reduce their social interactions to stay in the black. Exclusive research commissioned by Good Morning Britain found that 81% of the UK have suffered loneliness at some point in their life. It was at this time of great financial hardship, that we launched our 1 Million Minutes campaign. The campaign focussed on asking our GMB audience to donate their time - not money - to help the fight against loneliness. Audiences could donate various amounts of minutes (via a pledge button on our website) to a variety of charities that work with people who are lonely. Knowing on-air pushes might be limited due to ever-changing news agendas and limited air time, we focussed on a social-first approach to help deepen engagement with the campaign and ultimately drive the audience to the pledge button. Utilising GMB’s 3.5m followers (across Twitter, Instagram, Facebook and YouTube) - along with an extensive reach via the range of celebrities taking part - we targeted key moments to launch digital-first activations. These included, ‘Portraits of Loneliness’ (An Instagram campaign showcasing celebrities/influencers’ experiences of loneliness) and ‘1 Million Minutes: How to look after your mental health’ (Twitter Space allowing a panel of well-known faces to openly discuss mental health and loneliness). The response was outstanding with an overall social reach of 230 million and 117,172,140 minutes donated across the month.
Entry credits
Verina Burt, Head of News Features - Good Morning Britain, ITV
Joceline Sharman, Acting Deputy Head of News Features - Good Morning Britain, ITV
Nick Rostron-Pike, Head of Digital - ITV Daytime, ITV
Saffron Amis, Digital Producer - Good Morning Britain, ITV
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Nominated
Queen Elizabeth II’s In Memoriam Coverage
Company or team name
Insider
Executive summary
It was imperative to commemorate Queen Elizabeth II's death in the same bold way in which she reigned as the head of her family and her country. Since our newsroom had a breaking news and coverage plan in the works for years, the audience team operated in kind, setting up a similar plan and pre-planning content that could be quickly published once the unfortunate news was confirmed. Our team had graphics, social copy, and breaking news push alert text ready to be published and showcased across our many accounts on Facebook, Instagram, Twitter, TikTok, and YouTube. Our plan also took into account the on-the-ground coverage that would follow during the Queen's funeral from our reporters and audience producers in London.
Entry credits
Tanita Gaither, Deputy Editor, Audience, Insider
Virginia Alves, Senior Audience Editor, Insider
Elizabeth Morales, Lead Social Producer, Insider
Jensen Rubenstein, Senior Audience Editor, Insider
Pavan Mahal, Audience Editor, Insider
Tyler Murphy, Audience Producer, Insider
Danya Gil, Audience Producer, Insider
Nicole Forero, Audience Producer, Insider
Grace Lett, Audience Producer, Insider
Morgan Goldwich, Audience Producer, Insider
Vinny Sandhu, Social Media Fellow, Insider
Rashad Simmons, Social Media Fellow, Insider
Daniela Sandoval, Social Media Fellow, Insider
Nenseh Koneh, Social Media Fellow, Insider
Elanna Wright, Social Media Fellow, Insider
Jane Knight, Social Media Fellow, Insider
Rachel Lupton, Social Graphics Fellow, Insider
Nathalie Feingold, Social Media Fellow, Insider
Alexandra Troy, Social Media Fellow, Insider
Jacquelyn Smith-McKee, Executive Editor, Distribution (former), Insider
Priya Kaur, Audience Editor, Insider
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Nominated
Undercover: Sexual Harassment - The Truth
Company or team name
Channel 4 News for Channel 4 Dispatches
Executive summary
In December 2022, an incredibly powerful Dispatches documentary aired on Channel 4 called ‘Undercover: Sexual Harassment - The Truth’. In this documentary, reporter Ellie Flynn sought to expose the reality of sexual harassment which female-identifying people across the country face by embarking on a series of undercover operations. The team created a range of social cuts which were carefully adapted for different social media platforms and different audiences. The videos on each platform went viral and to date the digital social cutdowns of this film have received over 14.5 million views across all social platforms, meaning it is our most watched Dispatches film on digital to date. https://www.tiktok.com/@channel4dispatch...However, it was not just the views from this social coverage which was impressive but the incredibly high engagement with it. Our average watchtime of the Facebook cutdown was the full length of the video. Moreover, the multitude of shares and comments on the videos show that audiences took a lot away from the information and story presented to them. This drove a national conversation that was picked up by other news outlets but also on online communities with people sharing the videos with their friends. We really wanted the content within the film to be shown to audiences that wouldn’t usually watch the Dispatches documentary on TV and the long watch times and views showed we succeeded in engaging harder to reach audiences with this incredibly important undercover operation.
Entry credits
Rachel Evans, Team Leader, Shorts , Channel 4 News
Holly Snelling, Specialist Producer, Channel 4 News
Morgane Mounier, Multimedia Producer, Channel 4 News
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Nominated
Unveiling the Truth: Al Jazeera’s Social Media Coverage of Shireen Abu Akleh
Company or team name
AJE Social Teams
Executive summary
Al Jazeera has always been committed to going beyond just presenting the facts and delving deeper into stories that have a global impact. On May 11, 2022, our veteran journalist Shireen Abu Akleh was tragically shot and killed by Israeli forces while covering an Israeli raid in the occupied West Bank. Recognising the gravity of the situation, we made a vow to provide daily, in-depth coverage of the incident while upholding the freedom of the press and the public's right to accurate information. Our social media team sprang into action as soon as the incident was reported, breaking the news swiftly on all our platforms and providing real-time updates. We provided a diverse range of information, including live field reporting, up-to-the-second updates, and original native content. Through this coverage, we highlighted Shireen’s significance not only to the Palestinian people and the MENA region but also to the global community. Our top priority was to keep our audience informed of the latest developments as the world mourned her passing. We also aimed to raise awareness about the fight for justice for Shirleen Abu Akleh by taking the incident to the ICC, and we ensured that our audience followed every progress we made, ensuring inclusivity and relevance throughout. Our mission was to do justice to Shirleen Abu Akleh's story by highlighting information that other media outlets may have missed. Our coverage across Twitter garnered the largest share of voice in reporting on this story, setting us apart from our competitors.
Entry credits
Adam Ali, Assistant Producer, Al Jazeera Media Network
Muhammad Hamid, Assistant Producer, Al Jazeera Media Network
Rawan Alahmad, Assistant Producer, Al Jazeera Media Network
Juyoung Choi, Assistant Producer, Al Jazeera Media Network
Bushra F, Senior Producer, Al Jazeera Media Network
Souha Samaha, Head of Audience Development & Engagement, Al Jazeera Media Network
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Highly Commended
beIN SPORTS - Best Use of Social Media
Company or team name
beIN MEDIA GROUP
Executive summary
beIN SPORTS was the domestic broadcaster of the first Middle East World Cup. It used the opportunity to grow its social media presence by providing a 24-hour social operation across Facebook, Instagram, Twitter, TikTok and SnapChat. Managing the social media channels with original content covering fan excitement and the atmosphere across the stadiums and Qatar was a huge undertaking. Despite this, beIN SPORTS achieved with 95+M views across all platforms, from interviews, trending topics, viral videos, score predictions and post matches celebrations. As a result, beIN SPORTS has seen a 3.5 million increase in its number of Facebook fans, a 1.9 million increase in YouTube subscribers, a 1.1 million increase in Instagram followers, a 700K increase in TikTok followers, a 900K increase in Twitter followers and a 100K increase in Snapchat subscribers, while ensuring that fans both domestic and international never missed a kick of the world’s most viewed sporting spectacle along the way. beIN’s live YouTube stream of the FIFA World Cup Final broke records for viewership in the Middle East & North Africa, attracting a cumulative viewership of 25 million, setting a new record with 4.4 million simultaneous viewers at its peak in MENA. Across all channels, videos reached 1.1bn views and the total cumulative time spent watching them exceeded 33m hours.
