Business development (original) (raw)
تطوير الأعمال في حقل الأعمال والتجارة، هو المجال المتخصص والذي يضم عدداً من التقنيات التي تهدف إلى كسب عملاء جدد وأختراق الأسواق الموجودة.
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| dbo:abstract | تطوير الأعمال في حقل الأعمال والتجارة، هو المجال المتخصص والذي يضم عدداً من التقنيات التي تهدف إلى كسب عملاء جدد وأختراق الأسواق الموجودة. (ar) Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development. (en) Business Development, deutsch Geschäftsfeldentwicklung oder Unternehmensentwicklung, irrtümlich häufig auch Geschäftsentwicklung, bezeichnet die zielgerichteten Maßnahmen zur Weiterentwicklung einer wirtschaftlich ausgerichteten Organisation. Die im Business Development angewandten Techniken umfassen u. a. die Bewertung von Marketing-Chancen und Absatzmärkten, die Geschäftsanalyse von Kunden und Wettbewerbern, die Anbahnung zukünftiger Geschäfte und Folgegeschäfte sowie das Verfassen von Geschäftsplänen und das Entwerfen konkreter Geschäftsmodelle. Konkrete Business-Development-Maßnahmen beginnen meist mit der Evaluation eines innovativen oder von der Organisation noch nicht erschlossenen Geschäftsfeldes. Im Verlauf der Evaluation können Informationen aus den Bereichen Produktmanagement, Marketing, Vertrieb und Kundenbetreuung hinzugezogen werden. Je nach Gesamtbild können dann evtl. neue Geschäftsentwürfe entwickelt werden. Im wirtschaftlichen Alltag ist Business Development meist keine punktuelle Maßnahme, sondern ein kontinuierlicher Prozess. Als Disziplin kann Business Development nicht auf wenige reduziert werden, die in allen Situationen gleichermaßen angewendet werden können. Erfolgreiches Business Development beruht meistens auf einem interdisziplinären Ansatz. Kreativität und die Bereitschaft, bestehende Denkmuster in Frage zu stellen und sich neuen und unvorhergesehenen Herausforderungen zu stellen, sind ein wesentliches Merkmal dieser Tätigkeit. Die Kundensicht im Business Development geht über den reinen Vertriebsgedanken hinaus. Eine wesentliche Rolle bei der Entwicklung der spielen neben der kreativen Tätigkeit oft auch Finanzplanung, rechtliche Aspekte und Werbekonzeption. Viele kleine und mittlere Unternehmen verfügen über keine Strukturen und Prozesse für Business Development, sondern setzen vielmehr auf die Pflege bereits bestehender Kundenkontakte. In größeren, insbesondere technologieorientierten Unternehmen wird Business Development zwar wahrgenommen, beschränkt sich aber häufig auf die Pflege strategischer Partnerschaften und Allianzen. In solchen Situationen nutzen die Beteiligten üblicherweise das Fachwissen, Technologie oder das geistige Eigentum des Partners, um eigene Produkte, Dienstleistungen oder auszudehnen, ohne zu diesem Zweck eigene, interne Ressourcen aufbauen zu müssen. (de) El desarrollo de negocios o desarrollo de negocio, también conocido como desarrollo empresarial, en las ciencias empresariales es la gestión multidisciplinar para la definición de productos y servicios, encaminada a reforzar su comercialización. Esta definición más bien académica se centra por tanto en el de la empresa, mejorando los servicios y productos en mercados existentes. En el mundo empresarial, sin embargo, el desarrollo de negocio se encamina hacia la consecución de nuevos mercados para servicios o productos existentes por medio del desarrollo de recursos tanto de crecimiento orgánico como inorgánico. Se puede definir como la unión estratégica de mercado (o competencia), cliente y ventas, los tres variables fundamentales de todo negocio, bien para el establecimiento de la actividad y mercado principales (en caso de empresas emergentes) bien para su crecimiento y expansión. El desarrollo de negocio tiene por objetivo definir una futura estrategia de comercialización, identificar nuevas oportunidades, crear necesidades y diseñar una estrategia de alianzas. Para la elaboración de sus cometidos, el desarrollo de negocios hace uso de herramientas como la investigación de mercados, entre otras. (es) Business Development (afgekort