Blue Nun (original) (raw)
Blue Nun is a German wine brand launched by the company (Mainz) in 1923 with the 1921 vintage, and which between the 1950s and 1980s was a very popular international brand. For most of its existence, Blue Nun was a single German wine, which until the late 1990s was classified as a Liebfraumilch, but the name is now used for a whole range of wines of various origins. When it was created, the label was designed as a consumer-friendly alternative to the innumerable German wine labels with Gothic script and long, complicated names. With the creation of its UK office in 1927, Sichel targeted the export market. Beginning in the 1950s, Blue Nun was advertised as a wine that could be drunk throughout an entire meal, thereby eliminating the often intimidating problem of wine and food pairing. Blue
| Property | Value |
|---|---|
| dbo:abstract | Blue Nun is a German wine brand launched by the company (Mainz) in 1923 with the 1921 vintage, and which between the 1950s and 1980s was a very popular international brand. For most of its existence, Blue Nun was a single German wine, which until the late 1990s was classified as a Liebfraumilch, but the name is now used for a whole range of wines of various origins. When it was created, the label was designed as a consumer-friendly alternative to the innumerable German wine labels with Gothic script and long, complicated names. With the creation of its UK office in 1927, Sichel targeted the export market. Beginning in the 1950s, Blue Nun was advertised as a wine that could be drunk throughout an entire meal, thereby eliminating the often intimidating problem of wine and food pairing. Blue Nun can be said to have been the first wine to have been produced and effectively marketed with an international mass market in mind. After World War II, the brand became widely popular in the United Kingdom and the United States, selling for the same price as a second growth red Bordeaux wine. At its peak of popularity in 1984–1985, annual sales in the U.S. were 1.25 million cases, with another 750,000 cases sold in other markets. During the 1970s in the U.S., a series of radio adverts promoting the wine were produced, featuring Stiller and Meara. Their ads were so effective, they boosted sales by 500%. From the late 1980s, and more so in the 1990s, easy-drinking, semi-sweet German wines began to decline in popularity. Consequently, the brand's popularity declined, and the wine began to be perceived as tacky and dated. This change was reflected in the drink of choice of Alan Partridge, a fictional, over-the-hill British television and radio presenter. However, sales increased after Blue Nun was purchased by the Mosel-based German family firm Langguth, which bought the previous owners Sichel in 1996. They repositioned the brand, reclassifying it from a Liebfraumilch to a regular Qualitätswein bestimmter Anbaugebiete (QbA), changing the grapes from Müller-Thurgau to 30% Riesling, and making it less sweet. It remains relatively low in alcohol at 9.5%. (en) «Блю Нан» (Blue Nun) — немецкий винный бренд, принадлежит компании (Майнц). Впервые вышел на рынок в 1923 году с вином урожая 1921 года. За большую часть времени своего существования Блю нан было единственным немецким вином, которое до конца 1990-х классифицировалось как Либфраумильх, но сейчас это имя используется для целого ассортимента вин разного происхождения. Его этикетка была разработана, как более дружественная к потребителю альтернатива бесчисленному количеству винных этикеток с готическим написанием и замысловатыми названиями. Открытием своего офиса в Соединённом королевстве в 1927 Sichel отметил целевой рынок экспорта. Начиная с 1950-х Блю Нан рекламировалось как вино, которое может употребляться в течение всего приёма пищи, тем самым устранив часто пугающую проблему сочетания вина и еды. Можно утверждать, что Блю Нан было первым вином, которое было произведено и эффективно продавалось с учётом международного массового рынка. После Второй мировой войны, в 1950-е годы, бренд стал чрезвычайно популярен в Соединённом королевстве и в США, продаваясь по такой же цене, как вторые вина Бордо. В момент пика своей популярности в 1984—1985 годовые продажи в США составляли 1,25 миллионов ящиков, при 750 000 ящиках, продававшихся в остальном мире. (ru) |
| dbo:thumbnail | wiki-commons:Special:FilePath/A_Bottle_of_Blue_Nun.jpg?width=300 |
| dbo:wikiPageExternalLink | http://www.bluenunwines.com/ |
| dbo:wikiPageID | 1107806 (xsd:integer) |
| dbo:wikiPageLength | 12080 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1119318380 (xsd:integer) |