Entry credits
Raeesa Chowdhury King, Head of Special Projects, Corporate Affairs & Communications , beIN MEDIA GROUP
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Nominated
i-D: My Month in Photos
Company or team name
i-D, part of VICE Media Group
Executive summary
My Month in Photos is a series that began in January 2021 and has run every month since on i-D’s website and socials. At the end of every month we invite our community of readers to submit one image they’ve taken in that month, along with their name, age, location and a quote about the image. We then curate a selection of our favourites and publish them under the headline “What your March 2023 looked like”, or whatever the relevant date is, on the website and via specially created Instagram graphics. It has built a running dialogue between us and our readers, and has offered an interesting and mutually rewarding content series that celebrates the talent of creatives around the world. Every month is a complete mix of contributions from all continents across the world, prioritising work made in cities, towns and villages that have much less access to the creative industries.
Entry credits
Ryan White, Editorial Director, i-D
Danil Boparai, Social Media Director, i-D
Calum Glenday, Senior Art Director, i-D
Alek Talacha, Motion Graphics Designer, i-D
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Best Commercial Innovation
Nominated
Ozone Smart Bidstream: Powering publisher-led programmatic
Company or team name
Ozone
Executive summary
Ozone Smart Bidstream is a game changing innovation proven to help publishers generate up to 70% more revenue from existing open marketplace (OMP) advertising connections – all through an easy integration with their current setups. Where adtech solutions create and extract publisher value, this unique publisher-built technology – designed with our partners – helps publishers create and retain value within their ecosystems by increasing match-rates and optimising presentation of product to buyers, all while mitigating against the leakage of high value user data in the programmatic auction. Ozone Smart Bidstream puts publishers fully in control of the monetisation of their digital assets.
Entry credits
Scott Switzer, CTO, Ozone
Danny Spears, COO, Ozone
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Award
dmg::ID
Company or team name
Mail Metro Media
Executive summary
Welcome to our universe of connections… Built organically from Mail Metro Media’s trusted and ever-growing user relationships, dmg::ID is a proprietary identity solution that unifies and connects Mail Metro Media’s audiences in real time across its newsbrands’ sites, linking over 150 billion signals across 74 markets and over 15 domains in a cookieless framework. Agile, future-proof and built from trusted connections, dmg::ID is first and foremost a human solution, linked to every important life stage of Mail Metro Media’s loyal readers that grows and progresses as they do. Using first-party data collected during the longstanding relationships dmg media enjoys with all of its audiences, dmg::ID allows advertising partners the same contextual ad targeting and measurement capabilities that cookies currently provide, so their targeted ads will resonate with Mail Metro Media’s engaged users and show them more of what they love. dmg::ID’s multitude of unique connections are forever growing through Mail Metro Media’s portfolio of globally engaged brands and the billions of minutes their audiences spend with them. This allows dmg::ID to harness a wealth of information and data through these meaningful connections, which in turn lead to meaningful engagement and meaningful results. Since its launch last autumn at Mail Metro Media’s annual showcase event, Upfront & Centre, in front of 300 advertising partners, dmg::ID has opened up new conversations and creative opportunities for advertisers beyond just targeting, with more flexibility to reach specific audiences with relevant messaging. And its journey has only just begun…
Entry video
Entry credits
Barbara Feeney, Trade Marketing Director, Mail Metro Media
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Nominated
Al Jazeera Youtube
Company or team name
Digital Newsroom
Executive summary
Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Arabic social media outlets, we worked hard this year to keep our audience informed, and updated with world events, our engagement metrics were focusing on interactions and using all tactics to engage with our loyal fans. We worked very hard throughout 2022 providing timely coverage of the news through live updates and breaking down complex stories on the issues that affect the the Arab audience. Never, as in this momentous year, were we so effective in meeting our objective of and powerfully giving voice for the voiceless.
Entry credits
Ahmed Ashour, Senior Editor, Al Jazeera Media Network
Mohamed Nasr, Team Leader, Al Jazeera Media Network
Murad Hassan, Sr Audience Development Manager Instead of Engagement Producer, Al Jazeera Media Network
Maram AlBakkour, Engagement Producer, Al Jazeera Media Network
Samia Yousef, Producer, Al Jazeera Media Network
Khaled Hassan, Producer, Al Jazeera Media Network
Malik Hammad, Producer, Al Jazeera Media Network
Nuha Mahmoud, Producer, Al Jazeera Media Network
Shehabeldeen Mahmoud, Engagement Producer, Al Jazeera Media Network
Khadeja Zakaria, Creative Producer, Al Jazeera Media Network
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Award
PinkNews- The digital publisher for the next generation
Company or team name
PinkNews
Executive summary
The past 12 months have been an exceptional time for PinkNews, as the world’s most-watched and read LGBTQ+ media brand, reaching over 100 million unique users per month across our website, app and social media platforms. We exist to inform, inspire change and empower people to be themselves and are continuing to drive this mission forward to our global audience. We do this by producing content that elevates marginalised voices and highlights the diversity of the entire LGBTQ+ spectrum. Our multitude of digital products is unique within the LGBTQ+ space and our global audience is at the heart of the content we create. We serve the LGBTQ+ community and its allies by giving them a platform for their stories to be seen. Over the last year, we have seen significant revenue growth (30% YoY growth), audience (18% YoY growth) and content output (42% YoY growth), underpinned by powerful in-house developed tech to engage our millions of users across the PinkNews universe. As a team, we have also significantly grown from approx 30 to 90 people in the last 18 months who are all passionate about working for a digital publisher that embodies its mission to inform, inspire change and empower people to be themselves. This has enabled us to significantly increase our output across all channels and reach more people on a global scale.
Entry video
Entry credits
Anthony James, COO, PinkNews
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Highly Commended
The Independent
Company or team name
The Independent
Executive summary
In 2022 The Independent consolidated its status as the largest quality digital news brand and the fastest growing news brand in the UK thanks to three key areas. The success of the ad ops, eCommerce and Ignite team, mean that The Independent has cemented its place as the UK’s largest quality digital news brand with 22.1 million monthly UK readers and 32.9 million readers in the US.
Entry credits
Beth Gordon, Business Marketing and Communications Director, The Independent
Christian Broughton, Managing Director, The Independent
Andrew Morley, Chief Revenue Officer, The Independent
Emma Elford, Commercial Content Director, The Independent
Campbell Price, e-Commerce Director, The Independent
Meena Miles, Ad Operations Director, The Independent
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Nominated
Woo (by ITV): turning generation anxious into generation zen
Company or team name
Woo (by ITV)
Executive summary
Introducing Woo: a new generation cultural revolution redefining wellness for Gen Z. A media brand and marketplace eco-system designed to be the antidote to the toxic news cycle. We make well being and feeling good discoverable, aspirational and culturally relevant through the lens of music, activism, fashion and culture.
Entry video
Entry credits
Stephen Mai, Founder/CEO, Woo
Ravi Amaratunga Hitchcock, Creative Director at Large (video), Woo
Isolde Penwarden, Head of Video, Woo
Luke Luke, Head of Media and Brand, Woo
Robyn Chalet, General Manager, Woo
Jess Commons, Head of Editorial, Woo
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Nominated
In the cockpit with AI
Company or team name
MIT Technology Review
Executive summary
Some of the most important decisions in our lives are being made by artificial intelligence, determining things like who gets into college, lands a job, receives social services, or goes to jail—often without us having any clue. Giving machines the ability to learn has unlocked a world filled with dazzling possibilities and dangers we’re only just beginning to understand. This world isn’t our future—it’s here. We’re already trusting AI and the people who wield it to do the right thing, whether we know it or not. In Machines We Trust podcast from MIT Technology Review dives deep into these questions and more.