tot Biz Dev) is de discipline die groeimogelijkheden, zowel binnen als buiten de organisatie, wil ontwikkelen en implementeren. Zo probeert Biz Dev langetermijnwaarde te creëren: voor het bedrijf en de externe klanten. Organisatieontwikkeling kan betrekking hebben op onder meer marketing, ontwikkeling van producten en diensten, leiderschapsontwikkeling, verbetering van efficiëntie, kwaliteit en flexibiliteit. (nl) Il business development è l'insieme di svariate tecniche pensate per accrescere un'impresa economica. Alcune di queste tecniche sono: * la valutazione delle opportunità di marketing e dei mercati di riferimento, * la business intelligence sui clienti ed i concorrenti, * la generazione di lead per le possibili vendite, * l'attività di follow up alla vendita, * la stesura di offerte formali, * la progettazione di modelli di business. Il business development implica il valutare un business e quindi realizzarne completamente il potenziale, usando strumenti quali il marketing, le vendite, la gestione delle informazioni ed il servizio al cliente. In un'azienda sana, capace di sostenere la concorrenza, il business development è un processo continuativo. Un business development di successo richiede generalmente un approccio multi-disciplinare che va oltre la mera "vendita al cliente." È necessaria frequentemente una strategia dettagliata per far crescere il business nel modo desiderato, cosa che può richiedere competenze in ambito finanziario, legale e pubblicitario. Il business development non può essere ridotto a dei banali template applicabili a tutte o quasi le situazioni in cui si possono trovare le imprese reali. È indispensabile una misura di creatività nell'affrontare sfide nuove ed impreviste, per poter mantenere un'impresa su un percorso di crescita sostenibile. Le aziende piccole e medie spesso non definiscono un processo per il business development, e si basano invece sulla propria rete di contatti. In altri casi danno per scontato che, avendo una rete di contatti ad alto livello, i loro problemi di business development siano risolti ed in qualche modo i loro affari continueranno a prosperare. Le conseguenze di tali ipotesi possono essere significative, nel caso in cui si dimostrino incapaci di far fruttare queste relazioni, che spesso sono molto personali o deboli: ed in questo caso la pipeline dei nuovi ordini si svuoterà rapidamente. La pipeline è il flusso di potenziali contratti, con clienti nuovi o anche già acquisiti, che l'azienda sta sviluppando. Ad ogni potenziale contratto nella pipeline è assegnata una percentuale di successo ed un volume d'affari stimato. La media pesata di tutti i potenziali contratti nella pipeline può essere utilizzata per la pianificazione in modo da gestire correttamente le nuove commesse in ingresso. In aziende più grandi ed organizzate, specialmente nel settore tecnologico, il business development spesso si riferisce alla creazione e alla gestione delle relazioni strategiche e delle alleanze con aziende terze. In questi casi le aziende potranno mettere a frutto l'expertise di ciascuna delle due, ovvero le reciproche tecnologie o altre proprietà intellettuali per espandere la propria offerta di prodotti, servizi, funzioni e/o mercati senza investire per costruirle od acquisirle con risorse interne. I ricavi sono generalmente condivisi con accordi basati su royalty. Ad esempio, un'azienda con una tecnologia di grande successo potrebbe attivare un accordo con un'azienda dotata di una forza vendita e di una clientela già esistenti; insieme potrebbero sfruttare quel mercato, condividendone i frutti. (it) Affärsutveckling innebär utveckling av en organisations affärsdrivande verksamhet och dess processer. Ofta talas det om affärsutveckling när nya företag startas, vid förnyelseprocesser, kriser eller när organisationen står inför nya utmaningar. Många moderna företag driver idag en kontinuerlig affärsutveckling för att förbli konkurrenskraftiga på sina marknader. Affärsutveckling berör vision, mål, strategi, taktik och den operativa utvecklingsfasen