| dbo:abstract |
Ein Kundenprofil ist das Datenabbild des Kaufverhaltens eines individuellen Konsumenten. Die mit dem Kunden durchgeführten Transaktionen werden fortlaufend in einem Datenverarbeitungssystem gespeichert und für Zwecke des Customer-Relationship-Management verwendet. (de) Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle at the consumer. Customer analytics plays an important role in the prediction of customer behavior. (en) |
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http://wcai.wharton.upenn.edu |
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dbr:Psychographics dbr:Customer_attrition dbr:Customer_data_management dbr:Customer_intelligence dbr:Customer_interaction_tracker dbr:Customer_relationship_management dbr:Buyer_decision_processes dbr:Decision_support_system dbr:Credit_card dbr:Consumer_behaviour dbr:Lifestyle_(sociology) dbr:Loyalty_card dbr:Predictive_analytics dbr:Survey_(human_research) dbr:Mattersight_Corporation dbc:Market_research dbc:Marketing_analytics dbr:Data_mining dbr:Customer_Relationship_Management dbr:Customer_privacy dbr:Data_warehouse dbc:Customer_relationship_management dbr:Direct_marketing dbc:Business_intelligence dbc:Applied_data_mining dbr:Business_analytics dbr:Data_clustering dbr:Market_research dbr:Market_segment dbr:Site_selection dbr:Voter_registration dbr:Psychographic dbr:Magazine_subscription dbr:Consumer_profile dbr:Customer_behavior dbr:Predictive_model |
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dbt:Citation_needed dbt:Cn dbt:Colbegin dbt:Colend |
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dbc:Market_research dbc:Marketing_analytics dbc:Customer_relationship_management dbc:Business_intelligence dbc:Applied_data_mining |
| gold:hypernym |
dbr:Process |
| rdf:type |
dbo:Election |
| rdfs:comment |
Ein Kundenprofil ist das Datenabbild des Kaufverhaltens eines individuellen Konsumenten. Die mit dem Kunden durchgeführten Transaktionen werden fortlaufend in einem Datenverarbeitungssystem gespeichert und für Zwecke des Customer-Relationship-Management verwendet. (de) Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle at the consumer. Customer analytics plays an important role in the prediction of customer behavior. (en) |
| rdfs:label |
Kundenprofil (de) Customer analytics (en) |
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freebase:Customer analytics wikidata:Customer analytics dbpedia-de:Customer analytics https://global.dbpedia.org/id/W5vZ |
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wikipedia-en:Customer_analytics?oldid=1008741976&ns=0 |
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