Entry video
Entry credits
Jennifer Strong, Host & Creator, MIT Technology Review
Anthony Green, Producer, MIT Technology Review
Emma Cillekens, Producer, MIT Technology Review
Garret Lang, Sound Designer, MIT Technology Review
Stephanie Arnett, Art Director, MIT Technology Review
Mat Honan, Editor in Chief, MIT Technology Review
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Highly Commended
Love, Janessa
Company or team name
BBC World Service and CBC Podcasts
Executive summary
Behind every catfish, there’s a bait. Stolen images of an adult entertainment star are being used to con victims out of thousands of dollars, leaving a trail of broken hearts. But who is the unwitting human face of this digital con? Has the ‘cam girl’ any idea that her photos are being used to scam those looking for love? Journalist Hannah Ajala is on a quest to find Janessa Brazil, a journey that takes her into the murky world of catfishing. She speaks to lonely hearts – the victims who have fallen prey - as well as criminals who run romance scams for a living. The investigation takes listeners from the UK to Italy, and from West Africa to the United States. Equal parts jaw-dropping and heartbreaking…” Financial Times. “Love, Janessa is an intriguing, heartbreaking, follow-the-scam catfish show…But what’s really gripping…is that there’s not just one lovelorn victim. Actually, hundreds of people seem to have fallen for a single woman…There are layers upon layers upon layers. Is Brazil herself in on the act? Does she have any idea what’s going on? This sympathetic, impeccably researched show finds out”. The Guardian. Love, Janessa was produced for the BBC World Service and CBC Podcasts by Antica Productions and Telltale Industries.
Entry video
Entry credits
Katrina Onstad, Producer, Antica Productions
Laura Regehr, Producer, Antica Productions
Hailey Choi, Associate Producer , Antica Productions
Simona Rata, Associate Producer, Telltale Industries
Philip Wilson, Sound design and audio mix, Antica Productions
Janine White, Sound design and audio mix, Antica Productions
Cameron McIver, Assistant sound design, Antica Productions
Stuart Coxe, Executive Producer, Antica Productions
Jago Lee, Executive Producer, Telltale Industries
Emilie Quesnel, Coordinating producer, CBC Podcasts
Chris Oke, Executive Producer, CBC Podcasts
Arif Noorani, Director, CBC Podcasts
Jon Manel, Podcast Commissioning Editor, BBC World Service
Anne Dixey, Senior Podcast Producer, BBC World Service
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Nominated
Moment of Truth
Company or team name
Folding Pocket
Executive summary
There's never been an audio experience like Moment of Truth. Called "The greatest sports podcast ever made," this 15-part BBC Sounds series elevates the medium to a place its never been, taking listeners inside the beating heart of two professional football teams - Rotherham United and Oxford United - as they battle for promotion to the Championship. It redefines fly-on-the-wall as managers Paul Warne and Karl Robinson wear microphones for every single big moment as the fight to play in England’s second tier comes down to the last seconds of the season, capturing all the unbelievable and unscripted drama. The series captures what it really takes to manage a professional football team and what it means for the loved ones of those involved, cataloguing the beautiful highs and the chronic lows of the final three months of the League One season through the eyes of two managers for whom the impossible job might just be possible. Narrated by the actor James Nesbitt, Moment of Truth is a love letter to hard work, passion, pressure, dedication, family, and most of all, football, taking listeners on the ultimate journey of sporting jeopardy and putting them directly inside the moments that matter in a way that’s never, ever been heard before.
Entry video
Entry credits
Simon Clancy, Writer and producer , Folding Pocket
Liam Thorne, Sound engineer , Folding Pocket
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Nominated
POLITICO’s Westminster Insider Podcast
Company or team name
POLITICO
Executive summary
POLITICO’s Westminster Insider is a documentary-style podcast series which takes you inside the corridors of power to explain how politics in the United Kingdom really works. Each week our hosts guides you through a different aspect of British political life with a series of expert and high-profile guests using humour, anecdotes and the power of personal narrative to lift the curtain on Westminster. With a non-prescriptive format, Westminster Insider has highlighted life behind-the-scenes at some of the biggest events in the political calendar, disarming one-to-one interviews over dinner, in-depth policy analysis and even cold-water swimming with an MP. Previous episodes have featured extensive interviews with some of the most notable names in British politics, including Tony Blair, David Cameron, Laura Kuenssberg and Sadiq Khan. Through agile production and utilising narrative storytelling with a tongue-firmly-in-cheek approach, POLITICO’s Westminster Insider podcast has sought to make each episode entertaining and informative whilst navigating an extraordinary period in British politics.
Entry credits
Jack Blanchard, UK Editor, POLITICO Europe
Ailbhe Rea, Host, Westminster Insider, POLITICO Europe
Aggie Chambre, Host, Westminster Insider, POLITICO Europe
Cristina Gonzalez, Executive Producer, Audio, POLITICO Europe
Whistledown Productions, Production Company, o Whistledown Productions Ltd
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Nominated
Partygate: The Inside Story
Company or team name
ITV News
Executive summary
It’s tempting following a success in any field to reflect on it as inevitable. A range of elements that joined together seamlessly into a final product so assured and acclaimed that it surely could never have been any other way. We too, perhaps, have fallen into this trap. Working in the rapid pace of digital journalism, a smash hit podcast like Partygate: The Inside Story is resoundingly cheered but our focus quickly transfers to the next ones, with only occasional glances back at the recent success to mine it for solutions to the challenges the new projects pose. This award entry allows us to take a brief but considered gaze in the rear-view mirror. And it’s only now that the enormity of the achievement, the risk of our endeavour and the unlikely pattern of factors that joined together for this stunning success crystallises. The irony is the story behind this story would itself make a thrilling podcast. Maybe not across the two hours and 53 minutes we used to tell our proper tale. But allow me 1,250 words to bring you the highlights and in classic narrative structure; a vision, a setback, an unlikely win, a new threat of defeat, paving the way for an unexpected triumph. It’s a story that ultimately answers a doubting question: How could a podcast nobody wanted to hear on a story without any ending become a chart smash hit, a critical triumph, a media sensation and ultimately influence the establishment’s search for truth?
Entry credits
Matt Williams, Executive Digital Editor, ITV News
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Award
The Greatest Menace: Inside The Gay Prison Experiment
Company or team name
Lockdown Productions / Audible
Executive summary
The Greatest Menace: Inside the Gay Prison Experiment is an eight-part investigative queer true crime documentary series released globally by Audible. The series goes behind the bars of Australia’s one-time ’gay prison’, opened in 1957 as part of a secretive government operation to eradicate what officials at the time called ‘the greatest menace to society’: homosexuality. The prison, in a small Australian town, is believed to be the world’s only homosexual prison. Award-winning documentary makers Patrick Abboud and Simon Cunich spent three years unearthing the painful history of the institution and the shocking human experiments used inside to ‘treat’ homosexuality. The ground-breaking series takes listeners on an epic sonic journey from the streets where police entrapped gay men and charged them with ‘homosexual offences’, to the network of underground caves where gay prisoners were sent to work, to the labs where government-funded doctors tried to develop a ‘gay cure’. It also interrogates how these historical injustices continue to reverberate in contemporary Australia, tracing the roots of present-day homophobia and transphobia and the weaponisation of shame to suppress queer identities. The Greatest Menace is a genre-pushing true crime podcast - a unique fusion of rigorous research, intimate interviews and immersive sound design. It is a work of investigative journalism but also a deeply personal narrative of host Patrick Abboud’s experience coming out in a Middle Eastern-Australian family. One industry veteran has described The Greatest Menace Podcast series as ‘Australia’s S-Town’.