med efterföljande analys. En klar strategi som bygger på att det finns en realiserbar affärsidé där man kan utveckla/skapa relationer med kunder och partner är själva grunden. Syftet med en strategi är att säkerställa att organisationen utvecklas i enlighet med vision och mål. Analysen ska leda till att hitta lösningar på problem eller att se nya möjligheter och därmed skapa utveckling och tillväxt. Affärsutvecklingen kan vara övergripande för hela företaget eller projektinriktat för att optimera mindre utvecklingsprocesser. Den primära utkomsten för affärsutveckling är affärsplanering och det konkreta resultatet är affärsmodellen. (sv) 商務拓展是指一家企業為了发展和業務增长而進行的尋找新客戶的活動。小型或大型企業、非盈利或盈利性企业的此類活動的目的基本上都是為拓寬业务而服務。 (zh) |
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| rdfs:comment | تطوير الأعمال في حقل الأعمال والتجارة، هو المجال المتخصص والذي يضم عدداً من التقنيات التي تهدف إلى كسب عملاء جدد وأختراق الأسواق الموجودة. (ar) Business Development (afgekort tot Biz Dev) is de discipline die groeimogelijkheden, zowel binnen als buiten de organisatie, wil ontwikkelen en implementeren. Zo probeert Biz Dev langetermijnwaarde te creëren: voor het bedrijf en de externe klanten. Organisatieontwikkeling kan betrekking hebben op onder meer marketing, ontwikkeling van producten en diensten, leiderschapsontwikkeling, verbetering van efficiëntie, kwaliteit en flexibiliteit. (nl) 商務拓展是指一家企業為了发展和業務增长而進行的尋找新客戶的活動。小型或大型企業、非盈利或盈利性企业的此類活動的目的基本上都是為拓寬业务而服務。 (zh) Business Development, deutsch Geschäftsfeldentwicklung oder Unternehmensentwicklung, irrtümlich häufig auch Geschäftsentwicklung, bezeichnet die zielgerichteten Maßnahmen zur Weiterentwicklung einer wirtschaftlich ausgerichteten Organisation. Die im Business Development angewandten Techniken umfassen u. a. die Bewertung von Marketing-Chancen und Absatzmärkten, die Geschäftsanalyse von Kunden und Wettbewerbern, die Anbahnung zukünftiger Geschäfte und Folgegeschäfte sowie das Verfassen von Geschäftsplänen und das Entwerfen konkreter Geschäftsmodelle. (de) Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, re (en) El desarrollo de negocios o desarrollo de negocio, también conocido como desarrollo empresarial, en las ciencias empresariales es la gestión multidisciplinar para la definición de productos y servicios, encaminada a reforzar su comercialización. Esta definición más bien académica se centra por tanto en el de la empresa, mejorando los servicios y productos en mercados existentes. En el mundo empresarial, sin embargo, el desarrollo de negocio se encamina hacia la consecución de nuevos mercados para servicios o productos existentes por medio del desarrollo de recursos tanto de crecimiento orgánico como inorgánico. Se puede definir como la unión estratégica de mercado (o competencia), cliente y ventas, los tres variables fundamentales de todo negocio, bien para el establecimiento de la act (es) Il business development è l'insieme di svariate tecniche pensate per accrescere un'impresa economica. Alcune di queste tecniche sono: * la valutazione delle opportunità di marketing e dei mercati di riferimento, * la business intelligence sui clienti ed i concorrenti, * la generazione di lead per le possibili vendite, * l'attività di follow up alla vendita, * la stesura di offerte formali, * la progettazione di modelli di business. (it) Affärsutveckling innebär utveckling av en organisations affärsdrivande verksamhet och dess processer. Ofta talas det om affärsutveckling när nya företag startas, vid förnyelseprocesser, kriser eller när organisationen står inför nya utmaningar. Många moderna företag driver idag en kontinuerlig affärsutveckling för att förbli konkurrenskraftiga på sina marknader. Den primära utkomsten för affärsutveckling är affärsplanering och det konkreta resultatet är affärsmodellen. (sv) |
| rdfs:label | Business development (en) تطوير الأعمال (ar) Business Development (de) Desarrollo de negocios (es) Business development (it) Business Development (nl) Affärsutveckling (sv) 商務拓展 (zh) |
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