| dbo:wikiPageWikiLink | dbr:Merlot dbr:Mosel_(wine_region) dbr:Müller-Thurgau dbr:Barry_White dbr:Beastie_Boys dbr:Paul_McCartney dbr:Peter_Sichel dbr:Ringo_Starr dbr:Deadpool_Corps dbr:Liebfraumilch dbr:White_Album dbr:Wine_label dbr:Still_Game dbr:Franz_Wilhelm_Langguth_Erben dbr:Grant_Unto_Him_Eternal_Rest dbr:Grapes dbr:Mother_Teresa dbr:Andrew_Neil dbr:Lee_Evans_(comedian) dbr:Long,_Long,_Long dbr:Mainz dbr:So_What_Now? dbr:Ice_wine dbr:Leslie_speaker dbr:Gimme_A_Break! dbr:Sparkling_wine dbr:While_You_Were_Sleeping_(film) dbr:Afro_Celt_Sound_System dbc:German_brands dbr:Father_Ted dbr:Ford_Kiernan dbr:German_wine dbr:German_wine_classification dbr:Hammond_organ dbr:Heston's_Feasts dbr:Heston_Blumenthal dbr:Jancis_Robinson dbr:Jane_McCarry dbr:The_Beatles dbr:White_wine dbr:Stiller_and_Meara dbr:This_Week_(BBC_TV_series) dbc:Wine_brands dbr:Achewood dbr:Check_Your_Head dbr:Alan_Partridge dbc:German_wine dbr:Jeremy_Clarkson dbr:Jeremy_Clarkson:_Meets_the_Neighbours dbr:Languedoc dbc:Products_introduced_in_1923 dbr:The_Rotters'_Club_(novel) dbr:Wine dbr:Dolph_Sweet dbr:Bordeaux_wine dbr:Phoenix_Nights dbr:Sodastream dbr:Qualitätswein_bestimmter_Anbaugebiete dbr:Seed_(Afro_Celt_Sound_System_album) dbr:Rosé dbr:Champagne_(wine) dbr:Life_on_Mars_(UK_TV_series) dbr:Riesling dbr:Wine_and_food_pairing dbr:Mosel_wine dbr:Blue_comedy dbr:Lady_Deadpool dbr:File:A_Bottle_of_Blue_Nun.jpg dbr:H._Sichel_Söhne dbr:Wikt:blue_movie |
| dbp:abv | 10.0 |
| dbp:colour | dbr:White_wine |
| dbp:flavour | Fresh, crisp & fruity (en) |
| dbp:ingredients | dbr:Grapes |
| dbp:introduced | 1923 (xsd:integer) |
| dbp:manufacturer | F.W. Langguth Erben GmbH & Co. KG,v (en) |
| dbp:name | Blue Nun (en) |
| dbp:origin | Germany (en) |
| dbp:proof | 20 (xsd:integer) |
| dbp:region | dbr:Mosel_(wine_region) |
| dbp:type | dbr:Wine |
| dbp:wikiPageUsesTemplate | dbt:Citation_needed dbt:Other_uses dbt:Reflist dbt:Short_description dbt:URL dbt:Use_dmy_dates dbt:Infobox_drink |
| dcterms:subject | dbc:German_brands dbc:Wine_brands dbc:German_wine dbc:Products_introduced_in_1923 |
| gold:hypernym | dbr:Brand |
| rdf:type | owl:Thing dbo:Company wikidata:Q2095 yago:WikicatWineBrands yago:Abstraction100002137 yago:LanguageUnit106284225 yago:Name106333653 yago:Part113809207 yago:Relation100031921 dbo:Beverage dbo:Food yago:TradeName106845599 |
| rdfs:comment | Blue Nun is a German wine brand launched by the company (Mainz) in 1923 with the 1921 vintage, and which between the 1950s and 1980s was a very popular international brand. For most of its existence, Blue Nun was a single German wine, which until the late 1990s was classified as a Liebfraumilch, but the name is now used for a whole range of wines of various origins. When it was created, the label was designed as a consumer-friendly alternative to the innumerable German wine labels with Gothic script and long, complicated names. With the creation of its UK office in 1927, Sichel targeted the export market. Beginning in the 1950s, Blue Nun was advertised as a wine that could be drunk throughout an entire meal, thereby eliminating the often intimidating problem of wine and food pairing. Blue (en) «Блю Нан» (Blue Nun) — немецкий винный бренд, принадлежит компании (Майнц). Впервые вышел на рынок в 1923 году с вином урожая 1921 года. За большую часть времени своего существования Блю нан было единственным немецким вином, которое до конца 1990-х классифицировалось как Либфраумильх, но сейчас это имя используется для целого ассортимента вин разного происхождения. Его этикетка была разработана, как более дружественная к потребителю альтернатива бесчисленному количеству винных этикеток с готическим написанием и замысловатыми названиями. Открытием своего офиса в Соединённом королевстве в 1927 Sichel отметил целевой рынок экспорта. Начиная с 1950-х Блю Нан рекламировалось как вино, которое может употребляться в течение всего приёма пищи, тем самым устранив часто пугающую проблему сочетания (ru) |
| rdfs:label | Blue Nun (en) Блю Нан (ru) |
| owl:sameAs | freebase:Blue Nun yago-res:Blue Nun wikidata:Blue Nun dbpedia-fi:Blue Nun dbpedia-ru:Blue Nun http://uz.dbpedia.org/resource/Blyu_Nan https://global.dbpedia.org/id/4ZdYv |
| prov:wasDerivedFrom | wikipedia-en:Blue_Nun?oldid=1119318380&ns=0 |
| foaf:depiction | wiki-commons:Special:FilePath/A_Bottle_of_Blue_Nun.jpg |
| foaf:homepage | http://www.bluenunwines.com/ |
| foaf:isPrimaryTopicOf | wikipedia-en:Blue_Nun |
| foaf:name | Blue Nun (en) |
| is dbo:knownFor of | dbr:Peter_Sichel |
| is dbo:wikiPageDisambiguates of | dbr:Blue_Nun_(disambiguation) |
| is dbo:wikiPageRedirects of | dbr:Blue_Nun_Wine |
| is dbo:wikiPageWikiLink of | dbr:Mosel_(wine_region) dbr:Peter_Sichel dbr:Liebfraumilch dbr:Prawn_cocktail,_steak_and_Black_Forest_gateau dbr:Franz_Wilhelm_Langguth_Erben dbr:This_Week_(2003_TV_programme) dbr:Long,_Long,_Long dbr:Lynda_Lee-Potter dbr:Mainz dbr:John_Glashan dbr:Angus_Steakhouse dbr:Blue_Nun_(disambiguation) dbr:Je_t'aime..._moi_non_plus dbr:New_World_wine dbr:Stiller_and_Meara dbr:Check_Your_Head dbr:Jerry_Della_Femina dbr:Jerry_Stiller dbr:List_of_songs_recorded_by_Beastie_Boys dbr:Rheinhessen_(wine_region) dbr:Blue_Nun_Wine |
| is dbp:title of | dbr:Check_Your_Head |
| is foaf:primaryTopic of | wikipedia-en:Blue_Nun |