Entry video
Entry credits
Patrick Abboud, Co-Creator/ Writer/ Producer/ Host, Lockdown Productions
Simon Cunich, Co-creator/ Writer/ Producer, Lockdown Productions
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Nominated
The Take
Company or team name
The Take
Executive summary
The Take makes global news feel intimate. Three times a week, our award-winning host Malika Bilal speaks with Al Jazeera English reporters and sources across all borders and walks of life to explain the biggest stories in the news and how and why the headlines got there. Each episode focuses on a single news story from the ground up and hones in on the conversations and perspectives listeners won’t find anywhere else. The Take uses a mix of first-person stories, reporting, and analysis to connect our listeners to the most important news stories across the globe, whether they’re happening in Ukraine, Iran, or Madagascar, and explain why the immediacy of local events has global implications for us all. With a focus on the Global South, and on topics and angles often overlooked, The Take keeps listeners informed on the important or under-discussed details informing some of the biggest headlines. We offer a throughline about the stories that are shaping our world - from artificial intelligence, political intrigue, and social justice to stories about strong people in the midst of adversity. With millions of listeners, The Take is bringing global communities into the conversation.
Entry credits
Amy Walters, Senior Audio Producer, Al Jazeera Media Network
Alexandra Locke, Executive Producer, Al Jazeera Media Network
Alex Roldan, Sound Engineer & Senior Audio Producer, Al Jazeera Media Network
Ashish Malhotra , Audio Producer, Al Jazeera Media Network
Chloe K. Li, Producer, Al Jazeera Media Network
Malika Bilal, Senior Podcast Presenter, Al Jazeera Media Network
Ney Alvarez, Head of Audio, Al Jazeera Media Network
Negin Owliaei, Senior Audio Producer, Al Jazeera Media Network
Priyanka Tilve, Producer, Al Jazeera Media Network
Ruby Zaman, Audio Producer, Al Jazeera Media Network
Halla Mohieddeen, Presenter, Al Jazeera Media Network
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Editorial Campaign of the Year
Highly Commended
AJ+ Shireen Coverage
Company or team name
AJ+ (all languages)
Executive summary
On May 11, 2022, Al Jazeera journalist Shireen Abu Akleh was shot and killed by an Israeli Army sniper while reporting from the Occupied West Bank. Investigations revealed that she was deliberately targeted. In response, AJ+ produced over 300 videos and posts across four languages, generating nearly 30 million views, to showcase who Shireen was and to ensure that journalists are not intimidated or silenced. Their reporting challenged the initial explanations put forth by Israeli authorities and highlighted the conduct of those involved in the investigation and funeral proceedings. They contextualized Shireen’s murder within the broader pattern of violence against journalists by Israel and examined the differences in coverage between Western media outlets and their treatment of the Palestinian struggle. AJ+ approached their coverage with a sense of duty and dedication, working seamlessly across four languages to ensure that every angle was covered. Their efforts were driven by a shared empathy for an esteemed colleague and by a desire to hold the powerful accountable for their actions. Their coverage generated significant attention and helped to keep a spotlight on important discussions in the global discourse while holding Israel to account for its response to the tragedy. Their efforts contributed to a more comprehensive understanding of the circumstances surrounding Shireen Abu Akleh’s death and prevented Israel from claiming ignorance or absolving itself of responsibility.
Entry credits
Combined AJ+ Teams, Team, Al Jazeera Media Network
AJ+ Arabic, Team, Al Jazeera Media Network
AJ+ Spanish, Team, Al Jazeera Media Network
AJ+ English, Team, Al Jazeera Media Network
AJ+ French, Team, Al Jazeera Media Network
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Award
Good Morning Britain: 1 Million Minutes 2022
Company or team name
Good Morning Britain
Executive summary
The impact of the cost of living crisis has been felt by millions with soaring bills and food prices pinching many families’ purses forcing them to reduce their social interactions to stay in the black. In times of financial hardship, Good Morning Britain’s flagship campaign to help tackle loneliness in the UK was more important than ever. Since the campaign began in 2016, the ethos has been to encourage GMB viewers to volunteer their time - not money - to various charities to help end the fight against loneliness. The digital campaign supporting 1 Million Minutes 2022 aimed to combine the on-air offering with original content across our digital platforms in order to spread awareness and increase the number of minutes pledged with audiences who may not have watched the programme during its airtime. All the content-led back to an easy-to-navigate pledge button page on the Good Morning Britain website. With strong celebrity endorsement secured throughout the campaign, the digital team set about creating content that not only caught people’s attention but raised awareness of the campaign and encouraged them to reach out to someone. The response to the campaign was outstanding with a QR code, which appeared on screen when the campaign was mentioned on-air, generating 34,238 click-throughs to the pledge button webpage - the highest source of traffic for the campaign. Overall, 117,172,140 minutes were pledged which contributed to more than half a billion (521,803,020) minutes being donated to charities fighting loneliness since the campaign’s inception.
Entry credits
Saffron Amis, Digital Producer - Good Morning Britain, ITV
Nick Rostron-Pike, Head of Digital - ITV Daytime, ITV
Verina Burt, Head of News Features - Good Morning Britain, ITV
Joceline Sharman, Acting Deputy Head of News Features - Good Morning Britain, ITV
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Highly Commended
CNBC International
Company or team name
CNBC International
Executive summary
During unprecedented times, where economies have been dealing with the aftermath of the pandemic, supply chain issues, the impact of war, energy and food security, rising inflation, a looming recession, and a banking crisis, CNBC has been the business and financial news brand of choice for consumers to make sense of it all and safeguard their money. CNBC is the world’s number one business and financial news network, providing a global 24-hour business briefing for corporate leaders, the financial community, and consumers with assets to invest or protect. CNBC has been diversifying and expanding its digital media offering to meet the needs of users and stakeholders, with content now available on CNBC.com, CNBC PRO, the CNBC app, podcasts, newsletters, live events, and social media and digital video platforms. With a focus on core subjects such as geopolitics, macro-markets, business, China, and technology, the audience remains at the forefront of CNBC’s strategy. This, combined with a worldwide presence, gives CNBC the capability to connect local audiences with a global outlook on financial markets in real-time, offering in-depth reports, and analysis of factors driving the world economy. Every month around 140million unique users on average consume CNBC content online and in the Ipsos Affluent Europe 2022 Survey, CNBC saw a 12% increase in multi-platform brand consumption, a 23% increase in digital reach in Europe. In the same survey for Asia-Pacific, the brand retained its lead as the top business and financial news brand across both TV and digital in key regional markets.
Entry video
Entry credits
Eden Kyle, Communications Manager, CNBC International
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Nominated
PinkNews - The LGBTQ+ media brand for the next generation
Company or team name
PinkNews
Executive summary
The past 12 months have been an exceptional time for PinkNews, as the world’s most-watched and read LGBTQ+ media brand, reaching over 100 million unique users per month across our website, app and social media platforms. We exist to inform, inspire change and empower people to be themselves and are continuing to drive this mission forward to our global audience. We do this by producing content that elevates marginalised voices and highlights the diversity of the entire LGBTQ+ spectrum. Our multitude of digital products is unique within the LGBTQ+ space and our global audience is at the heart of the content we create. We serve the LGBTQ+ community and its allies by giving them a platform for their stories to be seen. Over the last year, we have seen significant revenue growth (30% YoY growth), audience (18% YoY growth) and content output (42% YoY growth), underpinned by powerful in-house developed tech to engage our millions of users across the PinkNews universe. As a team, we have also significantly grown from approx 30 to 90 people in the last 18 months who are all passionate about working for a digital publisher that embodies its mission to inform, inspire change and empower people to be themselves. This has enabled us to significantly increase our output across all channels and reach more people on a global scale.
Entry video
Entry credits
Anthony James , COO, PinkNews
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Nominated
Press Gazette
Company or team name
New Statesman Media Group
Executive summary
Press Gazette has made a huge investment in both its editorial content, website technology and commercial team and it has paid off. We have grown our audience and transformed our business. 2022 was Press Gazette's most successful year commercially in two decades. We are also really proud of all the campaigning journalism we have produced on the way. Press Gazette works in a competitive space - media news - and we tackle global issues meaning our rivals are not just in the UK. Despite that I think we proved multiple times that we are not just the best media news brand in the UK, but the best B2B brand overall. Where else would you read about the discontent inside the Facebook News factory, a major liberal publisher's own 'me too' scandal or a comprehensive take on post-pandemic fashion inside the newsroom?
Entry credits
Dominic Ponsford, editor in chief, Press Gazette
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Award
The Independent
Company or team name
The Independent
Executive summary
In 2022 The Independent consolidated its status as the largest quality digital news brand and the fastest growing news brand in the UK thanks to three key areas. The success of the ad ops, eCommerce and Ignite team, mean that The Independent has cemented its place as the UK’s largest quality digital news brand with 22.1 million monthly UK readers and 32.9 million readers in the US.
Entry credits
Beth Gordon, Business Marketing and Communications Director, The Independent
Christian Broughton, Managing Director, The Independent
Andrew Morley, Chief Revenue Officer, The Independent
Emma Elford, Commercial Content Director, The Independent
Campbell Price, e-Commerce Director, The Independent
Meena Miles, Ad Operations Director, The Independent
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Nominated
Time Out
Company or team name
Time Out
Executive summary
Time Out was born in London in 1968 (it’s our 55th birthday this year) to inspire and enable people to experience the best of the city. That mission continues in 333 cities and 59 countries. 2022 (and beyond) was a banner year for Time Out: we completed our transition from print to a digital-first multi-platform media brand, and our curated content and trusted brand continued to attract a growing global audience and key advertisers. Our digital-first strategy is working: our content is as inspiring as ever across digital platforms, we are creating big campaigns for great brands, our global monthly brand audience stands at over 73m, and Time Out Media growth has exceeded our expectations. In the six months from 1 July to 31 December 2022 (first half of our financial year), Time Out Media saw significant growth with net revenue up 43% to £18.4m and within that digital advertising revenue was up 65% to £14.7m. In this period, Time Out Media delivered positive Adjusted EBITDA of £2.1m (up 135%). Needless to say, the pandemic was a challenge. In 2020 we pivoted to Time In to stay relevant. Once the world started to open up, it was crucial to be top of mind for people going out again. We achieved that by doubling down on new audiences, with a stronger emphasis on social and video storytelling at the same time as we made the strategic decision to retire our magazine in London: a moment of intense, successful innovation for us.
Entry credits
Everyone at Time Out, Time Out Team, Time Out
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Nominated
Woo (by ITV): turning generation anxious into generation zen
Company or team name
Woo (by ITV)
Executive summary
Introducing Woo: a new generation cultural revolution redefining wellness for Gen Z. A media brand and marketplace eco-system designed to be the antidote to the toxic news cycle. We make well being and feeling good discoverable, aspirational and culturally relevant through the lens of music, activism, fashion and culture.
Entry video
Entry credits
Stephen Mai, Founder/CEO, Woo
Ravi Amaratunga Hitchcock, Creative Director at Large (video), Woo
Isolde Penwarden, Head of Video, Woo
Jess Commons, Head of Editorial, Woo
Luke Innes, Head of Media and Brand, Woo
Robyn Chalet, General Manager, Woo
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Nominated
beIN SPORTS - Brand of The Year
Company or team name
beIN MEDIA GROUP
Executive summary
beIN SPORTS was the domestic broadcaster of the first Middle East World Cup. It used the opportunity to grow the brand, establishing itself as the leading broadcaster in multi-market, multi-lingual sports coverage. beIN SPORTS demonstrated a commitment to quality, innovation, and community that has seen it working alongside the world’s biggest brands, Google, Snapchat and Twitter, to deliver analysis, commentary, and exclusive interviews with both players and managers to millions of additional viewers. beIN SPORTS also launched beIN CONNECT, which saw 22 matches made free-to-air, the MENA region’s first 4K definition channels, and a bespoke World Cup podcast of 13 episodes, which skyrocketed to number one in the podcast charts in several countries including Saudi Arabia, Egypt, Bahrain, Mauritania and Algeria. The brand seized the opportunities afforded to it by being host broadcaster of the World Cup and the impact on the brand has been significant. beIN SPORTS has seen 5.5 billion impressions, 1.1 billion video views, 400 million engagements and 33 million watched hours of content across all major platforms. There have also been significant increases in followings on all of its social channels as it ensured fans, both domestic and international, never missed a kick of the world’s biggest sporting spectacle. These figures are more impressive when compared to the previous World Cup, where beIN’s social channels generated 235m impressions resulting in 40m interactions. In four years, impressions rose 2,240 per cent, while interactions increased 900 per cent – a big expansion of the brand.
Entry credits
Raeesa Chowdhury King, Head of Special Projects, Corporate Affairs & Communications , beIN MEDIA GROUP
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Award
A Sense of Community
Company or team name
101 East, Al Jazeera English
Executive summary
‘A Sense of Community’ is a special four-part digital video series featuring unique districts which make the world more fascinating. Told entirely from the perspectives of locals, this Al Jazeera series explores the social fabric of each community. While these places are one of a kind, some of the challenges they face are global such as gentrification, depopulation, crime, cultural extinction, social dysfunction and modernisation. “A Sense of Community” is an examination of identity and what it means to be part of a neighbourhood in the 21st century.
Entry video
Entry credits
Drew Ambrose, Series Producer/Director, Al Jazeera English
Aun Qi Koh, Associate Producer, Al Jazeera English
Andalusia Knoll-Soloff, Mexico Producer, Freelance
David Deen, Canada Producer, Al Jazeera English
Michael Onyiego, Kenya Producer, Freelance
Rael Ombuor, Kenya Producer, Freelance
Fiona Macgregor, Scotland Producer, Freelance
Nick Olle, Supervising Producer, Al Jazeera English
Craig Hansen, Cinematographer, Al Jazeera English
Lee Ali, Cinematographer, Freelance
Keke Robertson, Graphic Designer, Freelancer
Adrian Billing, Picture Editor, Freelance
Hasham Cheema, Digital Producer, Al Jazeera English
Susanna Low, Production Manager, Al Jazeera English
Liz Gooch, Producer, Al Jazeera English
Sharon Roobol, Executive Producer, Al Jazeera English
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Nominated
All Hail the Planet
Company or team name
Al Jazeera English
Executive summary
We have had more than 50 years of scientific data, economic arguments, books, petitions, documentaries, global resolutions. We know our planet’s ecosystem is breaking down and that much of the destruction is irreparable. So, why aren’t things changing faster? While there’s lots of good journalism out there explaining how dire things are for the planet, we decided to look at climate breakdown from a different perspective. We wanted to understand how human psychology, social history and vested capitalist interests have come to shape - and undermine - the response to our global eco-crisis. What are the forces that have resulted in such a clear cut crisis being widely seen for so long as open to question and worth being sceptical of? Why have our responses been muddled, slow and sometimes detrimental? And how can we meaningfully adapt to deal with the greatest challenge humanity has ever faced? The result is Al Jazeera English’s new 5-part environmental series presented, produced, filmed and edited by Ali Rae, alongside executive producer Meenakshi Ravi. The aim was to join the dots between climate change, colonialism and capitalism to help us understand the structural changes needed. Tackling issues like carbon offsetting, techno-salvation, infinite growth & consumerism, the toxic legacy of plastic and green gentrification in cities - this series weaves together insights from a diverse range of voices around the world to provide a deeper, more comprehensive narrative about the ties that bind us together on a global scale.
Entry video
Entry credits
Ali Rae, Presenter/Senior Producer/Camera/Editor, Al Jazeera English
Pierangelo Pirak, Animator, Pomona Pictures
Ben Walker, Production Assistant, Freelance
Meenakshi Ravi, Executive Producer, Al Jazeera English
Salah A. A. Khadr, Commissioning Editor, Al Jazeera English
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Nominated
Brut. America - Video Team of the Year
Company or team name
Brut. America
Executive summary
Brut. America (@brutamerica) is a social-first organization that covers the news in video format for a vast and engaged audience of millennials and Gen Zers. Our storytelling style consists of humanizing impact issues, which are core to our editorial platform and the loyal audiences it has cultivated since 2016. Brut. America is for young people, by young people, and about young people. Our current team of 19 dedicated producers and editors is committed to making accurate and timely content, and in doing so, has driven conversations and inspired action. Our work weaves between digestible, day-to-day news and more in-depth, human-centered stories that explore trending topics, like diversity, sustainability, and inclusion. Our audience comes to us time and time again, not just to be told the news but to engage with it. We are present on TikTok, Instagram, Snapchat, Facebook, YouTube, and Twitter — across these, we have a total of 6.8M followers and garner roughly 2B views per year. In 2022 alone, we doubled our followings on multiple platforms and saw 82M engagements. And we’re showing no signs of slowing.
Entry video
Entry credits
Eleonore Finkelstein, Editor in Chief, Brut. America
Amy Daire, Supervising Producer, Brut. America
Rebecca Suner, Senior Producer, Brut. America
Ghita Benslimane, Senior Producer, Brut. America
Avi Davis, Senior Producer, Brut. America
Essie Assibu, Senior Producer, Brut. America
Karsen Hicks, Producer, Brut. America
Jason Cerin, Producer, Brut. America
Antoniette Meyer, Producer, Brut. America
Amruta Lakhe, Community Manager, Brut. America
Noa Meshorer, Production Manager, Meshorer
Léo Hamelin, Head of Documentary , Brut. America
Dallin Mello, Documentary Producer, Brut. America
Sim Tumay, Researcher, Brut. America
Esteban Aburto, Video Editor, Brut. America
CJ Walker, Video Editor, Brut. America
Martin Loper, Video Editor, Brut. America
Eve Deleurme, Archive Researcher, Brut. America
Rima Jadhav, Archive Research, Brut. America
Daphnée Denis, Former Editor in Chief, Brut. America
Delia Paunescu, Former Senior Producer, Brut. America
Russel Kogan, Former Senior Producer, Brut. America
Christina Shaman, Former Researcher, Brut. America
Colin Reilly, Former Copy Editor, Brut. America
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Nominated
Channel 4 News Digital
Company or team name
Channel 4 News
Executive summary
This year Channel 4 News has sought to reimagine what broadcast and video journalism can look like on social platforms where content is made bespoke to digital platforms - and ended up setting an all time record of over 2 billion minutes-viewed across all platforms. Instead of trying to fit the square peg of TV into the round hole of Digital platforms, we created new formats of original video journalism that are being well-watched by younger audiences and provide a way forward for public service video journalism as linear-TV continues to decline. With a strategy to reach young audiences where they are on social platforms with content that is bespoke and made for those digital platforms, we have achieved record reach. Channel 4 News has helped to create and evolve new formats of digital video journalism such as these pieces of content made for digital platforms, reaching huge audiences of people who are mainly under 35. * https://www.youtube.com/watch?v=br415hqb...* https://www.tiktok.com/@c4news/video/720...* https://www.tiktok.com/@c4news/video/709...* https://twitter.com/Channel4News/status/...
Entry credits
Channel 4 News, Digital, Channel 4 News
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Nominated
Economist Films
Company or team name
The Economist
Executive summary
Economist Films, the documentary arm of The Economist newspaper is one of the world’s leading creators of short, online documentaries, with almost 3 million subscribers on YouTube, and many more across other social media platforms. Our videos cover a wide range of topics on international news, politics, business, finance, science and technology from the war in Ukraine, to climate change, ChatGPT, and even the sex toy market. We take complex topics and explain them in an easily digestible format for our global audience, such as “what is dark matter?”, “why do central banks raise interest rates?” and “what is an NFT?”
Entry video
Entry credits
David Alter, Head of Films, The Economist
Sarah Collinson, Executive Producer, The Economist
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Nominated
SCREENSHOT Media's savvy video team
Company or team name
SCREENSHOT Media
Executive summary
2022 was a simply huge year for the SCREENSHOT Media video team. Not only has the size of the team increased to more than double its number over the past 12 months, our content has also followed suit. From Gen Z fashion trends and insights, to stories about individuals with unique circumstances and lifestyles, to deep-dive style stories from around the world, we’ve created consistent and engaging content that cuts through the noise and delivers value to our massive Gen Z audience. The incredible numbers speak for themselves. Across our 10 Snapchat shows, viewers spent over 3,262,367 hours watching our content, and most evidently liked what they saw, with all shows amassing a total of 850,000 new subscribers in 2022 alone. Facebook Watch accumulated 1,135,000 hours of video watch time, but people weren’t simply watching, they were engaged too, with videos generating 1,700,000 likes, shares and reactions. Numbers aside, our video editors are far from just Premiere-Pro operating whizzes. At SCREENSHOT Media we have nurtured all members of the video team to be independent, forward-thinking individuals, who are all constantly analysing and adapting our strategy. Closely tracking analytics, researching competitors, and testing new concepts are just some of the duties our editors carry out in order to ensure we meet the ever-changing demands of an online audience. We are more than proud of the initiative, ingenuity and drive that our video team demonstrates on a daily basis.
Entry credits
Jacob Reid, Head of Video, SCREENSHOT Media
Sofia Gallarate, Creative Director, SCREENSHOT Media
Sarah Totman, Creative Content Executive, SCREENSHOT Media
Mia Frank, Creative Producer, SCREENSHOT Media
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Nominated
Start Here
Company or team name
Start Here | Al Jazeera
Executive summary
The Start Here team makes outstanding video content to explain global news to a global audience. From the war in Ukraine to the protests in Iran - we take the big stories and break them down so they’re easy to understand. Our content is fronted by Sandra Gathmann, an experienced journalist whose calm delivery and assured tone has become synonymous with the Start Here brand and the trust it inspires. But every episode is also a team effort. Behind the show is a core group of eight journalists and creatives, led by Executive Producer, Julia Mills. In the last year the team has innovated beyond our studio-based explainer format to produce on-the-ground reporting from Afghanistan, Lithuania and the FIFA World Cup, as well as publishing vertical video content on Instagram and TikTok to complement our main episodes. But whether it’s a 13-minute explainer or a 1-minute reel, Start Here’s core strategy is the same - no hype, no agenda, no gimmicks; just high-quality journalism, engaging storytelling and creative production to give our audience the information they need to cut through the confusion and form their own views about issues that matter. Here’s what one viewer had to say: “Start Here is one of my reliable sources when I wish to understand significant events around the world. As a toddler mum and PhD student with limited time, Start Here is the perfect way to keep myself informed and look beyond the general news headlines… thank you for keeping us constantly informed!”
Entry video
Entry credits
Julia Mills, Executive Producer, Al Jazeera
Sandra Gathmann, Host & co-creator, Al Jazeera
Sophia Ahmadi, Producer, Al Jazeera
Adele-Momoko Fraser, Producer, Al Jazeera
Georgios Skortsis, Video Editor, Al Jazeera
Danylo Hawaleshka, Script Editor, Al Jazeera
Samer Boquailah, Graphic Designer, Al Jazeera
Yousef Abdel Nabi, Creative Director, Al Jazeera
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Nominated
The PinkNews Video Production team continues to inform, inspire change and empower people to be themselves
Company or team name
PinkNews
Executive summary
PinkNews is the world’s most-watched and read LGBTQ+ media brand, reaching over 100 million unique users per month across our website, app and social media platforms. We exist to inform, inspire change and empower people to be themselves. We do this by producing content that elevates marginalised voices and highlights the diversity of the entire LGBTQ+ spectrum. Our multitude of digital products is unique within the LGBTQ+ space, with our production team rising to the challenge of delivering everything from educational content to breaking news and in-depth interviews to our audiences across the globe. Since first launching on Snapchat Discover in 2018, PinkNews has grown to become one of its biggest voices, engaging with tens of millions of young people every month. In the last year, we have dramatically grown our output on Snapchat, launching almost 20 new shows and drastically increasing our previous output. Our informative and entertaining content created new touchpoints for existing users and managed to reach a larger overall audience. As the most watched LGBTQ+ publisher on Snapchat Discover, we have a unique opportunity to tell stories that would otherwise be neglected by legacy media, and provide a uniquely inclusive perspective to our Gen Z audience. We have also put more focus on other video platforms including TikTok and YouTube shorts, where we are seeing huge growth and engagement with the content we are producing.
Entry video
Entry credits
Oliver Warley , Head of Video, PinkNews
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Highly Commended
The Times & The Sunday Times Video Team
Company or team name
The Times & The Sunday Times Video Team
Executive summary
Our team consists of six self-shooting producers, a senior producer, a deputy and head. This small group of nine creates all video content for both The Times and The Sunday Times including news packages and live streams from agency footage for breaking stories, as well as original content including exclusive undercover investigations, short and feature-length documentaries. Over the past year the department has worked on undercover investigations including the crisis at the DVLA, the working culture at Hermes and the treatment of warehouse employees at boohoo. We have developed a distinct production style for these videos meaning all members of the team can shoot and edit them while keeping a consistent look and feel. Our short documentaries are filmed and edited by producers sometimes working alongside reporters. This year we have expanded our foreign reporting to cover stories in Qatar, Iraq and Poland as well as sending our first producer to the front line in Ukraine to create a short documentary with our war reporter Anthony Loyd. We made our first feature-length documentary in November 2021 focusing on Donald Trump’s legacy, which achieved over two million views on YouTube as well as being the most popular video on our own site in 2022 by time watched. Our second feature-length documentary about the rising homicide rate in New Orleans, published in November 2022, was the eighth most-watched video on our site last year and so far has been viewed over 500,000 times on YouTube.
Entry video
Entry credits
Alex Rothwell, Head of Video & Audio, The Times & The Sunday Times
Alastair Good , Deputy Head of Video & Audio, The Times & The Sunday Times
Yasmin Butt, Senior Video Producer, The Times & The Sunday Times
Kasia Sobocinska, Video Producer, The Times & The Sunday Times
Federica De Caria, Video Producer, The Times & The Sunday Times
Jack Feeney, Video Producer, The Times & The Sunday Times
Pauline Den Hartog, Video Producer, The Times & The Sunday Times
Stephanie Bosset, Video Producer, The Times & The Sunday Times
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Nominated
Year in Search 2022
Company or team name
Google / Google Brand Studio
Executive summary
Every year, Google looks back at what the world searched for. Our goal for 2022 was to use Search Trends to reflect the year we all shared and connect with new audiences around the world – leaving even the most cynical doom scroller with a bit of hope for the future. In 2022, the world searched “can i change” more than ever. After two challenging years, the data showed people ready to reemerge and start something new. Our film focused on personal and societal change, while on social, we shared niche trends to connect with subcultures where they spend their time. We gamified Trends and created short-form videos, and content creators gave their take on some of 2022’s unique insights. Lastly, we built the first-ever local Trends experience, featuring different cities’ top searches. The film received over 295M YouTube views (the most in Google’s YouTube history), paid social assets had over 69.2M views and 169M impressions on SnapChat and Instagram, and the AR Trends filter had 18.9M impressions on SnapChat and 374K effect plays on TikTok. Our influencer partners received a combined 1.8M engagements and 450M impressions, and the local Trends experience received over 1.1M visits. All in all, Year in Search 2022 reached more corners of the globe than any previous campaign. And people online responded with a newfound appreciation for a year many wanted to forget.
Entry video
Entry credits
Marcel Neumann, Sound Mixer and Composer, Marcel Neumann
Rick Wilson, Colorist, Rick Wilson
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Branded Content Team of the Year
Nominated
2022 Year in Review: What just happened?”
Company or team name
McKinsey Global Publishing
Executive summary
Each year, our team at McKinsey Global Publishing publishes an end-of-year special feature that rounds up the top-performing content of the year. Our objective is to present some of the major themes that emerged, and to encourage our audiences to learn more about them. This year, we led the annual roundup with a month-by-month review of major economic and societal inflection points throughout 2022, presented through state-of-the-art graphic animations, data visualizations, videos, and breathtaking photos to highlight the very best of McKinsey’s insights over the past 12 months. In 2022, our year in review pivoted between economic growth at the beginning of the year, the effects of the war in Ukraine thereafter, and the evolution of sectors, trends, and initiatives to bring about sustainable, inclusive growth. The package also includes three subfeatures—the year in charts, year in images, and year in innovation—that have innovative formats in their own right. As a result, our 2022 Year in Review interactives special feature and the subfeature “2022: The year in charts” both have received about twelve times more reads than the average article on McKinsey.com; the package as a whole has done almost 40 times better than average.
Entry credits
McKinsey Global Publishing, Staff, McKinsey & Co.
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Highly Commended
Haymarket Automotive Studio: taking on the challenge of a turbulent car market
Company or team name
Haymarket Automotive Studio
Executive summary
Haymarket Automotive Studio is What Car? and Autocar’s in-house native content and partnership agency. Our job is to help brands find, reach and engage the 4.8m in-market buyers who visit our channels for crucial next-purchase research. Using innovative partnerships – powered by high-impact attention-grabbing digital display, in-depth audience insight, pinpoint audience targeting and compelling native storytelling – we have an award-winning record for deliver impressive results for clients in terms of awareness and perception change. As a result, despite one of the most volatile periods in the automotive industry’s 100-year history, we’ve spent the last 12 months building a rich, stable portfolio of clients and generating record revenue more profitably than ever before – with healthy revenue already banked for FY2023.
Entry video
Entry credits
Neel Desor, Strategy Director, Haymarket Automotive Studio
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Award
Imagine, Immediate Media Co.
Company or team name
Imagine, Immediate Media Co.
Executive summary
It’s been a stellar year for Imagine, Immediate Media Co.’s commercial content studio, which delivered 250+ cross-media partnership campaigns in 2022, worth more than £7m in revenue. Ensuring clients return to us each year is our main objective; whether it’s designing a suite of display assets, writing a podcast script or building a bespoke microsite, we recognise that every member of the 25-strong team can influence a campaign’s outcome. In 2022, 24 clients rebooked significant partnership with Immediate – hitting our target of a 20% increase on 2021’s number, despite a tough macroeconomic climate. We are on track for further 20% growth in 2023. Returning clients in 2022 included Winalot, NEFF, Disney+, Vauxhall and LEGO – with many clients increasing the scope of their digital campaigns. But we also took time to build relationships and innovate with new partners, including Ecover, and Immediate’s first beauty product partnership, with Liz Earle. We also collaborated on a range of key internal initiatives for the business, developed new digital products and leveraged our first-party data offering like never before, all while having fun, building a supportive, collaborative culture, and contributing to some worthwhile and fulfilling outreach initiatives.
Entry video
Entry credits
Katie Ryce, Acting Head of Project Management, Imagine, Immediate Media Co
James Ramsay, Acting Head of Design, Imagine, Immediate Media Co
Gavin Day, Head of Web Production, Imagine, Immediate Media Co
Hayley Shedden, Head of Copy, Imagine, Immediate Media Co
Ross Shepherd, Director of Video Production, Imagine, Immediate Media Co
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Nominated
POLITICO Studio
Company or team name
POLITICO
Executive summary
POLITICO Studio is the in-house creative agency of POLITICO, helping organizations connect with the most influential audiences in Europe in engaging and insightful ways. Thanks to its hybrid team, Studio mixes the capabilities of a creative studio, media company and strategic consultancy to offer an integrated experience for its partners. Launched only in late 2020 during Covid, POLITICO Studio has seen triple and now double-digit growth YoY. In 2022, Studio achieved 150% of its annual revenue target, while increasing the average time spent on Studio content by an average of 20%, demonstrating its value to clients, within the industry, and to POLITICO across the organization as a strategic and creative powerhouse. The compelling nature of POLITICO’s brand and journalism and the complex nature of today’s policymaking environment has led to audience growth and evolution for the Studio team, with a shift from selling and delivering single products to integrated multi-channel campaigns with clients from across a wide range of geographies and industries. The Studio team is now a bigger, multidisciplinary team focused on creating slick, innovative campaigns; enhancing audience insights; and broadening the base of POLITICO’s partners. As POLITICO moves into its global era, with the U.S. and Europe branches working under the same CEO for the first time, and key expansions on both sides of the Atlantic, Studio is helping to lead the scale-up of the company. Increasingly, for brands looking to build high-impact, tailor-made campaigns addressed to policymakers, political stakeholders and business decision makers, the answer is POLITICO.
Entry credits
Molly Fluet, Vice President Media Solutions, POLITICO
Caroline Kinneberg, Director for Creative Strategy and Development, POLITICO
Dimitri Argento, Brand Content Studio Producer, POLITICO
Etienne Carneiro Finzetto , Brand Content Studio Producer, POLITICO
Cristina Correa Rios, Associate Art Director, POLITICO
Jessica Lanza, Creative Strategist, POLITICO
Marylise Mahé, Production Lead, POLITICO
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Nominated
The Independent
Company or team name
The Independent
Executive summary
From a standing start in March 2021, the Independent’s Branded Content team, Independent Ignite, has built a fully functioning team, set up a world-class delivery system, produced a compelling sales proposition and booked and delivered a massive £9.6m worth of business across 90+ campaigns with blue-chip brands including Samsung, Vauxhall, GSK, Macallan, Smart Energy, ITV X, Amazon Prime Video, Kwik Fit, Vauxhall, E.On Next and Mars to name but a few. 2022 was our first full-year in the market and saw our revenues grow by just over 220% with an increase in brand count of 130% year on year. Three months into 2023 that success looks certain to continue with our most-cautious growth estimate showing further year on year growth of at least a further 60% set across a fairly gloomy economic backdrop. We have managed to scale the business at speed without compromising the quality of our work and creativity ensuring that we are held in the highest regard by our clients, media agencies and production partners alike: “Although relatively new players, Independendent Ignite have firmly established themselves as ‘must-brief partners’ as they have proven their ability to produce brilliant creative ideas that harness the full power of their platform’s scale, credibility and extensive product range to deliver tangible results for clients. Bruce MacGowan, Head of Content Partnerships, Publicis Media Group.
Entry credits
Rob Ramsey, Head of TV, The Independent
Emma Elford, Commercial Content Director, The Independent
Ben Agar, Indy Ignite Group Head, The Independent
Camilla Whewell, Project Manager, The Independent
Laura MacBeth, Commissioning Editor, The Independent
Loraine Fajutag, Head of Design, The Independent
Zimi Peche, Designer, The Independent
Lydia Lockyer, Project Manager, The Independent
George Clode, Commissioning Editor, The Independent
Talytha Coutts, Independent Ignite Group Head, The Independent
Simon Best, Independent Ignite Group Head, The Independent
Jeanette Walker, Independent Ignite Group Head, The Independent
Tom Warner, Project Director, The Independent
Paul Finch, Head of Travel, The Independent
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Award
The Sun
Company or team name
The Sun
Executive summary
The Sun is the biggest digital newsbrand in the UK reaching 28.2M people a month (PAMCo) through its digital products, across every demographic, and with tailored, data-led platform strategies delivering readers a better experience than ever, we have proven ourselves to be the home for exclusive, original, live and comprehensive journalism. Blending agenda-setting scoops, big opinions and powerful campaigns, The Sun has transitioned from a much loved newspaper to a 24/7 multi-platform newsbrand. As the people’s paper, we stand up for those people that don’t have a voice, and we give them a voice. The Sun has always captured the zeitgeist, been at the heart of British society. The Sun’s always been able to deliver what the customer wants, what the reader wants, and communicate to them in a way that they understand. More than a newspaper, The Sun is an instigator, an entertainer, a cultural reference point, a finger on the pulse, a daily relationship.
Entry video
Entry credits
Victoria Newton, Editor, The Sun
Will Payne, Dir Digital, The Sun
Stewart Jackson, Editor, Sun.co.uk, The Sun
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Nominated
Website of the year - Tesco Real Food
Company or team name
Cedar
Executive summary
Tesco Real Food’s mission is to be a food destination for customers, designed to help them plan, shop and cook delicious meals for their families, every day. It delivers on that promise by creating value-conscious and helpful content along with useful tools in the following key areas: recipes, meal planning, food waste, health, entertaining. All content created for the site helps to facilitate and fulfil the overarching promise. Amid the worst cost-of-living crisis for a generation, with food inflation impacting customers in a very real way, Tesco continues to work hard to cut through a sea of value-focused comms from retailers and deliver great value that goes beyond pure price for its lower-affluence family shoppers. This includes money-saving helps across the full cycle, from planning to shopping to cooking. Collectively these simple, achievable helps live up to the Tesco ethos of ‘helping customers a little better every day’.
Entry credits
Sam Margerison, Senior Account Director, Cedar
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Best Use of Crowd Sourcing or Citizen Journalism
Nominated
Here's The Story
Company or team name
ITV News
Executive summary
Citizen journalism is at the heart of how we tell stories on our platform Here’s The Story from ITV News. From heart breaking footage beneath buildings collapsed into rubble after the Syrian earthquake as the world focused largely on Turkey, to Ukrainian students documenting their experience as their university turned from a place of work to a place of war. Citizen journalism quickly became the way we could tell stories using the voices of the very people who are experiencing them. We’ve accessed parts of the world that broadcasters find it difficult to get into. We demonstrated sensitivity when speaking with individuals in extremely difficult circumstances, and used every social media platform available to converse with our case studies. It’s led us to find contributors in warzones, dire humanitarian crises and with citizens under political repression, all whom are willing to share their stories and gain a platform for their voices. We utilised local connections via both social media and word of mouth to gather hours of footage from various frontlines reflecting the footage our demographic (18–24-year-olds) consume daily – rough and ready, spontaneous and unfiltered. The strategy we adopted gave results quickly as we virtually embedded ourselves into these communities. We built trust and loyalty with them, devoting hours of time to ensure our case studies knew that we would share their stories to the best of our abilities and in turn they would share ours.
Entry video
Entry credits
Matt Williams, Executive Digital Editor, ITV News
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Award
Life on the Frontline
Company or team name
Telegraph Video Team
Executive summary
Life on the Frontline is a video series produced by The Telegraph, in collaboration with the UK charity Vans Without Borders to help raise awareness of its ongoing efforts to deliver aid from the UK to Ukraine in response to the Russian invasion. Documented by the volunteers who risk their lives, the series captures the highs and lows of their journeys and the stories of the people they meet along the way. Bringing their work to a global audience and generating much needed donations that literally keep the wheels turning.
Entry video
Entry credits
Valerie Browne, Senior Video Producer, The Telegraph
Jack Ross, Founder, Vans Without Borders
Josh Bourne, Senior Video Editor, The Telegraph
Kate Chaplin, Head of News Video, The Telegraph
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Highly Commended
Summer of Travel Chaos
Company or team name
Insider
Executive summary
Insider’s business news/trending team had a significant impact with its unique and collaborative approach to covering what we dubbed the “Summer of Travel Chaos.” This consisted of dozens of news reports and short features that centred the experiences of scores of people caught up in post-pandemic travel madness. By pursuing this coverage, we were able to highlight the real-world impact of airlines that were woefully ill-prepared for a post-pandemic surge in travel demand. In some cases, particularly in our coverage of travellers with disabilities and families with small children, better recompense was secured as a result.
Entry credits
Insider Staff, Insider Staff, Insider Business Division
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